• Title/Summary/Keyword: content sharing

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How sWOM Contribution Motivations Vary by Cosmetics and Restaurants in Vietnam

  • LE, Thi Thanh Ha;VO, Thanh Thu
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.885-896
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    • 2020
  • The purpose of this study is to shed light on the driving motivations of contributing social word of mouth on social networking sites (sWOM) toward both tangible and intangible products. In order to develop a research model, this study adopts the motivation theory and TAM model. Data was collected from 904 members of the cosmetic and restaurant communities by using the snowball method. After assessing the validity of all constructs, the structural equation modeling (SEM) is used to test the proposed hypotheses. Results show that personal motivations (satisfaction, opinion leadership, self-enhancement, and economic incentives) and characteristics of sWOM (Perceived Usefulness and Ease of Use) have positive effect on exposure and engagement behaviors. Here are our specific findings, (1) customer satisfaction positively affects online interactions on SNSs such as Like or Sharing a content; (2) sWOM contribution behavior exists in two structures (Exposure and Engagement) and affects each other; (3) This study combines two groups of personal motivation and TAM to conceptualize a research model; and (4) The motivations of contributing sWOM between a specified service and product are rather similar. These findings help digital managers to understand consumers' behavioral contributions on SNSs and also provide interesting insights for marketers.

A Study on the Cultural and Content Industrial Policies: Networking the policy communities (문화콘텐츠산업정책에 관한 연구 -정책공동체(policy community) 연계방안을 중심으로-)

  • Rhyu, Ji-Sung
    • Journal of Digital Convergence
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    • v.3 no.1
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    • pp.89-113
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    • 2005
  • The primary purpose of this study is to suggest the governmental strategies for enhancing the capacity of the culture technology industries. By reviewing the past relationships between the government and industry in the process of industrialization, we have arrived at some of the lessons about 'positive' or 'negative' effects on the relationships. The newly revised government and high-technology-based industry relations should be reformed in order to make the industries efficiently operated and competitive especially internationally. We have suggested a conceptual framework for the relationship by considering the policy community in consideration of the characteristics of the industries. The policy community is consisted of four dimensions. each of which, we considered were specifically, (1) research institutes for collecting data, market analysis, and gathering informations for the industries, (2) financial institutions, (3) professional groups for advising and sharing the technologies to the industries, and (4) education institutes for providing skilled personnels. Because these policy community does not effectively interrelate each other, we suggested that government should play pivotal roles in connecting these four dimensions of the policy community. The policy networking is necessary for the industries to be more effectively work together. The roles of government then provide some of the ways in which the policy community working interactively. By way of conclusion, we suggest some of the ways in which the government make the industries much more productive and competitive in the world markets.

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RDF Based UbiHome Architecture for Semantic Integration of Multimedia Information Source (멀티미디어 정보 의미 통합을 위한 RDF 기반 유비홈(UbiHome) 아키텍쳐)

  • Kim, Jae-Won;Choi, O-Hoon
    • Proceedings of the Korea Society for Simulation Conference
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    • 2005.11a
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    • pp.180-184
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    • 2005
  • These days, home network connects all home appliances using one of broadband convergence network, is constructed and propagated to more than 10 million house hold. Users can monitor and control statuses of home appliances using mobile terminal through homeserver. For active propagation of home network, high-quality multimedia service is very important. Specially, as digital recorder and digital camera is propagated, new paradigm that private DVDs can be shared in many household shows up. The homeserver is the main part of UbiHome, which can store much multimedia content and through which the user can search and share these contents. For searching and sharing, the metadata of contents is supposed to keep the consistency. These metadata include the description to different format such as Image, movie, and music. Therefore, we intend to provide a RDF model for effectively storing, searching and managing high-quality contents in UbiHome. In this paper, we propose to make Ontology to close semantic approach using RDF/RDF Schema for managing multimedia data in UbiHome. we propose RDF-Based Local Ontology and merging these ontology to RDF-Based Global Ontology.

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Research Trends of Oral History in Korea: Focusing on Domestic Academic Journals (국내 구술사 연구 동향 분석 - 학술지 논문을 중심으로 -)

  • Lee, Jae-Young;Chung, Yeon-Kyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.18 no.3
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    • pp.25-47
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    • 2018
  • This study aims to analyze the research trends of oral history research in Korea from 1991 to the present, and to provide basic data on the future direction of oral history research. For these purposes, 439 research articles of domestic oral history researchers from 1991 to 2018 were retrieved by keyword search from Research Information Sharing System (RISS) in Korean Education and Research Information Service (KERIS). The research trends of domestic oral history were analyzed by the volume of periodical research papers, major journals, authors and research funds, research fields and research contents, and international cooperation. Finally, based on the results of the study, the implications were summarized, and direction for follow-up research was provided.

