• 경영과정보연구
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• 제28권3호
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• pp.117-140
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• 2009

이 연구는 기업 메세나활동의 동기를 개관하여 보고, 한국기업의 메세나활동의 실태와 애로점을 분석한 이후, 마케팅 관점에서의 메세나론으로 지향하기 위해 메세나활동의 효과를 탐색하는데 그 초점을 두었다. 기업 메세나활동의 동기로는 문화투자론적 관점, 즉 기업이미지 개선, 마케팅관점, 세제혜택 등 기업의 사적인 이익과 직결되고 있으며, 기업의 사회적 공헌과 책임은 제한적으로 제시되고 있다. 그리고 우리나라 기업의 메세나활동을 조사한 결과, 1996년부터 2007년까지의 연평균증가율은 지원건수 기준으로 18.45%, 지원금액 기준으로 15.27%의 견조한 증가세로 나타났다. 그리고 기업 메세나활동의 효과로서 Kotler와 Scheff는 기업의 예술 후원이 앞으로 마케팅에서 가장 주목받는 분야가 될 것이라고 주장하였으며, 호주문화 인문학재단과 앤더슨은 문화투자로서 기업 메세나활동의 효과를 기업측면, 시장측면, 그리고 종업원측면으로 나누어 제시하고 있다. 그리고 한국메세나협의회에서는 기업의 정당성, 시장우위, 종업원혜택의 3가지 측면으로 분류하여 그 효과를 제시하고 있다. 이와 같이 기업의 메세나활동은 philanthropy관점보다는 마케팅관점에 입각한 메세나론이 보다 설득력을 얻고 있기 때문에 기업의 효율성과 유효성을 위해서는 마케팅관점에 입각한 메세나론으로 지향되어야 할 것이다.

• 가족자원경영과 정책
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• 제2권2호
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• pp.119-134
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• 1998

Work and family life affect each other. Especailly in a corporate-centered society the impact of work on the family is very strong. Organigational sexrole culture is used not only as a method of business management, but also as a style of family living. The Purpose of this study was to analyze an effect of occupation and organizational sexrole culture of husband on the family life. Data for 214 husbands were gathered from the structured questionnaire and time diary. The major findings of this study were as follows; (1) According to the occupation, organizational sexrole culture of husbands is very different. (2) The occupation and organizational sexrole culture of husbands have an important effect on their life time structure. (3) The occupation and organizational sexrole culture of husbands effect on their participation rate of household labor. These results suggested that husbands’ occupation and organization sexrole culture have a significant effect on the family life.

• 한국의상디자인학회지
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• 제20권1호
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• pp.17-28
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• 2018

This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

• 패션비즈니스
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• 제3권4호
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• pp.103-112
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• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• 동아시아경상학회지
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• 제6권4호
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• pp.25-34
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• 2018

Purpose - The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave. Research design and methodology - This paper measure individual and national hostility and suggest that the effect of the adjustment of Korean culture satisfaction on corporate image, product image and consumer's purchase intention. Results - This study suggests the subjects to be studied empirically by presenting research themes and models, but it is necessary to verify the model through statistical verification since it is not verified empirically. In addition, it is necessary to further control factors and identification of anti-marginal or anti-marginal products. Conclusions - This study suggests research topics that investigate how hostility affects Korean Wave in consideration of the current special situation, while conventional researches mainly focus on ethnocentrism and patriotism. In this way, this study suggests research direction that helps to enhance corporate image and product image by eliminating hostility and actively utilizing Korean Wave. The Proposal will be helpful to provide a frame for empirical analysis in future and to develop strategic means to further utilize it in international marketing.

• 유통과학연구
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• 제11권7호
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• pp.39-45
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• 2013

Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

• 한국항공운항학회지
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• 제31권3호
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• pp.142-160
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• 2023

This research explores how different corporate cultures can influence the post-M&A performance of the airlines undergoing strategic M&A in Korea. The sample size of this research is 214 respondents that is strictly limited to the employees of airlines under M&A process, and CFA and SEM were employed for the statistical analysis. This research investigated that corporate cultures including group-oriented, development-oriented, and rationale-oriented will positively influence the post M&A performance of both efficiency and effectiveness through a mediation of collaboration during M&A process. In contrast, relations between grouporiented culture and interaction, interaction and effectiveness were not revealed positive influences. The findings of this research will provide valuable insights into the potential risks that can impede successful M&A within the M&A process, specially focusing on the conflicts between organizations stemming from different organizational cultures, which can have an adverse impact on M&A performance.

