• Journal of Korean Academy of Nursing Administration
• /
• v.12 no.1
• /
• pp.52-62
• /
• 2006

Purpose: This study was designed to identify the image of nurse and it's determinants among nursing students and non-nursing students. Method: A descriptive correlational research design was used. All 1908 subjects were obtained by convenience sampling from three nursing diploma programs. The data were collected using a self-reporting questionnaire from April 1st to June 30th, 2005. Collected data were analyzed on SPSS Win 12.0. Result: The mean score of 'professional image factor' was higher than any other factors of image of nurse in both nursing students and non-nursing students. The mean score of 'subjective determinant' was higher than any other determinants among nursing students and non-nursing students. The image of nurse and it's determinants of nursing students were significantly higher than those of non-nursing students'. Conclusions: The findings of this study indirectly showed that the practical strategies would be needed in order to promote the image of nurse of the people who were not be related to nursing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.5
• /
• pp.728-744
• /
• 2015

Brand love contributes to consumers' positive post-purchase behavior; therefore, fast fashion brand marketers should make more efforts to develop marketing strategies to promote brand love in the increasingly competitive fast fashion industry. This study identified the antecedents and consequences of fast fashion brand love to provide insights into brand love. Brand-related variables (affective brand experience, self-expressive brand, and hedonic brand attitude) were considered as antecedents, and post-purchase behavior variables (loyalty and positive word of mouth) were considered as consequences. It was hypothesized that affective brand experience, self-expressive brand, and hedonic brand attitude directly and indirectly influence brand loyalty and positive word of mouth through brand love. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. Factor analysis revealed that all variables were uni-dimensional. Tests of the hypothesized path showed that affective brand experience and self-expressive brand indirectly influenced brand loyalty and positive word of mouth through brand love versus the direct influence of hedonic brand attitude. The results suggest some implications for fast fashion brand marketers.

• Asia pacific journal of information systems
• /
• v.10 no.3
• /
• pp.159-180
• /
• 2000

As the importance of electronic commerce(EC) increases, some people argue that traditional commerce(TC) will ultimately give way to EC in the near future. Regardless of the type of commerce, however, it is the value factors of the customer that would formulate the direction of change in the market. This study investigates the influence of those value factors upon the attitude towards the type commerce and the repurchase intention of products and service. It also addresses the impact of the customer's risk disposition and level of confidence. A number of customer's value factors are hypothesized to affect the attitude, and the attitude in turn is expected to be related to the repurchase intention. Based on two hundred and ninety responses from the computer survey, the hypotheses are tested. The convenience, cost reduction, and information satisfaction factors affect EC attitude and repurchase intention. Similarly, the reliability, personal interaction, and shopping enjoyment factors affect TC attitude and repurchase intention. The comparison between EC and TC factors indicates the significant difference in the time saving factor in favor of EC. The personal characteristics such as risk disposition and level of confidence also influence the attitude and repurchase intention. The implications and limitations of this study are discussed. The value factors identified in this study may serve as important checklists for those firms already in EC and those intending to enter the market.

• Journal of Korean Institute of Industrial Engineers
• /
• v.41 no.1
• /
• pp.50-58
• /
• 2015

The research on autonomous vehicle that expected to greatly reduce accidents by driver's mistakes is increasing in the development of technology. The purpose of this research is to identify the factor that affect trust in autonomous vehicles and analyze the requirements of the driver in autonomous vehicles environment. Therefore, in this study, we defined the information and functions provided by the autonomous vehicles through the investigation of the prior studies, conducted a questionnaire survey and focused group interview (FGI). The results show that competency, error management were important factors influencing trust in autonomous vehicles and identified that driver took safety related information as high priority in autonomous vehicle. Also, it was identified that driver prefer to perform the multimedia function in autonomous vehicle environment. The study is looking forward to be the reference data for design of advanced autonomous vehicle. It will contribute to the improvement of the convenience and satisfaction of the drivers.

• Korean Journal of Health Education and Promotion
• /
• v.22 no.4
• /
• pp.155-166
• /
• 2005

Objectives: The purpose of this study was to examine factors influencing the mental health of high school students in relation to sociodemographic variables, family function, self-esteem, social support, and self-identity. Methods: The survey was carried out on a convenience sample of 332 high school students. Data analysis procedure included stepwise regression using mental health as the dependent variable, and sociodemographics, family function, self-esteem, social support, and self-identity, as independent variables. Results: Stepwise multiple regression revealed that the factors such as self-esteem(${\beta}=0.422$, p<0.001), self-identity(${\beta}=0.166$, p<0.001), and sex(${\beta}=-0.165$, p<0.001) turned out to be significant affecting factors. Twenty seven percent of varience in mental health was explained by these factors(22% of varience by self-esteem). Conclusion: Self-esteem was turned out to be the most important effective factor of mental health in high school students. These results suggest that it is important for high school students to promote their self-esteem to keep their good mental health.

