• Journal of East Asia Management
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• 제3권2호
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• pp.1-19
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• 2022

This study suggests an integrated theoretical framework for the relationship between political risk and multinational corporation (MNC) subsidiary's performance in the emerging market. The political risk would have a negative impact on MNC subsidiary's performance in the emerging countries that are developing in Asia, the Commonwealth of Independent States, Africa, and South America. The major reason is that political risks could generate a loss of benefit or a loss of control for MNC's subsidiary. In this study, I suggest that corporate social responsibility (CSR) strategy would be a solution to overcome various political risks. Specifically, the affiliated firms with diversified industries or greater financial resources could mitigate the negative impact of political risk than unaffiliated firms. Because they can use their tangible or nontangible asset such as information, technology, and construction in order to gain legitimacy and trust from local government, local community, and local firms in the emerging market. Finally, I claimed the costs of the affiliated firms would exceed the benefits at the initial stages, while the benefits of affiliated firms would exceed the costs over time when political risks become higher. The reason is that the trust gained from local stakeholders accumulates over time and the impact of CSR strategy would become an important solution to overcome the risks in and unstable context.

• 아태비즈니스연구
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• 제9권3호
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• pp.25-35
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• 2018

Research addressing international new ventures' social responsibility activities is scarce. Specifically, researchers have little account for the effects of an international new venture's social responsibility efforts on the outcomes of relationships with local customers in emerging economies. Against this background, we attempt to extend the boundaries of an understanding of the effects of international new ventures' social responsibility engagement on local customers' loyalty through customer trust and customer identification in emerging economies. Based mainly on the stakeholder theory and the relationship marketing theory, our study conceptualize two facets of international new ventures' social responsibility efforts: ethical and philanthropic corporate social responsibility engagement. In addition, we identify positive customer relationship-building mechanisms for each facet. Furthermore, our study presents an empirically testable propositions that would explain how international new ventures' social responsibility efforts influence the outcomes of relationships with local customers in emerging economies. Finally, this manuscript provides a discussion of the present study' implications for theory and practice and limitations that naturally lead to future research on international new ventures' social responsibility activities in developing economies.

• 아태비즈니스연구
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• 제12권3호
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• pp.71-85
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• 2021

Purpose - Prior studies have found that the characteristics of managers, corporate governance structure, corporate social responsibility and so on affect firm value. This study explores whether managerial overconfidence affects firm value through empirical analysis. Design/methodology/approach - Korean-listed non-financial companies from 2011 - 2017 are collected as the research sample. Firm value is measured by Tobin's Q, and managerial overconfidence is measured using a composite index encompassing various financial data. OLS and fixed effect model are used to investigate the relationship between managerial overconfidence and firm value. Findings - Managerial overconfidence is positively associated with firm value. Additional analysis reveals the following: (1) In the three subsamples of large, backbone, and small- and medium-sized enterprises, managerial overconfidence is beneficial to firm values. (2) Managerial overconfidence increases firm value on the t+1 year. Research implications or Originality - We use a comprehensive index with higher trust and feasibility to measure manager overconfidence and empirically confirm that managerial overconfidence can become a factor to improve firm value. Thus, it is necessary for shareholders to adopt an objective and neutral attitude and reasonably understand the psychological characteristics of managers when selecting CEOs. In addition, it is necessary to continue to optimize the measurement method of managerial overconfidence.

• 산경연구논집
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• 제14권12호
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• pp.23-31
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• 2023

Purpose: The primary objectives of this research are: (1) To examine the current situation of employee welfare in diverse workplace settings. (2) To explore and identify the different challenges that affect employees' overall well-being. (3) To examine and establish the importance of consultation as a strategic tool in addressing these challenges and enhancing employee welfare. Research design, data and methodology: The first step of the research design is the identification of databases, search terms, and filters. A thorough search will be conducted across respectable academic databases, journals, and pertinent sources using keywords and controlled vocabulary about consultation, employee welfare, and related concepts. The next step is full-text assessment, which verifies compliance with the research question and assesses the caliber of the methodology. Results: According to the previous evidence, the significant benefits of effective consultation for employee welfare have been highlighted: 1. positive impact on productivity in the workplace, 2. Effective consultation Improves employee's engagement, 3. Effective consultation Increases employee retention, and 4. Effective consultation facilitates trust in a corporate communication. Conclusions: The study has identified four main advantages: enhanced productivity, enhanced engagement, increased retention, and enhanced trustbuilding. These findings provide insightful information for practitioners looking to foster positive workplace cultures and improve organizational success.

• 산경연구논집
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• 제15권1호
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• pp.1-8
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• 2024

Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.

• 한국정보시스템학회지:정보시스템연구
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• 제33권2호
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• pp.105-124
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• 2024

Purpose This study aims to propose a blockchain-based platform that can guarantee enhanced trustworthiness in corporate ESG efforts, demanded by global ESG initiatives such as GRI and TCFD. Blockchain technology, recognized for its transparency and data immutability, can contribute to building trust in ESG disclosures, meeting the data transparency verification needs required by these initiatives. This research also explores the use of NFTs representing unique ESG efforts by companies, helping them in organizing and sharing ESG information with investors and consumers. Design/methodology/approach This study utilizes Hyperledger Fabric, a permissioned blockchain known for its enhanced transparency, scalability, and suitability for business transactions, to develop a blockchain platform for managing and disclosing ESG information assets in a trustworthy manner. Furthermore, it introduces the concept of ESG NFTs as a more reliable method for conveying ESG information to stakeholders, where ESG NFTs undergo verification process by third-party authenticators and evaluation by independent evaluators for credibility of ESG disclosure. Findings The use of NFTs, which has been predominantly intended for market trading in public blockchain, offers a credible means of disseminating corporate ESG status and evaluations in a permissioned blockchain, better fit for business transactions. By representing information assets as NFTs, which are tamper-proof and establish clear ownership, the proposed platform enables effective management of ESG-related information assets.

