• 한국유기농업학회지
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• 제19권3호
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

• 수산해양교육연구
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• 제27권5호
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• pp.1499-1507
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• 2015

The aim of this study is to research on the recognitions and preferences of Puffer fish consumers with the recently increasing well-being trend. To carry out this research, the main analysis was focused on two specific points: how much consumers perceive swellfish and which kinds of Puffer fish foods are preferred by consumers. Although the consumption of Puffer fish is gradually expending, at the same time, there are also numerous obstructive elements in consuming swellfish. In this regard, this test on Puffer fish food will be able to contribute to show an outlook for the Puffer fish food market in the future and to promote consumption of Puffer fish as well. Methodologically, a statistical research was adopted to find out how people understand Puffer fish and the patterns of their choices and intensive examinations were conducted throughout the collected questionnaire. For a more effective outcome, it was necessary to divide into two groups, the Nation's capital area with Seoul as a center, the most densely populated area and Busan, the biggest marine products consumption area, examining the inclination to consume with regions. In the concrete, the detailed research survey on the Puffer fish were performed with the opinions of the five hundred people from capital area and the five hundred people from Busan area. The difference and common features of consumer's recognition about Puffer fish food were founded through cross analysis according to age, gender, regions, and income. In conclusion, this research showed the difference tastes and recognition standards toward Puffer fish among consumers from Seoul and Busan areas. If it is possible to apply this result to the efforts of improving supplier's understanding about Puffer fish consumers' features and cultivating new Puffer fish items, it could contribute to the further consumption of Puffer fish food in the long term point of view.

• 동아시아식생활학회지
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• 제11권4호
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• pp.247-258
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• 2001

본 연구는 유전자재조합 식품에 관한 소비자의 인식도 및 정보요구도를 파악하기 위하여 대구와 부산지역에 거주하는 성인남녀 350명으로부터 설문지를 통해 자료를 수집하였다. 본 연구에서 얻어진 결과를 요약하면 다음과 같다. 첫째, 유전자재조합 식품에 대한 관심도는 대체로 높았으나, 인지도는 낮은 것으로 나타나서 이에 대한 소비자 교육의 필요성을 엿볼 수 있었다. 둘째, 유전자재조합 식품이 안전할 것으로 생각하는 응답자는 매우 적어, 많은 응답자들이 유전자재조합 식품의 안전성을 우려하고 있는 것으로 나타났다. 셋째, 대부분의 응답자들이 유전자재조합 식품에 대한 표시제도의 필요성을 인식하고 있었으므로 소비자의 알 권리를 보호하기 위해 표시제도가 정착될 필요가 있음을 보여주었다. 넷째, 유전자재조합 식품의 구매 의사를 살펴보면 구매하지 않겠다라는 응답비율에 비해 구매하겠다라는 응답비율이 높게 나타났다. 다섯째. 유전자재조합 식품에 대한 정보요구도는 대체로 높은 것으로 나타났으며, 유전자재조합 식품에 대한 안전성, 유전자재조합 식품에 대한 표시제도, 유전자재조합 식품을 통한 잇점, 유전자재조합 식품에 대한 외국의 허가 기준 순으로 나타났다. 이상과 같은 연구결과로부터 볼 때 소비자의 알고 선택할 권리를 보장하기 위해 소비자에게 유전자재조합 식품에 대한 정보를 제공해야 할 필요성이 시사된다. 즉 대중매체를 통해 유전자재조합 식품에 대한 정보를 제공하고, 소비자단체에서도 이에 대한 교육을 실시하며, 흥보책자 등을 개발하여 국민들에게 배포함으로써 소비자가 유전자재조합 식품을 이해하는데 도움을 주어야 할 것이다.

• 한국식품영양학회지
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• 제24권3호
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• pp.282-290
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• 2011

This study was performed to investigate the level and recognition and interest in nutrition labeling in restaurants according to consumer interest levels in health and to suggest its application to restaurant lunches. By considering various statistics and data on the frequency of reasons for dining-out, this study examined worker restaurant lunches and investigated the level of recognition of interest in nutrition labeling, the type of nutrition information that is of interest and the preferred format of labeling according to the level of interest in health. According to the results, while the frequency of dining-out by workers was high, their consideration for health and nutrition labeling in restaurants was low. However, a high percentage of consumers responded that nutrition labeling was a customer right and necessary to improve the quality of menu items as well as public health. Therefore, active promotion of nutrition labeling in the dining industry is necessary. Interest levels in additives, product origin and menu ingredients indicated in restaurant menus were higher than for nutritional information such as nutrients and calories. When the preferred format for providing nutrition information was investigated, consumers preferred information written on a menu board, and they wanted to broaden the range of information included in nutrition labeling for menu items beyond calories and nutritional facts. Based on these results, recognition of nutrition labeling in restaurants was found to below and the interest level in health was also lower than expected. However, most consumers responded that nutrition labeling was helpful in choosing menu items can be a tool for nutrition education and can play a role in improving the recognition of nutrition. Therefore, active promotion of nutrition labeling by the dining industry is necessary.

