• 디지털융복합연구
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• 제10권4호
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• pp.129-136
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• 2012

본 연구는 기업의 사회공헌활동에 관한 인터넷 기사의 맥락을 활용한 기업광고 전략을 제시하고자 하였다. 이를 위해 인터넷 기사맥락을 긍정과 부정으로 구분하고, 인터넷 기사의 주목도를 고/저 집단으로 구분한 후 광고태도와 기업이미지에 미치는 상호작용 효과를 검증하였다. 연구결과 첫째, 인터넷 기사의 주목도가 낮은 조건에서, 긍정 맥락이 부정맥락보다 회상율이 높게 나타났다. 둘째, 인터넷 기사의 맥락과 주목도에 따른 광고태도는 상호작용효과가 나타났다. 셋째, 인터넷 기사의 맥락과 주목도에 따른 기업이미지는 상호작용효과가 나타났다. 끝으로 인터넷 기사의 맥락과 주목도에 따른 기업경영 경쟁력은 상호작용효과가 나타났다. 따라서 인터넷 기사의 맥락과 주목도 수준에 따른 광고의 맥락효과를 확인함으로써 소비자의 광고 인지도와 호의적인 기업광고태도 그리고 기업이미지의 향상과 기업경영의 경쟁력 제고에 효과적인 전략방안이 될 수 있음을 시사한다.

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• 한국콘텐츠학회논문지
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• 제8권2호
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• pp.173-181
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• 2008

기존의 기업문화를 고려하면, 여성들이 일과 가정의 양립이 어려워 국가나 기업의 측면에서 인력손실을 초래하였다. 그러나 기업이 조직내 가족친화적 문화의 하나로 육아에 대한 사회적 책임을 올바르게 인식하고 적극적인 의지를 갖게 된다면 전통적 육아의 방식을 탈피하고, 노동시장 내의 직장보육시설 확대를 통한 경쟁력제고와 더불어 사회적 기여를 할 수 있는 토대가 마련될 수 있을 것이다. 따라서 본 연구는 성별분업의 문화가 가정 내에서 뿐만 아니라 기업에서도 가족중심의 가족친화적 문화로 변화를 이루어야 함을 피력하고, 직장보육시설의 확대를 위해 기업이 사회적 책임을 통감해야 한다고 보는 관점에서 정부는 가족친화적 조직문화를 지닌 기업을 적절하게 지원하고 이를 통해 기업은 이윤추구와 더불어 사회적 공헌을 하여 사회적 정당성을 확보할 수 있음을 밝힌다.

• 지식경영연구
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• 제16권2호
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• pp.193-212
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• 2015

A corporate university (CU) is an educational institution established by an organization whose primary purpose is not education. Traditionally, a CU is considered a training facility to improve organizational performance. However, the proliferation of the CU has engendered its diverse purposes, roles, and forms. This study attempts to identify three types of the existing CUs: (a) a CU to improve organizational performance; (b) a CU to satisfy employees' learning needs; and (c) a CU to develop a competent national workforce. Also, this study suggests a holistic CU model including the three CU types. In order to transform a CU to a multifunctional CU embracing all three types of CU, organizations should (a) provide communication and collaboration channels, (b) present clear organizational goals, (c) establish organizational policies/systems to encourage learning in CUs, and (d) devise an effective approach to evaluate the impact of CUs. Organization' s critical roles in the development of CUs can assist CUs in becoming the core of knowledge management.

• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.211-216
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• 2019

Knowledge sharing is safe to say that we have already embarked on knowledge-based global economy where knowledge is a decisive factor in global competition for corporations. So in the age of knowledge-based management, it is how we use knowledge that decides success or failure for corporations and the competitiveness of their countries at large as well. We did this research with the help of those who were working in ICT industry including manufacturing, tourism, and others. In this research, we looked into how project participants, organizational characteristic, and relational characteristic affect knowledge sharing and utilization, and what are the factors that have positive effects on corporate success. And all the factors presented in the research are found to have positive effects on the knowledge sharing and utilization. The factors appeared to have positive effects starting with project at first and then on corporate success at large.

