• 한국조리학회지
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• 제24권2호
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• pp.1-7
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• 2018

This study aims to find what attributes of consumer satisfaction are more important when consumers choose coffee shops. Factors when customers choose coffee shops that are considered to be more crucial, such as taste, price, brand, and atmosphere, were tested and also relations between satisfaction and revisit were studied. As a result, factors as 'taste', 'price', 'brand', and 'atmosphere' were found to significantly affect satisfaction; in addition, the path that satisfaction leads to revisit was found to be significant. However, consumers' coffee shop selection attributes differed depending on their psychological consumption value. The path-coefficients from taste and price to satisfaction were more significant in the function-oriented group, meanwhile the path-coefficient from brand to satisfaction was significant in the emotion-oriented group (+) and the function-oriented group (-). The results of this study suggest attributes of selecting coffee shops and provide meaningful implications of consumer value when they choose the attributes.

• International Journal of Costume and Fashion
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• 제6권2호
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• pp.1-10
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• 2006

The purpose of this study was to identify the differences in shopping orientation and clothing benefit sought of a group of consumers according to the preference for fast-fashion. Data were collected from a questionnaire conducted on 416 female adults. The results were as follows. First. the factor analysis used to identify shopping orientation involved the following five factors: hedonic. economic. convenient. brand-oriented. and relation-oriented. The dimensions of the clothing benefit sought consisted of fashion. social status. practicality. figure flaw compensation. and sex appeal. Second. the differences in shopping orientation and clothing benefit sought according to the preference for fast-fashion were identified using a t-test. The consumer group preferring fast-fashion exhibited a hedonic. convenient shopping orientation. and the non-preferring group exhibited an economic. brand-oriented shopping orientation. The consumer group preferring fast-fashion pursued fashion and sex appeal clothing benefits. and the non-preferring group pursued social status and practicality clothing benefits.

• 전기학회논문지
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• 제64권3호
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• pp.480-484
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• 2015

As the increasing national power crises due to various environmental factor, power market change is needed more developed and systemized DSM(Demand Side Management) search at DR market. To overcome national power crisis outbreaking every year and manage the eletric power reserve ratio, we need to construct and develop the electric safety manager and general public main oriented national power plant. For the advanced national power demand management system, it is required the application development like OpenAPI, Big Data Acquisition, Web/APP basd on ICT.

• 한국생활과학회지
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• 제18권4호
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• pp.879-889
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• 2009

The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and $X^2$-test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.

• 가정과삶의질연구
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• 제33권1호
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• pp.41-59
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• 2015

The purpose of this study was to explore the patterns of investment on children, analyze the differences in academic performance and social relations by the patterns of investment on children, and variables that influence academic performance and the social relations of children. To achieve such research objectives, the raw data from the 2012 Korean Child and Youth Panel investigation were used for the research. The analytical subjects of this research were the parents and the third-grade students of a middle school and the analytical methods used were: frequency, percentage, average, standard deviation, Chi-squared test, ANOVA, Duncan's Multiple Range test, K-mean cluster, and multiple regression analysis depending on the research purpose. The results of the research are as follows. Firstly, as a result formalizing investment pattern on children, there were five patterns of: experience oriented investment, passive experience investment, private education oriented investment, aggressive investment, and passive investment patterns. Secondly, for the patterns of investment on children, the level of academic performance was found to be the highest within the aggressive investment and the experience oriented investment types. The social relation level was found to be the highest with the experience oriented investment, with it being low in private education oriented investment and passive investment patterns. Thirdly, for the factors influencing the academic performance of the children, it was found to be higher in aggressive investment, private education oriented investment, experience oriented investment and passive experience investment compared to passive investment. Some sociological factors were also found to be influential such as mother's age, father's education, sex of children, school area of children, type of house, and income. For the social relation level of the children, the factors of the aggressive investment, passive experience investment, and the experience oriented investment as well as the sociological factors by sex of children and income level are influential.

