• Title/Summary/Keyword: corporate design

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A Study on the collaborative design management of Space Design - Focus on current extant of collaboration of Corporations with Designers - (공간디자인의 협업적 매니지먼트 활용에 관한 연구 - 기업과 디자이너의 협업(collaboration) 현황을 중심으로 -)

  • Lee, Byoung-Wook;Hur, Bum-Pall
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.200-207
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    • 2012
  • This paper is analyzed the successful fundamentals of collaborative design management strategy from case of corporates such as, Louis Vuitton, H&M, MINI, Black Berry, Chanel, and Prada. Collaborative design management contributes creating cultural life and concurrently achieving corporate purpose through new vision and value creations which is a combination of rationality and originality as interacting design area and management area.In addition, collaborative design management has been emerged in order to create new business model in the rapidly changing modern society. It should be horizontal intercourse in order to increase social value and positive effects of each others to collaborative design management and play an important role in the new partner to build an effective business model. These case studies established the successful design strategy which is well structuring the systematic design network and efficiently managing the brand image from analyzing the user's needs and their life styles as an element of collaborative design management. This research is presented the mean of collaborative design management as a managing element to build a successful business model and proposed an appropriate application plan through the case studies.

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Effect of Design & Business Content Class on the Improvements of Learning Attitude for Corporate Learning Program (디자인과 경영 콘텐츠학습 태도를 기반으로 한 기업 경영자 교육의 효과 연구)

  • Cho, Youn-Hyung;Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.15 no.2
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    • pp.155-165
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    • 2014
  • This study deals with the proposals and the verification of the causal relationship between improvements of corporate manager's learning attitude for enterprises productivity and managerial effectiveness, the learner's familiarity and personal character strengths that are classified as positive psychology-based theory. For this study, researchers designed the structural equation model using the AMOS analysis. And researchers conducted the interviews using a questionnaire survey of quantitative research methods. Results of the analysis are as below. First, both online and offline classes were identified as the learner's character strengths affect the positive effect to the learner's familiarity strengths. Second, the learner's familiarity affects the positive effect to improvements of learning attitude. And the last, the learner's character strengths and improvements of learning attitude are not significant effect each other, therefore researcher could be found that the role of mediating variables of the learner's familiarity strengths. In this study, researchers analyzed the relationship between familiarity strengths and improving the learning attitudes needed for a desirable curriculum development considering the learners' personality factors. These findings contribute to an ideal course of study when educator design a curriculum and contribute to a successful communication strategy.

Design and Implementation of Marketing and Sales Information System for Automotive Part Company Using Object-Oriented Methodology (객체지향 방법론을 이용한 자동차부품기업의 영업관리시스템 설계 및 구현)

  • Kang Sung-bae;Moon Tae-Soo
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.77-95
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    • 2004
  • According to the increase of organizational complexity and the change of rapid information technology environment, many firms have shifted their information technology(IT) strategy from developing information systems in-house to purchasing application software such as Enterprise Resource Planning(ERP) Systems. Marketing and Sales functions within a Korean automotive part company include developing new assembly products, determining pricing, taking customer's orders, and shipping assembly products to customers. Marketing and Sales Information System(MSIS) in ERP system plays an important role in next Production Planning process. MSIS also makes management reporting and decision making faster and more uniform throughout an organization. MSIS promotes thinking about corporate goals, as opposed to thinking only about the goals of a single department or functional area. This paper intends to design and implement a MSIS in ERP systems for Korean automotive part company using object-oriented methodology In order to accomplish the implementation of MSIS in ERP system, we employed UML as its standard modeling language. In this study, four diagramming techniques such as use case diagram, sequence diagram, class diagram, component diagram among eight modeling techniques are used for analyzing hierarchical business process. In traditional marketing and sales function, a company with an unintegrated information system can have marketing and sales data that is data redundant or inaccurate. MSIS integrated in ERP system can solve the sales forecast problem, which minimizes the total costs of production, inventory, and transportation under constraints of production capacity. Also, the use of UML methodology makes S/W programmers shorten the phase of analysis and design in the implementation of MSIS system, and increase the reuse of software and the interoperability with corporate internal Information system.

