• Human Ecology Research
• /
• 제51권5호
• /
• pp.563-571
• /
• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• 한국의류학회지
• /
• 제17권1호
• /
• pp.11-18
• /
• 1993

The purposes of this study were to identify the most explainable socioeconomic variables influencing clothing selection criteria, and to explore the difference in the clothing seletion criteria among the groups with status inconsistencies. A questionnaire was developed to collect data for clothing selection criteria, and socioeconomic status. Socioeconomic status was measured by education and occupation of husband and wife, and family income. Status inconsistency was defined by the inconsistencies among education, income and occupation. Data were obtained from 369 housewives living in Seoul area. The results of this study were as follows: 1) The education of housewives was the most important variable influencing clothing selection criteria. 2) When the subjects were divided into three groups according to their status inconsistency group, there were partially significant differneces among groups in clothing selection criteria. The "overprivileged" status group attached more importance to the fashionability and psychological dependence than the other status group. The "underprivileged" status group attached more importance to the practicality and ecnomy than the other status group. And when the subject were divided into three groups according to their social mobility, there were sgnificant differences among groups in clothing selection criteria.

• International Journal of Costume and Fashion
• /
• 제12권1호
• /
• pp.29-48
• /
• 2012

The purpose of this study was to examine the relationship between consumer spatial behavior and consumer characteristics based on trade area selection criteria 469 female consumers who lived in the two new towns near Seoul, Bundang and Ilsan, participated in the study by completing questionnaires. Data were analyzed by using cluster analysis, ANOVA, Duncan's multiple range test, chi-square analysis, etc. The findings of the empirical research were as follows: 1. Five groups were identified by cluster analysis based on trade area selection criteria of clothing price-oriented group, time convenience-oriented group, shopping convenience-oriented group, variety/entertainment-oriented group, and passive shopping group. 2. Each group differed in spatial behavior such as clothing shopping area, the visiting frequency, and spatial movement type. 3. Each group showed differences in fashion involvement and demographic characteristics(age, marital status, education, occupation and social status).

• 한국의상디자인학회지
• /
• 제17권3호
• /
• pp.99-113
• /
• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• 영어어문교육
• /
• 제17권1호
• /
• pp.191-208
• /
• 2011

The quantitative study investigated perceptions of evaluative criteria in L2 writing between two groups - learners (N=212) and instructors (N=52) in Korea. Specifically, the purpose of the study is (1) to examine learners' and instructors' perceptions on evaluative criteria in L2 writing and to provide empirical evidence concerning how they respond to a list of them and (2) to ultimately devise appropriate rating criteria applicable to an EFL context like Korea. Analyses of evaluative criteria were conducted using factor analysis and yielded the following results: learner and instructor groups perceived the evaluative criteria differently and weighted them in a different way. For the learner group, the combined elements of grammar and language in use were identified as Factor 1 and mechanics as Factor 2. The results may infer that learners' response patterns are primarily linked to their instructors' writing practice in class, which may largely focus on grammatical knowledge based on lexical use and mechanical accuracy. Similarly, the instructor group acknowledged grammatical knowledge as Factor 1 and lexical use as Factor 2. The first two factors found in both learner and instructor groups indicate that in an EFL context like Korea, the form-then-content way of teaching and learning is still being considered more effective in L2 writing than any other method. Taking into consideration these perceptive similarities and differences between learners and instructors, the categories of evaluative criteria in writing include content and organization, grammar, mechanics, language in use, and flow of the essay, respectively.

• 한국생활과학회지
• /
• 제24권1호
• /
• pp.111-122
• /
• 2015

The purpose of this study was to identify the shoes satisfaction and selection criteria according to women's BMI. Data was collected from 323 women in their 20-40's. Factor analysis, one-way ANOVA, Chi-square test, and multi regression analysis were done. Women were segmented into the under weight group, the regular weight group, and the over weight group according to their BMI. The factors of shoes selection criteria were fit and practicality, appearance, fashion and brand, materials and sewing, comfort and economy, and size. Generally most women were satisfied with the styles of shoes but dissatisfied with materials and size. The underweight group's foot was shorter and narrower, shoes was shorter and heel height was higher but the over weight group was opposite. The under weight group were satisfied with higher heel and comfort and practical shoes. The regular weight group were satisfied with higher heel and comfort and economy shoes but the over weight group was dissatisfied with higher heel and comfort and economy shoes.

• 한국의류학회지
• /
• 제16권3호
• /
• pp.257-269
• /
• 1992

In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

• 한국식품조리과학회지
• /
• 제14권4호
• /
• pp.388-393
• /
• 1998

한국인과 미국인 사이에 김치맛의 인지 및 관능적 특성 평가의 차이를 비교, 검토하기 위하여 focus group을 사용하여 김치맛의 평가 실험을 행하였다. 김치맛의 인지는 미국인 group이 한국인 group보다 훨씬 단순하여 매운맛과 단맛의 조화된 맛과 사각사각한 조직감을 중요한 특성으로 인식하고 있었다. 반면 한국인 group은 이상의 특성외에 보다 복합적인 맛, 즉 매운맛, 신맛, 감칠맛, 신선한 맛 등이 잘 조화된 맛과 입안을 개운하게 해주는 것을 맛있는 김치에서 중요한 요소라고 생각하였다. 한국인 focus group은 맛의 표현에서 미국인 focus group보다 특징적인 표현 어구를 많이 사용하였으며, 미국인 focus group은 조직감에서 특징적인 표현어구를 한국인 focus group 보다 많이 사용하였다.

• 한국지역사회생활과학회지
• /
• 제15권4호
• /
• pp.67-78
• /
• 2004

This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

• 한국지역사회생활과학회지
• /
• 제25권3호
• /
• pp.373-382
• /
• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.