• 한국의류산업학회지
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• 제23권4호
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• 한국콘텐츠학회논문지
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• 제19권1호
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• pp.304-315
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• 2019

공정무역은 공정한 거래, 인권, 환경을 배려하는 무역의 형태로 최근 전 세계적으로 공정무역의 중요성이 강조되고 시장이 성장하고 있다. 우리나라는 젊은 소비자를 중심으로 공정무역 시장이 확장되고 있다. 이에 미래 소비의 주체인 대학생 소비자들의 공정무역 소비역량 특성 및 관여도, 윤리의식에 따른 유형화를 시도하고, 공정무역 상품 구매에 영향을 미치는 요인을 규명하고자 하였다. 그 결과, 대학생 소비자는 일반형, 무관심형, 개인주의형, 공정무역실천형의 네 가지 유형으로 구분되었다. 그리고 공정무역 상품의 구매경험에 직접적 영향을 미치는 요인은 공정무역 관련 지식, 실천의지, 관심도로 나타났다. 결국 체계적인 교육을 통하여 공정무역 및 윤리적 소비에 대한 교육을 실시하고, 학교 외에서는 언론 및 다양한 콘텐츠를 통해 대학생들이 공정무역에 대한 지식과 관심을 증진할 수 있는 사회적 노력이 수반되어야 한다. 그리고 공정무역 시장 활성화를 위해서는 상품으로 시장 가치 확보를 위한 품질의 개선 및 소비자의 가격수용도 증진 방안 모색이 필요할 것이다.

• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 한국식생활문화학회지
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• 제21권3호
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• pp.233-240
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• 2006

This study was intended to help children to cultivate and develop a sound attitude toward food consumption and eating habits through the analysis of food and nutritional information in news articles and advertisements in three major daily children's newspapers in Korea: The Chosen Children's Daily Newspaper, The Hankook Children's Daily Newspaper, and The Donga Children's Daily Newspaper. The monitoring period was for twelve months, January to December 2003. Two hundred seventy-nine articles and three hundred thirty-five advertisements were analyzed. The results were as follows. 'Cooking and health' were the most frequent subject in food and nutrition articles. The articles' contents are evaluated positively in morality and explanation; but negatively in fairness, specialization, and objectiveness. The articles were insufficient in the explanation of professional terms, scientific bases, and practical measures for real life. It therefore seems that they were difficult for children to understand well. The most frequent themes in the advertisements were 'processed fats and sugars' such as chocolate, candies, and cookies. Frequently, they were exaggerated and accompanied by phrases promoting consumption. They did not provide sufficient well-grounded information, and focused too much on events or gifts to instigate consumer sentiment. In conclusion, the most serious problem was that most food and nutrition information in these children's newspapers was lacking in specialization. More specialized and objective information should be provided in order to enhance the educational value of children's newspapers and their utilization in school education programs. Continuous monitoring should be carried out to discover those news articles and advertisements that contain correct food and nutrition information.

• 대한영양사협회학술지
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• 제29권4호
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• pp.230-247
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• 2023

This study aimed to investigate the association between awareness of having a chronic disease with food habits and dietary quality among 320 male manufacturing workers in their 40s. Participants were categorized into groups. The first group comprised workers who were aware of having chronic diseases (ACD, n=160) and had been diagnosed with any one or more of the following major chronic diseases: Metabolic syndrome, hyperlipidemia, hypertension, obesity, and cardiovascular disease. The second group comprised those who had experienced none of the above diseases were classified as a group of people who were a ware of not having chronic diseases (ANCD, n=160). The mean age of the subjects was 44.2 years. The mean weight (P<0.001) and body mass index (BMI; P<0.01) were significantly higher in the ACD than in the ANCD group. The frequency of alcohol consumption and the number of current smokers were not significantly different between the two groups. Dietary attitudes were not significantly different between the two groups. The frequency of egg consumption was significantly higher in the ACD group (P<0.05). Picky eating, vegetable intake, checking nutrition labels, and healthy eating behavior were not significantly different between the two groups. The frequency of exercise was significantly lower in the ACD group compared to the ANCD group (P<0.05). The mean nutrition quotient (NQ) score was 51.9, with no significant difference between the two groups. Based on these results, the awareness of suffering from chronic diseases was not significantly related to dietary attitudes, food habits, and overall dietary quality among production workers. Therefore, there is a need to develop and implement nutrition education programs to inculcate an awareness of health status that can lead to dietary changes.

