• Title/Summary/Keyword: corporate promotion

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The Effects of Corporate Social Responsibility on Job Performance: Moderating Effects of Authentic Leadership and Meaningfulness of Work

  • Yang, Hoe-Chang;Kim, Young-Ei
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.3
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    • pp.121-132
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    • 2018
  • The study aims to investigate methods for companies to contribute to not only social and national developments, but also on the promotion of individuals and companies by re-examining the various phenomena that define companies. The study examines the relationship between subordinate factors of social responsibility activities and job performances as well as the role of CEOs in showing authentic leadership and meaningfulness of work. A total of 312 valid questionnaires were obtained, and hypotheses were tested using regression analysis, hierarchical regression analysis, and 3-way interactions. The results suggest that corporate social responsibility activities not only enhanced the performance of the members, but also confirmed the importance of the authentic leadership of the CEO. Additionally, the role of the members in the company also showed to play a very significant role in a company's developments. The results also show that the CEO and members need to make efforts to increase ethics as well as gain more competitiveness and improve their reputation by promoting their sense of calling and feeling of compassion in the workplace. In other words, the members of the high-ranking book and the members of the relatively low position will have different degrees of information transfer and evaluation of the company policy may be different.

Exploring Sustainable Values in Upcycled Korean Fashion Brands through Their Corporate Activities

  • Haemin Yu;Jaehoon Chun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.425-441
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    • 2023
  • Over the past few years, the fashion industry has faced numerous environmental issues and sustainability is being promoted as the key to success. This study conducted in-depth interviews with a range of stakeholders, such as designers and marketing professionals from upcycled Korean fashion brands, to examine how their sustainable values are reflected and developed through corporate activities related to planning, production, promotion, and distribution. The sustainable values inferred from the interviews were coded based on Schwartz's universal values with a view to addressing conflicts of values and promoting the sustainability of upcycled fashion brands in Korea. Through this process, the study derived universalistic, economic, and self-oriented sustainable values. The study also proposed a conceptual framework for upcycled fashion brands by discussing difficulties and limitations and offer proposals that could help the industry. The results indicate that a key driver for market success is promoting sustainable values in upcycled fashion. Finally, suggestions are offered for follow-up research that can further support sustainable practices in the fashion industry.

The Actions by Enterprise along the Reforming Construction Management Regulations (건설사업관리 제도개편에 따른 기업의 대응방안에 관한 연구 - 건설기술진흥법 시행과 관련하여 -)

  • Shin, Hyun-Jung;Shin, Kyoo-Chul
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2014.05a
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    • pp.54-55
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    • 2014
  • The structure of construction management service in the Construction Technology Management Act has changed recently. The new Construction Technology Promotion Act becomes effective to support and promote the development of related construction industries and construction technology for domestic and overseas markets. The purpose of research is to analyze the main contents of Construction Technology Promotion Act and to investigate corporate status, problems, and issues. The research is conducted to improve as reorganization of the CM service system based on the interviews with experts. Accordingly the research is to derive countermeasures of CM enterprises. The research results are presented in the following categories of contract awarding, project management, human resource management, general administration and staff education management as countermeasures of enterprises.

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A Study on the Planning for Interior Design of Showroom (쇼륨 실내디자인 계획 방향에 관한 연구)

  • 김경순
    • Korean Institute of Interior Design Journal
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    • no.7
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    • pp.45-49
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    • 1996
  • The purpose for this study shows general planning direction about showroom which can enhance sales promotion, and corporate image and through buyer negotiation increasing export. We can divide showroom as promotional showroom and institutional showroom as a whole. The results of this research can be summarized as follows : There is no uniformed design plan of display for the P.R of showroom. And they need independent business space. But, there is no attractive factors to fascinate their consumer and thus there is no sufficient service facility, Also, some more effective planning is needed to support their supervisors. I wish to suggest some planning direction on the basis of research problems : We need to divide four space- that is entrance space, display space management space, service space-to allocative effectively space for the purpose of charging product. P.R. We should set up uniformed design policy which can contribute P.R.-that is corporate color, unform . logotype, sign, pamphlet etc.

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The Effects of Human Resource Factors on Firm Efficiency: A Bayesian Stochastic Frontier Analysis

  • Shin, Sangwoo;Chang, Hyejung
    • International Journal of Advanced Culture Technology
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    • v.6 no.4
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    • pp.292-302
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    • 2018
  • This study proposes a Bayesian stochastic frontier model that is well-suited to productivity/efficiency analysis particularly using panel data. A unique feature of our proposal is that both production frontier and efficiency are estimable for each individual firm and their linkage to various firm characteristics enriches our understanding of the source of productivity/efficiency. Empirical application of the proposed analysis to Human Capital Corporate Panel data enables identification and quantification of the effects of Human Resource factors on firm efficiency in tandem with those of firm types on production frontier. A comprehensive description of the Markov Chain Monte Carlo estimation procedure is forwarded to facilitate the use of our proposed stochastic frontier analysis.

