• Title/Summary/Keyword: consumer movement

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Study on Activity, Type and Establishment of Community Supported Agriculture in USA and Japan (미국과 일본의 CSA운동의 등장, 유형 및 활동사례)

  • 정진영;손상목;김영호
    • Korean Journal of Organic Agriculture
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    • v.9 no.1
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    • pp.1-16
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    • 2001
  • With increasing global concern that intensively synthetic-chemical based farming systems accelerated the decline in environmental quality, the sustainability of modem agriculture became the subject of great concern. It is well known that the movement of Community Supported Agriculture(CSA) has been contributed significantly to the development of organic agriculture in USA and Japan. It was supposed that CSA could be one of the best way to promote the movement of organic agriculture since there is little reliability on the organically grown food by consumer. In this paper it was focussed to study the movement of CSA in USA and Europe in order to provide an idea for establishment and movement of CSA in Korea to support the organic agriculture. In a CSA system, the farmer grows food for a group of shareholders who pledge to buy a portion of the farm's crop that season. This arrangement gives growers up-front cash to finance their operation and higher prices for produce, since the middleman has been eliminated. For most shareholder for CSA saving money is a secondary consideration, but fresh safe products and environmentally sound farming system. People become shareholder of CSA since they expect an organic farming which can ; \circled1protect the environment, minimize pollution, promote health, \circled2replenish and maintain long-term soil fertility by providing optimal conditions for soil biological activity, \circled3maintain diversity within the farming system and its surroundings and protect plant and wildlife habit, \circled4recycle materials and resources to the greatest extent possible within the farm and its surrounding community, \circled5maintain the integrity of organic food and processed products through each step of the process from planting to consumption, \circled6develop and adopt new technologies with consideration for their long range social and ecological impact. In all CSAs, the farmer develops a crop plan and a budget, which details costs for a growing season, including fair wages for the farmers. Experienced Information on increasing shareholder retention, the future of CSA, and getting started such as ideas for ongoing marketing, printed materials that set realistic expectations, working members, production, pick-up and delivery, setting prices, and receiving feedback were also briefly introduced.

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A Case Study on Residents' Involvement in Sk$\"{a}$rk$\"{a}$ll Ecovillage in Sweden (스웨덴 훼르셸 생태마을의 주민참여 실태에 관한 사례연구)

  • Choi, Jung-Shin
    • Journal of Families and Better Life
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    • v.28 no.6
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    • pp.19-34
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    • 2010
  • This study aims to describe actual condition of residents' involvement of Sk$\"{a}$rk$\"{a}$ll ecovillage in Sweden by in-depth interviews with five residents. This study, hopefully, could contribute to offer useful information for forming ecovillage, as well as awakening about ecovillage movement to the public in Korea. The interviews were fulfilled during spring of 2010 in G$\"{o}$teborg and Sk$\"{a}$rk$\"{a}$ll ecovillage in Sweden. The results are as follows: 1) In terms of overall residents' involvement by self-evaluation everybody agrees with that residents' involvement was quite excellent during forming stage of the village, while it has been notably decreased now in running stage. It reveals there is a gap between ideology and reality. 2) Concerning decision making method, they use majority decision instead of consensus, since only 9 households of 20 are residing there all year around, it is hardly possible to assemble all the residents in the meeting. In Accordance with problematic conflicts in the village recently, development of socialization with others and education of communication skill for residents probably could be helpful to resolve conflicts among residents in long term. 3) In terms of evaluation of ecovillage movement in Sk$\"{a}$rk$\"{a}$ll ecovillage, it is the fact that many residents live less self-sufficiently, more energy consumed than the ideology pursuits. Also, they live with close connections with conventional society. Nevertheless, the efforts they are willing to practice 3R principles (Recycle, Reuse, Reduction) have to be highly respected, if we consider its educational influence to environmental movement for the conventional society.

