• Title/Summary/Keyword: contact effect

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The Effects of Corporate Corresponding Time on the Negativity Publicity (부정적 언론보도에 대한 기업의 대응시점 효과)

  • Jongchul Park;Woojun An;Hanjun Lee
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.113-136
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    • 2011
  • Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

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Scour Impact on the Horizontal Bearing Capacity of Pier-Type Dolphin Structures (잔교식 돌핀 구조물의 수평 지지력에 세굴이 미치는 영향 검토)

  • Tae Young Jeong;Su Won Kang;Kyu Won Kim;Jong Hwa Won;Chan Joo Kim
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.35 no.6
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    • pp.138-145
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    • 2023
  • A study using numerical analysis techniques was conducted to examine the scour effect of pier-type dolphin structures installed in the domestic marine environment, and the effect of scour on horizontal bearing capacity was examined. In this study, we designed the berthing structures, taking into account the environmental and ground conditions of the target maritime area, and after calculating the predicted scour area, stability evaluation was performed by removing the ground elements of the area. The increase in scour depth was found to induce a direct decrease in horizontal bearing capacity due to soil loss in contact with the foundation, establishing a relationship that increases horizontal displacement. However, in the foundation designed to withstand the design load by reflecting the safety rate, the increase in horizontal displacement formed by possible scour is not large, which did not have a dominant effect on the horizontal bearing capacity of the foundation. In the future, research is required to analyze the impact of each factor and formalize evaluation and design techniques to evaluate the scour safety of marine foundations and pier-type structures installed in various ground conditions and structural formats.

The Impact of COVID-19 Financial Support Policy and Entrepreneurship on Technological Innovation of SMEs : A Comparative Study on the Introduction of Smart Work (COVID-19 재정지원정책과 기업가정신이 중소기업혁신에 미치는 영향 : 스마트워크 도입 유무에 따른 비교 연구)

  • Jeon, Young-jun
    • Journal of Venture Innovation
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    • v.5 no.4
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    • pp.157-178
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    • 2022
  • The economy has deteriorated worldwide due to COVID-19, and the domestic economy has also been hit hard. Accordingly, the government implemented unprecedented financial support policies related to COVID-19 to solve the financial difficulties experienced by SMEs. In addition, as the spread of COVID-19 continued, the government implemented guidelines and measures along with recommendations for non-face-to-face contact. Organizations in the public and private sectors have introduced non-face-to-face work methods. Considering this situation, this study investigated the impact of COVID-19-related financial support policies on technological innovation of SMEs. External support is important for corporate innovation, but internal capabilities are also important. Therefore, the effect of entrepreneurship on product innovation was identified. In addition, as the non-face-to-face work method was activated, the effect of smart work was identified by comparing companies that introduced smart work and companies that did not. As a result of the analysis, entrepreneurship showed a positive (+) effect regardless of the introduction of smart work. Financial support policies related to COVID-19 were found to show mixed results according to the type of support.

Influence of Chinese International Students' Family Strengths on Social Networking Services Addiction Tendency: Focusing on the Mediating Effect of Ego Resilience (중국 유학생의 가족건강성이 SNS 중독경향성에 미치는 영향: 자아탄력성의 매개효과를 중심으로)

  • JIANG, YUJING;Park, Jeoungyun
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.4
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    • pp.19-33
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    • 2023
  • The purpose of this study was to examine the mediating effect of ego resilience on the relationship between family strengths of Chinese international students and Social Networking Services(SNS) addiction tendency. The data were collected through a survey of 349 Chinese international students studying in Korea and analyzed using the SPSS Statistics version 28 program and SPSS Process Macro 4.3. The main results are as follows. First, Chinese international students exhibited higher-than-average levels of SNS addiction tendency, family strengths, and ego resilience. Second, the SNS addiction tendency of Chinese international students had a significant positive correlation with the average time spend on SNS per day. while demonstrating a negative correlation with family strengths and ego resilience. Third, the hierarchical regression analysis revelated that gender, frequency of contact with family, average time spend on SNS per day, qualitative bond as a sub variable of family strengths, and control as a sub variables of ego resilience were significant factors influencing SNS addiction tendency of Chinese international students. Fourth, the study confirmed the complete mediation of ego resilience in the effect of family strengths on SNS addiction tendency. Based on the research results, this study suggested specific directions for counseling interventions aimed at mitigating SNS addiction tendencies among Chinese international students.

