• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 한국융합학회논문지
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• 제11권6호
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• pp.237-248
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• 2020

본 연구의 목적은 중국 3대 전자상거래 플랫폼의 농산물 시장 효율성을 소비자 가격 공정성 인식의 관점에서 측정하고, 비효율적 브랜드의 품질과 가격 차이를 분석하여 농산물 판매 기업이 합리적인 가격 전략을 수립할 수 있도록 하기 위함이다. 본 연구에서는 전자상거래 플랫폼에서 판매되는 농산물의 특성(품질, 원산지, 맛, 안전성 수준)을 산출 지표로 하고, 제품 가격을 투입 지표로 선정하여 DEA 분석을 통해 시장의 효율성을 평가하였다. 분석 결과 효율적 브랜드의 비중은 JD몰이 가장 높고, YHD.com은 평균 시장 효율이 가장 높았으며, 동북 쌀은 3개 플랫폼에서 평균 효율성 차이가 가장 큰 것으로 나타났다. 이러한 결과는 가격 비효율성이 여전히 전자 시장에 존재한다는 것을 보여준다. 농산물 온라인 시장의 발전을 위해서는 소비자 가격공정성에 주의하고 가격과 품질의 조화를 중시해야 한다. 이 논문의 한계점은 인터넷 시장에서 소비자 경험에 의한 입소문 마케팅의 영향력에 초점을 맞추지 않았다는 점이며, 이는 향후 연구 과제이다.

• 한국포장학회지
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• 제27권3호
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• pp.129-139
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• 2021

최근 건강 식품에 대한 관심이 높아짐과 함께 우리나라의 대표적인 여름철 전통 보양식인 삼계탕의 소비 증대를 위한 노력이 이루어지고 있다. 그러나 삼계탕은 조리를 위해 다양한 재료 준비와 시간, 노력 등이 많이 드는 요리로 시장성 확대에 어려움이 있어 가정간편식 형태 중 하나인 레토르트 제품으로 개발되어 판매되고 있다. 레토르트 삼계탕 제품개발로 장기 보존이 가능해지고 수출량이 증가하면서 레토르트 삼계탕 제품의 소비 및 시장성 확보를 하기 위해 삼계탕 가공 및 레시피, 디자인 선호도 등 다양한 연구가 이루어지고 있으나 소비자의 기호성을 충족시키기 위한 포장 선호도 조사 연구는 아직 미비한 실정이다. 본 연구에서는 레토르트 삼계탕 제품의 포장 디자인 및 편의성 선호도 조사 연구를 기반으로 소비자들이 제품의 보호성과 편의성을 주는 포장재를 선호하는 것으로 파악되었으며, 특히 조리 편의성을 위해 별도의 용기 없이 전자레인지 조리가 가능한 레토르트 제품개발이 필요한 것으로 파악되었다. 따라서 국내 소비자의 레토르트 삼계탕 제품 포장 선호도 조사 연구를 바탕으로 국외 수출 증대를 위한 레토르트 제품의 종류 및 형태에 따른 포장 소비 선호도 그리고 각 포장 재질과 편의성 개선에 따른 상품화 가능성 및 가격 변화 요인을 고려한 연구가 향후 필요할 것으로 판단된다.

• 한국식품영양학회지
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• 제24권4호
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• pp.567-576
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• 2011

A study was undertaken to examine the antioxidative activity and the quality attributes of broccoli stem powder pound cakes. Broccoli stem powder was added to the batter at a ratio of 5, 10 and 15% respectively. The antioxidant activity was estimated by DPPH free radical scavenging activity, the total phenolic compounds content and flavonoid content in Broccoli stem powder and pounds cakes. Antioxidative activity was highly correlated with the total phenolic and total flavonoids contents of broccoli stem pound cakes respectively($r$=0.937, $r$=0.981). The effect of cake improver on quality characteristics of cake broccoli stem powder and pound cakes were estimated in terms of the specific load volume, hardness, hunter value of crumb and crust and sensory quality of cakes. The specific volume were increased significantly with increasing substitution level of cake improver and broccoli stem powder($p$ <0.01). The lightness were significantly decreased with increases in broccoli stem powder of pound cake crust and crumb($p$ <0.01, $p$ <0.01). The hardness, chewiness and gumminess and cohesiveness were tended to reduce in both of powder. The consumer acceptability score for 5~10% broccoli stem pound cakes ranked significantly($p$ <0.01) higher than those of the other groups in taste, flavor and overall preference. This results showed that cake improver & broccoli stem powder are a good ingredient to increase consumer acceptability and the healthy.

