• 지능정보연구
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• 제28권4호
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• pp.229-250
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• 2022

본 연구는 한국 사회와 기업 경영의 주요 이슈가 되고 있는 ESG 경영 활동과 조직공정성에 대한 영향 관계와 조직공정성이 조직신뢰, 조직동일시에 미치는 영향 관계를 검증하였다. 또한, ESG 활동 인식과 조직신뢰 및 조직동일시 간의 관계에서 조직공정성의 매개효과를 검증하였다. 분석결과, 첫째, 기업체 종사 종업원의 재직회사의 ESG 활동에 대한 인식은 조직공정성에 유의한 영향을 미치는 것이 확인되었다. 둘째, 종업원의 조직공정성 인식은 종업원의 조직신뢰와 조직동일시에 유의한 영향을 미치는 것이 확인되었다. 셋째, 종업원의 ESG 활동 인식과 조직신뢰와 조직동일시 간의 영향 관계에서 조직공정성의 매개효과를 확인하였다. 이에 따라, ESG 활동 강화와 회사의 제도적 관행 개선을 통한 조직공정성을 높여서, 조직의 경쟁력 강화를 위한 종업원의 긍정적 태도와 행동을 이끌어 내어야 할 것이다.

• 스마트미디어저널
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• 제12권5호
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• pp.46-57
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• 2023

코로나 팬데믹과 IT 기술의 발전으로 원격 및 재택 근무가 점차 보편화되며, 클라우드 컴퓨팅 기술이 발전하고 있으며, 사이버 공격 기법 또한 더욱 세련되고 고도화되고 있다. 이러한 추세에 따라 기업에서는 기존의 경계 기반 보안을 벗어나 제로트러스트를 적용하여 보안을 강화하려는 움직임이 점차 커지고 있다. 제로트러스트는 모든 것을 의심하고 신뢰하지 않는다는 핵심 원리를 바탕으로 모든 트래픽을 식별하고 엄격한 인증과정을 통해 접근 권한을 부여함으로써 보안을 강화한다. 본 논문에서는 제로트러스트의 도입 배경과 선진적으로 도입을 추진하고 있는 국가들의 도입 정책과 동향에 대해서 분석하고, 기업 보안을 강화하기 위해 국가나 기관에서 필요한 노력과 더불어. 기업에서 제로트러스트를 적용할 때 유의해야 할 내용도 함께 제안한다.

• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.590-599
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• 2017

본 연구는 공모전에 참여하는 소비자들과 이를 주관하는 기업과 기관들이 꾸준히 증가하고 있는 현황을 비추어 공모전의 실제적인 효과를 검증하기 위해 진행하였다. 이에 공모전 실행 전 후에 따른 기업이미지 및 행동의도에 차이가 나타나는지를 알아보고 더 나아가 공모전 실행 후의 만족도에 따라 기업이미지에 차이가 나타나는지를 검증하였다. 이를 위해 공공기관이 실시하는 공모전에 직접 참여한 전국 7개 대학의 광고홍보학과 대학생 139명을 분석하였다. 분석결과, 공모전 실행 전 후의 기업이미지(전문이미지, 신뢰이미지, 사회공헌이미지)와 행동의도에 차이가 나타났다. 또한 공모전 실행 후의 만족도(고/저)에 따른 기업이미지(전문이미지, 신뢰이미지, 사회공헌이미지)를 검증한 결과, 전문이미지와 신뢰이미지에는 유의미한 결과가 나타났으나 사회공헌이미지에서는 나타나지 않았다. 이러한 연구결과를 토대로 공모전의 가치와 효과를 입증하였다.

• 유통과학연구
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• 제17권4호
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• pp.59-68
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• 2019

Purpose - The purpose of this study is to examine the differential mediating effects of three dimensions of buyer trust in the influence of supplier characteristics on the relationship performance. In this study, transaction characteristics were classified into competences and assets. The corporate reputation is considered as intangible assets, the customer-linking capability is considered among the competencies and transaction specific asset is selected from tangible assets. This study is also to examine the moderating effect of technical environment uncertainty in the effects of integrity and benevolence on the intention to continue trading. This study aims to provide a guide on which dimension suppliers should manage and how to improve their trust in order to maintain business with companies in technical environment uncertainty. Research design, data, and methodology - The data for the empirical analysis of this study were obtained by interviewing the 274 purchasing managers of Daegu - Gyeongbuk small and medium enterprises. The items used in this survey were partially modified to fit the characteristics of the B2B industry. The reliability and validity of the variables were analyzed using SPSS 18.0 and AMOS 18.0 programs and hypotheses were verified through the structural equation modeling. Results - In this study, reliability was examined by Cronbach 'α test. Composite Reliability and Average Mean Variance extracted value exceeded the baseline values. As a result of hypotheses testing, the hypothesis that the transaction specific asset will improve the benevolence and that benevolence will improve the intention to continue the transaction were rejected and all the other 9 hypotheses were adopted include 2 moderating hypothesis. Conclusions - This study shows which dimension of trust suppliers should appeal to the buyer according to the uncertainty of the technology environment in order to maintain the transaction with the buyer. competence and integrity are important when technology environment uncertainty is low, and competence and benevolence are important when technical environment uncertainty is high. In order to improve competence, corporate reputation and transaction-specific asset are important. To improve integrity, corporate reputation and customer-linking capability are important. In order to improve benevolence, customer-linking capability is important. And various implications were discussed.

