• 제목/요약/키워드: consumer role

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소비자태도와 소비자역할수행에 관한 연구 (A Study on consumer Attitude and Consumer Role Performance)

  • 박운아;이기춘
    • 가정과삶의질연구
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    • 제6권1호
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    • pp.39-50
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    • 1988
  • The objectives of this study were (1) to find out if consumer attitude variables, that is, attitude on post-industrial age consumer value, attitude on consumerism, have significant effects on consumer role performance, (2) to find out if socio-demographic variables, that is, age, educational level, family income, social status, have significant effects on consumer role performance, (3) to examine the independent influences of variables related to each subarea consumer role performance. The data used in this study inclued 573 homemakers living in Seoul. Statistical methods were ANOVA and Multiple Regression Analysis. Major findings were as follows;1) consumer role performance and each subarea consumer role performance differed significantly according to all the variables related to consumer attitude. 2) All the socio-demographic variables had significant effects on consumer role performance. 3) Resulting from multiple regression analysis, consumer role performance and all the subarea consumer role performance had the positive liner relationships with the variables such as attitude on post-industrial age consumer value, attitude on consumerism, educational level, The most influencial variable was attitude on post-industrial age consumer value, and in turn educational level and attitude on consumerism.

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소비자능력과 소비자역할수행만족에 관한 연구 (A Study of Consumer Competency and Consumer Role Satisfaction.)

  • 이기춘;서정희
    • 가정과삶의질연구
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    • 제6권1호
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    • pp.27-38
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    • 1988
  • The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.

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여성결혼이민자의 소비자능력과 관련요인에 대한 연구 (A study on consumer competency and the related factors among female marriage immigrants)

  • 김효정
    • 한국생활과학회지
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    • 제17권6호
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    • pp.1151-1165
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    • 2008
  • This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

세대별 소비지향태도와 소비자역할수행에 관한 연구 (A Study on the Intergenerrational Consumption-oriented attitude and consumer role performance)

  • 김인숙
    • 대한가정학회지
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    • 제33권5호
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    • pp.39-49
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    • 1995
  • The purpose of this study is to understand the characteristics of intergenerational consumption-oriented attitude and consumer role performance. Major findings are as follows; 1) There is significant difference between the consumption-oriented attitudes of respective generations. The means of New generation are higher than the other generations especially in amusemental consumption-oriented attitude and tenacious consumption-oriented attitude. Baby-boomer generation is more interested in consumption than any other generation and has a rational consumption-oriented attitude. The older generation is passive to consumption and their consumption-oriented attitudes are those of amusement. 2) There is also the significant gap between the consumer role performance of generations. The means of new generation and older generation are higher in consumer role performances than other generations and are especially doing better in the roles of estimator and manager. 3) consumption-oriented attitudes illustrate the variation of consumer role performance and the stronger the rational or tenacious consumption-oriented attitude, the higher the consumer role performance and the higher the rational or tenacious consumption-oriented attitude, and the lower the passive consumption-oriented attitude, the higher the consumer performance. In purchaser and manager role, the more positive the consumption and the higher the rational consumption-oriented attitudes, the better the consumer role performance.

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소비자 변수와 패션리더십 - 심미적 성향, 혁신성, 대인민감성, 역할완화소비를 중심으로 - (Consumer Characteristics and Their Influences on Fashion Leadership - Focused on Centrality of Visual Product Aesthetics, Consumer Innovativeness, Consumer Susceptibility to Interpersonal Influences, and Role-relaxed Consumption -)

