• Title/Summary/Keyword: contents consumption experience

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A phenomenon Study on Acceptance Universe of K-pop Audience : Focused on Group Aespa's Universe Case (K-pop 수용자의 세계관 수용 현상 연구 : 그룹 에스파의 세계관 사례를 중심으로)

  • Kim, Nakyung
    • Trans-
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    • v.12
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    • pp.173-222
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    • 2022
  • This thesis examines the 'universe' acceptance phenomenon, currently used as a content strategy in the K-pop field, from the perspective of K-pop audiences, and then attempts to identify their experience of acceptance and the meaning of the universe. For this, tweets related to the universe acceptance experience of Aespa, the group utilizing the universe as a content strategy the most actively, were collected, and this data was analyzed according to a phenomenological approach, an approach to explore the structure of personal experience and the essence of a phenomenon. As a result of analyzing using Moustakas' method, the semantic structure of the universe acceptance phenomenon of K-pop audiences was derived based on 21 thematic units. It was found that current K-pop audiences are experiencing active cultural consumption rather than unilateral or passive through acceptance of the universe. This means that K-pop audiences have the characteristics of active audiences that produce meaning, interact with other fans, and exert influence on outside of community. At the same time, these characteristics affect acceptance of the universe. Simultaneously, through active acceptance experience, it is found that K-pop audiences give a new meaning in the K-pop universe, as "marketing assets", "fandom community assets", and "K-pop industry expansion assets." Among them, the recognition of 'marketing assets' was reaffirmed as a basis for supporting related previous studies. In addition, it derived the new values of the universe in the K-pop field by discovering the meaning of "fandom's specific assets" and "assets of the K-pop industry for expansion". These meanings had not been found that previous studies from the producers' point of view. And then, for the purpose of expanding the value of the universe in the future, it was discussed the direction of the new meaning of the universe. Finally, this study is meaningful in that it revealed the semantic structure of the universe acceptance phenomenon and discovered a new meaning of the universe in the K-pop field. Additionally, it was intended to contribute to expanding the field of research by suggesting various follow-up studies from various perspectives.

The Method of Multi-screen Service using Scene Composition Technology based on HTML5 (HTML5 기반 장면구성 기술을 통한 멀티스크린 서비스 제공 방법)

  • Jo, Minwoo;Kim, Kyuheon
    • Journal of Broadcast Engineering
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    • v.18 no.6
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    • pp.895-910
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    • 2013
  • Multi-screen service is a service that consumes more than one media in a number of terminals simultaneously or discriminately. This multi-screen service has become useful due to distribute of smart TV and terminals. Also, in case of hybrid broadcasting environment that is convergence of broadcasting and communication environment, it is able to provide various user experience through contents consumed by multiple screens. In hybrid broadcasting environment, scene composition technology can be used as an element technology for multi-screen service. Using scene composition technology, multiple media can be consumed complexly through the specified presentation time and space. Thus, multi-screen service based on the scene composition technology can provide spatial and temporal control and consumption of multiple media by linkage between the terminals. However, existing scene composition technologies are not able to use easily in hybrid broadcasting because of applicable environmental constraints, the difficulty in applying the various terminal and complexity. For this problems, HTML5 can be considered. HTML5 is expected to be applied in various smart terminals commonly, and provides consumption of diverse media. So, in this paper, it proposes the scene composition and multi-screen service technology based on HTML5 that is expected be used in various smart terminals providing hybrid broadcasting environment. For this, it includes the introduction in terms of HTML5 and multi-screen service, the method of providing information related with scene composition and multi-screen service through the extention of elements and attributes in HTML5, media signaling between terminals and the method of synchronization. In addition, the proposed scene composition and multi-screen service technology based on HTML5 was verified through the implementation and experiment.