• 대한가정학회지
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• 제36권9호
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• pp.75-91
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• 1998

The purpose of this study was to investigate the effect of the multi-level marketing(MLM) on consumer by examing the degree of damage and the consumers's satisfaction with MLM as well as the overall realities of MLM including the degree of the recognition and the distribution route of the commodities. We analyzed 256 cases which had experienced with MLM among 430 questionnaires collected. The resulted are as follows. 1) Consumers showed a lack of knowledge about MLM regardless of experiencing it. And they were recognized positively with the quality and the availability of the commodities. Expendables such as kitchen utensils and cosmetics were the most favored articles. 2) Transactions with no written contract were the most frequent damage to the consumers, followed by no price-tag and the marketer's refusal of exchange or refund. 3) When we compared the degree of consumer's satisfaction with MLM to the ordinary distribution in terms of the price, quality of goods and the service offered, the consumers were satisfied with the quality of the commodities, though their whole impressin of MLM was not so much favorable.

• 한국생활과학회지
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• 제24권4호
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• 가족자원경영과 정책
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• 제12권2호
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• pp.73-93
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• 2008

The purpose of this study was to analyze the effects of workers' human resource development and their recognition of human resource on-the-job satisfaction. A sample of 4,727 workers that was selected from Korea Labor Panel Data was analyzed by t-test and multiple regression, and was tested by causal effects among related variables. The major findings were as follows: First, the workers' recognition of their job performance level vs. educational attainment was affected by their annual income, job status, educational attainment, gender, and experiences of human resource development. Second, the workers' job satisfaction was affected by gender, age, educational attainment, health status, job status, annual income, experiences of human resource development, recognition of their job performance level vs. educational attainment, and recognition for their job availability. Third, the factors that had a causal effect on workers' job satisfaction were educational attainment, gender, age, health status, annual income, and experiences of human resource development. Above all, workers' educational attainment had a strong direct effect on job satisfaction, and annual income had a strong indirect effect on it. From these findings, it can be concluded that workers' effort and trial for development and investment of human resource played an important role in increasing job satisfaction.

• 한국조리학회지
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• 제18권3호
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• pp.137-148
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• 2012

본 연구의 목적은 한국전통과자인 한과의 소비촉진전략을 제시하고자 한국인과 일본인에게 한국의 전통과자와 일본의 화과자에 대한 인지도와 호감도를 소비 형태와 인구 통계적 특성에 따라 비교 검증하고자 하였다. 소비자설문조사는 한국전통과자 241부와 화과자 249부가 최종 분석 자료에 사용되었으며 자료 분석을 위해 SPSS 12.0을 사용하여 빈도, t-test, 일원배치분산분석, 회귀분석을 실시하였다. 그 결과 인지도와 호감도는 인구 통계적 특성과 소비 형태에 따라서 유의미한 차이가 있는 것으로 나타났다. 특히 인구 통계적 특성에서 한과는 나이와 교육수준, 화과자는 나이에 따라 인지도의 차이가 있는 것으로 나타났다. 회귀분석 결과 한과와 화과자의 인지도는 호감도에 영향을 미치는 것으로 나타났다.

• 한국조리학회지
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• 제15권3호
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• pp.324-343
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• 2009

본 연구는 외식산업의 위험 커뮤니케이션에 대한 소비자들의 심리적 반응과 태도에 미치는 영향을 규명하는데 목적을 두고 검증하였는데, 그 결과는 다음과 같다. 첫째, 위험 커뮤니케이션과 정보 신뢰간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 정보 신뢰는 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 정보 신뢰는 윤리성에 대한 지각이 높아지며 정보 신뢰는 높아지는 것으로 나타났다. 둘째, 위험 커뮤니케이션과 위험 지각간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 위험 지각은 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 위험 지각은 환경성에 대한 지각이 높아지면 위험 지각은 윤리성에 대한 지각이 높아지면 위험 지각은 0.234 높아지는 것으로 나타났다. 셋째, 위험 커뮤니케이션에 대한 정보 신뢰와 위험 지각간 관계에서는 위험 커뮤니케이션에 대한 정보 신뢰가 높아지면 위험 지각은 높아지는 것으로 나타났다. 넷째, 정보 신뢰와 소비자 태도간 관계에서는 만족도에 있어 정보 신뢰가 높아지면 만족도는 0.681 낮아지는 것으로 나타났고, 구전 의도에 있어 정보 신뢰가 높아지면 구전 의도는 낮아지는 것으로 나타났다.

• 복식문화연구
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• 제31권4호
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• pp.430-451
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• 2023

This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it explores whether the certification mark inserted into the cosmetic package-such as marks denoting quality assurances, ethical practices (specifically, pertaining to animal testing), and recycling packaging-affects consumer responses. Second, it investigates whether a higher number of certification marks leads to heightened positive consumer responses. Third, it analyzes the potential moderating effect of consumers' certification mark knowledge on the relationship between certification marks and consumer responses. In the pretest, certification marks with higher recognition were selected as stimuli, and a survey involving a total of 550 male and female consumers was conducted. The collected data were analyzed through ANOVA and post-hoc tests. The findings of this study confirm a significant difference in consumer responses to products based on the certification marks inserted in the cosmetic packaging. Compared to clusters without a certification mark, groups with two or more certifications (recycling certification + ethics certification, recycling certification + quality certification, recycling certification + ethics certification + quality certification) exhibit significant consumer responses. Second, more certification marks did not result in an increase in positive consumer responses. Third, a moderating effect of consumers' cosmetic certification knowledge on the certification mark-consumer response relationship was not found. The findings of this study have implications for developing product promotion strategies that leverage cosmetic certification marks as a marketing tool.