• Korean Journal of Agricultural Science
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• v.38 no.2
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• Journal of the Korea Society for Simulation
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• v.18 no.3
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• pp.13-21
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• 2009

The sensor nodes that form a wireless sensor network must perform both routing and sensing roles, since each sensor node always has a regular energy drain. The majority of sensors being used in wireless sensor networks are either unmanned or operated in environments that make them difficult for humans to approach. Furthermore, since many wireless sensor networks contain large numbers of sensors, thus requiring the sensor nodes to be small in size and cheap in price, the amount of power that can be supplied to the nodes and their data processing capacity are both limited. In this paper, we proposes the WSN(Wireless Sensor Network) algorithm which is applied sensor node that has low power consumption and efficiency measurement. Moreover, the efficiency routing protocol is proposed in this paper. The proposed algorithm reduces power consumption of sensor node data communication. It has not researched in LEACH(Low-Energy Adaptive Clustering Hierarchy) routing protocol. As controlling the active/sleep mode based on the measured data by sensor node, the energy consumption is able to be managed. In the event, the data is transferred to the local cluster head already set. The other side, this algorithm send the data as dependent on the information such as initial and present energy, and the number of rounds that are transformed into cluster header and then transferred. In this situation, the assignment of each node to cluster head evenly is very important. We selected cluster head efficiently and uniformly distributed the energy to each cluster node through the proposed algorithm. Consequently, this caused the extension of the WSN life time.

• Korean Journal of Agricultural and Forest Meteorology
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• v.12 no.2
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• pp.143-151
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• 2010

The impact of climate change on rice plants in Gangwon province was examined by comparing the climatic conditions during the recent 10 years (2000~2009) with those of normal (1971~2000) years, and by evaluating the rice plant responses. The daily mean air temperature increased by $0.5^{\circ}C$ while the daily range decreased by $0.1^{\circ}C$ as compared with the normal years. During the main rice growing period in field (from June to September) precipitation increased from 900 to 1,051mm and sunshine hours decreased from 704 to 619 hours. The respiration consumption effect during the rice growing period increased by 0.07 as a result of increased air temperature and reduced sunshine hours. The optimum heading date (determined by the mean air temperature for 40 days after the heading) was delayed in Chuncheon, Hongcheon, Wonju, and Gangneung compared with the normal. The maximum climatic yield potential based on mean temperature and sunshine hours for 40 days after the rice heading decreased by 94 kg/10a mainly due to the decrease in sunshine. The mean air temperature for 40 days after the rice heading from 1999 to 2009 in Chuncheon, Cheorwon, and Gangneung was generally above $22^{\circ}C$ implying that yield and quality of rice can be reduced. Therefore, it is necessary to delay the heading date by planting mid- to late-maturing varieties or by changing the transplanting date in order to produce high quality rice and to maintain rice productivity. In addition, it is also important to develop or select cultivars suitable to changing climate for each region in Gangwon province.

• Korean Journal of Food Science and Technology
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• v.54 no.4
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• pp.455-461
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• 2022

In this study, kombucha was prepared using saccharified rice solution to assess this possible means of increasing rice consumption. Chucheong rice yielded the highest starch content (80.40±1.33%) when used to produce saccharified rice solution. The resultant saccharified rice solution showed the highest 10.42 °Brix at 90 min of saccharification. Chamdream rice yielded the highest acidity at 0.38%, and Kawaji No.1 yielded the lowest at 0.24%. Organic acid analysis on the 15th day of fermenting kombucha made with different rice varieties indicated an acetic acid content of 111.70±1.09 ppm in Chamdream, and 46.86±1.00 ppm in Dongjinchal. Comparison of enzymes used in saccharified rice kombucha fermentation revealed that α-amylase resulted in the highest acidity (1.06%), and β-amylase yielded the lowest acidity (0.58%). Kombucha with green tea yielded the highest acidity (1.09%), and kombucha with rooibos tea yielded the lowest (0.37%). Polyphenol analysis indicated that the amount of polyphenol increased the most (1,623.75 ppm to 3,989.00 ppm) on day 0 of fermentation with green tea. Organic acid analysis revealed that the acetic acid content of kombucha supplemented with green tea increased from 172.89 ppm on day 0 of fermentation to 2,649.11 ppm on day 15. Kombucha with 2.0% added alcohol had the highest acidity (1.32%), and kombucha with 0.5% alcohol had the lowest (0.97%). Taken together, these results confirm that it is possible to make kombucha using saccharified rice solutions.