The Consideration of nuclear medicine technologist's occupational dose from patient who are undergoing 18F-FDG Whole body PET/CT : Aspect of specific characteristic of patient and contact time with patient (18F-FDG Whole Body PET/CT 수검자의 거리별 선량 변화에 따른 방사선 작업종사자의 유효선량 고찰: 환자 고유특성 및 응대시간 측면)

  • Kim, Sunghwan;Ryu, Jaekwang;Ko, Hyunsoo
    • The Korean Journal of Nuclear Medicine Technology
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    • v.22 no.1
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    • pp.67-75
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    • 2018
  • Purpose The purpose of this study is to investigate and analyze the external dose rates of $^{18}F-FDG$ Whole Body PET/CT patients by distance, and to identify the main factors that contribute to the reduction of radiation dose by checking the cumulative doses of nuclear medicine technologist(NMT). Materials and Methods After completion of the $^{18}F-FDG$ Whole Body PET/CT scan($75.4{\pm}3.3min$), the external dose rates of 106 patients were measured at a distance of 0, 10, 30, 50, and 100 cm from the chest. Gender, age, BMI(Body Mass Index), fasting time, diabetes mellitus, radiopharmaceutical injection information, creatine value were collected to analyze individual factors that could affect external dose rates from a patient's perspective. From the perspective of NMT, personal pocket dosimeters were worn on the chest to record accumulated dose of NMT who performed the injection task($T_1$, $T_2$ and $T_3$) and scan task($T_4$, $T_5$ and $T_6$). In addition, patient contact time with NMT was measured and analyzed. Results External dose rates from the patient for each distance were calculated as $246.9{\pm}37.6$, $129.9{\pm}16.7$, $61.2{\pm}9.1$, $34.4{\pm}5.9$, and $13.1{\pm}2.4{\mu}Sv/hr$ respectively. On the patient's aspect, there was a significant difference in the proximity of gender, BMI, Injection dose and creatine value, but the difference decreased as the distance increased. In case of dialysis patient, external dose rates for each distance were exceptionally higher than other patients. On the NMT aspect, the doses received from patients were 0.70, 1.09, $0.55{\mu}Sv/person$ for performing the injection task($T_1$, $T_2$, and $T_3$), and were 1.25, 0.82, $1.23{\mu}Sv/person$ for performing the scan task($T_4$, $T_5$, $T_6$). Conclusion we found that maintaining proper distance with patient and reducing contact time with patient had a significant effect on accumulated doses. Considering those points, efforts such as sufficient water intake and encourage of urination, maintaining the proper distance between the NMT and the patient(at least 100 cm), and reducing the contact time should be done for reducing dose rates not only patient but also NMT.

A Study on Wetting Behaviors of Al-Coated $SiC_f$ Composite (Al-$SiC_f$ 복합재료에서 보강재의 coating처리가 젖음성에 미치는 영향)

  • Kim, Kyun-Young;Lee, Kyung-Ku;Choi, Dap-Chun;Lee, Doh-Jae
    • Journal of Korea Foundry Society
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    • v.14 no.3
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    • pp.274-284
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    • 1994
  • SiC fibers were coated with Cu, Ag and Ni metallic thin films by magnetron sputtering in order to improve wetting properties between Al matrix and SiC fiber. The wetting behavior of metal coated SiC fiber by pure Al has been studied at $670^{\circ}C{\sim}900^{\circ}C$ range for $10{\sim}90min$. under vacuum atmosphere. Besides, the effect of coated film thickness on the wettability has been investigated. The wetting behavior and interfacial reaction between Al and SiC fibers were analysed with optical microscope and SEM (scanning electron microscope). The wetting behavior of the as-received SiC fiber with Al melt was not uniform, indicated by the contact angles from less than $90^{\circ} to more Al melt was appeared in the initial stage of reation. It was considered that the metallic thin film played an important role in reducing the interfacial free energy and breaking down the aluminum oxide film by eutectic reaction with Al melt. However the wettability of Ni coated SiC fiber was not improved as much as that of Cu or Ag coated SiC fiber. The improvement of wettability by coating thickness is clearly showed in $1{\mu}m$ coated SiC fiber compared with $0.25{\mu}m$ coated SiC.

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EFFECT ON THE OSTEOGENESIS OF DENTAL IMPLANTS AFTER HORIZONTAL DISTRACTION OSTEOGENESIS WITH NITRIFIED DISTRACTOR (질화 표면처리된 신장기를 이용한 수평적 치조골신장술 후 임플란트 식립시 골유착 효과에 관한 연구)

  • Park, Chul-Min;Kim, Su-Gwan;Kim, Hak-Kyun;Moon, Seong-Yong;Oh, Ji-Su;Baik, Sung-Mun;Lim, Sung-Chul
    • Maxillofacial Plastic and Reconstructive Surgery
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    • v.30 no.3
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    • pp.225-231
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    • 2008
  • This study evaluated whether there is a difference between a conventional titanium distraction device and a TiN-coated device in terms of implant osseointegration after horizontal distraction osteogenesis in narrow alveolar bone. Four adult mongrel dogs, each weighing $9{\sim}10kg$, were used in this study. The lower premolars were extracted and horizontal distraction was performed with conventional titanium distraction devices (group 1) or TiN-coated devices (group 2). After an 8-week consolidation period, the implants were installed, and the dogs were sacrificed after another 8 weeks. The osseointegration around the implants was evaluated histomorphologically. There was one failure in experimental group 1 because of fracture of the device. Direct bone contact was achieved and there were no significant differences between the control group and experimental groups 1 and 2 in terms of osseointegration around the implants at 8 weeks. In summary, intraoral distraction osteogenesis is a good option for augmenting severely atrophied alveolar ridges, and the TiN-coated device may be useful because of its advantages, which include surface hardness, corrosion resistance, and reduced bacteria.

