• 한국생활과학회지
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• 제16권5호
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• pp.957-967
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• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• 복식문화연구
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• 제23권6호
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• pp.1061-1081
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• 2015

Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers' sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, 'desire to gain face' and 'fear of losing face'. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas 'fear of losing face' of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.

• 가정과삶의질연구
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• 제29권4호
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• pp.61-74
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• 2011

The purpose of this study was to target digital generation consumers and determine potential effects of their demographic characteristics and variables concerning digital consumer information upon their characteristics in purchasing clothing. This study has its implications in the sense that it determines digital generation's awareness and reception of digital consumer information and their utilization of digital consumer information source, so that it can help understand digital generation consumers' behaviors of information search and the phenomena of digital market in this age of knowledge and information, and can ultimately provide reference data useful for guidance in favorable consumer life as well as consumer education based on digital devices. The results of this study can be summed up as follows: It is found that digital generation consumers reached higher level in the awareness of digital consumer information. The reception of digital consumer information and the utilization of digital consumer information source are found as middle level. Based on these results, this study can give the following suggestions for consumer education: Lately, digital devices have been widely popularized into larger number of users, so that we have more chances to buy desired products on the web or mobile device. In particular, the rate of clothing purchase on the web tends to increase year by year. However, our digital consumers still lack in their ability to utilize digital consumer information in terms of quantitatively increasing purchase of products on the basis of digital consumer information. Thus, it is necessary to provide consumers with a formulated education in their information search and shopping using digital devices, so that they will have better ability to use digital consumer information in the future.

• 한국가정과교육학회지
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• 제10권2호
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• pp.79-86
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• 1998

The purpose of this study is to determine the effective teaching method & content of consumer education perceived by high/vocational school students in daily life. The questionnaires were distributed to the 179 high school students. The data were analyzed by using descriptive statistics, t- test and one- way ANOVA with scheffe test. As the results of this study were followed: 1. The content of consumer education was organized into four areas: choice making, financial management, buymanship, consumer citizenship All areas of the content were perceived more effective in daily life by vocational school students Especially choice making and buymanship were perceived more effective than the other areas 2. The effective teaching method were affected by the kind of school and grade. 1) The lecture and the practical teaching were more effective methods perceived by vocational students 2) The discussion group teaching was more effective perceived by 3rd grade, but the leeture and the practical teaching perceived by 1st grade.

• 가정과삶의질연구
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• 제6권1호
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• pp.39-50
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• 1988

The objectives of this study were (1) to find out if consumer attitude variables, that is, attitude on post-industrial age consumer value, attitude on consumerism, have significant effects on consumer role performance, (2) to find out if socio-demographic variables, that is, age, educational level, family income, social status, have significant effects on consumer role performance, (3) to examine the independent influences of variables related to each subarea consumer role performance. The data used in this study inclued 573 homemakers living in Seoul. Statistical methods were ANOVA and Multiple Regression Analysis. Major findings were as follows;1) consumer role performance and each subarea consumer role performance differed significantly according to all the variables related to consumer attitude. 2) All the socio-demographic variables had significant effects on consumer role performance. 3) Resulting from multiple regression analysis, consumer role performance and all the subarea consumer role performance had the positive liner relationships with the variables such as attitude on post-industrial age consumer value, attitude on consumerism, educational level, The most influencial variable was attitude on post-industrial age consumer value, and in turn educational level and attitude on consumerism.

• 한국가정과교육학회지
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• 제29권3호
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• pp.89-104
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• 2017

