• Title/Summary/Keyword: cultural Image of korea

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Cross Cultural Consumer Values, Needs, and Purchase Behavior (문화환경에 따른 소비자 가치, 욕구 그리고 구매행동)

  • Kim, Jai-Ok
    • Proceedings of the Costume Culture Conference
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    • 2003.12a
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    • pp.1-20
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    • 2003
  • ■ Both countries’ samples rated the self-directed values more important. ■ Among female consumers in China, clothing is regarded as asymbolic medium to demonstrate one’s social status/image, while in Korea, clothing is more an important medium to fulfill one’s desire for change, newness or emotional expression. ■ Korean female consumers seem more demanding (product quality & emotional satisfaction). ■ Experiential needs were a strong, more universally common motivator for apparel purchase. (omitted)

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The Analysis of Precise Position for Cultural Assets using Video Image Acquisition(Assesment of Stone Built) (비디오 영상 획득을 이용한 문화재 정밀위치 해석(석조 문화재에 관하여))

  • Jang, Ho-Sik;Lee, Jong-Chool;Kang, In-Joon;Seo, Dong-Ju
    • 한국지형공간정보학회:학술대회논문집
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    • 2003.09a
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    • pp.151-155
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    • 2003
  • 본 연구에서는 비측량용 디지털 비디오 카메라를 이용하여 석조문화재인 석탑을 대상으로 하여 촬영에 대한 오류를 사전에 검사할 수 있을 뿐만 아니라 재촬영을 하지 않도록 하였으며, 문화재 정밀 측량에 있어서 기대할 수 있는 양호한 정확도를 얻을 수 있었다. 차후 문화재 원형 보존에 대한 계획의 수행에 있어서 문화재에 대한 자세한 정보를 제공하기 위해 효율적이고 경제적인 방법을 제시하고자 한다.

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Evaluation of User Satisfaction and Image Preference of University Students for Cherry Blossom Campus Trail (대학생들의 캠퍼스 벚꽃터널 산책로 이용 만족도와 이미지 선호도 평가)

  • Lee, In-Gyu;Eom, Boong-Hoon
    • Journal of Environmental Science International
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    • v.28 no.12
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    • pp.1101-1110
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    • 2019
  • This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

A research on the possibility of restoring cultural assets of artificial intelligence through the application of artificial neural networks to roof tile(Wadang)

  • Kim, JunO;Lee, Byong-Kwon
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.19-26
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    • 2021
  • Cultural assets excavated in historical areas have their own characteristics based on the background of the times, and it can be seen that their patterns and characteristics change little by little according to the history and the flow of the spreading area. Cultural properties excavated in some areas represent the culture of the time and some maintain their intact appearance, but most of them are damaged/lost or divided into parts, and many experts are mobilized to research the composition and repair the damaged parts. The purpose of this research is to learn patterns and characteristics of the past through artificial intelligence neural networks for such restoration research, and to restore the lost parts of the excavated cultural assets based on Generative Adversarial Network(GAN)[1]. The research is a process in which the rest of the damaged/lost parts are restored based on some of the cultural assets excavated based on the GAN. To recover some parts of dammed of cultural asset, through training with the 2D image of a complete cultural asset. This research is focused on how much recovered not only damaged parts but also reproduce colors and materials. Finally, through adopted this trained neural network to real damaged cultural, confirmed area of recovered area and limitation.

Study of Contents Localization Case on the Game 'Paper, Please': Based on the Korean and North Korean Translations (게임 'Paper, Please'의 번역을 통한 콘텐츠 현지화 사례 연구: 한국어와 문화어 번역의 차이를 중심으로)

  • Won, Ho-Hyeuk;Gu, Bon-Hyeok;Kim, Hyoung-Youb
    • Journal of Korea Game Society
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    • v.19 no.2
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    • pp.145-160
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    • 2019
  • In this research, we attempt to suggest the differences between Korean translation and the North Korean translation of the game 'Paper, Please'; moreover, we will consider about the effect of language and image on localization through this. North Korean language and cultural contents in 'Paper, Please' are evaluated well by many people that they show real life of North Korea even though there are some errors like loanword translations and using anachronic symbol, 'Kaksital' as secret organization. Through the research, we could know that people could concentrate on cultural contents by images and motives without critical errors so have fun.

