• Journal of Korean Society for Quality Management
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• v.28 no.4
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• pp.119-139
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• 2000

In order to examine the determinants of new product success, 217 winning products in Korean market are analyzed with a focus on merchantability. For the purpose of the analysis, dimensions of products are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DFE(desing for the environment). The major dimensions of sinning products were identified for each category of the products. The results this study would be a cue to the future direction of new product development.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1992.04b
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• pp.573-580
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• 1992

인공건물의 평면특성에 대한 시각을 통한 인지를 청각으로 대체했을 경우의 인지능력을 측정하였다. 정상적으로 시각(visual)을 이용하겠으나, 시각 장애자의 경우는 청각(auditory) 또는 촉각(tactile) 또는 두가지 모두를 사용하게 된다. Psychophysical approach를 사용하여 모의평면에 대한 인지능력을 JND단위로 측정하였다. 청각적인 신호를 관찰자에게 제공하기 위해 전자장치(electronic ranging device)가 고안되었다. 이 장치는 목표물까지의 거리를 초음파의 이동시간으로 측정하여 음의세기(sound level)로 발생시켜 준다. 관찰자는 이 음의 세기를 듣고 거리를 추정하고 물표의 방향은 이 장비를 쥔 손의 방향, 즉, proprioceptive cue를 이용하게 된다. 세가지 task에 대한 실험은 평면의 slantness, 두 평면이 교차하는 모서리의 크기, 두 평면사이의 공간(aperture size)등에 대한 인지능력의 측정실험이다. 실험결과를 보면, 관찰자는 시각신호 대신에 청각신호를 사용할 수 있는 능력이 있는 것으로 나타났다. 세가지 task별 JND측정치는 slant angle 6도, 모서리의 concavity 10도, angular aperature size 3-5도로 나타났다. 이 결과는 정상인이 시각을 이용한 인지능력과 큰 차이가 없음을 보여주고 있다.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.1-12
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• 2004

Price is one of the most important components of marketing mix. For consumers, price is an always-existing cue and definite evaluation criteria. However, information on price is meaningful only when it is perceived. Sources of price perception can be the actual retail price at the selling point, the internal reference price expected by consumers for a certain clothing product, and the external reference price advertised by marketer such as the price before mark-down. The purpose of this study was to investigate the influence of internal reference price on consumers' purchasing process of clothing products. A questionnaire including clothing stimuli was developed in order to assess consumers' internal reference price level. Usable data from 680 adult female urban residents were used for data analysis. Results indicated that consumers with relatively lower internal reference price tend to react low-price focused external reference price and use discount stores and unit price promotions. Consumers with relatively higher internal reference price advertisement are likely to have higher level of education, tend to infer price information to higher quality or prestige of products, and purchase clothing with regular retail price or coupons.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1320-1328
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• 2004

Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

• Journal of the Korean Society for Railway
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• v.8 no.6 s.31
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• pp.586-591
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• 2005

We deal with the headway which effects on the performance of the PRT(Personal Rapid Transit) system and the system safety. The headway, time between passage of one vehicle and the next, is one of the important factors to assess the line capacity, which has a cue to solve the problem of the congestion in public transportation. To decide the headway there are many important factors, especially such as the failure vehicle deceleration rate, the following simple analytical equation can be made to assess the relation between the line speed and the minimum headway. In this paper we employ a numerical analysis method using a simple analytical equations for the evaluation of the minimum headway and show simple simulation results.

• ETRI Journal
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• v.33 no.6
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• pp.945-948
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• 2011

Object-based audio coding can provide new music applications with interactivity. To efficiently compress a lot of target audio objects, a subband-based parametric coding scheme has been adopted for MPEG spatial audio object coding. In this letter, the time-frequency (T/F) subband analysis structure is investigated. A reconfigured T/F structure is also proposed to enhance the generating performance of sound scenes such as 'karaoke' and 'solo' play in interactive music scenarios. From the experimental results, it was confirmed that the proposed scheme remarkably improves the SNR and sound quality.

• Journal of Industrial Convergence
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• v.1 no.2
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• pp.3-15
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• 2003

Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. In order to know what kind of product attributes have been major determinants of commercial success, telecommunications winning products from 1985 to 1997 in the Korean market were examined. As results of the analysis, the determinants are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DEF(design for the environment). This study augmented the data set through questionnaire survey to marketing professor in University. The results will be a cue to future of new product development.