Development of Sensible Brassiere for Middle Aged Women -Investigation of consumer's Needs and Evaluation of Commercial Brassiere for the Development of Subjective Measurement Scale and Screening of Design Parameters- (중년 여성의 감성 Brassiere 개발(제1보) -소비자 요구 분석을 기초로 한 제품 디자인 요소 추출-)

  • 김정화;이선영;홍경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.714-723
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    • 2000
  • The purpose of this study is to develop functional and sensible brassiere for middle-aged women. As a methodology, engineering design process, especially, QFD(Quality Function Deployment) was adopted to translate consumer's needs into product design parameters. Wearing tests of commercial brassiere were performed for the development o subjective measurement scale. The environmental condition was controlled at 28$\pm$1$^{\circ}C$, 65$\pm$3%RH. As results, subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. Regression equations with the subjective evaluation descriptors were developed for the prediction of wearing comfort of brassiere. (R2=.82) The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap.

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Branding Program Connected with the Traditional Culture in Andong: Consumer's Evaluation (안동지역 전통문화와 연계한 전통문화상품의 디자인 개발: 소비자 의식조사)

  • Kim, Hee-Sook
    • Fashion & Textile Research Journal
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    • v.9 no.6
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    • pp.645-650
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    • 2007
  • Three hundred of women between twenty and over seventy living around Andong, Sangju, Youngju and northern part of Kyungsang Province replied consumer research on industrialization of traditional clothing products in that area. An age distribution of the women is 60 people (20.0%) between 20 and 34 years old, 147 people (49.1%) between 35 and 54 years old, 93 people (27.9%) over 55 years old and the subject of study included in middle-aged and old-aged is 77.0%. A direct questionnaire and enclosed questionnaire are used to measure. The questions consist of questions about current circumstances of traditional clothing production, features of natural fabrics in the northern part of Kyungsang Province, distributive process, features classified by kinds, directions of development and economic conditions of natural fabrics. Andong has a traditionally unique culture throughout Korea. If Andongpo are developed as clothing fabrics harmonized beauty of tradition with modern characteristics, fashion business in the northern part of Kyungsang Province will be improved. In addition, encouraging majority of the young to participate in this movement is regarded as beneficial for the reinforcement of competitiveness against other regions and public relations of the region. As one of the solutions to development of this traditional clothing business, its own program made by industry-academic cooperation for the development of clothing products which is suitable for traditional fabric in Andong should be implemented.

A Study on Service Quality and Satisfaction of Fashion Retail Stores -Focusing on departmentstore, discountstore, East & South gate fashion shopping mall- (패션점포의 서비스품질과 만족에 관한 연구 -백화점, 할인점, 동대문과 남대문 패션쇼핑몰을 중심으로-)

  • 이주영
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.171-182
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    • 2003
  • The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

Study of Space in Storytelling Marketing (스토리텔링 마케팅에서의 공간에 관한 연구)

  • Chung, Sun-Ah
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.125-130
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    • 2006
  • The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

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Effects of Work-Family Related Environment and Attitude on Resource Exchange between Working Mothers and Their Child (일.가정양립태도와 환경이 취업모가 지각한 모자간 자원제공에 미치는 영향)

  • Cho, Su-Gene;Lee, Ki-Young
    • Journal of the Korean Home Economics Association
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    • v.49 no.6
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    • pp.23-37
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    • 2011
  • This research tried to identify how different types of environments related with work-family reconciliation effects the amount of resource exchange between working mothers and their child. In this study, we applied theoretical concepts such as 'Defamiliarization'(rights of mothers to access the work force without any environmental obstacles) and 'Familiarization'(a movement trying to balance work with family and child). This study is an analysis of valid questionnaires filled out by 220 female respondent's who was holding a job and also had children attending elementary, middle, or high school at the time answering the survey questionnaire. Results of this survey are as follows. Mother's attitudes toward familiarization and child's school environments related with defamiliarization had critical effects on mother's perceived resource exchange. And in a further analysis, among the clustered groups of mothers the group which consists of mothers who try to work hardly on both work and family had the highest degree of the resource supplies to their child.

