• 지식경영연구
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• 제18권4호
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• pp.213-235
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• 2017

In the rapidly changing business and economic environment, environment-equipped appropriate capacities should be used to adapt to the changing environment and the smart environment. First of all, it is important for the company to understand what kind of acceptance attitude it shows according to the consumers' tendency toward the mobile convenient payment system that users are increasing and deal with it accordingly. In order to analyze the market according to the individual personality factors of consumers, a model based on the integrated technology(UTAUT) and the regulatory focus suitable for the mobile environment was constructed and analyzed with the structural equation through PLS. As a result of analysis, it was found that neuroticism, openness to experience, and conscientiousness among consumer personality factors had a significant influence on accommodating the mobile convenient payment system according to the tendency of promotional focus. This study provides a direction for establishing a mobile convenient payment system for smart environment through data analysis of the propensity and personality of consumers from the viewpoint of knowledge management.

• Human Ecology Research
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• 제54권6호
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• pp.599-610
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• 2016

The purposes of this study are to identify the characteristics of limited edition fashion consumers, to analyze their purchase decision-making processes, and to examine negative factors of consumers' recognition toward limited edition fashion products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in their twenties and thirties who have actively purchased and consumed limited edition fashion products. The results of this study can be summarized as follows. First, there are four sub-categories of appearance management activity, acceptance of fashion trend, information-seeking behavior, and hedonic shopping orientation for the limited edition fashion consumers' characteristics. Second, the purchase decision-making process of limited edition fashion consumers are identified as seven steps: need recognition, information search, evaluation of alternatives, planning and courtship, purchase, post-purchase evaluation, and post-purchase behavior. Courtship/attachment formation and post-purchase behavior are unique steps when compared to general purchase decision-making process. Third, this study identified negative factors of consumers' recognition toward limited edition this study in order to suggest several improvement plans for enterprises using limited marketing. Four sub-categories are examined: outrageous price, tricks of company, fatigue due to purchasing competition, and re-sellers. In conclusion, this study indicates that the purchase decision-making process of limited edition consumers, which involves two distinctive steps including courtship/attachment formation and post-purchase behavior, can be differentiated from general consumers. The results of this study provides preliminary data for further research for in-depth analysis of limited edition consumers.

• 경영과정보연구
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• 제35권2호
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• pp.167-183
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• 2016

본 연구에서는 간편결제 서비스를 새로운 정보기술의 한 유형으로 인식하고 통합기술수용이론(UTAUT)를 토대로 인지된 위험을 추가하여 수정된 수용의도 모델을 제시하여 소비자의 수용의도에 영향을 미치는 변수들을 규명하였다. 본 논문의 연구결과를 요약하면 다음과 같다. 첫째, 노력에 대한 기대, 사회적 영향은 수용의도에 긍정적 영향을 미치며, 인지된 위험은 수용의도에 부정적 영향을 미치지만, 성과에 대한 기대와 촉진조건은 영향을 미치지 못하는 것으로 나타났다. 둘째, 간편 결제 서비스의 수용의도와 이용행동 요인 간에는 유의한 관계가 있는 것으로 나타났다. 이는 선행 연구에서 검토한 바와 같이 수용의도가 실제 수용 관계에 직 간접적인 영향을 미친다는 것을 의미한다. 셋째, 혁신저항의 조절효과는 노력에 대한 기대와 사회적 영향은 수용의도와의 관계에서 조절효과가 있지만, 인지된 위험에 대해서는 조절 작용을 하지 않는다는 것을 확인할 수 있었다.