• 한국식품위생안전성학회지
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• 제18권1호
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• pp.36-41
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• 2003

튀김닭 전문점의 튀김조건 및 소비자에 대한 기호도 조사와 튀김닭에 사용하는 식용유지의 산패에 관하여 연구한 결과는 다음과 같다. 1. 튀김닭 전문점에서의 닭의 튀김조건을 조사한 결과 사용유지는 주로 콩기름이었으며 튀김온도는 170∼18$0^{\circ}C$, 튀김시간은 10∼15분, 튀김유 교체는 30번 정도 튀긴 후에 이루어지는 것으로 조사되었다. 2. 튀김닭에 대한 소비자 기호도 조사를 실시한 결과를 보면 응답자 중 76.2%가‘튀김유가 유해할 것이다’라고 생각하고 있었으며 신선도를 유지하기 위해서는 튀김유를 매일 교체해야 한다(50.8%)고 생각하고 있으나 업체에서는 3∼4일 정도는 사용할 것이다(37.3%)라는 추측을 갖고 있는 것으로 조사되었다 3. 튀김닭 전문점의 튀김조건에 맞춰 닭을 튀겨 튀김횟수에 따른 변화를 측정한 결과 AV및 POV는 같은 기름으로 30번 정도를 튀겼을 때 그 값이 약간씩은 증가했으나 튀김식품의 기준치에는 미치지 못하는 값으로 튀김유의 산패 진행이 많지 않음을 알 수 있었다 4. 닭을1일 3회씩 10일간을 튀겨 튀김일수에 따른 산패의 변화를 알아본 결과 어느 정도의 산패가 진행되고 있었으나 그 진행의 수준은 낮은 편이었다. 5. 생닭의 경우 보관기간에 따라 AV가 높게 증가하여 닭의 신선도가 튀김유의 산패에 많은 영향을 주고 있었으며 튀김시 생닭의 선택에 주의를 기울여야 할 것이다.

• 한국산학기술학회논문지
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• 제14권5호
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• pp.2198-2206
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• 2013

브랜드 이미지가 기업 간의 차별화를 만들어 주고 고객과의 관계를 형성한다는 점에서 글로벌 경쟁 시대에 그 중요성이 더욱 부각되고 있다. 본 연구의 목적은 브랜드 이미지와 브랜드 태도 및 충성도의 관계를 알아보기 위해 제품의 특질이 크게 차이 나지 않는 커피라는 제품을 선정하였고, 국내 커피전문점 브랜드 이미지를 분석하여 브랜드 이미지가 소비자 선호도에 어떠한 영향을 미치는지를 파악하는 것을 목적으로 연구를 진행하였다. 연구의 결과 커피점의 브랜드 감성이미지 요인들이 브랜드태도에 영향을 주었고, 커피점의 브랜드태도 요인들이 브랜드 충성도에 영향을 주었으며, 커피점의 브랜드 이미지 요인들은 브랜드 충성도에 영향을 주고 있음을 알 수 있었다. 이 결과를 중심으로 각각의 커피전문점의 성장과 더불어 브랜드 이미지와 브랜드 태도 및 브랜드 충성도와의 관계를 규명하여 전략적 고려를 극대화 할 수 있다.

