• Title/Summary/Keyword: consumer life

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A Study on the Relationship between the Perceived Service Quality of Life Insurance and Consumer Satisfaction (생명보험 서비스품질과 소비자만족에 관한 연구)

  • Kim, Sun-Jung;Kho, Hwa-Jung;Joung, Soon-Hee
    • Journal of Families and Better Life
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    • v.24 no.6 s.84
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    • pp.47-60
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    • 2006
  • The purpose of this study was to find out which factors can affect customer satisfaction in the life insurance industry. Specifically, it was designed to investigate whether there were significant differences in the perceived service quality according to demographic characteristics to investigate whether there was a significant relationship between each service quality type and consumer satisfaction and to investigate whether the location in demographic characteristics serves to moderate the links between the perceived service quality and customer satisfaction. Data were collected from insurance subscribers living in Seoul and the Gyeonggi-do area and 364 questionnaires were taken into account in the analysis. Major findings of this study were as follows: First, there were significant differences in the perceived service quality according to demographic characteristics. Second, there were significant differences in customer satisfaction according toeach service quality type. Finally, the location in demographic characteristics did serve to moderate the links between the perception of service quality and customer satisfaction.

Evaluation of a Consumer Organization Site (소비자단체 사이트의 평가)

  • Nam, Su-Jung;Yoo, Hyun-Jung;Kim, Kee-Ok
    • Journal of the Korean Home Economics Association
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    • v.44 no.8
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    • pp.127-142
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    • 2006
  • This study, systematically evaluated the services provided by consumer organization site in order to improve the possessing problems or deficient aspects and present a desirable direction for instituting the planning of a new consumer group site. An evaluation of the level with respect to contents of consumer organization site showed that communication had the lowest grade while design had the highest. There were some technical errors related to accessibility of the site. An examination of the quality of consultation showed that success rate was low and the contents of the consultation were inadequate. However, compared with service quality of the consumer organization site estimated in the year of 2000, the current service showed significant improvements in terms of the overall quantity of information.

Consumer's Wel-being: The Conceptualization and the Development of Consumption Life Level Scale (소비자의 복지 - 소비생활수준의 개념 및 척도개발을 중심으로 -)

  • Chang, Hyun-Sun
    • Journal of Families and Better Life
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    • v.28 no.6
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    • pp.207-220
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    • 2010
  • This study is intended to create a tool which can identify the concept of consumption life level and to develop a standardized scale to measure consumption life level. Based on it, the concept and perspective of consumption life level was formed and then the scale for measuring it was developed. To develop the scale, the scale was firstly formed by extracting questions through a literature survey, and verifying validity through experts' opinions. Then the final scale was developed by conducting a questionnaire survey for consumers. A preliminary 27-item scale was developed through a literature review. 1000 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying academic data on the consumer's consumption life level but also understanding the consumer's basic behavior patterns. Then a series of tests: test-retest, item-to-total correlation, and Cronbach's reliability coefficient and factor analysis were conducted using the survey data and the final 20-item scale was constructed in the end. The consumer's consumption life level scale consisted of 4 factors.

A Study on Consumer Satisfaction according to Fashion Life Style on the Internet Shopping (인터넷상에서 패션 라이프스타일에 따른 소비자 만족요인에 관한 연구)

  • Jeong, Yu-Jeong;Park, Ok-Lyun
    • Korean Journal of Human Ecology
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    • v.13 no.1
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    • pp.123-133
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    • 2004
  • To investigate the factors that contribute to consumer satisfaction with the purchase of clothing, questionnaires were distributed and then consumer groups were classified according to their fashion life style on the internet shopping. The results were as follows: 1. Consumers groups were classified into trendy, Indifferent, brand inclined, conservative, and practicality- minded group by the fashion life style of the internet users. 2. From the analysis of the satisfaction factors on the internet clothing shopping, the factors were product variety, shopping convenience, customer service, confidence in order filling. 3. The most important consumer satisfaction factors according to the fashion life style were as follows: the trendy group considered the variety of clothing design most important. As for the Indifferent group, the tn, diversified collection of the products, and the convenience of unlimited time and space access that the internet site provided, were highly appreciated. With regard to the brand-inclined group, the presentation of product information and the convenience of unlimited time and space factors were highly appreciated. For the conservative group, the time and space factor were highly regarded, As far as the practicality-minded group was concerned, product price and size, the convenience of unlimited time and space access, and punctual delivery schedule were focused.

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Prospects of Consumer Life Information

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.7 no.6
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    • pp.21-31
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    • 2003
  • The CLI(Consumer Life Information) is a new study to unite and create new values recognizing the importance of knowledge and information in information-oriented society based on domestic science and digital technology. The objective of this research is to define academic identity of consuming science and CLI, to analyze the theory, styles, manners, psychology and the concept of consumption, which is the base of consuming life, and to present the direction of CLI with tasks and three major axises of CLI. Nowadays, international order demands new paradigms from human beings. Especially, vision and creation of the values are settled as methodological ways considering the economic power. The CLI should be on the same horizon adjusting social change of pointing values and quality in consuming patterns of diversity and variety. Therefore, I would suggest the ways for the CLI to head for as follows. First, it is to perceive the 3 major Axises & Task of CLI. Second, it is to develope service (experiencing goods) and goods that can lead consuming lives. Third, it is to study merchandising strategy, to create new signs and symbols of goods, and to collaborate of R & D(reseach and developement) and Business. Fourth, it is to head for globalization. Consequantly, this study will be helpful to establish the theory of relationship between producer and consumer in fashion business included research and developments of qualitative goods.