• 유통과학연구
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• 제14권4호
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• pp.67-79
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• 2016

Purpose - Over recent years, we have concerned about safety and quality on food products because of delivery complexity. The dependence of foreign food products escalate supply of products. And there are often negligent accident of marine and agricultural products. Therefore, the complexity increases the importance of safety on food and information quality for consumers. In spite of the interest augmentation of various interested parties, there is decrease in reliability and effectiveness, if it would be established without the right directivity. For the study, we tried to examine the first considerations the point of - view in service environment and information quality with accepting and diffusing the Traceability System. Then, we tried to verify the relationships between the factors of TS and the determinants of behavior decision. Next, we made efforts to find the mutual relationship among distributors, producers, consumers and the other prerequisite factors from the point of view in service environment and information quality in order to operate effectively the information perspective and system. Research design, data, and methodology - For the purpose of this study, the samples of consumers were targeted to Traceability System, and 661 people have been investigated. Through theoretical discussion of previous research, nine hypotheses were established, the influence of Continuous User Intention in TS. In order to test the hypotheses, a survey had conducted for 661 consumers as opinion leaders in their 20s-60s as data, and structural equation modeling was used. The difference analysis between Agricultural and Marine Products in TS; SPSS 22.0 and AMOS 22.0 were used for statistical analysis. Results - The major findings from this study were as follow; all factors of information quality excluding completeness and a social-impact had effects on the ease of use; all factors excluding understand ability in information quality and a social-impact had effects on the usefulness; completeness and social-impact had effects on perceived value; the ease of use had effects on usefulness and perceived value; usefulness had effects on perceived value and the intention of continuous use. From the results of different analysis, the CPLT(Completeness) factor has positive effects on Easy of USE and PV(Perceived Value) strongly in agricultural products. On the other hand, Social Duty has positive effects on Easy of Use strongly in marine products. Conclusion - In the age of information overflowing, TS will be a burden for users if it places too much emphasis upon accessibility. To accept and diffuse TS safely, therefore, Information System should be settled first into initial market formation. In addition, if TS elements are considered in conjunction with information factors and user environment, the acceptance and diffusion of TS would make synergy effect, even better. That is, this study contributes to the acceptance and diffusion of Traceability System. Accordingly, information quality will be settled into initial market formation. Also, social-impact element will be considered in conjunction with information quality's factors, and it will make synergy effect.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.236-247
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• 2016

국내에서 모바일 기기와 모바일 인터넷의 광범위한 사용을 고려하면, 모바일 커머스 사이트에서의 만족도와 실제구매에 영향을 미치는 요인을 밝혀내는 것은 중요하다. 따라서, 본 연구에서는 1) 모바일 커머스 사이트에서의 만족도에 영향을 미치는 변수와 2) 모바일 커머스에서의 구매자와 비구매자를 구분하는 결정변수를 알아보았다. 이 두 가지 종속변수에 영향을 미칠 것으로 기대되는 독립변수로 기술수용모델 (TAM; Technology Acceptance Model), 지각된 쇼핑 가치 (perceived shopping values), 상호작용성(interactivity)에서 제안된 변수들을 포함하였다. 본 연구 결과에 따르면, 모바일 커머스 사이트의 성능 (지각된 사용의 용이성 및 유용성, 속도, 풍부한 콘텐츠, 맥락적 서비스)이 모바일 커머스 사이트에서의 만족도에 영향을 미쳤다. 반면에, 모바일 사이트에서의 구매자와 비구매자를 결정하는 가장 큰 요인은 인간적 상호작용성, 특히 사용자간 소통으로 드러났다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.87-104
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• 2016

Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

• 한국의류산업학회지
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• 제22권2호
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• pp.149-157
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• 2020

The current study tests the effect of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance, mediated by creative fashion consumer efficacy. Creative fashion consumer efficacy refers to a consumers' belief in the ability to consume fashion products in a creative way. The survey was conducted on 474 people between 20 and 40 years of age in a panel of online survey firms. Data was analyzed using reliability analysis and frequency analysis by SPSS 20.0 along with confirmatory factor analysis and structural equation modeling done by AMOS 20.0. The results reveal that creative fashion consumer efficacy consists of original thinking efficacy, usage expansion efficacy, problem solving efficacy, and method variation efficacy that is consistent with the original structure of creative consumption efficacy. In addition, fashion product knowledge and confidence in fashion coordination do not affect innovative fashion product acceptance. The effects of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance are fully mediated through creative fashion consumer efficacy. The results of this study demonstrate that people who are knowledgeable, confident and associated with fashion product consumption can have a high level of creative fashion consumer efficacy that increases innovative fashion product acceptance.

