• 산경연구논집
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• 제15권9호
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• pp.1-9
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• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• 보존과학회지
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• 제32권2호
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• pp.109-121
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• 2016

나전대모칠기는 나전, 대모, 금속선 등을 사용하여 가식한 것으로 금속분을 기물 전체에 뿌려 전체적으로 밝은 색조로 표현한 특징을 가진다. 본 연구는 칠도막 단면을 광학현미경과 SEM-EDS 분석을 통하여 칠도막 단면에 나타나는 재료와 특성을 밝히고자 하였다. 그 결과, 목탄분과 토분을 섞은 바탕칠 위에 진사와 석황이 섞인 칠을 바르고, 그 위에 황동분을 뿌린 것으로 나타났다. 칠층에 섞여 있는 안료의 양은 소량으로 종래의 문양 표현에 쓰인 색칠과는 구별된다. 특히, 나전대모칠기의 칠층에서 진사와 석황의 두 가지 안료를 혼합하여 사용한 예를 확인할 수 있었다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.419-442
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• 2017

Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

• 한국콘텐츠학회논문지
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• 제22권3호
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• pp.390-400
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• 2022

대학 아이덴티티(University Identity)는 대학의 정체성 확립과 하나의 고유한 이미지를 통합하여 학교가 지향하는 핵심 가치를 효과적으로 전달이 가능하다. 따라서 대다수의 대학은 대학 아이덴티티를 새롭게 정의하거나 문화상품을 내놓는 등 적극적인 홍보 전략을 펼치고 있다. 최근 기존의 광고나 홈페이지는 물론 인스타 그램, 유튜브, 페이스북등의 SNS로 대학브랜드를 지속적으로 노출하며 차별화하고 있다. 본 연구는 '2021 QS World University Rankings'에서 '2021 QS ASIA University Rankings'의 한국과 중국의 상위 각 80개 대학 아이덴티티를 분석하여 디자인의 형태, 색상 수, 영어 표현에서 차이가 확인 된다. 그리고 한국과 중국 대학의 시각화된 대학 아이덴티티 디자인의 계량화와 교차분석을 통한 양국의 시각적 표현 차이분석과 데이터의 정확성을 확보하기 위해 'Cohen's Kappa' 일치성 분석을 하였다. 연구결과 창의적이고 불규칙형태를 나타내며 파랑색, 빨강색, 초록색의 사용이 많으며 대부분 2가지 이내 색상의 사용을 볼 수 있다. 또한 대학 아이덴티티 디자인은 워드마크와 추상적 형식의 표현이 확인된다. 본 연구는 향후 대학의 국제화, 차별화된 대학 아이덴티티 디자인을 창출하기 위한 효과적인 기초자료로 시사점을 제시할 수 있다.

• 한국조경학회지
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• 제43권6호
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• pp.138-149
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• 2015

본 연구는 전통 재현을 위한 합리적 계획 방향을 모색하고자 '의정부 민락 2지구 도시기반시설 조경설계공모(2008)'와 '화성 동탄 2지구 택지개발사업 1단계 조경기본 및 실시설계공모(2012)' 당선안의 설계 도판과 조성 현장을 비교 분석하였다. 먼저 설계 도판에 제시된 텍스트와 평면도, 입단면도, 다이어그램, 사례이미지, 투시도를 분석하여 재현 대상과 재현 경관, 재현 공간의 구성과 배치, 재현 시설물의 디자인과 식재 양상을 파악한 후 조성 현장을 고찰하였다. 연구의 결과는 다음과 같다. 첫째, 재현 대상과 재현 경관의 유형은 대상지의 향토 경관으로써 농업 경관, 전통마을의 생활공간, 전통 수(水) 공간, 전통문화로 구분된다. 둘째, 재현 공간의 구성 및 배치와 관련하여 주변 토지이용과 지역문화유산이 고려된 전통 테마 공간들을 구성하였으나 조성 시 일부는 근린공원에 요구되는 운동공간이나 편의시설공간으로 변경되었다. 셋째, 재현 시설물의 경우 방지원도(方池圓島), 정자, 화계는 현장에 도입되었으나 창의적으로 디자인된 시설물은 설치되지 않았다. 넷째, 전통 식재 기법은 마을숲, 방지 내 원도, 화계에 수목을 도입하는 것에 집중되었다. 다섯째, 전문 자료를 토대로 한 주제 선정과 실험적 시설물 디자인 제시 등 전통 재현 작업이 진일보한 측면을 파악할 수 있었다. 여섯째, 조성 시 실현 가능한 주제 선정, 정보 해석을 위한 전문성, 전통 시설물의 창의적 디자인 등 앞으로 이루어질 전통 재현 작업에 요구되는 과제들을 짚어보았다.

