• International Journal of Computer Science & Network Security
• /
• 제23권9호
• /
• pp.37-46
• /
• 2023

The main aim of the article is to solve the problem of automating price monitoring using marketing forecasting methods and Excel functionality under martial law. The study used the method of algorithms, trend analysis, correlation and regression analysis, ANOVA, extrapolation, index method, etc. The importance of monitoring consumer price developments in market pricing at the macro and micro levels is proved. The introduction of a Dummy variable to account for the influence of martial law in market pricing is proposed, both in linear multiple regression modelling and in forecasting the components of the Consumer Price Index. Experimentally, the high reliability of forecasting based on a five-factor linear regression model with a Dummy variable was proved in comparison with a linear trend equation and a four-factor linear regression model. Pessimistic, realistic and optimistic scenarios were developed for forecasting the Consumer Price Index for the situation of the end of the Russian-Ukrainian war until the end of 2023 and separately until the end of 2024.

• Current Research on Agriculture and Life Sciences
• /
• 제10권
• /
• pp.67-97
• /
• 1992

The study attempted to document the concept of farm tourism by categories and to evaluate the farm tourism projects developed in Kyungpook area, and also to formulate a device for improving such projects in Kyungpook area. For these purposes we have examined the existing patterns of farm tourism projects developed in Kyungpook area since 1986 and evaluated such projects conducted in same area. We also attempted to find out what were the problems conducting such projects. To estimate the demand patterns of farm tourism we have done a survey conducted in city and urban areas and documented consumer's preferences which patterns were willing to. Finally we suggested, in this study, several strategies for improving the farm toruism projects in Kyungpook area.

• 한국육종학회지
• /
• 제41권4호
• /
• pp.552-555
• /
• 2009

2003년 화색과 잎의 광택이 우수하고 절화장이 길며 다수성인 품종 "Saphia"를 모계로 절화장이 길며 다수성이지만 잎이 약하고 흰가루병에 약한 품종인 "Bridal Beauty"를 인공교배 하여 얻은 실생계통 42주에 대하여 2004~2005년에 1차선발을 하여 1계통을 선발하였으며, 2006~2008까지 3차에 거쳐 특성검정을 실시한 후 최종 선발 된 '원교 D1-1008'을 2008년 농작물 직무육성 신품종 선정위원회를 거쳐 "Snow Day"로 명명하였다. "Snow Day"의 화색은 흰색으로 RHS 칼라챠트번호 155A로 나타나며, 흰가루병에 대하여 저항성인 특징을 가지고 있다. 꽃잎수는 29.2개이며 화폭은 11.3 cm로 "Tineke"보다 약간 컸다. 년간 절화수량은 10a당 152본이며 절화장은 81.8 cm 절화경경은 6.7 mm였고 절화수명은 13.7일 정도를 나타내었다.

• 화훼연구
• /
• 제19권3호
• /
• pp.158-163
• /
• 2011

플라워샵의 활성화에 대한 기초 자료 확보 측면에서 소비자 남성 58명과 여성 155명을 대상으로 플라워샵 상품의 가격, 포장, 선물용 및 판매자의 태도에 대한 만족도와 재구매 의사에 대해 조사를 하였다. 플라워샵의 상품에 대한 만족도에 대해 '만족한다'는 응답은 남성과 여성 각각 8.62% 및 14.21%를 나타냈다. 그리고 꽃 상품의 포장에 대해 '만족한다'는 응답은 남성과 여성 각각 6.88% 및 12.91%를 나타냈다. 꽃상품에 대해 선물로서 '만족한다'는 응답은 남성과 여성 각각 8.61% 및 1.95%를 나타냈다. 플라워샵의 상품 판매자의 태도에 '만족한다'는 응답은 남성과 여성 각각 6.89% 및 6.46%를 나타냈으며, 플라워샵 상품의 재구매 의사가 있다고 응답은 남성과 여성은 각각 5.16% 및 9.05%에 불과하였다. 이와 같이 플라워샵에 대한 소비자들의 만족도가 낮게 나타난 만큼 플라워샵 경영주의 적극적인 대처가 필요할 것으로 사료된다.

