• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.153-160
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• 2007

Be new, and various service is created through Ubiquitous Computing and Ubiquitous networks. Specially, recognize a situation of the object like a person and things, and Ubiquitous Location Based Services(u-LBS) to provide service to be useful to early bases is coming wherever to the front by important service when. This papers developed eCRM Mobile Marketing System. This Mobile Marketing System for the eCRM which they developed used location based in order companies currently used eCRM, and to more efficiently do customer Marketing.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.9 no.3
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• pp.198-205
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• 2009

In this paper, design of framework architecture of pervasive computing system providing seamless inter space interactions between private and public smart spaces is presented. The seamless inter space interaction issues are related to establishing user's service environment by allocating relevant resources in a new location where there are no prior settings for the user or where there are current users already being served in the new location. In the realm of pervasive computing, we can have different types of smart spaces, offering proactive and intelligent services, which are islands of smart spaces independent from each other. As users move about, they will have to roam from private smart space to public smart space and vice versa. When they enter a new island of smart space, they will have to setup their devices and service manually to get the same or different services they had at the previous location. Users might be living in a non-pervasive computing environment because this manual operation is inappropriate to its generic features of proactive and intelligent services of pervasive computing. The framework architecture will provide seamless inter space interactions initiated by changes in users' location to acquire negotiations of resources for new and current residents regarding service provision with limited available networked devices.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.40-42
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• 2011

Smart hand-held devices like iPhone, iPad, Andriod and other mobile-OS machines are becoming a well known part of our daily lives. Utilization of these devices has gone beyond the expectations of their inventors. Evolution of Apple's iOS from a mobile phone Operating System to a wholesome platform for Portable Gaming is an adequate proof. Using these smart devices people are downloading applications from numerous online App Stores. Utilizing remote storage facilities and confining themselves to computing power far below than an entry level laptop, netbooks have emerged. Google's idea of Chrome OS coupled with Google's AppEngine is an eye-opener for researchers and developers. Keeping all these industry-proven innovations in mind we are proposing a Context-Driven Cloud-Oriented Application Architecture for smart devices. This architecture enables our smart devices to behave smarter by utilizing very less of local resources.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.1051-1054
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• 2008

유비쿼터스 환경에서는 동적으로 변하는 사용자의 상태정보를 바탕으로 상황에 맞는 서비스가 실시간으로 제공되는 상황인지 서비스를 지향한다. 이러한 상황인지 서비스는 실제 유비쿼터스 컴퓨팅 환경에서 주기적으로 센싱되어 들어오는 컨텍스트 정보에 대한 빠르고 정확한 컨텍스트 비교를 바탕으로 한다. 본 논문에서는 유비쿼터스 환경에서 발생하는 다양한 상황정보를 {주어, 동사, 목적어}형태의 RDF기반 컨텍스트 모델로 표현하고, 컨텍스트 유형별로 구분되는 컨텍스트 타입과 값의 튜플 조합을 컨텍스트 비교에 이용하는 상황인지 서비스를 위한 컨텍스트 비교기를 제안한다. 제안하는 컨텍스트 비교기는 센싱되어 들어오는 컨텍스트 정보를 컨텍스트 타입에 따라 세부 인덱스를 부여하여 컨텍스트 비교횟수를 최소화할 수 있으며, 센싱된 입력 컨텍스트의 재활용 수준을 높일 수 있다. 따라서, 제안하는 컨텍스트 비교기는 동적인 유비쿼터스 환경에서 상황인지 서비스를 제공하기 기반 기술로써 위한 관련 응용프로그램 및 시스템 설계에 그 활용도가 클 것으로 기대된다.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.19 no.3
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• pp.83-95
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• 2011

This research is the ever first trial to demonstrate how consumer perceives price fairness of airfare. That, I did research on airline's flexible price changes and its effects on consumer's perceiving price fairness, proved the causality between before and after of airline service experience and examined the interest in moderating role of airline service. In addition to this, you also can see a markdown can have effects on consumer's perceiving price fairness. The main results are: Perceived price fairness before experience airline service had positive effects on perceiving price as fair. Since the direction of perceived price fairness coincides with in the context of the consumer's experience, so the preliminarily evaluated fairness had positive effects on the post fairness acceptance. With the second result, when you see consumer's perceived price fairness beforehand service experience has effects on post service experience in perceiving price fairness, you see the activation of a markdown, in-flight service, after-flight service as moderating roles as they strengthen the tie between the two perception modes and exhibited interaction with the price fairness beforehand service experience the independent variable. As the last one, a markdown of airfare had positive influence on consumer in perceiving price fairness. So, even if he/she becomes aware of overcharging, he/she will not pursue price being unfair. With these results, you can tell a markdown of airline service could have positive influence on both new and established consumers in the aspect of perceiving price fairness.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.10a
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• pp.340-347
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• 2008

Ubiquitous services are high quality and differentiated services which are provided for users by recognizing the context of users and environmental conditions actively. In this case, context-aware middleware is one of the most important technologies required to implement the ubiquitous services. In this paper, we propose a method for providing ubiquitous services in a specific user space effectively and monitoring human bio-sensors. That is, the design and implementation of intelligent home service middleware and monitoring bio-sensors based on context awareness is discussed here. Context information from various sensors is gathered, and suitable services are inferred and provided to users by the middleware system. In our approach, user services can be modelled easily by using facts and rules, and the system can be extended easily to support various ubiquitous services other than intelligent home services also. The system can be integrated with external applications and legacy systems effectively by using various protocols such as RMI, socket and HTTP, XML and etc. We have designed and evaluated various facts and rules for intelligent home services in real environments. Functionality evaluation with the system shows that ubiquitous services can be provided to users effectively in a home environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.11
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• pp.2097-2104
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• 2008