A Research on Legal Risk Prevention of Chinese enterprises' FDI in China-Japan-Korea FTA

  • SU, Shuai;ZHANG, Fan
    • The Journal of Economics, Marketing and Management
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    • v.7 no.4
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    • pp.6-9
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    • 2019
  • Purpose - This research mainly studied with the promotion of "one belt and one road "initiative's strategy and the construction of China, Japan and South Korea Free Trade Zone, China exports urgently needed industrial products to Japan and South Korea, which will not only help digest excess industrial capacity, optimize China's industrial structure, but also promote the economic development of Japan and South Korea. Research design, data, and Methodology - The study conducted a survey on 2018 year new revision of China-Korea Japan's data. Results -This study shows that In this process, multinational enterprises, as pioneers of economic development, play an irreplaceable role. However, due to the differences between laws of different countries and their own corporate culture concepts, enterprises in different countries will inevitably encounter various conflicts in the process of development. Conclusions -This requires our enterprises to have awareness of legal risk prevention in the process of development, and to study the corporate culture of relevant enterprises to truly achieve win-win cooperation.

The Impact of ESG Performance on Corporate Value of Chinese Companies

  • Heonyong Jung
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.33-38
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    • 2023
  • This study examined the influence of ESG performance on the firm value of Chinese equipment manufacturing companies over the period from 2011 to 2020. The analysis indicated that while ESG performance exerted a negative influence on firm value, this impact was not statistically significant. These findings substantiate the Institutional Difference Hypothesis (IDH), which posits that country-specfic institutional variations sifnificantly shape the strategic decision-making of organizations. When disaggregating the three components of ESG, variations in the results were observed both for overall ESG performance and for each individual dimension. Of the three dimension elements, the environmental (E) and governance (G) facets had a negative bearing, whereas the social (S) facet had a positive influence. Notably, only the governance dimension (G) demonstrated a statistically significant influence. These outcomes affirm the institutional difference hypothesis, illustrating divergent results across distint ESG dimensions.

A Desirable Corporate Culture under Smart Work Environment (스마트워크 환경 하에서의 바람직한 기업문화)

  • Lee, Joo-Hyoung;Kim, Sun-Bae
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.93-102
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    • 2012
  • The purpose of this research is to create a preferable corporate culture under the SmartWork environment. There is growing interests in SmartWork, which can satisfy the compatible conditions of government's carbon emission restriction policy, corporate efficient expense reduction, productivity maximization, and each individual's work and a family. Due to the interests and the rapid development of IT technology, a realistic condition for SmartWork is established but the promotion without a sufficient preparation, such as legal examination and relevant systems, created much confusion and very few companies are introducing it. This paper discusses that a social agreement should be reached through adjustments among parties interested, such as government, companies, and employees, studies the WIN-WIN plan that individuals and organization can grow together, and proposes a new corporate culture under the SmartWork environment. SmartWork has more than the simple meaning of 'remote working'. SmartWork, a method of smart working, means a transition to a new paradigm that minimizes moving for work and work & human move together, and a change from a work-oriented culture to a human-oriented culture. This paper summarized the role of government and companies for the successful introduction of SmartWork, and proposed that a government level 'SmartWork Activation Executive Committee (tentative name)' with a strong promotional power would create a new culture of SmartWork and form a civilian consultative body to support SmartWork corporate culture creation & expansion in the private corporate area, in a tuning with Ministry of Public Administration & Security, Ministry of Labor, Ministry of Gender, and Communications Commission.

A study on the effect of managers' innovation orientation, technological innovation capability and organizational capability on corporate innovation behavior (중소기업의 전략적지향성, 기술혁신역량, 조직역량이 기업성과에 미치는 영향에 관한 연구)

  • Kim, Sang-Hwa
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.399-407
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    • 2022
  • Although Companies are forming cooperation and networks with various companies such as technology and R&D, but it is urgently necessary to secure multiple competencies of companies that can effectively adapt. This study investigated the effects of corporate strategic orientation, technological innovation capability, and organizational capability on corporate performance targeting SMEs located in the Daegu area. The survey was conducted from September 1 to November 30, 2021 for employees of Daegu companies, and a total of 183 cases were used for the final analysis. Looking at the results of the analysis, as a result of multiple regression analysis on Daegu companies, it was found that the strategic orientation, technological innovation capability, and organizational capability of managers, all independent variables, had a significant positive (+) effect on corporate performance. It can be seen that efforts should be made to improve education and R&D according to various competency bases and innovations because of the large impact on the manager's mind, the company's core technical competency, and the company's organizational performance. This study aimed to understand the importance of corporate strategic orientation, technological innovation capability, and organizational capability on corporate performance targeting relevant SMEs that can have a significant impact on national and regional economies.

Corporate Non-reflux Income and Firm Value : A Review of Taxable Income Resources (미환류소득과 기업가치: 과세소득 재원의 고찰)

  • Kim, Jeong-Kyo;Kim, Hye-Ri
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.221-229
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    • 2017
  • The purpose of this study is to find out ways to enhance corporate value by using more efficient use of non-reflux Income which is commonly considered in existing corporate income tax refund and newly introduced investment and mutual aid promotion tax. Specifically, we analyzed the effect of income tax return income and income tax return on wages and fixed - asset investments, which are commonly considered in the two tax systems, on firm value. As a result of the analysis, it was confirmed that short-term internal reserves and income reflux activities had a negative impact on firm value, and long-term internal reserves and income reflux return had positive effects on firm value. It is recommended not to formulate uniform criteria such as the ratio of income refund activity to the contents of tax, but to apply the tax refund to the internal taxation system and the taxable income source.