A Study on the Ecologically Concerned Consumer Skill and Related Variables.; In Ulsan Area (환경문제에 대한 소비자기능과 관련변수에 대한 연구-울산지역을 중심으로-)

  • 서정희
    • Journal of Families and Better Life
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    • v.9 no.2
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    • pp.93-101
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    • 1991
  • The purpose of this research is to offer the basic data for the consumer environmental education by investigation socio-demographic variables, ecologically concerned consumer skill and interrelationship between them. Research was conducted during April for 588 samples who lives in Ulsan by using the questionnaires. The major findings of the research were summerized as follows. 1) The level of ecologically concerned consumer skill was low. 2) Sex, monthly family income, education and life styles have turned out to be significant influence on the level of ecologically concerned consumer skill. 3) The explaining power of life styles was greater than the socio-demographic variables such as sex, monthly family income and education.

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The Effects of Eco-Friendly Consumer Education on Ecological Footprint (환경 친화적 소비자 교육이 생태 발자국에 미치는 영향)

  • Yoon, Yeo-Chan;Choi, Don-Hyung
    • Hwankyungkyoyuk
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    • v.20 no.2
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    • pp.67-77
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    • 2007
  • The purpose of this study is to investigate the change in ecological footprint made by the eco-friendly consumer education program, and ultimately, to help the high school students, future consumers, have eco-friendly attitude. This study will be contributed to helping them to understand the importance of the eco-friendly consumption and the seriousness of the environmental problems arising from their bad consumption habit, to get interested in the environmental problems in daily lives, and to reduce the ecological footprint through the eco-friendly habit acquired when young. This study is designed to have 60 high school students experience the eco-friendly consumer education program for 10 months and compare the levels of each ecological footprint though two different Questionnaires in five sections: housing, food, transportation, purchase, and waste. The program used in this research consists of three parts: eco-friendly attitude education for consumers, eco-friendly citizen education for consumers, and eco-friendly resource management education for consumers. The data are analyzed by SPSS Window 10.0 program. The findings are as follows: First. The eco-friendly consumer education is more likely to help the students develop critical thought and eco-friendly attitude, unlike the economy-related consumer education. Second. The level of ecological footprint is significantly decreased in the group with the eco-friendly consumer education program. compared to the group without it. Third. Experiencing the eco-friendly consumer education program helps the students have the positive attitude on ecology and lead an environmentally sustainable consumer life. The results show that eco-friendly consumer education can make a contribution to raising the good citizens who have eco-friendly attitude and behavior, lead sustainable consumer life, and try to reduce the level of ecological footprint.

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Comparison of Postmortem Meat Quality and Consumer Sensory Characteristic Evaluations, According to Porcine Quality Classification

  • Nam, Yun-Ju;Choi, Young-Min;Jeong, Da-Woon;Kim, Byoung-Chul
    • Food Science and Biotechnology
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    • v.18 no.2
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    • pp.307-311
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    • 2009
  • This study examined variations in postmortem meat quality characteristics and consumer sensory evaluations of different pork quality classes in fresh and cooked meat. Pale, soft, and exudative (PSE) meat had the highest drip loss, lightness, and the lowest $pH_{24\;hr}$ whereas dark, firm, and dry (DFD) meat showed the opposite results. When the fresh meat was evaluated by consumer panelists, they could only distinguish the PSE class of meat and it scored lowest in overall acceptability. However, the panelists did not consider cooked PSE or DFD pork to be unacceptable overall, indicating that consumers cannot distinguish the quality of cooked pork.

The Consumer Information Improvement for Teens' Oral Health (청소년의 구강건강을 위한 소비자정보 개발)

  • Rhee Kee-Choon;Paik Hee-Young;Paik Dai-il
    • Journal of Families and Better Life
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    • v.23 no.2 s.74
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    • pp.63-76
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    • 2005
  • Health is the most important factor in the Quality of life. Without appropriate treatment, dental caries could have serious effects on self-esteem, nutrition, and health of a person throughout his/her life. The purpose of this study was to investigate ways to develop a consumer information program that could help improve teens' oral health. To develop an effective information program, we surveyed 1) how teens feel about oral health information in the market, 2) how judiciously they use their information, and 3) how they actually apply the information to practice. On the other hand, we investigated relationships between dietary patterns and dental caries among middle school students. The results indicate a serious lack of oral health information for middle school students. Moreover, we found that the intake of vegetables, fruits and legumes prevents dental caries. Using these results, we developed a system for organizing and conveying the oral health information for teens.

Development of a School Consumer Education Program for Adolescents (청소년의 학교 소비자 교육 프로그램 개발)

  • Yoo Ji Yean
    • Journal of Korean Home Economics Education Association
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    • v.16 no.4 s.34
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    • pp.95-105
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    • 2004
  • The purpose of this study is to develop a practical and efficient school consumer education program for adolescents so they could apply the program in their real life situations and lead a sound and rational consuming life. 'I, Family. Society and Consuming Life' is a program targeted for adolescents and focuses on the resolution of practical problems related to consuming life that an individual faces in everyday lives while living as a member of a family and a society. The content of this program consists of 'I and consuming life', 'I and the consuming life of a family', and 'I and the consuming life of a society'. Through this program, adolescents will be able to improve the ability to solve practical problems they face in their consumer lives. and build the sound values on consumption so they could playa role of sensible consumers in the future.

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