• Title/Summary/Keyword: consumer search behavior

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A study on medical consumers'consumption value and online information search characteristics (의료소비자의 소비가치와 온라인 정보탐색 특성에 관한 연구)

  • Ahn, Chang Hee;Ha, Ji Hyun;Lee, Seo Young
    • Korea Journal of Hospital Management
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    • v.18 no.2
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    • pp.57-80
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    • 2013
  • The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

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The Effect of Consumer Time Perception on the Information Search Behavior (소비자 시간지각이 정보탐색행동에 미치는 영향 -가전제품을 중심으로-)

  • 정순희
    • Journal of Families and Better Life
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    • v.15 no.2
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    • pp.33-44
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    • 1997
  • The purpose of this study was to investigate the relationship between time perception and information search behavior of consumers. Data were obtained from 380 married people living in Seoul: 141 men and 239 women. Time perception was identified in two ways: one with time pressure and the other with time inclination, Information search behavior divided into three parts: search time search activity and content search. The results of this research indicated that there were significant relationship between consumer's time perception and each of information search behavior. The results of this study can be attributed to develop the efficient information search be attributed to dvelop the efficient information search behavior of consumers and to understand time perception variables related the consumer search behavior.

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Safety-Oriented Consumer Behavior Associated with Safety Information Search (소비자안전 정보탐색에 따른 안전추구행동)

  • Oh, Kyoung-Im;Lee, Seung-Sin
    • Journal of the Korean Home Economics Association
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    • v.50 no.5
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    • pp.101-113
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    • 2012
  • This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian Consumers

  • MAIDIANA, Karilla;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.5-17
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    • 2021
  • Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

A Study on Consumer Behavior by the human Ecological Approach -with Special Attention to housing prepurchasing behavior- (인간생태학적 접근방법에 의한 소비자행동연구 - 住宅情報探索행동을 중심으로-)

  • 박혜선;김기옥
    • Journal of Families and Better Life
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    • v.6 no.1
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    • pp.95-116
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    • 1988
  • this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

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The Effect of Consumer Characteristics on Exploratory Information Search and Information Use Behavior (소비자의 특성이 온라인 정보 탐색과 정보이용행위에 미치는 영향)

  • Kim, Ah-Reum;Kang, Hyunjeong
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.19-37
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    • 2016
  • Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

Effect of Consumer Innovativeness on Online Buying Behavior in an Emerging Market

  • Singh, Devinder Pal
    • Journal of Distribution Science
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    • v.14 no.7
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    • pp.15-19
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    • 2016
  • Purpose - India is predicted to lead the world in online sales, but the behavioral range of online consumer has not been researched adequately. Moreover, the research on the role of psychological variables like consumer innovativeness in online purchase behavior has not been investigated. This paper aims to unravel the role of 'consumer innovativeness' in predicting online purchase intention. Further, this paper examines the effect of consumer innovativeness on 'online information search' and 'attitude' in online purchase areas. Research design, data, and methodology - This study uses factor analysis to confirm the convergent and discriminant validities from the adopted scales. Regression analysis was employed to test the various hypotheses in this study. Results - This study finds that consumer innovativeness affects positively 'information search', 'attitude' and 'purchase intentions' in online purchase circumstances. Conclusions - Consumer Innovativeness has emerged as a significant factor affecting online purchase intentions. It has also been confronted with an important variable affecting online information search and attitudes for online purchase.

A Study on the Shopping Life through Mobile Visual Search

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.45-69
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    • 2024
  • Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

A study on External Information Search Behavior in the Purchase of High-tech Products (하이테크제품 구매시 외적정보탐색에 관한 연구)

  • Lee, Seung-Sin;Lee, Young-Hee
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.45-60
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    • 2009
  • This study reviewed the influence of consumer innovativeness and consumer knowledge on external information search behavior for the purchase of high-tech products. The strategies for offering information effectively for high-tech products may be proposed as follows based on the results of this study. First, the advertisements of high-tech products which are generally encountered need to offer sufficient information about the products in addition to fulfilling the function of persuading consumers. Second, it is necessary to implement an information network so that neutral offerings of information about high-tech products may be made promptly by reliable institutions. Third, information about high-tech products should be offered with easier explanations so that there should be no information-underprivileged class in utilizing the function of high-tech products.

The Consumer Complaining Behavior according to Consumer Problems -in case of household electric goods- (소비자문제경험에 따른 대응행동 -가전제품을 중심으로-)

  • 이승신
    • Journal of the Korean Home Economics Association
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    • v.33 no.3
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    • pp.179-191
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    • 1995
  • The purpose of this study was to investgate consumer problems which were severe for consumers and their complaining behavior. This research had a purpose to enhance the ability of consumer protection by the well-developed consumer education. The subjects were 342 homewives in Seoul, Feb. 1995. The major results were as follows : Younger, higher-educated, small sized family and white-collor and professional occupation homewives experienced more consumer problems. Also theses homewives with higher level of consumer attitude, information search and more consumer problems had more complaining behavior. For the causal relation of consumer problems experience, several independent variables and consumer complaining behavior, the path analysis was used. Only the consumer problem experience which was a intervening variable had direct affect to the consumer complaining behavior. Education level, number of family, consumer knowledge had inderect affect through the intervening variable to the consumer complaining behavior.

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