A Study on the Performance Evaluation of Commercial Functional Inner-wear

  • Beak, Seong-ik;Park, Sanghee
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.127-138
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    • 2019
  • As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.

Blockchain-based Poultry Information Management System Design and Implementation using Hyperledger Fabric

  • Ibrahim, Aliyu;Kamoliddin, Usmonov;Yoo, J.H.;Lim, Chang Gyoon;Jeong, Jung-Chae
    • Journal of Integrative Natural Science
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    • v.14 no.3
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    • pp.107-115
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    • 2021
  • The demand for traceability of meat and livestock supply chains is growing due to the high-profile incidents of hormonal contamination. E. coli, dioxin, BSE, and antibiotics have been recorded. In this paper, we present blockchain-based poultry information management system design and implementation using Hyperledger Fabric. The proposed system offers accurate, decentralized, immutable and consensus process that promote trust and transparency between stakeholders. The main tasks of the system include the recording of the information associated with poultry rearing (from a hatchery to a farm), status report of the farm activities on a monthly basis. The system can track movement of docks through the supply chain until delivery to the final consumer through the retail outlet. The ability to trace the source of livestock product through all the stages of rearing/production, processing and distribution is essential for ensuring food safety as recall of contaminated product can easily be done thereby increasing consumer confidence.

A Declaration of Love all the Same: Chicago and Modern Boy

  • Lee, Yujung
    • Cross-Cultural Studies
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    • v.20
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    • pp.241-274
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    • 2010
  • Due to the remarkable changes in the early twentieth century, the new invention and technology impacted peoples' everyday lives and people started to use the word, modern, to apply specifically to what pertained to present times and to designate a movement in what was new and not old-fashioned-a condition of newness. In the present day, however, the fantastic cultural changes of a century ago have now become commonplace, and what was once considered radically new is no longer a reason to marvel. This paper considers what it mean to be modern, once the new is no longer new. This question seems to remain as complicated and inappropriate to ponder because the consideration and impact of modernity cannot simply end with the end of an era. This paper investigates how the interconnected nature of popular culture provides apt illustrations to reveal the ambivalent nature of modernity and postmodernity. In doing so, first of all, this paper pays attentions to the notion of modernity and popular culture which emerged together in the early twentieth century when technology and mass consumer culture were promoted over the world. Also, it examines how popular culture represents a complex of mutually-interdependent perspectives and values that influence society and its institutions in various ways as the image of modernity continues to build in a postmodern era. That is, popular culture is identified as a large amount of intertextuality or collective experiences due to its intermingling of complementary distribution sources and techonology. Thus, this paper explores that popular culture devotes itself other images or narratives instead of referring to the real world and its output revisits the contemporary or past times in other places, being a means to produce and reproduce the accumulated images of the modern which shapes ceaseless simulacra of modernity over complexities of modernity. In order to find a critical juncture of the complex networks of modernity and popular culture, this paper considers two places, Chicago and Gyeongsung in the 1920s and 1930s in which the rapid modern experience took place and the modern movement forced the two societies to join the mass consumer culture whether willingly or not. Next, this paper considers two movies released in 2002 and 2008 that exemplify the complexities of modernity in Chicago and Gyeongung of the 1920s and 30s: Chicago and Modern Boy. Both films have common themes of the 1920s and 30s such as violence, adultery, femme fatal, and criminal themes with the forms of musical, dance, drama, and romance. Through the textual analysis of both Chicago and Modern Boy, two films are compared in observing the similar and different ways in which two films deal with the theme of modernity when they are represented from the contemporary perspectives. More specifically, this paper questions how modernity is present in contemporary cultural forms such as commercial and hybrid genre films; and how these movies create a new image of modern by embodying the double coding. Ultimately, this paper aims at realizing the paradox of double edged modernity and its ongoing discourse that controls people's consciousness through the medium of popular culture.