본 연구는 제4차 산업혁명시대를 맞이하며 소비생활 측면에서 지능정보기술이 가져올 변화와 영향력을 살펴보고, 가정교과의 소비자교육 역할에 대해서 살펴보았다. 본 연구의 목적은 소비생활 측면에서 제4차 산업혁명에 대한 이해를 높여 주체적인 소비자로서 현명하게 미래 소비사회에 대응하기 위한 이론적 기초를 제공하고자 함이다. 먼저 제4차 산업혁명에서의 소비패러다임 변화에 대한 부분에서 생산과 소비는 초연결 플랫폼을 통해 실시간으로 공유되면서 융합되고 있다. 소비의 의미는 정신적 경험과 체험이 중요시 되고 있으며, 소유보다는 사용과 공유가 부각되고 있다. 주요 소비생활의 변화에 있어서는 더욱 편리해지는 스마트한 소비생활이 나타날 것이며, 개인별 수요에 최적화된 개인 맞춤형 소비가 가능해 질 것이다. 또한 지속가능한 환경친화적 소비가 더욱 증가할 것으로 예견되며, 급변하는 소비트렌드의 변화는 소비자중심으로 빠르게 진행될 것이다. 다음으로 제4차 산업혁명에서 예견되는 소비생활에서의 문제점에 대해 살펴보면, 지능정보기술 권력중심으로 인한 불평등적 소비가 나타날 것이며, 개인정보 데이터의 활용 및 관리 문제가 나타날 것이다. 또한 신기술 도입에 대한 윤리적 문제가 대두될 것이며, 궁극적으로 소비의 행복에 대한 문제점이 제기된다. 이러한 새로운 패러다임의 변화에 현명하게 대처하기 위해서 가정교과 소비자 영역에서는 우선적으로 가치 중심교육이 이루어질 필요가 있다. 소비의 윤리적 측면이 고려되어져야 하며, 소비생활에서 신뢰와 상호 협력이 이루어져야 한다. 아울러 창의적 융합이 가능하도록 소비자교육이 진행되어져야 한다.

• 가정과삶의질연구
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• 제15권1호
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• pp.27-40
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• 1997

This article focuses on the environmentally responsible consume disposal behavior and the effects of socio-demographic variables and the ecologically concerned. consumer attitudes on it. Data was collected from 458 housewives who live in Ulsan city. The results indicated as follows. First the ecologically concerned. Second the environmentally responsible consumer disposal behavior of household durables and semi-durables differs significantly according to wife's religion and occupation. Third the ecologically concerned consumer attitudes was positively correlated with the environmentally responsible consumer disposal behavior. Fourth as the ecologically concerned consumer attitudes was controlled the effects of wife's religion was disappeared.

• 가정과삶의질연구
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• 제19권6호
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• pp.19-33
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• 2001

This study was performed to make suggestions for improving consumer welfare in public utility pricing. The consumer related issues in the process of public utility pricing and the consumers' burden on expenditures for public utility were reviewed. Due to the large proportions of the expenditures for public utility to total consumption expenditures, the poor and the younger consumers had more disadvantages in rising consumer price on public utility than the rich and the older. Finally, four kinds of alternatives were suggested to solve the consumer problems in public utility pricing.

• Human Ecology Research
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• 제58권3호
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• pp.279-298
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• 2020

The purpose of this study is to develop home economics educational programs on the theme of 'improving consumer life' for sustainable development. It is a program to enhance the changemaker mindset for responsible production and consumption among the 17 goals of the Sustainable Development Goals(SDGs). The program was developed 8 that to make solar cookers, make household goods from recycled materials, change maker-practice green life, eco-friendly journal 1, plastic warnings, design alternatives for disposable products, change maker-efforts and eco-friendly journal 2. The developed program was validated 3 times by a group of experts and students. This program has the following features. First, the Home Economics Education(HEE) program under the theme of 'Improving consumer life' for sustainable development are carried out at the stage of change-maker education with project-based process. It can improve students' collaboration skills, self-directed skills, communication skills and problem solving skills. Second, eight programs can increase understanding and interest in sustainable development, and learners are interested in social issues. This program can raise learners who play an active role in solving social problems by increasing their interest and interest in the class, free from the form of passive classes. Third, the HEE programs under the theme of 'Improving consumer life' for sustainable development are meaningful in that they are closely related to students' lives and encourage them to practice in their own lives. Fourth, since the program is well-suited to the present time and includes content elements for sustainable development, it can induce changes in learners' perceptions, attitudes and behaviors.

• 가정과삶의질연구
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• 제6권1호
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• pp.27-38
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• 1988

The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.