• 패션비즈니스
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• 제22권4호
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• pp.76-92
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• 2018

The purpose of this study is to find the meaning of women's fashion in the city culture of Paris in the nineteenth century by examining paintings by the Impressionists. The research method was based on literature survey and visual examination paintings, 224 paintings(by ${\acute{E}}douard$ Manet, James Tissot, Edgar DeGas, Gustave Cailleboat, Jean $B{\acute{e}}raud$, Pierre-Auguste Renoir) were analyzed in this study. The results are as follows: In the nineteenth century, Paris was a new city with new department stores. Department stores were centers of consumer culture, where the power of capital appeared rather than class. The spatial backgrounds of Impressionist paintings were places where they could see the consumption and leisure culture of urban people, such as outdoor parks, cafes, theaters, ballrooms, bars, streets, and the boats. As for the characteristics of women's fashion in paintings, it was found that various changes of artificial silhouettes were developed. Various frills, ruffles, gatherings, and pleats were thought to have been made by machines. In the urban space, many of the women's costumes stood out because of the black color. Not only the black color came to represent widows and mourning but the black outfits worn by women enhanced their sensual appearances. Women's fashion expressed in Impressionist paintings eventually contained a modern meaning that changed from 'class symbol' to 'expression of taste'. And the symbol of consumer and leisure culture showed, and a Demimonde's fashion became a trendsetter, and painters were used as an important element expressing modernity.

• 한국의상디자인학회지
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• 제10권1호
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• pp.145-159
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• 2008

This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

• 한국식품조리과학회지
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• 제23권6호
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• pp.891-898
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• 2007

This study was carried out to determine the quality characteristics of grape jellies made with various gelling agents such as agar, $\kappa$-carrageenan, and gellan gum for consumption by elderly women. The concentrations of agar were 0.25, 0.35, and 0.45%, and those of the $\kappa$-carrageenan and gellan gum were 0.15, 0.3, and 0.4%, respectively. The color values, gelling temperatures, melting temperatures, break down rates, textural properties, and consumer acceptance of the grape jellies were measured. The average age of the subjects participating in the acceptance test was 82. The lightness of the grape jelly made with agar was the highest, and its redness was the lowest among the jellies. The gelling and melting temperatures for the grape jelly made with gellan gum were higher than those of the other jellies, and the melting temperatures were 37, 43, and $47^{\circ}C$ based on 0.15, 0.3, and 0.4% gellan gum content, respectively. The break down rate of the grape jelly made with gellan gum was the lowest among the jellies. These results indicate that the stability of the grape jelly made with gellan gum was superior among the jellies. The hardness, adhesiveness, and springiness of the grape jelly made with agar were lowest among the jellies, and the grape jellies made with agar(0.25% and 0.35%) and gellan gum(0.15% and 0.3%) had the highest consumer acceptance among the jellies. However, the gellan gum was deemed an inappropriate gelling agent with regard to the acceptability due to its sour and moldy taste as perceived by the participants.

• 한국식품조리과학회지
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• 제24권6호
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• pp.771-779
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• 2008

The purpose of the study was assessing Kochujang sauces(BBQ & Chicken) using a Home Use Test(HUT) focused on England food consumer. To achieve of the purpose, 58 England food consumers were selected by CCFRA's customer database. The qualification of the sample was responsible for the households' main grocery shopping, cooking Oriental/ Far Eastern cuisines at home, enjoying hot/spicy chilli based food and would be willing to buy hot chilli based Oriental sauce. 3 times of HUT were accomplished. The test was continued during 3 weeks, and each test was continued during one week. To check the sensory evaluation results on these sauces, 9 point hedonic scale and JAR(Just About Right) were used. The frequency analysis was adopted for the study. The results of a study were as followed. The overall satisfaction(upper 7point) on BBQ sauce was 60%, and the chicken sauce was 55.1%. The sweetness, hot taste, and BBQ aroma were suitable as a upper 40% using JAR scale. On purchase intention, BBQ & Chicken was slightly increased. These sauces were proper lunch & Dinner time. Also, good for dip, stir fry, and marinade. The result of put to use the sauces on food material as followed. BBQ sauce was proper Chicken(45.5%), vegetable(29.9%), and turkey(19%) in the order named. In case of the chicken sauce was ordered chicken(46.2%), vegetable(27.5%), beef(17.5%).