• 중소기업융합학회논문지
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• 제1권1호
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• pp.1-8
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• 2011

정보화경영이 성공하려면 정보화혁신에 대한 적극적인 마인드가 형성되어야 하고, 정보화경영체제가 지향하는 바에 대한 변화와 관리가 효과적으로 이루어져야 한다. 그리고 그러한 노력은 지속적으로 이루어질 필요도 있는데, 이를 위해서는 그에 적합한 문화적 특성이 필요할 것이다. 이러한 이유로 정보화경영지향성과 기업문화의 적합도는 중요하다 할 수 있고, 그 적합도가 높을 때 정보화경영활동의 성공확률은 높다고 할 수 있다. 이러한 이유로 이 연구에서는 정보화경영지향성, 기업문화, 정보화경영지향성과 기업문화의 적합도가 전반적인 정보화경영활동의 이행수준에 미치는 영향을 규명하고자 하였다. 또한 정보화경영지향성과 경영성과간의 관계에 정보화경영활동의 이행수준이 매개효과를 가지는지도 검정하고자 하였다. 이 연구의 결과를 요약하면 다음과 같다. 첫째, 기업이 적극적으로 정보화경영을 지향하면, 정보화경영활동의 이행수준, 경영성과 등이 개선되는지를 검정하였다. 둘째, 기업문화가 정보화경영활동의 이행수준에 미치는 영향을 검정하였다. 셋째, 정보화경영지향성과 기업문화의 적합도가 정보화경영활동의 이행수준에 미치는 영향을 검정하였다. 넷째, 정보화경영지향성과 경영성과간의 관계에서 정보화경영활동이 이행수준의 매개효과를 가지는지를 검정하였다.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.123-133
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• 2021

We study confirmed the factors influencing the organizational culture(collective culture, development culture, rational culture, hierarchical culture) perceived by members of the organization and the manager's authentic leadership(self-awareness, balanced information processing, relational transparency, internalized moral perspective) on job crafting. In addition, the relationship between organizational culture and authentic leadership was empirically analyzed. In order to verify the hypothesis of the research model, the survey results of 269 parts were verified as follows using the statistical program of SPSS 24.0. First, the organizational cultures perceived by members of the organization, development culture and rational culture, showed positive (+) influence on job crafting. In other words, Hypothesis 1 established by the research model was partially adopted. Second, the group culture, development culture, and rational culture of organizational culture were statistically significant in the relationship between the hypothesis 2 organizational culture and authentic leadership. In other words, Hypothesis 2 was partially adopted. Third, the three hypotheses of authentic leadership (self-awareness, balanced information processing, relational transparency, and an internalized moral perspective) all showed positive (+) effects on job crafting. As a result of this study, it was possible to confirm the importance of the organizational culture that improves the job-crafting of the members of the organization and the strategic activation plan for authentic leadership. Therefore, the necessity of strategic human resource development for the development and application of programs to revitalize organizational culture and improve the manager's authentic leadership has emerged.

• 통상정보연구
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• 제13권3호
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• pp.543-564
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• 2011

기업경영에 있어 전략적 의사결정과 기업성과는 독립적이지 않고 상호 밀접한 관계가 있다. 본 연구는 한국 5대 무역기업집단 (Big Five Trading Conglomerates)의 전략적 의사결정과 기업성과간의 상관관계를 실증적으로 고찰 하였다. 비록 외환위기 이후 한국기업체들의 전반적 경영변화에 대한 많은 연구가 있었지만 전략적 의사결정을 주제로 한 주목할 만한 연구는 없었다. 연구결과 첫째, 한국 5대 무역기업집단의 의사결정 과정에는, 예전과 비교 해 봤을 때, 주목할 만한 변화가 없었다. 둘째, 의사결정과정에서 최고경영진의 과도한 개업은 기업성과를 방해 하지 않는 것으로 나타났다. 위를 바탕으로 볼 때 한국 무역기업집단 내에서 의사결정권한이 지금도 일부 최고경영진에 집중되어 있음을 시사하며, 이는 조직 전반에 걸쳐 내재된 오랜 유교적 전통과 문화 때문인 것으로 판단된다. 셋째, 그러나 의사결정과정에 있어 이사회의 권한이 점점 더 중요해짐을 알 수 있었다. 마지막으로, 의사결정권자들은 자신들의 정치적 위치나 권력을 개인적 목적을 위해 오용 및 남용하지 않는 것으로 나타났다.