• The Journal of Asian Finance, Economics and Business
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• v.2 no.3
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• pp.5-15
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• 2015

This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to identify various signs of store atmospherics variables that influence the buying behaviour of buyers. Thirty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among shoppers in NCR Delhi using non-probability convenience sampling. To determine the atmospheric factors, Principal Component Analysis (PCA) along with Varimax Rotation was attempted. Using principal component factor analysis on the data collected, nine factors were identified to have impact on the store atmospheric. These were Querulous, Music, Sensitive, Budget Seeker, Sensuous, Light, Idler, Space seeker and Comfort Seeker. Contrary to the various earlier studies where music, space seeker and comfort seeker were considered to be most significant factors, light and querulous have emerged out to be the major factor that influences the store atmospheric. This study shows that customers are sensitive, space seekers and sensuous. Constituents of these factors reveal distinct patterns. This research may be used as guidelines for development and management of shopping malls in emerging countries. Retail marketers in India can take this cue in designing their strategies to attract consumers.

• Korean Journal of Cognitive Science
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• v.28 no.4
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• pp.193-221
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• 2017

Grouping episodes into semantically related categories is necessary for better mnemonic structure. However, the effect of grouping on memory of subordinate details was not clearly understood. In an fMRI study, we tested whether attending superordinate during semantic association disrupts or enhances subordinate episodic details. In each cycle of the experiment, five cue words were presented sequentially with two related detail words placed underneath for each cue. Participants were asked whether they could imagine a category that includes the previously shown cue words in each cycle, and their confidence on retrieval was rated. Participants were asked to perform cued recall tests on presented detail words after the session. Behavioral data showed that reaction times for categorization tasks decreased and confidence levels increased in the third trial of each cycle, thus this trial was considered to be an important insight where a semantic category was believed to be successfully established. Critically, the accuracy of recalling detail words presented immediately prior to third trials was lower than those of followed trials, indicating that subordinate details were disrupted during categorization. General linear model analysis of the trial immediately prior to the completion of categorization, specifically the second trial, revealed significant activation in the temporal gyrus and inferior frontal gyrus, areas of semantic memory networks. Representative Similarity Analysis revealed that the activation patterns of the third trials were more consistent than those of the second trials in the temporal gyrus, inferior frontal gyrus, and hippocampus. Our research demonstrates that semantic grouping can cause memories of subordinate details to fade, suggesting that semantic retrieval during categorization affects the quality of related episodic memory.

• Korean Journal of Cognitive Science
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• v.27 no.4
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• pp.573-597
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• 2016

Recent fMRI and EEG research for neural representations of action concepts insist that processing of action concepts evoke the simulation of sensory-motor information. Moreover, there are several behavioral studies showing that understanding of action verbs or sentences describing actions interfere or facilitate current action performance. However, it is unclear that online interaction between processing of action concepts and current action is based on the simulation of sensory-motor information, or other neural mechanisms. The present research aims to explore the underlying neural mechanism that how the perception of action language influence the performance of current action using high-spacial temporal resolution EEG and multiple source analysis techniques. For this, participants were asked to perform a cued-motor reaction task in which button-pressing hand action and pedal-stepping foot action were required according to the color of the cue, and we presented auditorily action verbs describing the responding actions (i.e., /press/, /step/, /stop/) just before the color cue and examined the interaction effect from the semantic congruency between the action verbs and the current action. Behavioral results revealed consistently a facilitatory effect when action verbs and responding actions were semantically congruent in both button-pressing and pedal-stepping actions, and an inhibitory effect when semantically incongruent in the button-pressing action condition. In the results of EEG source waveform analysis, the semantic congruency effects between action verbs and the responding actions were observed in the Wernicke's area during the perception of action verbs, in the anterior cingulate gyrus and the supplementary motor area (SMA) at the time when the motor-cue was presented, and in the SMA and primary motor cortex (M1) during action execution stage. Based on the current findings, we argue that perceived action verbs evoke the facilitation/inhibition effect by influencing the expectation and preparation stage of following actions rather than the directly activating the particular motor cortex. Finally we discussed the implication on the neural representation of action concepts and methodological limitations of the current research.