• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.2
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• pp.105-113
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• 2022

Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

• Journal of Convergence Society for SMB
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• v.1 no.1
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• pp.1-8
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• 2011

With a sample of 147 Korean small and medium size companies, this study examined the relationships among degree of information orientation, corporate culture, degree of information management implementation and selected business performances in the process of implementing IMS(Information Management System). Information orientation is defined as company-wide understanding and implementation of the underlying philosophy, principles, approached, and tools of information improvement programs. It is assumed that successful implementation of information improvement programs requires a information-oriented mind-set of the employees. It is also assumed that successful implementation of information improvement programs require strong support from s corporate culture that emphasizes continues improvement. Adopting the competing values model of Quinn and McGrath(1985), corporate culture is classified into 'flexible' versus 'controlled culture' and 'outer-directed' versus 'inner-directed culture'. This study examined how such fitness influenced the implementation of information innovation programs and business performance. Implementation of information innovation programs was measured through various factors, such as leadership, strategic information planning, human resources focus, customer and market focus, process management, and information analysis and application. Business performance was measured through non-financial performance measuresm such as employee results, process results, information results, and customer results, and through perceived financial performance measures.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.79-89
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• 2013

The purpose of this study is to examine the moderating effects of social contribution activities perception between brand loyalty and marketing strategies. First, this thesis has reviewed that marketing mix 4P's(product, price, promotion, place) still influence on the brand royalty on smart-phone market. Second, this research examined that perception on social contribution activities is an important moderate variable between marketing activities and brand royalty. Also, this research found that moderating effect of social contribution activities perception is more significant at the high-perception group on social contribution activities than low-perception group. Finally, this study verified that product/price/promotion strategy and social contribution activities have effect on brand royalty depend on social contribution activities perception. Recently many businesses are using Corporate Social Responsibility(CSR) as a strategic tool and also social interests on the effect of CSR are increasing. Therefore, this study reaffirmed by the CSR that affect customer brand loyalty, are expected to contribute to improve awareness of CSR activities.

• Journal of Arbitration Studies
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• v.26 no.4
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• pp.151-179
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• 2016

Emerging as a strategic domain of the service industry, the drone logistics industry is evolving into a zero effort industry, which realizes smart device service ranging from corporate services to daily customer services. The role of the drone industry is becoming increasingly important in strengthening national competitiveness, as well as corporate competitiveness, beyond the strengthening of product competitiveness. Although drones have various strengths and weaknesses for industries, there are plenty of possibilities for diverse disputes and conflicts due to lack of related laws, regulations, and institutional norms, as well as unsolved problems related to technologies and operations; that is, there are still policy tasks and problems to be solved such as unauthorized seizure of drones, hacking, protection of personal privacy, safety concerns, regulation and limitation of flying areas, damage relief, and dispute settlements. Thus, in order to vitalize the drone industry as a future growth engine while responding to the changes in the environment of the drone industry in Korea and overseas and to strengthen national and corporate competitiveness by harmonizing with advanced management innovations, it is necessary to conduct in-depth discussions and review policy issues related to the vitalization of the drone industry. Therefore, the purpose of this study is to review the domestic and overseas realities and statuses of the drone logistics industry and application cases, analyze policies regarding the drone logistics industry of each country, review general theories on the solution of disputes arising out of the transactions in the drone logistics industry, and, as a conclusion, suggest desirable policy issues for the vitalization of the drone logistics industry in Korea.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.189-202
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• 2014

This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.6
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• pp.273-279
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• 2014

Recently, it was occurred in the nation's largest Information spill about 140 million cases of credit card customers' personal and credit information. As such, it was rapidly to increase in consumer complaints about the privacy of personal information in accordance with outflow of financial companies increased accident. But it is still not clear precaution. Therefore, in financial customer position, it is possible to confirm and determine in advance whether or not superior to the security company. In addition, It is time to be required institutional device that can be a real effort to equip a good security company. This report is considered a model of "Disclosure of corporate security assessment " of these devices institutional study. And We study in realistic and objective stance about why do we need this policy.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.4
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• pp.83-97
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• 2008