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Effect of the Ethical Consumption Tendency of Millennials and Members of Generation Z on the Purchase Intention of Social Enterprise Fashion Products (MZ세대의 윤리적 소비성향이 사회적 기업의 패션상품 구매의도에 미치는 영향)

  • Lee, Sang Kwon;Chung, Ihn Hee;Cho, Yun Jin
    • Human Ecology Research
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    • v.60 no.3
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    • pp.443-458
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    • 2022
  • Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

Design Strategy Analysis of the Germean Firm Braun (독일 브라운 사의 디자인 전략 분석)

  • 이병종
    • Archives of design research
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    • no.18
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    • pp.165-174
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    • 1996
  • In the I950s the German firm Braun began to pursue a policy of uncompromising modem design for products aimed at the upper reaches of the market. Dr. Fritz Eichler as a head of design with Hans Gugelot and Otl Aicher in the Graduate School VIm developed the guide line of Braun Design strategy as the foundation of the corporate identity programme. In 1955 Dieter Rams joined the staff, and was largely responsible for establishing the formal characteristics of Braun Design and its further development. In the mid-1950s complete product programme of the firm Braun began to be re-designed, and these undoubtedly hit the market. New design line of the firm Braun, was an exclusive avantgarde movement at that time, which became to be the epitome of the idea of an objectifiable "Good Form". By the result in the 60s and 70s, when Braun product program was completely re-designed to the new line, Braun Design had a decisive influence on the design scene of the world. Braun Design is essentially functional and concrete, which depends on perfect fulfillment of purpose, precision, safety, durability, the quality of the product and, more recently, environmental compatibility is similarly balanced and unified approach, eliminating every unnecessary detail and concentrating on ordering essential elements. elements.

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A Study on Design Concepts of Emotional Amenity Furniture for Work Smart (워크스마트를 위한 감성적 '어메니티 퍼니쳐' 특성에 관한 연구)

  • Shin, Eungsun;Song, Eunchung;Na, Heajeong
    • Journal of the Korea Furniture Society
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    • v.24 no.4
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    • pp.309-317
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    • 2013
  • In the recent society of knowledge industry, a changed phenomenon of domestic corporate culture, Work Smart working in creative and various ways beyond time and space is emerged from Work Hard working just hard. Thus, many corporations are trying to configure the emotional space beside the work space to make effective and creative achievements in free work environment out of rigid organizational culture in the past. This space is called Amenity space which enables to implement physical and psychological healings simultaneously and this is not a place for rest like in the past industry society. This research suggests distinctive characteristics of other amenity furniture unlike general furniture by analyzing the variously suggested change of forms of amenity furniture for Work Smart and the changes of configuring key factors such as forms, structures and functions of amenity furniture.

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The Effects of Organizational Factors and GSCM Practices on BSC Performance (GSCM의 조직적 요인과 실행요인이 BSC 성과에 미치는 영향연구)

  • Noh, Mi Jin;Jang, Sung Hee
    • The Journal of Information Systems
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    • v.24 no.1
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    • pp.169-191
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    • 2015
  • Green supply chain management(GSCM) has emerged as an organizational system which helps organizations and their parter to achieve corporate profit by reducing environmental risk and cost. The main objective of this study is to investigate the relationship among organizational factors(manager support and organizational learning), GSCM practices(investment recovery and eco-design) and GSCM performance based on the BSC. Using a sample of 125 Korean companies, path analysis is used to test the research model. The results shows that the manager support has a positive effect on the investment recovery and eco-design. The results also suggest that the organizational learning directly affect the investment recovery, but do not affect the eco-design. The investment recovery and eco-design have effect on the GSCM performance. In addition, the competitive pressure has moderating effects on most of the relationships between the organizational factors and GSCM practices. This findings provides useful insights for managers seeking to adopt GSCM practices, and also provide useful guidelines for researchers to study GSCM performance.

A Study on Empirical Model for the Prevention and Protection of Technology Leakage through SME Profiling Analysis (중소기업 프로파일링 분석을 통한 기술유출 방지 및 보호 모형 연구)