• 생물환경조절학회지
• /
• 제18권3호
• /
• pp.266-272
• /
• 2009

국내 주요 과채류 농가, 국내외 컨설턴트 및 컨설팅 업체를 대상으로 하여 컨설팅 실태와 개선방향을 위한 설문조사를 수행하였다. 농가는 생산기술을 습득하기 위해서 컨설팅은 반드시 필요하며, 방문에 의한 컨설팅을 원하였다. 그러나 컨설턴트의 현장경험과 지식수준에 대하여는 신뢰성이 낮았다. 또한 컨설턴트의 과중한 업무로 방문 시 충분한 시간을 할여하지 않는다고 답하였다. 그리고 적합한 컨설팅을 위해서는 생산이력 관리시스템이 필요하다고 하였다. 3자간 공통 문항 결과에서는 계약기간(답변: 연간계약), 컨설팅 적정 수단(답변: 방문), 방문 시 컨설팅 시간(답변: $2{\sim}3$시간)등에 대하여는 대부분 공통적인 답변이었다. 그러나 일부 농가에서는 방문 시 컨설팅 시간을 연장하기를 원하였다. 컨설팅 공급자(컨설팅업체, 컨설턴트)와 수요자(농가) 간 가장 큰 차이를 나타낸 항목은 계약금 결정방법(답변 가계약 금액컨설팅 내용과 질)과 현재 정부 보조금 지원(답변: 적정확대)이었다.

• 농촌지도와개발
• /
• 제7권2호
• /
• pp.257-277
• /
• 2000

The objectives of this study are to investigate the relationship between the growth of the horticultural sector and horticultural research and extension and to examine the socioeconomic returns to investment on research and extension in Korean horticulture. Data for horticultural production values, producer price indices and research and extension budgets for horticultural sector from 1965 to 1998 are collected from various sources. Multi-variate time series analysis technique with vector auto-regression model and Akino-Hayami Formula were employed for the analysis. This study finds (1) horticultural production responds about seven years later to the horticultural research investment shock. the magnitude of the impacts increases to a peak in seventeen years from the initial expenditures and then declines slowly thereafter until twenty years. and this peak gives a tip that horticultural research impact lasts much longer than grain's or agriculture's: (2) the social surplus from research investment benefits more to the consumer rather than to the horticultural producer: (3) B/C ratios in horticultural research are quite high with the range of 9 to 55 from 1965 to 1998. but these have been decreased since the early 1990s: (4) the socioeconomic returns to horticultural research is quite high with 56 percents of internal rate of return. It remains to be analyzed returns to investment on extension in horticulture because of no statistic significance in this study.

• 식품과학과 산업
• /
• 제45권2호
• /
• pp.29-35
• /
• 2012

Japanese apricot (Prunus mume Sieb. et Zucc.) is the national symbol and was once the most important temperate fruit crop in Taiwan. Fruiting cultivars were originally introduced from southern China but commercial production was not significant until the 1970s. Currently 6,400 ha of Japanese apricot orchards distribute on shallow mountain hills in the central and the southern part of the island. Taiwanese commercial fruiting cultivars are plausibly chance seedlings or sports from the early introduction and are very low chilling required for budbreak. Ornamental cultivars have been mainly introduced from Japan but cultivations have been limited in high altitude area due to their high chilling requirement. In 2009, Taiwan Agricultural Research Institute's breeding program released the first low chill ornamental cultivar 'Tainung No.2' with a great ornamental potential in subtropical regions. Cultivation and production of Japanese apricot fruit in Taiwan continue to dwindle due to the declining Japanese market share. Ongoing industry transformation to increase domestic consumption and consumer's interest will sustain the future of Japanese apricot in Taiwan.