Ubiquitous services are high duality and differentiated services which are provided for users by recognizing the context of users and environmental conditions actively. In this case, context-aware middleware is one of the most important technologies required to implement the ubiquitous services. In this paper, we propose a method for providing ubiquitous services in a specific user space effectively and monitoring human bio-signal sensors. That is, the design and implementation of intelligent home service middleware and monitoring human bio-signal sensor based on context awareness is discussed here. Context information from various sensors is gathered, and suitable services are inferred and provided to users by the middleware system. In our approach, user services can be modelled easily by using facts and rules, and the system can be extended easily to support various ubiquitous services other than intelligent home services also. The system can be integrated with external applications and legacy systems effectively by using various protocols such as RMI, socket and HTTP, XML and Zigbee etc. We have designed and evaluated various facts and rules for intelligent home services in real environments. Functionality evaluation with the system shows that ubiquitous services can be provided to users effectively in a home environment.

• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.21-34
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• 2021

Purpose: This study examines the structural relationship between perceived quality, relationship quality, and revisit intention in the context of coffee shop. In this model, perceived quality consists of product, service, and experience quality, and relationship quality consists of satisfaction, trust, and commitment, and performance consists of revisit intention. More specially, this study identifies whether perceived quality plays a mediating role in the relationship between perceived quality and relationship quality and the direct/indirect effects of perceive quality on intention to revisit. Research design, data and methodology: The survey was conducted from September 1 to 30, 2019. The data were collected from 320 respondents and analyzed using structural equation modeling (SEM) with AMOS program. Results: The findings are as follows. First, quality perception of coffee specialty stores had a statistically positive effect on relationship quality, indicating supports H1. Therefore, customers can know that they are aware of the quality of coffee specialty stores, including quality of service and experience as well as products, and that they form relationship quality with coffee specialty stores. Second, relationship quality between coffee shops and customers had a significant positive effect on performance. Thus, H2 was supported. The results show that if the coffee shop does not consider relationship quality as important, customer loyalty decreases, the number of customers decreases, and the number of customers who switch to another coffee shop increases, which can lead to a threat to the coffee shop. Third, in the case of hypothesis H3, it was found that there was a partial mediating effect of satisfaction and trust between quality perception and reuse intention of coffee specialty stores, so hypothesis H3 was partially supported. As commitment appears to have no mediating effect, it can be said that customers who use coffee shops are not only difficult to maintain as regular customers of a particular coffee shop, but also have ample room to move to other coffee shops. Conclusions: Although many scholars point out the importance of service quality, few studies were conducted in the context of the Korean food service industry (including coffee shops). From this perspective, this study tested several hypotheses that the quality (product, service, experience) perceived by customers can have a positive effect on relationship quality and performance (re-visit intention), either directly or indirectly. The findings of this study demonstrate that if the manager of a coffee shop understands the characteristics of quality perceived by customers and the role of relationship quality, the effect of quality perceptions on customers can be maximized in order to maintain the relationship with customers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.11
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• pp.3916-3936
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• 2014

Smartphone applications like games, image processing, e-commerce and social networking are gaining exponential growth, with the ubiquity of cellular services. This demands increased computational power and storage from mobile devices with a sufficiently high bandwidth for mobile internet service. But mobile nodes are highly constrained in the processing and storage, along with the battery power, which further restrains their dependability. Adopting the unlimited storage and computing power offered by cloud servers, it is possible to overcome and turn these issues into a favorable opportunity for the growth of mobile cloud computing. As the mobile internet data traffic is predicted to grow at the rate of around 65 percent yearly, even advanced services like 3G and 4G for mobile communication will fail to accommodate such exponential growth of data. On the other hand, developers extend popular applications with high end graphics leading to smart phones, manufactured with multicore processors and graphics processing units making them unaffordable. Therefore, to address the need of resource constrained mobile nodes and bandwidth constrained cellular networks, the computations can be migrated to resourceful servers connected to cloud. The server now acts as a bridge that should enable the participating mobile nodes to offload their computations through Wi-Fi directly to the virtualized server. Our proposed model enables an on-demand service offloading with a decision support system that identifies the capabilities of the client's hardware and software resources in judging the requirements for offloading. Further, the node's location, context and security capabilities are estimated to facilitate adaptive migration.

• Journal of the Korea Institute of Military Science and Technology
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• v.22 no.3
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• pp.369-381
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• 2019

As tactical networks are gradually shifting toward IP-based flexible operation for diversified battlefield services, QoS(Quality-of-Service) coordination for service differentiation becomes essential to overcome the heterogeneous and scarce networking resources limitations. QoS coordination for tactical network traffic should be able to monitor and react the dynamic changes in underlying network topology and service priorities. In this paper, by adopting the emerging cloud-native service mesh concept into tactical network context, we study the feasibility of intelligent QoS coordination by employing tactical service mesh(TSM) as an additional layer to support enhanced traffic quality monitoring and control. The additional TSM layer can leverage distributed service-mesh proxies at tactical mesh WAN(Wide Area Network) nodes so that service-aware differentiated QoS coordination can be effectively designed and integrated with TSM-assisted traffic monitoring and control. Also, by validating the feasibility of TSM layer for QoS coordination with miniaturized experimental setup, we show the potential of the proposed approach with several approximated battlefield traffics over a simulated TSM-enabled tactical network.