• Korean Journal of Organic Agriculture
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• v.26 no.1
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• pp.99-128
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• 2018

The cultivation area of rice as staple grains is decreasing in the domestic situation in Korea. Import volume of a duty in foreign rice is 409,000 tons for a year regardless increasing of production per unit area and decreasing of rice consumption. The total stock of rice is increasing cumulatively despite the effort for production mediation of rice. Therefore, maintenance of cultivation area and reduction of production are necessary for national foodstuffs security problems. Development of environment-friendly and low-carbon technology as alternative of global warming and aging of farm labor power is very important responsibility for descendants with creation of sustainable agriculture environment. As alternative for demand and supply stabilization of rice from all angles, first stage: extension of environment-friendly cultivation area as 17% Jeollanam-do level with maintenance of cultivation area under the present circumstances, second stage: extension of environment-friendly cultivation area as 25%, third stage: extension of environment-friendly cultivation area as 35%. From above mentioned scenario, reduction of rice production (60,000 tons), increases of production cost (59,200,000,000 Won), and reduction of income (201,500,000,000 Won) are estimated in first stage. Reduction of rice production (90,000 tons), increases of production cost (122,100,000,000 Won), and reduction of income (313,700,000,000 Won) are estimated in second stage. Reduction of rice production (380,000 tons), increases of production cost (222,000,000,000 Won), and reduction of income (464,500,000,000 Won) are estimated in third stage. From analysis results for partial tillage in transplanting cultivation complex (10ha), rice production is decreased 1.3~1.5 ton by complex. Production cost of rice is decreased and increases of income cultivation type. Gradual extension of environment-friendly agriculture and low-carbon partial tillage could be expected for environment maintenance of the territorial integrity, confidence of consumer, and high-efficiency of low-cost.

• Journal of Mushroom
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• v.15 no.4
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• pp.178-182
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• 2017

Good Agricultural Practices (GAP) is the world's leading quality certification for food safety. Since its introduction in Korea in 2006, its importance has been increasing every year. In particular, food safety issues are becoming increasingly important in society, and food safety is directly linked to health. The core of GAP certification is the traceability of the production, distribution, and consumption of hazardous materials, including pesticide residues, heavy metals, and microbes. In the present study, pesticides and heavy metals in button mushroom (Agaricus bisporus) and associated cultivation materials were analyzed. Tricyclozole (0.0144 ppm), flubendiamide (0.147 ppm), and trifloxystrobin (0.0340 ppm) were detected in rice straw and wheat straw, and carbendazim (0.0142 ppm) was detected in mixed wheat straw and rice straw medium. Lead and cadmium were detected at levels higher than the standard level in rice straw and mixed medium. However, lead and cadmium were not detected in mushrooms, and levels of arsenic and mercury were below the safety limit. Therefore, it was confirmed that the residual pesticides and heavy metals are safely managed in the investigated mushroom species. The results of the present study suggest that if these materials are adequately managed in the surroundings during cultivation, all hazardous materials can be managed during mushroom production.

• Korean Journal of Environmental Agriculture
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• v.32 no.2
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• pp.123-127
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• 2013