Design and Implementation of Harmful Word Management Board for Web-based Instruction (웹 기반 수업을 위한 유해 단어 관리 게시판의 설계 및 구현)

  • Park, Ji Hyun;Kwak, Mira;Cho, Dong-sub
    • The Journal of Korean Association of Computer Education
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    • v.5 no.1
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    • pp.109-115
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    • 2002
  • Nowadays, Web-based bulletin board system is widely used for e-learning because of its effectiveness in communicating and information sharing. But harmful or irrelevant contents are frequently posted and these affect students in learning community based on Web-boards and the ill effect of Web-board is revealed. Some Web-boards provide features that allow users can filter specific words to resolve this problem but those features have shortcomings. Using these features the content that contains harmful words is always removed even if the whole meaning of it isn't harm and user who uses harmful words habitually cannot have an opportunity of having his/her bad habit be corrected. In this paper, we proposed new way of dealing with harmful words that overcomes those shortcomings.

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The Difficulties and Needs of Pre-service Elementary Teachers in the Science Class utilizing Smart Technologies in Teaching Practice (교육실습에 참여한 예비 초등교사들이 테크놀로지 활용 과학수업 실행에서 느끼는 어려움과 요구)

  • Na, Jiyeon;Jang, Byung-Ghi
    • Journal of Korean Elementary Science Education
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    • v.35 no.1
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    • pp.98-110
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    • 2016
  • The purpose of this study is to identify pre-service elementary school teachers' difficulties and needs in the science class utilizing smart technologies. The participants were nine pre-service elementary teachers who had practical training at an elementary school and took classes related to technology, pedagogy, and science knowledge. The data was collected through semi-constructed and in-depth interviews. The documents such as participants' guidance plans, daily records produced in teaching practice was collected and analyzed. The results of the research are as follow: Pre-service teachers have usually used the technology as a secondary transfer media to convey the knowledge. We found that the pre-service elementary teachers had 15 difficulties in the science class utilizing smart technologies. In addition, they needed a class to focus more on teaching them by integrating technology knowledge, pedagogy knowledge, and science knowledge, and by sharing a real case of science class utilizing smart technologies.

A Design and Implementation for Data Sharing Interface in based XML (XML 기반 데이터 공유 Interface 설계 및 구현)

  • 김철원;김상영;박종훈
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2004.05b
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    • pp.424-428
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    • 2004
  • Study related to a system that saves a n document, and to search is consisting actively and has a lot of cases to have left emphasis in the function that these systems efficiently save a XML document and can search. Also, It has a table or the storage structure which was especially designed in order to save a XML document and can save structure information of a document in addition to contents of a XML document together and can efficiently do content retrieval of a XML document or a structure search with an early base. As for this paper, a design implemented the data which the many different kinds of database that had currently used had with you so that did recycling and shared conversion and this XML file in Web, and output can become a XML format through various interrace.

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Failure Analysis on the Equipment of PCS common-repeater at the Metropolitan Subway (수도권 지하철내 PCS 공용중계기 장비장애 분석)

  • 신지윤;박덕규
    • The Journal of the Korea Contents Association
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    • v.3 no.2
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    • pp.78-86
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    • 2003
  • The Minisoy of Information and Communication(MIC) requires telecompanys to share base stations in order to prevent the duplicated investment and environmental destruction which would be caused by the indiscreet construction of basestations for enlarging their own service area among telecompanys. This paper discusses' the problems of mobile communication services that have been generated in common-repeater at the Metropolitan subway. These problem include factors of power obstacles, communication equipment and establishment obstacles. The content of this paper is helpful in organizing the basestation sharing of IMT-2000 and the 4th generation mobile system, and provides the basics of a higher quality service for common-service communication.

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Optimal Video Streaming Based on Delivery Information Sharing in Hybrid CDN/P2P Architecture

  • Lee, Jun Pyo;Lee, Won Joo;Lee, Kang-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.9
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    • pp.35-42
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    • 2018
  • In this paper, we propose an optimal streaming service method based on Hybrid CDN/P2P architecture. Recently, video streaming utilizes a CDN (Content Delivery Network) operation technique based on a Proxy Server, which is an end node located close to a user. However, since CDN has a fixed network traffic bandwidth and data information exchange among CDNs in the network is not smooth, it is difficult to guarantee traffic congestion and quality of image service. In the hybrid CDN/P2P network, a data selection technique is used to select only the data that is expected to be continuously requested among all the data in order to guarantee the QoS of the user who utilizes the limited bandwidth efficiently. In order to search user requested data, this technique effectively retrieves the storage information of the constituent nodes of CDN and P2P, and stores the new image information and calculates the deletion priority based on the request possibility as needed. Therefore, the streaming service scheme proposed in this paper can effectively improve the quality of the video streaming service on the network.

A Method of Classifying Tweet by subject using features (특징추출을 이용한 트위터 메시지 주제 분류 방법)

  • Song, Ji-min;Kim, Han-woo;Kim, Dong-joo;Jung, Sung-hoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.905-907
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    • 2014
  • Twitter is the special place that people in the world can freely share their information and opinion. There are tries to utilize a vast amount of information made from twitter. The study on classification of tweets by subject is actively conducted. Twitter is a service for sharing information with short 140-characters text message. The short message including brief content makes extracting a variety of information hard. In the paper, we suggests the method to classify tweet by subject. The method uses both tweet and subject features. In order to conduct experiments to verify the proposed method, we collected 10,000 tweet messages with the Twitter API. Through the experimental results, we will show that the performance of our proposed method is better than those of previous methods.

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