• 유통과학연구
• /
• 제14권8호
• /
• pp.139-151
• /
• 2016

Purpose - In Chinese rose market, Korea competes against Latin American and African countries, but is not so competitive in terms of price and quality, implying the importance of using appropriate marketing strategies. This study aims to examine Chinese rose consumers' recognition and attributes of preference for roses produced in Korea, in order to use the result as baseline data for Korean rose exporters to China and provide implications that help establish a variety of marketing strategies targeting each region, income and age group. Research Design, Data and Methodology - 112 Chinese people were involved and interviewed in Chinese horticulture industry who had participated in 2016 Hortiflorexpo IPM Beijing. Online questionnaire survey was additionally conducted with 533 Chinese living in Korea and China. The Conjoint Analysis was conducted for region, age, and income group of respondents to estimate the relative importance of rose attributes evaluated by each population group and the utility derived from each attribute level. This process aimed to compare respective population groups for the relative importance and utility to derive implications for targeted marketing strategies. Results - The analysis finds that Chinese rose consumers prioritize rose color, followed by price, flowering stage, and flower size in purchasing roses. They prefer red roses most, followed by pink and then yellow. Moreover, they prefer larger roses, and relatively cheaper roses. The analysis reveals they prefer roses in their 20%-flowering stage to more than 40%-flowering stage. Conclusions - Establishing marketing strategies differentiated for each Chinese consumer group is critical in expanding Korean rose export. The analysis finds while Chinese consumers living in Beijing considered rose color and flowering stage more importantly than their counterparts in Shanghai, Chinese consumers living in Shanghai considered rose price and size more importantly than their counterparts living in Beijing. Therefore, establishing marketing strategies based on these attributes of preference in each region is necessary. Mid & low-income consumer groups considered price as the most important factor, and high-income consumer groups considered rose color as the most important one. It is, thus, important to focus on rose color when establishing a marketing strategy with targeting the high-income consumer group.

• 한국정보통신학회:학술대회논문집
• /
• 한국해양정보통신학회 2005년도 춘계종합학술대회
• /
• pp.179-182
• /
• 2005

최근 유전자 조작 식품이나 농산물의 잔류농약, 중금속 문제가 크게 부각 되면서 식품의 안전성 및 질적인 측면들에 대한 소비자들의 인식이 점차 높아지고 있다. 그러나 유럽, 미국, 일본 등의 나라들이 빠르게 생산이력 시스템을 도입하고 있는 것과 달리 국내에서는 이와 관련된 연구가 아직 미비하여 대책이 필요한 실정이다. 이에 본 논문에서는 생산, 수확 후 관리, 포장, 배송, 저장 등 농장에서 식탁으로 전달되는 모든 과정에서 발생될 수 있는 위해요소의 개입을 낮출 수 있도록 생산이력 시스템을 설계하였다. 그리고 소비자가 이 과정을 직접 확인 할 수 있도록 우수농산물관리제도(GAP : Good Agriculture Practices)를 기반으로 국내 농업 구조에 맞게 데이터 구조를 정의하여 시스템을 구현하였다.

• 한국유기농업학회지
• /
• 제28권3호
• /
• pp.335-346
• /
• 2020

The objective of this study is to analyze the consumer perception of reusable wreath and present the considerations for introducing the labeling system, and to calculate the social benefits and costs of that. For this, We did an internet survey on the perceptions and willingness-to-pay for reuse wreath to 330 adults. As a result, only 56.1 percent of those who ordered wreath were found to check whether they actually arrived. 73.6% of the respondents had the willingness-to-purchase a reusable wreath if the price was reasonable, and 43.6% were in favor of labeling reused wreath as 'reused wreath'. The social benefits of introducing the reusable currency marking system are about 155,692 million won and the social cost about 43.52 million won. If reusable wreath are not recognized and purchased at the price of new one, economic and emotional losses of domestic horticulture farmers and consumers may occur. Therefore, related agencies will be able to expand sales of domestic flower producers and protect the economic and emotional benefits of consumers if they make efforts to establish and operate a reusable wreath labeling system.