• 품질경영학회지
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• 제33권1호
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• pp.42-50
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• 2005

The IMD(International Institute for Management Development) report said that national competitiveness of Korea is declined in this year. The main reason for Korea's decline is a largely related to the weakness of corporate competitiveness. The new product development is a necessary ingredient for improving the national competitiveness. The analysis of changing of technologies and customer's needs is needed for successful new product development. In this paper, We found out successful factors of the project by use of DFSS(Design for Six Sigma) and proved them by case study of K-company. Result from this paper is applied to the new product development planning step for K-company and it made a great success rate. It is expected that the result is applied to the same kind industries.

• 산업경영시스템학회지
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• 제44권3호
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• pp.192-206
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• 2021

The pharmaceutical industry is an industry that provides medicines related to the health and life of the people. The pharmaceutical industry is a traditional regulation industry with the characteristics of R&D(Research and Development), purchasing, manufacturing, distribution and consumption under strict government management. Until now, pharmaceutical companies have continued to make efforts to maintain competitiveness through patent management, new product development, and marketing. However, industries are rapidly changing, including rising costs for developing new products and expanding generic markets. As these changes and uncertainties in the management environment increase, efforts are required to improve the competitiveness of the pharmaceutical industry from a new perspective. In this study, we intend to examine the impact of SCM(Supply Chain Management) dynamic capability of pharmaceutical companies on corporate performance through partnerships to respond to market changes and uncertainties. It was determined that the agility, visibility and flexibility that constitutes the SCM dynamic capabilities would affect the performance of pharmaceutical companies. In this study, the importance of SCM dynamic capabilities and cooperative relationships was identified through surveys by SCM managers of pharmaceutical companies. Consequently, in the pharmaceutical industry, which is a regulatory industry, we have identified that SCM dynamic capabilities and cooperative relationships with partner companies have a significant impact on corporate performance.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.1007-1012
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• 2005

Although the design-build (DB) delivery system has been taking great strides in the world and relevant researches have also been quite abundant, few studies have dealt with its potential impacts on the construction industry as a whole. This research first identified the potential entry barrier factors, which may hinder the market access, based on the theory of industrial economics and characteristics of DB project. Then through a nation-wide questionnaire survey involving 103 construction contractors and engineering consultants, the influences of each factor on company's competitiveness and corporate strategies were scrutinized, and consequently, the evolution of the construction industry was examined. It is found that as opposed to the traditional design-bid-build delivery system, the DB delivery system elevates competitive advantages of large organizations in terms of the financial capability, working experience, human resource, and administrative strength, and among them, the financial strength was concluded to be the most significant force in differentiating corporate strategies and widening the gap of competitiveness between companies. It is inferred if the government extensively adopts DB delivery system, large organizations that already possess the competitive advantage tend to obtain both design and construction abilities, and dominate the DB market. Small and medium sized companies will find little room to maneuver and be forced to become specialty sub-contractors.

• 한국멀티미디어학회논문지
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• 제19권5호
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• pp.957-969
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• 2016

The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

• 한국기록관리학회지
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• 제20권3호
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• pp.99-118
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• 2020

기업의 기록관리를 통한 가치창출과 편익제고는 공공기관의 기록관리와 견주어도 부족함이 없는데 우리나라의 기업기록관리에 대해서는 아직까지 가이드라인도 제정되어 있지 않다. 글로벌 기업들은 업무과정의 산출물인 기록을 정보자산으로 축적하고 이용하여 업무의 시행착오를 줄이며 경쟁력을 강화해 나가고 있다. 우리나라 기업들도 기록관리에 대한 필요성은 공감하면서도 현용기록관리보다는 사사편찬이나 사료관리 등 비현용기록관리가 대부분인 실정이다. 따라서 이 연구에서는 우리나라에서 성공적으로 기록관리를 하고 있는 K사의 사례연구를 통하여 기업의 현용기록 축적과 이용을 통한 가치와 편익을 찾아보고, 기업기록관리를 활성화할 수 있는 방안을 제안하고자 했다. 이와 함께 4차 산업혁명시대의 중요한 자원인 데이터를 축적하고 이용하는 빅데이터 플랫폼으로서의 기업기록관리를 조명하며 기업기록관리의 활성화 방안을 제시하였다.