BACKGROUND: The incandescent bulb and compact fluorescent lamp are widely using as a light sources for daylength extension of chrysanthemum. But, these light sources consume a lot of electricity and have short longevity. A light-emitting diode (LED) is a semi conductor light source. LEDs have many advantages over incandescent light sources including lower energy consumption, longer lifetime. In this study, we investigated the intensity of red light to control flowering of chrysanthemum (Dendranthema grandiflorum cv. "Shinma") by using LEDs. METHODS AND RESULTS: The red (660 nm) and far-red (730 nm) light were irradiated subsequently to investigate photo-reversible flowering responses of chrysanthemum. The flowering of chrysanthemum was inhibited by night interruption with red light but subsequently irradiated far-red light induced the flowering of chrysanthemum. This photoreversibility, reversion of the inductive effect of a brief red light pulse by a subsequent far-red light pulse, is a property of photo responses regulated by the plant photoreceptor phytochrome B. Four different intensity of red light of 0.7, 1.4, 2.1, and $2.8{\mu}mol/m^2/s$ (PAR) were irradiated at growth room in order to determine the threshold for floral inhibition of chrysanthemum. Over $1.4{\mu}mol/m^2/s$ of the red lights irradiated chrysanthemums were not flowered. The plant length, fresh weight, number of leaves, and leaf area of chrysanthemum irradiated with red light were increased by 17%, 36%, 11%, and 48%, respectively, compared to those of compact fluorescent lamp. CONCLUSION(S): The red light and subsequential far-red light showed that the photoreversibility on flowering of chrysanthemum. The red light ($1.4{\mu}mol/m^2/s$ of red LEDs) and white light (50 Lux of compact fluorescent lamp) have the same effect on inhibition of flowering in chrysanthemum. Additionally, the red light increased the plant height and dry weight of chrysanthemum.

• Journal of Mushroom
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• v.2 no.2
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• pp.102-108
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• 2004

The mushroom production is rapidly growing worldwide and mushroom present a great potential in agricultural promotion in Korea. Many researches have been done on the cultivation, disease control and breeding of mushrooms over last 20 years. The researches, on the other hand, on the utilization and processing of mushrooms and comparatively poor. A survey on consumer behavior of Korean, Chinese and Japanese consumers on mushrooms procurement and consumption was carried out. The main purchasing place for mushrooms by Korean and Japanese consumers was mart while the conventional market was the main purchasing place for Chinese consumers. Chinese and Japanese consumers had better recognition on processed mushroom products compared to Korean consumers. Chinese and Japanese consumers bought pickled mushrooms while Korean consumers were experienced in tea products made of mushrooms. The most popular method for cooking mushrooms by all the three country's consumers is saute.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.773-798
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• 2012

The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce. This study is a regional case study of the factor analysis which explain residents' satisfaction of the efficient rural development projects under the Block Grants System in Buyeo. This study attempted to proceed the empirical survey of 353 residents who live in one 'town(eup)' and 13 'village(meon)' in Buyeo-gun and analyzed through SPSSWIN. The results of the satisfaction analysis in the local development projects satisfied with the overall average 3.16 and then empirically verified the important factors of the 'cultural and leisure activities', 'learning environment', 'jobs and working conditions', 'transportation'. The factor analysis of 12 variables united into three factors, the first Factors are 'transportation', 'learning environment', 'social welfare', 'cultural and leisure activities', 'Information and Communication', 'Health and Medical Services'. The second factors are 'crimes and accidents', 'environmental management', 'neighbor relations and social participation', and the third factors united into 'income and consumption activities', 'job creation' which imply the economic variables, and 'residential environment' as the common category.

• Korean journal of applied entomology
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• v.54 no.4
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• pp.295-301
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• 2015

We investigated mycophagous ladybird, Illeis koebelei from 12 species of plants infected with powdery mildew in Gyeonggi-do, Korea. The pear tree, Pyrus ussuriensis var. macrostipes (Nakai), was most preferred by I. koebelei. This species was found from early July to early November in pear orchards. There was no entomophagous trace in the gut of I. koebelei without powdery mildew spores in a microscope. All stages except egg and pupa are obligate mycophagous, and the feeding potential is ranked as follows: fourth instar, adults, third instar, second instar, and first instar. Feeding amounts of each stage of I. koebelei were 45.6, 144.4, 372.2, 628.1, and $473.7mm^2$ of cucumber powdery mildew per day. Fourth instar larvae showed highest consumption of cucumber powdery mildew. Developmental periods of four larval instars and adults feeding cucumber powdery mildew were 1.2, 2.3, 2.3, 4.6, and 37.7 days, respectively, at $25^{\circ}C$. In this study, we could not determine the feeding potential of I. koebelei against the cucumber powdery mildew; therefore, and further studies are required to elucidate the potential of this species as a biological control agent, e.g., mass rearing, selection of low toxic chemical agents for Integrated Pest Management (IPM), and control techniques against powdery mildew in agro-ecosystems.