• 복식문화연구
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• 제15권3호
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• pp.394-404
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• 2007

The purpose of the study was to analyze the difference in knitwear purchasing behaviors of female college students in the U.S., Korea, and China. It was developed questionnaire that included knitwear purchasing behavior that is fashion information sources, evaluation criteria of knitwear products, store attributes of knitwear, knitwear buying places, and purchasing experience of foreign-made knitwear. The final sample used in this study consisted of 119 female college students in U.S., 150 female college students in Korea, and 217 female college students in China. Aged from 18 to 33. ANOVA, factor analysis, Duncan's multiple range test, frequency, and percentage as analysis methods were used. The results of the study were as follows. The preference of knitwear among the respondents was shown highly. This result is due to a world-wide trend of casual clothing, and is to prove, that knitwear is that made with flexibility, drape, and stretch, is the item that is able to satisfy consumer's desires. Knitwear preference of knitwear the U.S. respondents was shown highly, and buying intention of them was also high, not only for sweaters and t-shirts but for pants, skirts, jackets, coats, and dresses as well. Knitwear information the U.S. respondents considered important, was not only purchasing experience but also shop display and magazine advertisements. By evaluating criteria of knitwear, the U.S. respondents considered good fit, design, color, and comfort important, and they didn't consider the country of origin important. By store attributes of knitwear, the U.S. respondents specially considered the display, variety, price level, and sale frequency of merchandise. The respondents of China was shown higher than them of Korea in the intention of all items. Knitwear information the China respondents considered important, was not only purchasing experience but also shop advertisements of Newspaper and magazine and fashion articles in Newspaper and magazine. By evaluating criteria of knitwear, the China respondents considered good fit, design, color, and comfort important, and they considered fiber content and the country of origin higher than the respondents of U.S. By Store attributes of knitwear, the China respondents specially considered product knowledge and friendliness of sales personnel, Layaway payment plan, Brand names, New Fashion, and Dressing Facilities higher than the respondents of U.S. or Korea.

• 건축역사연구
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• 제20권4호
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• pp.95-114
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• 2011

Western style timber roof trusses used as typical roof structures of buildings during a modern period have been developed with the interactions with their facade and functionality. The shapes of trusses and member sizes have been diversely changed by the purposes of architects, historical circumstances, and structural characteristics. For this reason, the change in the shapes of western style timber trusses along the times is one of important technology assets demonstrating the development of their structures during the modern period. Therefore, the purpose of this paper is to find out their structural characteristics throughout parametric analysis of which parameters were determined from the collected and classified documents on western style timber roof structure built in the modern period carefully obtained from public institutions. Results of the parametric analysis are as follows. The number of king-post trusses and modified king-post trusses built between 1920 and 1937 reaches almost half of the total number of truss types investigated. The mean values of their spans, distances, tributary areas, and height are respectively, 10.5m, 2.4m, $24.37m^2$and 3.24m. The cross-section areas of trusses tend to reduce since the city construction law was enacted in 1920. Also, this study found that western architects usually used larger structural members than eastern architects and usages and finishing materials of roof trusses are not always considered as one of the important design parameters.

• 한국의류학회지
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• 제37권7호
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• pp.922-934
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• 2013

This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

• 패션비즈니스
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• 제21권1호
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• pp.112-123
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• 2017

This study investigated if there are differences between Korean and Chinese consumers among the determinants of consumer complaint intention, type of complaint intention, and traits of complaining behavior. Sample subjects used in this study were female college students in Jeollabukdo and Jeollanamdo, Korea and Yunnam, China. Questionnaire data from 780 college students(Korea: 441, China: 339) were analyzed through a reliability analysis, factor analysis, frequence, mean, and multiple regression analysis. The results of the study were as follows. First, complaint intention of college students was divided into 3 factors, voice, private, and third party. Second, the findings of regression analysis for the total sample showed that the determinants of the factor 'voice' were the country, salespeople, product involvement, complaint cost, psychological tension, and social benefit. Whereas, the determinants of the factor 'private' were the producer, product involvement, psychological tension, and social benefit. Also, the determinants of the factor 'third party' were the country, oneself, salespeople, complaint cost, personal norms, and social benefit. Third, significant differences were indicated in the determinants of the 'voice', 'private' and 'third party' factors of complaint intention between Korean and Chinese consumers. Fourth, the complaint intention factors of 'voice' and 'third party' of Chinese consumers were higher than Korean consumers. Fifth, the attributions to dissatisfaction of Korean consumers were higher than Chinese consumers, and the product involvement, possibility for success, and consumer complaint attitudes of Chinese consumers were revealed to be higher than Korean consumers.

• Journal of Korean Biological Nursing Science
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• 제18권4호
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• pp.221-230
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• 2016

Purpose: This study was undertaken to explore sex differences in the risk markers of cardiovascular disease (CVD) and psychosocial factors and the relationships among these variables for the community-residing adults. Methods: A cross-sectional study was conducted with a total of 114 participants consisting of 65 men aged 42.85 years old and 49 women aged 46.86 years old. Participants were selected by a convenient sampling of at community cultural centers and churches. They completed a structured questionnaire including demographic characteristics, physiologic risk markers of CVD; lifestyle factors; and depression, social support, and stress. Results: The male participants showed significantly higher systolic and diastolic blood pressures than their counterparts. Significantly higher percent of women were currently non-smokers, and practiced moderate alcohol intake, physical activity, and low fat diet. Among women, the higher the scores of depression and stress were and the lower that of the social support was, the higher blood pressure, waist circumference and BMI were. Among men, those who were less depressed and with higher scores of social support had more physical activity. Conclusion: The findings suggest further studies to explore sex differences of CVD risk markers and psychosocial factors, and their relationships in a larger sample, and to find the mechanism underlying these differences with a prospective design.