• 한국의류학회지
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• 제33권12호
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• pp.1956-1964
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• 2009

국내 윤리적 패션 상품 소비자들의 특성을 파악하기 위하여 그들의 윤리적 상품 구매 행동에 영향을 미치는 요인을 연구하였다. 윤리적 패션은 환경을 해치지 않는 소재와 생산과정, 공정무역 등을 기반으로한 의식 있는 패션으로, 최근 들어 세계 패션계의 중요한 이슈로 부각되고 있다. 전 세계적으로 이에 대한 관심이 커지면서 관련 연구도 꾸준히 행해지고 있지만 대부분 서구 사회를 기반으로 한 것으로 한국 사회의 윤리적 패션 상품 소비 행동을 이해하는 데는 한계가 따른다. 이에 따라 본 연구에서는 윤리적 패션 상품을 한 번 이상 구매한 경험이 있는 윤리적 패션 상품 소비자와 윤리적 패션 상품 구매 경험이 없는 소비자 간의 차이를 규명하였다. 또한, 소비자 효과성 지각, 가치(Self-direction, Benevolence, Universalism), 사회적 책임감, 지각된 통제 요인, 체면 의식, 집단 동조 의식이 윤리적 패션 상품 소비자의 윤리적 상품구매 행동에 대한 태도와 향후 일반적인 윤리적 상품 구매 의도에 미치는 영향을 알아보았다. 자료수집을 위해 2009년 4월 20일부터 6월 7일까지 온라인과 오프라인을 통한 양적 조사를 실시했고, 편의표본 추출법을 사용하였다. 윤리적 소비 혹은 윤리적 상품의 개념에 대해 알고 있는 소비자를 대상으로 하였고, 총 494명의 응답이 분석에 사용되었다. 구매한 경험이 있는 윤리적 패션 아이템은 액세서리가 가장 많았고, 그 다음으로는 성인의류, 아동의류, 쥬얼리, 신발 순이었다. 윤리적 패션 상품을 구매하게 된 이유는 공정하게 거래된 제품이어서, 디자인, 기부할 수 있어서, 품질, 주변인의 권유로 등이 있었다. 독립표본 t-test를 통해 윤리적 패션 상품 소비자와 아닌 소비자 간의 차이를 알아본 결과, 윤리적 패션 상품을 구매한 경험이 있는 소비자는 아닌 소비자에 비해 윤리적 상품 구매 행동에 대한 태도와 향후 구매 의도, 체면 의식, 소비자 효과성 지각 요인, 사회적 책임감 요인이 높게 나타났다. 또한 윤리적 패션 상품 소비자는 아닌 소비자보다 self-direction, universalism 가치를 자신의 삶에 있어 보다 중요한 가치로 인식하고 있었다. 다중회귀 분석을 통해 윤리적 패션 상품 소비자의 윤리적 상품 구매 행동에 대한 태도와 향후 일반적인 윤리적 상품 구매 의도에 영향을 미치는 요인을 알아본 결과, 윤리적 패션 상품 소비자의 경우, 윤리적 상품 구매 행동에 대한 태도에 소비자 효과성 지각 요인이 가장 큰 영향을 미치고, 그 다음으로 benevolence 가치가 영향을 미치는 것으로 나타났다. 또한 윤리적 상품의 향후 구매 의도에는 사회적 책임감, benevolence, 태도 순으로 영향을 받고, 집단 동조 의의 경우 오히려 윤리적 상품 구매 의도에 부정적인 영향을 미치는 것으로 나타났다.

• 보건교육건강증진학회지
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• 제18권2호
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• pp.27-44
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• 2001

In this study, I investigate the drinking behavior and related factors among white collar workers in seoul. Examination was executed with questionnaire to 520 white collar workers. Drinking behavior involves frequency of drinking, amount of alcohol consumption in a drinking situation and alcohol-related problem. Related factors involves the general characteristics, the knowledge about alcohol, the allowable attitude about drinking, work stress and stress copying. This was analyzed with percentage, mean, standard deviation, t-test, ANOV A and pearson's correlation. The results are as follows: Data shows that about 96.3% of the respondents drink at least during the last year and 89.8% of the respondents drink at least during the last month. 59.4% male respondents drink 3-8 times a month, 44.8% female respondents drink 1-2 times a month. High prevalence rates were found in male, married person and those with low-religious spirit in a usual amount of drinking(p〈0.05), male in the latest amount of drinking(p〈0.05), male, forties, married person and those with the highest monthly family income and those with low-religious spirit in frequency of drinking during the latest month(p〈0.05). The score of alcohol-related problem(ARP) was as follows: male workers-2.61, female workers-1.61 out of 35. The score of ARP was statistically significantly different according to sex(p〈0.05). A positive correlation was observed between amount of drinking, frequency of drinking and ARP(p〈0.01). The score of knowledge about alcohol was 3.6 and any correlation and statistically significant difference were not observed between the knowledge about alcohol and drinking behavior. The score of allowable attitude about drinking was statistically significantly different according to sex(p〈0.05), age(p〈0.05). A positive correlation was observed between attitude about drinking and amount of drinking, frequency of drinking, ARP(p〈0.01). The work stress and stress copying had no significant relations with drinking behavior. Most respondents do not drink at stress situation.