Recently, as managing organization's stakeholders become important, a viewpoint of corporate social responsibility (CSR) has been changed. Unlike in the past, organizations have performed CSR in their active and strategic point of view. Previous studies about the effect of social responsibility generally focused on customer response, social performance, and financial performance, and studies about the influence on business processes and organizational members are relatively not sufficient. In particular, there is few studies about the relationship among CSR, organization's innovation capability, and non-financial performance. The purpose of this study is to examine the effect of CSR to knowledge management and organizational performance by using multiple regression analysis. Specifically, from the empirical result of this study with 256 Korean finns in diverse industries including the manufacturing, we identified that CSR has positive influence on knowledge management and organizational performance.

• Transactions of the Korean Society of Automotive Engineers
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• v.16 no.6
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• pp.104-108
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• 2008

Recently, studies conducted by our research group, revealed the possibility for reducing BSFC, NOx and PM emissions to meet the Euro 4 & 5 legislations. The main objective of the present study is to get better fuel economy in commercial vehicles by considering real driving conditions. Firstly, in order to improve fuel economy on fields, specifically it is required to analyze the driving pattern and make the representative modes from real field data. Secondly, it is performed to make the engine dynometer test to optimize the fuel consumption by reflecting on the representative driving modes, based on the Korea 2008 emission legislation equal to the Euro 4. The engine components such as engine calibration, combustion chamber, turbocharger and ancilliaries were modified to optimize vehicle fuel economy over a typical customer drive cycle whilst still meeting the exhaust emission restrictions. Finally, these results were confirmed by field testing of vehicle equipped with the updated calibration engine. It was placed the two vehicles together traveling the same route and accomplishing the same amount of stops(back to back), in order to evaluate the fuel consumption in comparison to the current vehicle. Through several repeats such as the engine calibration and field test, we could get 3 % to 7.7 % vehicle fuel economy improvements compared to previous vehicle.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.444-455
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• 2022

The purpose of this study is to examine the roles of emotional intelligence and knowledge sharing, while focusing on the customer orientation of flight attendants, to identify the strategies to improve the quality of services provided by flight attendants. For this purpose, the researcher examined the relationships between emotional intelligence and customer orientation, as well as the impact of knowledge sharing in the process. The survey was conducted over three weeks from May 6, 2021, to May 27, 2021, and the 426 questionnaires recovered were analyzed using statistical software programs SPSS 23.0 and AMOS 23.0. The findings of this study are as follows; First, the emotional intelligence of flight attendants had a positive impact on customer orientation. Second, the emotional intelligence of flight attendants had a positive impact on knowledge sharing. Third, the knowledge sharing of flight attendants had a positive impact on customer orientation. Fourth, in the relationship between the emotional intelligence of flight attendants and their customer orientation, knowledge sharing had a significant mediating effect. Based on the findings of this study, it would be possible to consider support strategies for organizations, including the training programs for enhancing the emotional intelligence of flight attendants and a corporate culture in which knowledge sharing can be promoted.

• Asia Marketing Journal
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• v.13 no.4
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• pp.213-226
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• 2012

As the Korean rental car industry turned into a mature stage, the competition level has become stronger than ever. In 2006, AJ Rent a Car declared customer satisfaction management as its vision to make a breakthrough. Through various service innovation efforts, AJ has been successfully offering meaningful and differentiated values to the customers. As results, the complaints rate has decreased, while service quality index has significantly increased. These service quality indicators have led to improved customer satisfaction level which was measured by re-purchase intention and customer satisfaction index, and AJ outran its major competitors in these dimensions of competition. The first key success factor of AJ is its effective service system. AJ manages the VOC, ERP, and CRM system in a well organized manner. AJ's another key success factor is a effective service process, which helps the organization share and respond to customer complaints in an efficient way. Finally, the management communicates the clear vision and strategic direction not only with the customers but also with the entire organization. With these three factors combined, AJ has created the service oriented corporate culture. Based on the culture. AJ has been able to develop a strong and sustainable competitive advantage in customer satisfaction management.