A Study on the Clothing Culture for New Generation of Korea and Japan (2002 한.일 국민교류년 기념' 한국과 일본의 신세대의 복식업화에 대한 연구 - Street Fashion을 중심으로 -)

  • 백샘이;간호섭
    • Journal of the Korean Society of Costume
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    • v.53 no.3
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    • pp.31-49
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    • 2003
  • The Purpose of this research is to examine and contrast the cultural characteristics of the street fashion in new generations of Korea and Japan. We also intended to help clothing companies understand the current trend in this new generation. As the method for street fashion analysis. various literature, internet information and new media materials were utilized. Key observations obtained are as following First, they pursue a complex image. New generations seem to admix images from different areas to create a synthetic image, rather than adopting a single image; Second, practicality is an important factor. They Pursue a sense of their own unique trend: Third, distinction. The difference in society values between Koreans and Japanese is incorporated. The Korean new generation considers the traditional moral principles as important social values. In contrast the Japanese new generation is greatly influenced by the open sexuality culture ; Fourth. public ownership and sharing of the culture. There is a gradual deviation from a dominating unidirectional influence from one country on another. Now the two countries are influencing each other ; Fifth, sense. There are numerous fashion items and generalized total coordination. New generations express more active and creative fashion sense in those fashion items.

Study of the Image Design Components of Urban Landscape Media Facade (도시경관 미디어파사드의 영상디자인 구성요소 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6478-6483
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    • 2014
  • Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.

The Effect of Service Quality of Farm Party on Cognitive and Emotional Images of the Farmhouse and Revisit Intention (팜파티 서비스 품질이 팜파티 농가의 인지적 이미지와 정서적 이미지, 재방문 의도에 미치는 영향)

  • Kim, Na-Hyung;Kwon, Ki-Joon
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.72-84
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    • 2017
  • This study aims to investigate how the service quality of a farm party affects the cognitive and emotional images of the farmhouse and revisit intentions by designing a research model and testing hypotheses. First, findings of the test show that when it comes to service quality, the physical environment and program contents of farm party have an effect on the cognitive image of the farmhouse while the qualification of party operators does not. Second, the physical environment of the party and party operator's qualification affect the emotional image but the program contents has no effect. Third, The cognitive and emotional images have an effect on the revisit intentions. It is certain that the farm party serves as cultural contents facilitating the rural economy and an emerging business model in the rural tourism. When we approach the farm party as a business model to provide service, not cultural contents as party, however, farmhouses may build a positive image as a new tourist destination and also see their economy facilitated. This study looks into Seoul and Gyeonggi areas and thus is geographically limited and does not cover national phenomenon.

A Development of Tentative Measuring items of Korean Corporate Symbolic Image using brand personality (브랜드 개성 항목을 활용한 한국 기업의 상징적 이미지 측정 도구 시안 개발)

  • Oh, Ju-Yeon;Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.3
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    • pp.83-94
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    • 2012
  • This study was designed to identify and develop the measurement items of symbolic image (personality) of most preferred Korean companies in adaptation of prior research of brand personality. From the common factor analysis, factors were extracted to five dimensions: Sincerity, Competence, Affection, Excitement, and Sophistication. In this survey, we collected data from the 558 respondents and performed a structural equation model using AMOS 16.0. The result of the confirmatory factor analysis indicated that the measurement model of Korean corporate symbolic image could be effectively used to envision the personality of Korean companies with similar context of brand personality research. Furthermore, this empirical study showed interesting results. One of unique Korean emotions, affection factor, was derived from this research as well and it is also proven that the Korean-corporate symbolic image could be used to measure the corporate personality and it should be continuously reinterpreted with deviation of socio-cultural changes rather than adhering to standardized paradigm.

Analysis of visual preferences and image features of the floral design in the urban public space

  • Yoon, Sung-Eun;Cha, Kyung-Eun;Park, Chun-Ho;Jang, Eu-Jean
    • International Journal of Contents
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    • v.6 no.4
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    • pp.14-21
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    • 2010
  • In this study, the preferences with regard to floral design in a public space and the correlation between such preferences and the image features of the floral design types were identified. Based on the review of the related literature, the floral designs placed in a public space were classified into three types(the flower bed, container, and three-dimensional sculpture types) according to physical factors, and were classified into two types(the indoor and outdoor types) according to environmental factors. In the floral-design type classified by physical and environmental factors, the flower bed and outdoor types, respectively, were highly preferred. The factor that was found to have the greatest influence on the preference for the flower bed type was 'well-orderedness', which included the adjective categories 'harmonious', 'clean', and 'simple'; that which was found to have the greatest influence on the preference for the outdoor-type floral design was 'identity', which included the adjective categories 'symbolic', 'distinctive', 'harmonious', 'impressive', and 'clean'. It can thus be concluded that the plants that are effectively displayed in a public space can express the nature and identity of the city itself, can be a yardstick for giving value to the city and for evaluating it, and can be important components of the urban landscape. A design that is suitable for the purpose of each public space and that reflects the factors that exert an influence on the users' floral-design type preference should thus be developed.