  • 전경숙;박혜정
    • 복식문화연구
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    • 제19권6호
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    • pp.1247-1258
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    • 2011
  • This study aimed to clarify the relationships among the characteristics of consumers and their influence on fashion leadership. Two kinds of variables were investigated in this study: centrality of visual product aesthetics and consumer innovativeness as personal characteristics, and role-relaxed consumption and consumer susceptibility to interpersonal influence as interpersonal characteristics. Data were gathered by surveying university students in the Seoul metropolitan area, using convenience sampling, and 322 questionnaires were used in the statistical analysis. In analyzing data, correlation analysis, factor analysis, and regression analysis were conducted. Factor analysis on the centrality of visual product aesthetics revealed three sub-factors: value, acumen, and response intensity. Meanwhile, factor analysis for consumer susceptibility to interpersonal influence revealed two sub-factors: informative and normative conformities. However, consumer innovativeness, role-relaxed consumption, and fashion leadership revealed only one factor. Regression analysis showed that visual product aesthetics, especially acumen and response intensity, were the most influential factors; furthermore, consumer innovativeness and normative conformity had positive influence on fashion leadership. However, role-relaxed consumption had negative influence on fashion leadership.

Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth

  • Yoo, Chul Woo;Jin, Sung;Sanders, G. Lawrence
    • Agribusiness and Information Management
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    • 제5권2호
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    • pp.27-37
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    • 2013
  • Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter's review or recommendation has a more critical impact on follower's purchase decision making. Hence, understanding of consumer's characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes' motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.

The Impact of Social Capital on Consumer Attitudinal Evaluations: An Empirical Study in Pakistan

  • CHAI, Zhengmeng;MALIK, Muhammad;HUSSAIN, Salamat;ABBAS, Sher;ALI, Najabat;ABBAS, Zaheer;MUNAWAR, Nousheen
    • The Journal of Asian Finance, Economics and Business
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    • 제9권3호
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    • pp.149-157
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    • 2022
  • The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

개방화에 대한 소비자의식과 소비자교육정책 (Consumer Consciousness toward Market Opening and Consumer Education Policy)

  • 박수경
    • 가정과삶의질연구
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    • 제13권4호
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    • pp.181-198
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    • 1995
  • The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

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청소년 소비자를 중심을한 소비자교육에 관한 연구 (A Study of the consumer education focusing on the Adolescent Consumer)

  • 이기춘
    • 가정과삶의질연구
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    • 제4권1호
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    • pp.95-107
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    • 1986
  • This study is mainly concerned with providing a basis for the development of adolescent consumer education. the objective of this study is to investigate the factors related to consumer knowledge, consumer role attitudes and consumer skills. The samples are composed of 1453 adolecent consumer filtered by purposive sampling. The sample includes 3 subgroups from middle and high school students. the statistics used for data analysis are t-test and ANOVA. Results are as follows; (1) Consumer knowledge differs according to the numbers of school years, region , parents' occupation , farther's education level, discretionary expenditure. (2) Consumer role attitudes differ according to consumer's number of school years, gender, region, family income , parents' occupation, father's education level, discretionary expenditure, (3) Consumer skills differ according to gender, region, family income, parents' occupation, father's education, discretionary expenditure, and consumer experience.

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소비자교육과 관련 변수가 초등학교 학생의 소비자능력에 미치는 영향 (The Effect of Consumer Education and Other Related Factors on the Consumer Competency of Elementary School Children)

  • 제미경;김영옥
    • 한국가정과교육학회지
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    • 제14권3호
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    • pp.25-36
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    • 2002
  • The objectives of this study are to investigate whether consumer education affects the consumer competency and to find out which factors including consumer education affect the consumer competency of elementary school children. The subjects of this study were 43 children at fifth grade to Participate in consumer education(experimental group) and 37 children not to Participate(control group). Consumer education Program was executed for total 20 hours in a semester. Surveys were also conducted twice times to get data for consumer competency and the related factors. The findings are as follows : 1) Consumer education has a positive effect on consumer-role attitude and consumer skill according to the result of ANCOVA. 2) The variables affecting the consumer-role attitude are consumer education and consumer skill of mother in that order according to the result of multiple regression. The variables affecting the consumer skill are consumer skill of mother. consumer education. record of a cashbook and gender in that order. The only variable affecting the consumer knowledge is consumer education.

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