• Journal of Information Technology Applications and Management
• /
• v.17 no.3
• /
• pp.121-134
• /
• 2010

Past studies in e-commerce loyalty were mostly focused on the effects of customer satisfaction and trust on loyalty toward online vendors. Few studies investigated the impacts of switching barriers, whilst they are widely proven to affect customer loyalty in offline commerce. Even in a handful of studies that did deal with switching barriers, their treatment of the subject remained at best superficial. This may have to do with the fact that switching costs in e-commerce could be comparatively negligible, as switching to another online vendor often involves one simple mouse click. In this study, we investigated the impact of switching barriers on loyalty under the e-commerce context. Furthermore, the extent of switching barriers which could be affected by those positive factors (most constructs were adopted from IDT) was also examined. The statistical testing results revealed that combined model which includes both the positive factors and the switching barriers explains the loyalty formation process more strongly ($R^2$ = 0.543) than each separated models ($R^2$ = 0.468 for positive factor only model, and $R^2$ = 0.365 for switching barrier only model). While only the two switching barriers such as convenience and emotional were shown to be statistically significant, we found that trust strongly influences customer's emotional barrier, let alone direct impact on loyalty, which thereby influences loyalty. The results offer insights for better understanding switching barriers in e-commerce related applications.

• Women's Health Nursing
• /
• v.15 no.4
• /
• pp.294-302
• /
• 2009

Purpose: This study was done to compare the level of parenting stress, entrapment, satisfaction of paternal support, and marital satisfaction between employed and non-employed mothers and to identify significant predictors for parenting stress. Methods: With a cross-sectional, correlational study design, a sample of study was consisted of 175 women who were employed or non-employed with preschool children through convenience sampling. Data were collected with a structured self-administered questionnaire and analyzed by $x^2$-test, t-test, Pearson's coefficients, and multiple regression analysis using SPSS program. Results: Results shows that the level of parenting stress of non-employed mothers was significant higher than that of employed mother. The parenting stress was negatively correlated to marital satisfaction and positively correlated to entrapment in both of them. Entrapment was significant predictors explaining parenting stress in both of them and level of maternal education and satisfaction of paternal support and was significant predictors explaining parenting stress of non-employed mothers. Conclusion: Entrapment was very important factors to management parenting stress of both employed and non-employed mothers. Especially, satisfaction of paternal support and marital satisfaction was very important factor to manage parenting stress of mothers.

• Journal of Korean Society of Rural Planning
• /
• v.22 no.1
• /
• pp.93-100
• /
• 2016

Land price can be affected by convenience or psychological repulsion like PIMFY (Please In My Front Yard) or NIMBY (Not In My Back Yard) for various facilities. Services related to public establishment, welfare, medical attention, and amenities in rural areas are comparatively poorer than those in urban areas. The purpose of this study is to estimate the implications of the accessibility to community facilities in rural areas for land prices using a hedonic price model. The accessibility to facilities is estimated by real road distances and the land prices are applied for four types of land usages: field, rice paddy, building lots, and village halls. Community facilities are classified from public and community services view: education, safety, culture, transport, environment, health care, and finance. The results show that the accessibility to health care and transport can positively affect land prices and the accessibility to environment (waste facilities and junkyard) and unpleasant services (funeral hall and charnel house) can negatively affect land prices. Especially, the accessibility to hospital is the most positive influential factor for all types of land usages.

• Journal of Power System Engineering
• /
• v.11 no.1
• /
• pp.98-106
• /
• 2007

This paper presents a statistical prediction procedure for the propeller racing of ships with twin screw propellers sailing in ocean waves. The propeller racing is one of the most important factors of seakeeping qualities in relation to the safety of main engine and shafting system. It is especially significant key word for designing the twin-screw-propeller-type ship in view of allowable maximum propeller diameter etc.. In former studies, the propeller racing generally means the situation (propeller exposed) in which the relative motion amplitude between ship hull and wave surface would exceed a depth of point in rotary disk propeller. Therefore, it seems that the magnitude of the amplitude and its exceeding frequency have been examined as a principal subject of study as usual. However, the time during which the amplitude exceeds a depth of point must be also one of most important factor affecting the trend of propeller racing. This paper proposes a simply practical method for estimating the time lasting of exposed propeller related to twin screw propeller racing in rough confused seas on the basis of the statistics. Then, it is confirmed that the practical method is useful and convenience for considering the propeller racing in the stage of the basic design.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.267-273
• /
• 2020

With the strong growth of social networking sites such as Facebook in recent years, the potential of exploiting customers on Facebook is increasing. Presently, trading activities on Facebook is rapidly developing. Therefore, businesses have become increasingly competitive when selling products on Facebook, so as to retain customers as well as to satisfy customer, which is of paramount importance. This study was conducted to assess the factors affecting the satisfaction of individual customers in Vietnam when buying goods on Facebook. This study uses multivariate analysis techniques (Confirmatory Factor Analysis, Structural Equation Modeling) to determine the factors affecting customer satisfaction when buying goods on Facebook. Research results from 268 individual customers in Vietnam indicated trust and convenience are the two important factors related to customer satisfaction when buying goods on Facebook. Customer satisfaction is the result of consumer experience throughout the different stages of purchase. The more the shopping experience, the more the customers are satisfied when buying products. The price and products do not affect customer satisfaction (prices are easy to compare and products are easily understood on the Internet; hence, these two factors are not considered as determinants of customer satisfaction). Furthermore, this study provides recommendations to improve customer satisfaction.