Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
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Consumer's Wel-being: The Conceptualization and the Development of Consumption Life Level Scale

소비자의 복지 - 소비생활수준의 개념 및 척도개발을 중심으로 -

  • Received : 2010.07.15
  • Accepted : 2010.12.20
  • Published : 2010.12.31
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Abstract

This study is intended to create a tool which can identify the concept of consumption life level and to develop a standardized scale to measure consumption life level. Based on it, the concept and perspective of consumption life level was formed and then the scale for measuring it was developed. To develop the scale, the scale was firstly formed by extracting questions through a literature survey, and verifying validity through experts' opinions. Then the final scale was developed by conducting a questionnaire survey for consumers. A preliminary 27-item scale was developed through a literature review. 1000 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying academic data on the consumer's consumption life level but also understanding the consumer's basic behavior patterns. Then a series of tests: test-retest, item-to-total correlation, and Cronbach's reliability coefficient and factor analysis were conducted using the survey data and the final 20-item scale was constructed in the end. The consumer's consumption life level scale consisted of 4 factors.

Keywords

Acknowledgement

Supported by : 한국학술진흥재단

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