• 한국식품조리과학회지
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• 제32권5호
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• pp.637-647
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• 2016

Purpose: This research was to understand the consumer awareness and consumption of natural carbonated drinks in Korea. Methods: A survey was conducted enrolling adults over the age of 20, residing in Seoul and its metropolitan area, and who consumed natural carbonated drinks. Data analysis of 544 valid samples was performed using SPSS 17.0. Results: The study showed that consumers mostly purchased natural carbonated water the most, primarily as a water substitute. However, many other usages that the consumer selected showed a possibility for a more versatile usages of natural carbonated drinks. As for the reason of purchase, 'interest in a new product' showed the highest mean value. The factor 'interest in a new product', 'interest in its effectiveness on skin care and diet', 'lower-calorie products', 'health benefits from the usage of natural flavoring and coloring' and 'recommendation from acquaintances' showed statistically significant higher values for women than men. The most frequent and preferred location for purchase were large discount stores, and the most preferred, major informants were in the order 'tasting events at marts and department stores', 'TV/radio advertisement' and 'recommendations from family/friends'. Analysis of the purchase intent showed high interest for non-alcoholic natural carbonated drinks. Conclusion: The study results can be used as baseline data to establish marketing strategies in the emerging natural carbonated beverage market.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.509-517
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• 2020

The study seeks to understand the effects of boredom proneness on impulse purchasing and smartphone addiction of young consumers. Moreover, the possible mediating role of smartphone addiction is tested for the effect of boredom proneness on impulse purchasing. Nowadays, the effect of emotions on human behavior is generally accepted, and boredom is one of the important and common problematic feelings or moods at various levels of life due to factors like unemployment, not being able to work in a suitable job, not getting appropriate education matching individual abilities, monotony of tasks, and feeling life is meaningless. Investigating the effect of boredom on specific consumer behavior would increase our knowledge about consumer behavior. For the research, a survey was conducted 313 students from Kirikkale University, Keskin Vocational High School; the data were collected by convenience sampling method. The data were processed through statistical tools like exploratory factor analysis, coefficient alphas, and regression analysis. The results of the study reveal that boredom proneness affects impulse purchasing and smartphone addiction. In addition, it is understood that smartphone addiction plays a mediating role in the effect of boredom proneness on impulse purchasing. These results indicate that boredom can be an important factor affecting certain negative consumer behaviors.

• 수산해양기술연구
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• 제46권4호
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• pp.416-429
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• 2010

The market-based fisheries resources management system was reviewed and the improvement scheme was studied for seeking the sustainability of marine ecosystems and their fisheries resources. A demand-side policy is currently emerging to the management of fisheries resources by reducing over-exploitation, based on the consumer's selection. The role of consumers in the sustainable fishery was studied by comparing the social responsibility and consumer's activity between Korea and foreign countries and international NGO groups, based on the FAO guideline. The adoption of the Marine Stewardship Council (MSC)'s eco-labelling certificate was suggested by expanding the existing environment-friendly certification system in Korea. This new system will contribute to the protection of young immature fish and spawners in coastal and offshore fisheries as well as to the international trade of seafood in terms of fish products from well-managed fisheries. It is noted that the consumer's activities in the markets as regulators will contribute to the ecosystem health and sustainability.

• 한국주거학회논문집
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• 제27권4호
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• pp.47-58
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• 2016

As increasing demand for the living environment to promote social health, this study focused on consumers customized rental housing community space. Set the community spatial planning objectives and strategies shown in previous studies to the conceptual model for evaluation of community space. Based on the planning methods and standards of consumers custom community facilities, we analyzed the Seoul consumer customized public rental housing nine cases. Because almost located in the small vacant lot, they had limitations as a base for the local community. Nevertheless, through the arrangement of the building, Child care households increase the chance of contact with the neighbors. In elderly households, welfare facilities strengthen the character of as a base for local community. 1-2 person households situated close to the cultural facilities, by installing a hobby room and gym, was judged to be able to promote the community. Consumer custom rental housing community space evaluation items presented in this study, was set up by analysis of the conceptual model for evaluation of community space and implications of the 9 cases.

• International Journal of Human Ecology
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• 제12권2호
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• pp.1-12
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• 2011

Many pharmaceutical products are available through prescription (Rx) only status. As a result, access to physicians and insurance coverage play a key role in the use of these products, and therefore may affect the population to whom advertising is targeted at. The movement of pharmaceutical products from prescription (Rx) to Over-the-Counter (OTC), or Rx-to-OTC switch changes the cost of acquiring the drug and therefore may change the incentives manufacturers have at targeting particular population segments. This study examines whether Rx-to-OTC switch changes the frequency and the distribution of who is exposed to pharmaceutical advertising. Using an archive of pharmaceutical advertisements and National Consumer Survey, this study examines how individuals with particular demographic characteristics are exposed to pharmaceutical advertisements before and after drugs are moved from Rx to OTC. The results provide evidence that individual's advertising exposure increases after Rx-to-OTC switch. Moreover, the increase in advertising exposure is greater for the low socioeconomic status (SES) consumers which implies they may get more information about the disease, treatment and product after the Rx-to-OTC switch through advertising. If low SES consumers have more exposure to the advertising after products switched to OTC, then FDA policies regulating this switch should recognize the potential role of advertising providing access to health-related information.