• 한국항만경제학회지
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• 제38권1호
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• pp.49-71
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• 2022

본 연구는 항만운영주체의 사회적 책임활동이 이해관계자가 지각하는 브랜드자산과 평판, 관계성과에 미치는 영향에 관한 실증연구이다. 이러한 연구목적을 달성하기 위하여 선행 연구를 통한 문헌연구와 설문조사를 병행하였다. 수집된 자료를 바탕으로 SPSS ver. 18.0을 사용하여 Cronbach's α 계수를 이용한 측정변수의 신뢰성 검정, 요인분석을 이용한 타당성검정, 가설검정을 위한 다중회귀분석 등을 실시하였다. 실증분석 및 가설검증을 위해 설계된 연구모형을 검증하기 위해 여수광양지역을 중심으로 항만관련 종사자와 시민을 대상으로 설문조사를 실시하였으며 총 414부의 설문지를 수집하여 연구에 사용하였다. 본 연구의 결과를 요약하면 다음과 같다. 먼저 항만운영주체의 사회적 책임활동은 경제적, 법률적, 자선·윤리적 책임활동 등 3개의 요인으로 구성되어 있음을 확인할 수 있었다. 둘째, 경제적 책임활동은 브랜드 인지와 평판에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 법률적 책임활동은 관계성과의 하위요소인 신뢰와 몰입에 긍정적 영향을 미치는 것으로 나타났다. 넷째, 자선·윤리적 책임활동은 브랜드자산(브랜드 이미지, 브랜드 인지)과 평판, 관계성과(신뢰, 몰입)에 긍정적 영향을 미치는 것으로 연구결과를 확인할 수 있었다. 본 연구를 통해서 항만운영주체의 사회적 책임활동은 브랜드자산과 평판, 관계성과에 영향을 미치는 요인으로 항만경쟁력을 높이고 지속가능경영을 위한 중요한 전략임을 확인할 수 있었다. 사회적 책임활동은 이해관계자들이 조직을 신뢰하고 몰입관계를 강화할 수 있도록 유도함으로써 장기적으로는 경제적 가치 창출에 기여하고 상생 및 동반성장을 통하여 지속가능경영이 가능해질 것이다. 본 연구는 탐색적 차원의 연구로 선행연구 고찰과 설문조사 등을 통해 자료를 수집하고 실증분석을 하였다는 데 연구의 의의가 있으며, 항만특성을 반영 한 사회적 책임활동에 대한 변수의 설명력과 영향력에 한계가 있어 좀 더 정치한 변수설정과 설문내용에 대한 보완이 필요하며, 향후 연구에서는 부산항과 인천항 등 여러 항만의 운영주체를 대상으로 재조사하여 연구의 범위를 확장할 필요가 있다.

• 디지털융복합연구
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• 제10권10호
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• pp.237-245
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• 2012

본 연구의 목적은 모바일 서비스 이용자의 감성적 가치 인식과 만족도에 미치는 영향 요인을 정량적으로 실증하고자 하였다. 따라서 연구자는 사용자가 인식하는 모바일 상품권의 감성적 인식, 만족도, 구전, 그리고 외생변인들 (경제적/이성적 가치, 신뢰도, 즐거움, 혁신성 등) 간의 경로와 관계를 검정하기 위해 구조방정식 모델링 방법론을 통해 확인하였다. 연구 결과 모바일 상품권의 사용자들은 상품권의 감성적 인식과 혁신성 등이 모바일 상품권의 신뢰와 즐거움에 영향을 주는 것으로 확인이 되었다. 또한 신뢰, 즐거움 등이 만족과 구전으로 영향을 주는 것으로 나타났다. 따라서, 모바일 상품권의 감성적 소구가 마케팅 도구의 일환으로 활용될 경우, 기업은 고객의 만족과 자발적인 구전 관점에서 효율성을 극대화 할 수 있을 것으로 보았다. 연구자는 본 연구가 첨단산업의 초기 개발단계에 있는 모바일 상품권 사용자의 감성적 인식 요인을 정량적으로 검정한 것으로 이론적 실무적 공헌점이 있을 것으로 보았다.

• 디지털융복합연구
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• 제13권10호
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• pp.171-183
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• 2015

본 연구는 전직지원 컨설팅의 효과성을 개인적 차원과 조직적 차원에서 논리적 근거와 경험적 증거를 제시하여 전직지원 컨설팅에 대한 인식 전환 및 확산에 기여하고자 하였다. 이를 위해 국내 기업에 근무하는 회사원 179명의 설문자료를 활용하여 분석하였다. 분석결과 전직지원 컨설팅의 실용성에 대한 인식이 고용가능성에 긍정적인 영향을 미치고 있으며, 고용가능성은 직무성과와 조직신뢰 향상에 긍정적이라는 것을 확인하였다. 또한 고용가능성은 전직지원 컨설팅의 실용성에 대한 인식과 직무성과 및 조직신뢰 간의 관계를 매개하는 것으로 밝혀졌다. 이와 같은 결과는 전직지원 컨설팅이 조직구성원의 직무능력향상에 기여하고 있으며, 이는 조직성과로 이어지고 있음을 확인한 결과이다. 이와 같은 결과를 바탕으로 전직지원 컨설팅에 대한 인식전환과 확산에 대한 시사점을 제안하였다.

• 유통과학연구
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• 제17권11호
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• pp.17-26
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• 2019

Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.