• Journal of Family Resource Management and Policy Review
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• v.12 no.3
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• pp.119-145
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• 2008

This study was designed to verify the influence of mothers on their young adults in pro-environmental consuming consciousness and behavior. The compiled data are based on the responses of questionnaires from 278 young adults who reside in Seoul, Korea. The data were analyzed by frequency, standard deviation, mean, unitary dispersion, rank revolution analysis, analysis of variance (ANOVA), and multiple regression analysis by SPSS 14.0K for Windows. This study has discovered the following: First. A mother's pro-environmental consuming behavior is one of the most important factors significantly influencing a young adult's consciousness and behavior. Second. A friendly and positive consciousness about the environment enhances pro-environmental consuming behavior. A close inter-relationship exists between consciousness and behavior. However, some significant discrepancy was found between pro-environmental consuming consciousness and pro-environmental consuming behavior; that is, the level of pro-environmental consciousness was higher than the level of pro-environmental behavior. Third. Sensitivity to environmental information influenced pro-environmental consumption consciousness and behavior. Female students are more concerned about and sensitive to environmental matters than are male students. Fourth. Among the subordinate dependent variables, recycling behavior is most influenced by independent variables. Among the pro-environmental consuming behavior sector, a mother's disposal behavior exerts the most influence on the young adult's behavior. In the results of this study, it is pointed out that it is absolutely necessary fur young adults to bring up their practice level of pro-environmental purchase and consuming behaviors, and it is advised that appropriate and relevant education programs should be developed.

• Child Health Nursing Research
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• v.10 no.2
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• pp.205-216
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• 2004

Purpose: The purpose was to investigate the factors influencing alcohol consuming behavior of the female university students to provide the basic data for a nursing intervention program to improve health and prohibit of alcohol consuming behavior. Method: The subjects were 134 female university students, studying at K university and K educational university in Chungnam province from April 1 to 20, 2002. The instruments were the alcohol consuming behavior scale, that is drinking intensity score, and alcohol problem developed by Shin(1998), refusal self-efficacy scale by Aas et. al.(1995), alcohol expectancy by Goldman at. al.(1989), TPQ scale by Cloninger(1991), depression scale modified by Shin(1977) using Zung(1965)' tool, family cohesion scale by Olson at. al.(1983). The data were analyzed using descriptive statistics, Pearson correlation coefficient, canonical correlation and stepwise multiple regression. Result: The most powerful predictor of alcohol consuming behavior was influence of friends-drinking(21.0％). A combination of economic status(8.0％), and personality of novelty seeking(3.0％), accounted for 32.0％ of the variance in alcohol consuming behavior. Conclusion: I recommended that economic status, influence of friends drinking frequently, and personality of novelty seeking were contained of the developing nursing intervention program for decreasing the alcohol consuming behavior in female university students.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1491-1503
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• 2010

This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

• Journal of Korean Home Economics Education Association
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• v.9 no.1
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• pp.161-177
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• 1997

The purpose of this study is to understand middle school students’behavior of purchasing school things at rural area and to provide basic data which is necessary for consumer education to help them with more reasonable purchasing behavior. The results of this study were as follows； 1) The level of purchasing behavior for the school things of middle school students at rural area is 3.15 out of perfect Score 5, and shows medium level. Middle school students’behavior of purchasing school things at rural area showed significant difference in social demographic variables such as sex, grade and keeping a record money spending. 2) 75.5% of middle school student’s consuming experiences was show to be on a midium. According to the results of this study, it was showed the more consuming experience they had, the more reasonable purchasing behavior they did. There was significant positive correlation between consuming experiences and behavior of purchasing school things. 3) Middle school students at rural area were highly realizing the necessity for consuming education both at home(91%) and at school(93.9%). Also, there was a significant positive correlation between the necessity for consumer education and behavior of purchasing school things.