Effects of Pretreatments of PET Substrate on the Adhesion of Copper Films Prepared by a Room Temperature ECR-MOCVD Method (PET 기질의 전처리효과가 상온 ECR 화학증착법에 의해 증착된 구리박막의 계면접착력에 미치는 영향)

  • Hyun Jin;Jeon Bupju;Byun Dongjin;Lee Joongkee
    • Korean Journal of Materials Research
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    • v.14 no.3
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    • pp.203-210
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    • 2004
  • Effects of various pretreatments on the adhesion of copper-coated polymer films were investigated. Copper-coated polymer films were prepared by an electron cyclotron resonance-metal organic chemical vapor deposition (ECR-MOCVD) coupled with a DC bias system at room temperature. PET(polyethylene terephthalate) film was employed as a substrate material and it was pretreated by industrially feasible methods such as chromic acid, sand-blasting, oxygen plasma and ion-implantation treatment. Surface characterization of the copper-coated polymer film was carried out by AFM(Atomic Force Microscopy) and FESEM(Field Emission Scanning Electron Microscopy). Surface energy was calculated by based on the value of the contact angle measured. The adhesion of copper/PET films was determined by a pull-off test according to ASTM D-5179. It was found that suitable pretreatment of the PET substrate was required for obtaining good adhesion property between copper films and the substrate. In this study the highest adhesion was observed in sand-blasting, and then followed by those of acid and oxygen plasma treatment. However, the effect of surface energy was insignificant in our experimental range. This is probably due to compensating the difference in surface energy from various pretreatments by exposing substrate to ECR plasma for 5 min or longer at the early stage of the copper deposition. Therefore, it can be concluded that surface roughness of the polymer substrate plays an important role to determine the adhesion of copper-coated polymer for the deposition of copper by ECR-MOCVD.

A Study on Biofilter for Hydrogen Sulfide Removal (황화수소 제거를 위한 Biofilter에 관한 연구)

  • Bin, Jeong-In;Lee, Byeong-Heon;Kim, Jung-Gyun;Gwon, Seong-Hyeon;Kim, Sang-Gyu;Lee, Min-Gyu
    • Journal of Environmental Science International
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    • v.10 no.4
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    • pp.287-292
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    • 2001
  • A packed bed of volcanic rock was used as deodorizing material to remove hydrogen sulfide($H_2$S) from air in a laboratory-scale column, and was inoculated with Thiobacillus sp. as $H_2S$ oxidizer. The effects of volcanic rock particle size distribution on system pressure drop were examined. Various tests have been conducted to evaluate the effect of $H_2S$ inlet concentration and CBCT(Empty Bed Contact Time) on $H_2S$ elimination. The pressure drop for particles of size range from 5.6 to 10 mm was 14 mm$H_2S$/m at a representative gas velocity of 0.25m/s. Biofilter using scoria and Thiobacillus sp. could get the stable removal efficiencies more than 99.9% under $H_2S$ inlet concentrations in the range from 30 to 1,100ppm at a constant gas flow rate of $15.2{\ell}$/min. $H_2S$ removal efficiencies greater than 99% were observed as long as EBCT was longer than 8sec at the 250ppm of $H_2S$ inlet concentration. When EBCT was reduced to 5.5 sec, $H_2S$ removal efficiency decreased by about 12 percent. The maximum $H_2S$ elimination capacity was determined to be 269g-$H_2S/m^3{\cdot}hr$.

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Durability Design of Composite Piston in Marine Diesel Engines (박용 디젤엔진용 분리형 피스톤의 내구설계)

  • Son, Jung-Ho;Ha, Man-Yeong;Ahn, Sung-Chan;Choi, Seong-Wook
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.34 no.5
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    • pp.651-657
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    • 2010
  • A composite piston with a crown made of steel and a skirt made of NCI is used in a marine diesel engine, which has a maximum firing pressure of over 180 bar and a high thermal load. In the fatigue design of the composite piston, the fatigue is influenced by factors such as the load type, surface roughness, and temperature; further, the distribution ratio of the firing force from the crown to the skirt is important for optimizing the design of the crown and skirt. In this study, the stress gradient method was used to consider the effect of the load type. The temperature field on the piston was predicted by cocktail-shaking cooling analysis, and influence of high temperature on fatigue strength was investigated. The load transfer ratio and contact pressure were optimized by design of the surface shape and accurate tolerance analysis. Finally, the cooling performance and durability design of the composite piston were verified by performing a long-term prototype test.