Development and Evaluation of Family Life Education Program for North Korean Defector Adolescents in South Korea (탈북청소년들을 위한 가정생활교육프로그램의 개발과 평가)

  • Lee, Yoon-Jung;Kim, Kyungmin;Kim, Mi-Ja;Kim, Yookyung;Song, Jieun;Lee, Yonsuk;Lee, Jeonggyu;Lee, Hana;Lim, JungHa;Chung, SoonHwa;Han, Youngsun
    • Journal of Korean Home Economics Education Association
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    • v.28 no.1
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    • pp.41-57
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    • 2016
  • This study aimed at developing a family life education program to assist North Korean defector adolescents in their acculturation and adjustment process into South Korea. The program focused on building positive social relationships and managing healthy living, to allow them to develop appropriate skills needed to achieve social self-sufficiency. Researchers conducted interviews with defector adolescents as well as teachers of charter schools for defector students in order to identify the adolescents' needs. The contents of the program were carefully chosen to reflect the needs identified through the interviews. The program provides hands-on projects that are relevant to students' lives and consists of 10 study units that deal with different aspects of family life: food and dietary life, appearance and clothing, housing and community life, family and personal relationships, consumption, etc. The program was implemented in September through December, 2015, at Yeomyung School, which is an alternative highschool for North Korean defector adolescents. The program is expected to help North Korean defector students adopt the skills by experience and apply them in their daily life situations.

A Study of Scientifically Gifted High School Students' Perceptions on the Research and Education Program (R&E 프로그램에 대한 과학영재고등학생들의 인식 연구)

  • Kang, Seong-Joo;Kim, Hyun-Joo;Lee, Gil-Jae;Kwon, Young-Sik;Kim, Myung-Hee;Kim, Yeon-Suk;Kim, Yun-Hwa;Shin, Ho-Sim;Lim, Hee-Young;Ha, Ji-Hee
    • Journal of The Korean Association For Science Education
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    • v.29 no.6
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    • pp.626-638
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    • 2009
  • The purpose of this study was to investigate the perception of the scientifically gifted high school students to the research and education (R&E) program. 270 scientifically gifted high school students participating in R&E program were sampled and surveyed according to the R&E' purpose, the process of topic selection, the advantage, and disadvantage of R&E. 4 students among them were interviewed in depth. Students perceived the purposes and advantages of R&E as fostering the scientist' qualifications, providing the research opportunities, and improving the inquiry ability and the disadvantages of R&E as the time consumption in research, the participation as a sideline, and the difficulty of contents. The R&E program was mainly composed of a pre-determined topic, fixed procedures, and expert's settlements in the problem-emerging situation and was not cognitive but technical apprenticeship. In addition, students considered the participation of R&E as a chance of experience about the high techniques and the valuable instruments instead of the improvement on the creative problem-solving ability. The role of mentors in the R&E program is so important that it affects largely on the productive participation and the perceptions of science and scientists.

Identifying Voluntary Shadow Workers' Motivation and Behavioral Processes for Posting Online Reviews (자발적 그림자노동자의 온라인 리뷰 포스팅 동기와 행동과정 규명)

  • Sang Cheol Park;Sung Yul Ryoo
    • Information Systems Review
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    • v.26 no.2
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    • pp.23-43
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    • 2024
  • Nowadays, online reviews have become a common word of mouth that many users produce and consume. Posting online reviews is a kind of job that consumers do themselves. Since posting online reviews is not mandatory, it entirely relies on the consumer's voluntary willingness. In this respect, this study aims to describe the motivation for posting online reviews and their behavior processes, such as why online reviewers generate reviews and what types of reviews they create. In this study, we have conducted an in-depth study with 18 participants who have experience in posting reviews. By analyzing interview manuscripts from the grounded theory method approach, we have ultimately presented motivating factors for review posting (mutual reciprocity, material rewards), determinants of review browsing (trust toward review contents, preference for review format), and shadow work (a job that must be done, voluntary data production, consumer's share). We have also proposed the dynamics between core dimensions for theorizing a cycle process of review production and consumption. Our findings could bridge the gap in the existing online review research and offer practical implications for platform companies that need review management.