• 한국콘텐츠학회논문지
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• 제12권9호
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• pp.369-379
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• 2012

본 연구에서는 헬스케어 서비스를 위한 모바일 디바이스 수용의도, 헬스케어 서비스별 선호 디바이스 유형 및 속성의 차이, 어플리케이션에 대한 수용의도 및 최대지불금액을 파악하고자 하였다. 이를 위해 병원 및 의료기관 관계자, 노인 및 만성질환자, 건강유지에 관심 있는 소비자를 대상으로 설문조사를 실시하였다. 분석 결과, 헬스케어 서비스를 위한 모바일 디바이스의 수용의도는 중간 이상으로 높게 나타났으며, 병원관계자의 수용의도가 가장 높았다. 디바이스 유형으로는 스마트폰을 가장 많이 선호하는 것으로 나타났고, 헬스케어 서비스 유형에 따라 디바이스 속성이 차이를 보이는 것으로, 건강관리 서비스에서는 용이성과 유희성이 다소 높게 나타났다. 모바일 어플리케이션에 대한 수용의도는 병원용도보다 개인용도가 다소 높았으며, 어플리케이션 속성으로는 개인정보 보호를 가장 중요시 여기는 것으로 조사되었다.

• 한국콘텐츠학회논문지
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• 제21권10호
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• pp.409-421
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• 2021

본 연구는 4차산업혁명 시대에 있어서 뷰티케어 원격제조 시스템의 혁신기술 특성이 혁신저항 및 수용의도에 미치는 영향을 검증하는 것을 목적으로 하였다. 이를 위해 20대 이상 여성 소비자 567명을 대상으로 설문조사를 수행하였다. 수집된 설문자료는 구조방정식모형분석을 통해 가설검증을 하였다. 분석 결과, 첫째, 뷰티케어 원격제조 시스템의 지각된 유용성과 지각된 사용 용이성은 혁신저항에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 뷰티케어 원격제조 시스템에 대한 혁신저항은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 뷰티케어 원격제조 시스템에 대한 지각된 위험은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 본 연구를 통해 4차산업혁명 시대 화장품산업의 새로운 혁신기술을 적용함으로써, 혁신기술에 대한 소비자의 저항과 수용에 미치는 영향 요인을 도출하였고, 화장품 제조산업의 새로운 트렌드와 나아갈 방향을 제시하였다는 점에서 본 연구의 의의가 있다.

• 한국콘텐츠학회논문지
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• 제22권2호
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• pp.255-269
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• 2022

본 연구는 이제 본격적으로 다양한 산업분야에서 챗봇 서비스의 필요성이 증대되고, 활성화되고 있는 시점에 이에 관한 소비자 수용태도를 심층적이고, 다각적인 시각으로 살펴볼 필요성이 있었다. 이에 따라 본 연구는 챗봇 서비스의 주요 기능 중 용이성, 유용성, 유희성 요인과 이의 수용태도 간의 구조적 관계뿐만 아니라, 그 관계에서 서비스 가치의 매개효과가 있는지를 살펴보기 위하여 구조방정식 모형을 실시하였다. 본 연구의 주요 연구결과, 챗봇 서비스의 주요 기능 하위 요인인 용이성, 유용성, 유희성 요인과 이의 수용태도 및 서비스 가치 간의 관계가 통계적으로 정적인 영향 관계가 있음을 파악하였다. 이러한 연구 결과를 토대로 주요 연구 결론을 파악해 보면, 향후 다양한 분야의 기업에서 챗봇 서비스를 제공할 때 챗봇 서비스 수용태도에 미칠 수 있는 영향요인을 명확히 판단하여 이의 서비스 제공이 필요함을 시사하였다. 이를 통해 인공지능 챗봇 서비스에서 소비자와의 소통을 강화하고 맞춤형 개별화 상담 서비스로서 자리매김할 수 있기를 기대한다.