  • Yoo, In-Jin;Park, Do-Hyung
    • The Journal of Information Systems
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    • v.27 no.1
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    • pp.171-191
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    • 2018
  • Purpose Corporate technology leakage is not only monetary loss, but also has a negative impact on the corporate image and further deteriorates sustainable growth. In particular, since SMEs are highly dependent on core technologies compared to large corporations, loss of technology leakage threatens corporate survival. Therefore, it is important for SMEs to "prevent and protect technology leakage". With the recent development of data analysis technology and the opening of public data, it has become possible to discover and proactively detect companies with a high probability of technology leakage based on actual company data. In this study, we try to construct profiles of enterprises with and without technology leakage experience through profiling analysis using data mining techniques. Furthermore, based on this, we propose a classification model that distinguishes companies that are likely to leak technology. Design/methodology/approach This study tries to develop the empirical model for prevention and protection of technology leakage through profiling method which analyzes each SME from the viewpoint of individual. Based on the previous research, we tried to classify many characteristics of SMEs into six categories and to identify the factors influencing the technology leakage of SMEs from the enterprise point of view. Specifically, we divided the 29 SME characteristics into the following six categories: 'firm characteristics', 'organizational characteristics', 'technical characteristics', 'relational characteristics', 'financial characteristics', and 'enterprise core competencies'. Each characteristic was extracted from the questionnaire data of 'Survey of Small and Medium Enterprises Technology' carried out annually by the Government of the Republic of Korea. Since the number of SMEs with experience of technology leakage in questionnaire data was significantly smaller than the other, we made a 1: 1 correspondence with each sample through mixed sampling. We conducted profiling of companies with and without technology leakage experience using decision-tree technique for research data, and derived meaningful variables that can distinguish the two. Then, empirical model for prevention and protection of technology leakage was developed through discriminant analysis and logistic regression analysis. Findings Profiling analysis shows that technology novelty, enterprise technology group, number of intellectual property registrations, product life cycle, technology development infrastructure level(absence of dedicated organization), enterprise core competency(design) and enterprise core competency(process design) help us find SME's technology leakage. We developed the two empirical model for prevention and protection of technology leakage in SMEs using discriminant analysis and logistic regression analysis, and each hit ratio is 65%(discriminant analysis) and 67%(logistic regression analysis).

Product Form Alignment Method Based on the Analysis of Formative Parameter Disposition (조형변수 성향 분석에 의한 정합적 제품 형태 전개 방법)

  • 김현
    • Archives of design research
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    • v.17 no.2
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    • pp.279-288
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    • 2004
  • Corporate design activities have expanded from being exclusive and passive responsibilities to active participation in planning, marketing, technology and corporate brand image differentiation for successful business. Thus the communications between designers and other functions come to include critical decision making, information sharing, and objective reasoning. Given that design activities now have to involve various functions in product development, the styling-related design process, which is still developed by designer's intuition and experience, poses as an obstacle not just between various functions involved, but even within the design function. To overcome this obstacle and to lead more effective design decision process, a means for product form development assessment and management is necessary. This research proposes a foundation for managing and assessing product form based on the hypothesis and demonstration of discovering a system of formative factor and order a product form expresses that can be shared as an objective and logical system. As a result of this demonstration, the form as a unique visual expression and the factors related to the form and its co-relationship are examined. The factors are called formative parameters and the system is named as the product form alignment method. Based on the logic derived from the system, the process for developing an image that aligns with the predefined goal is explained. The method defines a balance between a designer's intuitive creativity and the extracted logic, which can act as a basis for designers to share design language among themselves and for communication between design and other functions. Based on this system, designers are able to align design work with the set goal, and focus and limit the range of form development, which is anticipated to result in lead-time reduction and minimizing unnecessary obstacles and mistakes.

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Effectiveness of Web-Based On-line Corporate Education: The Case of 'L' Company (웹기반 온라인 기업교육의 성과에 관한 연구: L기업의 사례를 중심으로)

  • Ryu, Il;Kim, Jae-Jon;Cho, Young-Man
    • Information Systems Review
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    • v.5 no.1
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    • pp.33-48
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    • 2003
  • The increasing demand for the distance learning has created a need to explore the implications of the emerging paradigm shift in the learning environment. For the use of information technology to improve learning processes, the pedagogical assumptions underlying the design of information technology for educational purposes must be understood. However, little theoretical development or empirical research has examined learning effectiveness in web-based distance learning. Thus, this paper reviews from research in management communications, education, social psychology, and information systems literatures to develop an conceptual model of influences on web-based corporate education outcomes. The hypotheses empirically examined using survey data from 152 students of 'L' company. The data support the validity and reliability of our constructs. And the hypotheses of this study get partially significant support. Finally, the implications of this survey results are discussed in terms of learning performance.