• Journal of the Korean Society of Costume
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• v.58 no.2
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• Journal of the Korean Society of Food Culture
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• v.21 no.3
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• pp.280-289
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• 2006

The purpose of this study is to investigate exploratory wine consuming behavior based on demographic characteristics of wine consumers. A questionnaire was organized and distributed widely to a thousand of wine consumers who could be easily met at wine bars or restaurants, retail stores, wine expositions and wine sampling parties. Total of 793 completed questionnaires (Male: 48.4%, Female: 51.6%) were obtained and analyzed using SPSS package (v.10.0) program. The results of the present study discuss general demographic characteristics of participated subjects, the expenditure for wine, frequency and amount for wine taking, preference of the origin of wines, and preferred wine style. The results also show that why the consumers purchase wine, where they drink or purchase the wine, and what makes they prefer a particular wine bar. Consumers' information search behavior and important factor on wine selection process are presented at the end of the results as well. The current research suggests that gender and age are critical factors to understand wine consuming behavior of customers and improving the knowledge and service level of wine specialists is powerful marketing tool at practical fields.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.639-646
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• 2006

The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.

• The Journal of Korean Society for School & Community Health Education
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• v.17 no.3
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• pp.1-10
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• 2016

Objectives: The purpose of this study was to verify correlation between social support & psychosocial stress and drinking behavior after consuming alcohol among college students. Methods: This study surveyed by questionnaire 440 students who consumed alcohol regularly from 36 colleges around the country in 2014. Data were analyzed using the program SPSS 21. Results: The effects of social support on problem behavior after drinking and psychosocial stress had significant influence with each path coefficient -0.178(CR= -3.408, p<0.001) and -0.294(CR= -6.195, p<0.001). Also, the effects of psychosocial stress on problem behavior after drinking had significant influence with path coefficient -0.141(CR= -2.858, p<0.05). Social support had significant influence(p<0.001) on problem behavior after drinking through psychosocial stress, serving as a mediator variable, and social support had significant influence on problem behavior after drinking through psychosocial stress. Conclusions: Problem behavior after consuming alcohol held strong relevance in social support and psychosocial stress.

• Journal of Korean Home Economics Education Association
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• v.28 no.4
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• pp.111-122
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• 2016

This research was performed to investigate mother's influence on their children's dietary life. We surveyed 312 elementary school students and their mothers in kyungpook province, and analyzed the responses using SAS 8.0 statistical program. The results showed that mothers' consuming behavior of processed foods was closely related to their children's dietary life. In detail, mother's preference, eating frequency, positive recognition on processed foods negatively affect on their children's dietary habit and snacking behavior. Also, the children whose mother has higher preference on processed foods showed significantly higher preference on cereals(p<0.05), fast foods(p<0.001), and carbonated beverages(p<0.001). Interestingly, mother's influence was stronger on children's eating frequency than preference of processed foods. The children whose mother has higher preference and eating frequency of processed foods ate significantly less vegetables(p<0.001), milk products(p<0.05), and more cereals(p<0.001), noodles(p<0.001), confectionary(p<0.001), fast foods(p<0.01), carbonated beverages(p<0.01). These results show that mothers' consuming behavior of processed foods significantly influences on their children's dietary life, which suggests the importance of mother's reasonable consuming attitude and behavior on dietary life. To promote children's healthy dietary life, therefore, the education programs for parent and children should be developed and practically used at school.

• Science of Emotion and Sensibility
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• v.7 no.3
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• pp.37-50
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• 2004

This study attempted to explore how online game is endowed new meaning and function and changed into totally different product in result by recognition and consuming behavior(game activity) of game users. The subjects of this study are famous Internet based online games called 'Lineage' and 'EverQuest'. These two online games are physically similar games. Both are MMORPG and community-based games. While Lineage became a cyber world as a part of the real world, EverQuest was a game product. This study explored the recognition of garners about game world and different consuming behavior pattern(game activity pattern) in game world made by different recognition of online game. The result from exploring the differences in the recognition of game world showed Lineage garners regarded Lineage world as another living space or a part of real world they can explore and express psychological need and self-identity or self-image and live through diverse activities. But EverQuest garners regarded EverQuest as a product for experience of fantasy world. The result from comparing the game consuming behaviors showed that different recognition of game world made the differences in the game consuming behavior. The results of the present study supported that the recognition of consumers about digital images or content poducts like online game can be different by the value and experience of consumer, and the different recognition make the different consuming behavior of similar or same products. The results supported that the meaning and value of digital images or digital content are endowed by consumers.