• 산업경영시스템학회지
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• 제31권2호
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• pp.71-79
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• 2008

The Certification system will be able to expect that effect of marketing and the corporate image rising, if the certification body guarantees the contents of certification against industrial technical advance and safety, environment and efficiency, quality when it is suitable in the standard which is provided. The certification system where the private organization operates but recently on the legal notarization outside is disordering and the trust regarding the certification falls and the objective and gist of origin are damaged. But recently the trust of certification has fallen and the objective and gist of origin are damaged. Because the non-government certifications are disordering. Also the damage of the consumers majority occurs but it is insufficient the investigation analysis against the present condition regarding a non-government certification system and the operation actual condition. So it is necessary the actual condition where the countermeasure against hereupon is urgent. In this study, we present the operation direction of efficient against non-government certification system through investigation and the analysis.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.334-341
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• 2002

As the interest in internet business increases, effective web site evaluation is in order. While web site evaluation is supposed to be based on feasible applicability and trust-worthy criteria. many researches on web site evaluation fails to rover the various business models and consider corporate-activity-related features. Besides, dealing with the limited aspects such as design and cognitive science is something to be desired on the previous researches. Therefore, This paper presents internet web site evaluation framework not only based on existing researches and analysis but also reflecting corporate strategies. The framework includes web sites contents, design, operation and management-related factors, and it is applied to companies to validate its applicability.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.171-182
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• 2020

This research focuses on the importance of corporate social responsibility in building the company's reputation. Experts have studied CSR as an antecedent of a company's reputation, but the mechanisms underlying this process are rarely explored. Therefore, to fill this research gap, we demonstrate CSR's implementation combined with organizational justice based on discrepancy and equity theory. This study involved 210 employees in a family company. The study's analysis method uses Structural Equation Model (SEM), SmartPLS, with a five-step measurement and analysis procedure. The variables in this study are CSR implementation, organizational justice, employee trust, firm reputation, organizational objectiveness, organizational commitment, job satisfaction, and job performance. The results found that some of the direct relationships stated were not significant, but all demonstrations of indirect links were substantial. Besides, optimal CSR and organizational justice provide a reliable and positive domino effect in increasing the role and consequences of employee trust and firm reputation. The findings in this study confirm that upstream-downstream job performance causality can be successfully achieved if job satisfaction has been realized, job satisfaction can be achieved if organizational commitment can also be recognized, and organizational commitment can be developed. Reflection and influence, rather than organizational attractiveness becomes essential.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.157-166
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• 2021

In the past four decades, corporate social responsibility (CSR) issues have grown substantially due to the increasing demand for transparency and growing expectations that corporations should manage and improve their social, environmental, and economic performance. As a result, most organizations, companies, and governments provide CSR reports, while a large number of companies are still engaged in defining and integrating CSR into several aspects of their business. CSR is an obligation to society (Lee, 2020). The linkage between CSR and consumer-company identification (CCI) is important under company stakeholders. Consumers who care about those issues often change their shopping habits to bring greater value to the community. They will avoid buying environmentally or socially harmful products, and actively seek the products and services of the companies that carry out social responsibility. Companies conducting CSR activities such as charity works or environmental activities will be easy to associate as a responsible organization for always meeting the necessity of society. Therefore, companies must consider CSR a long-term strategy. The strategic approach to CSR plays an increasingly significant part in the business competitiveness - which helps create companies' values while gains trust and respect from the consumers, partners in particular, and the social community in general. This study is conducted to show evidence from project-based organizations about the CSR factors that influence consumer loyalty and the impact level of those factors on customer loyalty.

• 복식문화연구
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• 제23권4호
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• pp.537-553
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• 2015

Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.214-216
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• 2021

제로 트러스트 보안을 바탕으로 기존 기업보안시스템의 한계를 강화하는 방안을 제시한다. 4차 산업혁명 시대가 도래하면서 보안의 패러다임도 바뀌고 있다. 클라우드 컴퓨팅과 COVID-19로 인해 원격근무가 활발해지면서 변화된 IT 환경에서 발생하는 보안 문제에 대한 이슈가 제고된다. 동시에 공격기법들도 지능화되고 고도화되는 현 상황에서 기업에서는 제로 트러스트 보안을 활용해 현재의 보안 시스템을 더 강화해야 한다. 제로 트러스트 보안은 모든 것을 의심하고 신뢰하지 않는다는 핵심 개념을 토대로 모든 데이터 통신을 감시하고, 접근 요청자에 대한 엄격한 인증과 최소한으로 접근 권한을 허용함으로써 보안성을 높인다. 따라서, 본 논문에서는 기존 보안 시스템을 강화하는 제로 트러스트 보안 솔루션을 소개하고, 기업에서 도입해야 하는 방향성과 타당성을 제시한다.