• 가정과삶의질연구
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• 제3권1호
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• pp.51-67
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• 1985

The purpose of the present paper is to review the content of the Consumer Education Programs, is to establish a hypothetical model regarding the contents of the consumer Education programs, and is also to analyze the contents of the Consumer Education Programs seen from the various angles of the value of our home life. For this, we have researched literatures and habe made the hypothetical model for the desirable contents of the consumer education programs, and also have conducted a case study together with and analysis bearing the actual evidence. Form what we have studied regarding the results of the research, conclusions that can be derived are as follows; First, the contents of the consumer education programs of Korea are not sufficient to improve the quality of the environments of our houses, family life, and decision making. Secondly, the contents of the consumer education do not meet the societal and economic changes. Third, since the contents of the consumer program of Korea emphasize the theory-oriented discussion, they are not suitable to educate the consumers who are really in need of consumer education.

• 지적과 국토정보
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• 제50권1호
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• pp.47-62
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• 2020

본 논문은 융·복합 공간정보의 수요와 활용에 증가에 따라 요구되는 사용자 관점의 품질 확보를 위한 품질 관리 방안을 제안한다. 융·복합 공간정보의 수요와 활용이 증가함에 따라 품질의 중요성은 강조되고 있으나 생산자 위주의 일방적인 품질관리는 융·복합 활동에 있어 중요한 사용자의 요구는 반영하기 어려웠다. 공간정보의 양적 성장에 따른 품질관리 대상의 폭발적인 증가는 사용자 관점 품질 반영의 시간, 비용적 한계점을 문제점으로 부각시키고 있다. 이런 한계점의 보완을 위해 본 논문은 공간정보의 특징인 관계성 및 계층 구조를 활용하는 방안을 제시한다. 융·복합 공간정보는 관계성에 따라 서로 품질에 영향을 준다. 이를 이용하여 품질핵심 레이어를 선정하고 이 공간정보에 사용자 관점 품질관리를 하여 점진적으로 관계된 공간정보들의 사용자 관점 품질을 확보하는 절차를 제시하였다. 이에 국가공간정보센터의 수집된 융·복합 공간정보를 대상으로 품질핵심 레이어를 선정하고 절차의 진행을 서술하였다.

• 한국기계가공학회지
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• 제15권6호
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• pp.89-94
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• 2016

Consumer orientation requires that companies understand consumer needs and produce products that meet their expectations. This study proposes a new additive method that creates a polymer/metal bonding layer and thus can lighten the weight of helmets to develop a consumer-oriented 3D printing helmet. The composite solution is experimentally prepared with copper formate and a photopolymer resin. Stereolithography apparatus and photothermal reactions are introduced to fabricate an adhesive hybrid layer of copper metal and polymer. A UV pulse laser with a 355 nm wavelength was installed to simplify this process. Resistance, adhesion, and accuracy were investigated to evaluate the properties of the layer produced.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.87-98
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• 2022

Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach's alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam's domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.

• 한국생활과학회지
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• 제16권2호
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• pp.299-313
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• 2007

The purposes of this study were to find the actual condition about decoration of avatar systematically, classify each motive, considering the variety of the motive for avatar, and to analyse the important variables that they have an effect on Avatar using motive. The results were as follows; First, in result executing the factor analysis about the features of Avatar using motive, it revealed the factors like 'Pleasure-oriented', 'Other-oriented', 'Superiority-oriented' and "Individual expressive-oriented" motive. Second, the users on the basis of the Avatar using motive were divided into four groups respectively, that is 'Multipurpose purchasing group', 'Superiority group', 'Individual expressive group' and 'Passive-purpose group'. The most numbers of the respondent were belong to 'Multipurpose chasing group (N=179). On the other hands, the least numbers of the respondent were belong to 'Individual expressive group (N=93). Third, it was conducted by the crossing analysis and ANOVA about the consumer's group. And the result showed the significant difference in Avatar adornment experience, consuming expense, possession item's number, gender, age, friend, mass media and self esteem.