• Asian Pacific Journal of Cancer Prevention
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• 제17권7호
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• pp.3483-3487
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• 2016

Background: Cigarette smoking is one of the leading causes of death in the world. Tobacco consumption has grave negative consequences for health so that it is important to understand the reasons and motivations towards cigarette smoking and barriers against quitting smoking among the young generation for developing effective policies to control this widespread problem. Materials and Methods: This cross-sectional survey was carried out at the Faculty of Medicine, Rabigh, King Abdulaziz University, Jeddah, Saudi Arabia. A total of 438 young smokers participated from the University and the general population. Data were collected through anonymous, self-administered questionnaires in the Arabic language that contained questions about the reasons and motivations towards cigarette smoking and barriers against quitting smoking. The questionnaire also contained several questions regarding knowledge and attitude of the participants towards cigarette smoking. The data was analyzed on SPSS-16. Results: The mean age of the respondents was $22.9{\pm}3.48$, out of 438 subjects 87 (19.9%) were married, and 351 (80.1%) were unmarried, and 331 (75.6%) belonged to urban areas while 107 (24.5%) were from the rural areas. Responding to a question about a number of cigarettes smoked per day, 31% answered 11-20, 29% answered 21-30, and 25% answered 1-10. Questioned about smokers in the family, 34.5% responded more than one, with 19% for brother and 13% for father. About the reasons for not quitting smoking, 26% described lack of willpower, 25% had no reason, 22% said that people around me smoke, and 15.3% responded stress at home/work. The major motivation for smokers was smoker friends (42%), for 33.8% others, for 12% father/brother and 7.8% media. Conclusions: There are several avoidable and preventable reasons and barriers against quitting smoking. However, knowledge and attitude about smoking were good, and the majority of the smokers were well aware of the associated hazards. Therefore, there is a need to search out ways and means to help them to quit this addiction.

• 환경정책연구
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• 제13권3호
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• pp.109-133
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• 2014

기후변화와 온실가스 감축에 대한 사회적 관심과 정부의 정책이 증가하는 요즘 탄소 라벨링 제도는 저탄소 생산과 저탄소 소비를 연결하는 환경정책으로 시장에 점차 확대되고 있다. 따라서 탄소 라벨링 제품에 대한 소비자 태도와 브랜드 충성도를 분석하기 위하여 탄소 라벨링 소비자 모형을 제시하여, 소비자의 내재된 가치가 탄소 라벨링 제품 및 기업 이미지 형성에 영향을 주고 나아가 브랜드 충성도를 제고하는 과정을 분석하였다. 2차에 걸친 설문조사를 통해 패널 데이터를 수집하여 분석한 결과 소비자의 자율성 가치는 지각된 통제소재에 긍정적인 영향을 주고 기업 이미지를 긍정적으로 형성시켰으며, 환경적 가치는 지각된 소비자 효과를 높이고, 나아가 지각된 장애를 줄임으로써 제품 이미지에 영향을 미침을 확인하였다. 궁극적으로, 긍정적인 기업 이미지와 제품 이미지는 브랜드 충성도를 향상시켰다. 이와 같은 결과는 탄소 라벨링 정책이 기후변화 대응을 위해 온실가스를 감축하는 데 도움이 될 뿐만 아니라 동시에 소비자의 기업 및 제품에 대한 이미지와 브랜드 충성도를 향상시키는 순기능이 있음을 보여준다. 탄소 라벨링책이 소비자 태도와 브랜드 충성도에 미치는 영향을 분석하는 고유의 모형을 제시하고 실증분석한 점에 그 학문적 기여도가 높다고 하겠다. 더욱이, 연구결과는 정부에게 환경정책의 효율성을 높이기 위한 정책제언을 제시하고 있고, 기업에게도 탄소 라벨링과 관련된 마케팅 전략의 방향성을 제안하고 있다는 점에서 실무적 공헌을 갖고 있다.

• 한국식생활문화학회지
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• 제16권3호
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• pp.215-224
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• 2001

The purpose of this study was to survey several aspects of health and food related behavior of college students in Wonju area. Questionnaires were delivered personally to 430 students. The 37.9% of subjects were self-boarded and 27.4% lived in their home in Wonju area. They spend 230,000 won in average per month. Male students spent money more than female students and self-boarding students spent money more than other residental type students. The 90% of subjects thought they were healthy and the 25% of subjects exercised regularly. The subjects self-recognized their body as fat were more concerning about their weight control and had more weight control experience. SeIf-boarding students tended to skip their meals and had unbalanced diet. Students who lived in dormitory tended to skip meal less. Female students showed higher scores at balanced diet, snack intake, and left meal than male students. Self recognized their body as medium showed lower scores at overeating and eating irregularly. The amount of consumption of carbonated beverage was the highest among several instant foods. The frequencies of intake of those instant foods were different by gender, residental types, and eating behaviors.