• Preventive Nutrition and Food Science
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• 제18권4호
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• pp.242-248
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• 2013

In recent years, manufacturers of animal-based foods with health claims have encountered difficulties in the labeling of their products because of a lack of regulation on defining the functionality of animal-based foods. Therefore, this study was conducted to establish the basic requirements for the development of a definition for functional animal-based foods by investigating consumer and industry awareness. Survey data were collected from 114 industry representatives and 1,100 consumers. The questions of the survey included items on production status and future production plans, functionality labeling, promotion plans, establishment of definition, the role of the government, consumer perception, and selection of products. The results show that both industry representatives and consumers believe that legislation and the provision of scientific evidence should be improved for the development of a functional animal-based foods market. The results obtained from this study will contribute to consumer trust by supplying correct information and can be utilized in the industry as basic data for the development of functional animal-based food products.

• 한국중재학회지:중재연구
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• 제32권3호
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• pp.93-109
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• 2022

Cosmetics are products that consumers use every day to maintain or improve the health of their skin and hair. Therefore, the expansion of the cosmetics market leads to the expansion of disputes over cosmetic damage. Along with constant social changes, new conflicts continue to arise. In order to resolve these disputes, various consumer dispute resolution organizations and methods are required. Therefore, Alternative Dispute Resolution (ADR), an alternative method that can provide a reasonable judgment on problems that occur during the manufacture and distribution of cosmetics with expert knowledge of the industry, is required. Korea resolves disputes between consumers and manufacturers caused by cosmetics through the ADR of the Korea Cosmetics Association and the Korea Consumer Agency. It handles disputes related to accidents caused by cosmetics, offers consultation on consumer complaints on cosmetics and provides information on accidents and safety related to cosmetics. It is not possible to completely eradicate disputes from cosmetic damages. Therefore, it is necessary to expand and efficiently operate the cosmetic ADR system for consumers. In this study, the current status of cosmetic damage disputes and damage relief and the role of the domestic ADR system were reviewed. Consumers should be easily relieved from damage caused by cosmetics. By accumulating important precedents with an efficient cosmetic damage dispute resolution system, disputes over cosmetic damage should be smoothly resolved.

• 한국컴퓨터정보학회논문지
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• 제17권7호
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• pp.129-138
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• 2012

선진국을 중심으로 의료시장 개방 압력이 거세지고 있다. 아울러 일반인들도 건강정보에 대한 관심이 점차 증가되고 있다. 최근 건강(의료)정보 포털 사이트의 폭발적 증가를 가져왔으나 시대의 흐름에 적합한 양질의 의료정보 검증에 대한 연구는 미진한 실정이다. 본 연구에서는 건강정보 웹사이트의 소비자 중요도와 만족도 면에서 사용성, 정보구조 및 내용, 그리고 상호작용성과 이와 관련하여 재방문 의향 여부를 측정하였다. 이를 위하여 정보시스템 품질평가에 유용한 도구로 평가되는, 수정된 기술수용모형을 기반으로 개발된 WebQual 모형을 이용하여 건강정보 웹사이트의 소비자 중심 품질 요인을 알아보고자 하였다. 본 연구 목적에 적합한 수정된 WebQual 품질 요인 48개의 문항으로 323명의 충청지역 거주자에 대한 건강정보 웹사이트 품질 요인을 조사 분석하였다. 조사 분석결과는 WebQual 품질 요인 중에서 소비자 중심의 품질요인으로 크게 사용성, 정보품질(정보체계, 정보내용), 상호작용성(개인화, 개인정보보호) 각각의 세부 주요 요인들을 도출하였으며 재방문성과의 관련 정도를 나타낼 수 있었다. 본 연구 결과를 통해 무한 경쟁 시대의 건강정보 웹사이트 구축에 유용한 시장 전략을 제공할 것으로 기대한다.

• 대한가정학회지
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• 제30권3호
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• pp.193-204
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• 1992

The purpose of this article is (1) to measure the attitudes of health care consumers towards medical service, the physicians' duty to provide information and patient self-determination options, (2) to discover the their related variables. The attitude of health care consumers towards medical service reveals statistically significant corelation with age and education. Among the statistically significant independent variables it is significantly related with age in the multiple regression analysis. The attitude of health care consumers towards the physicians' duty to provide information reveals statistically significant corelation with age, education and the attitude of health care consumers towards medical service. Among these independent variables it is significantly related with the attitude of health care consumers towards medical service in the multiple regression analysis. The attitude of health care consumers towards patients' self-determination options reveals statistically significant corelation with age, the attitude of health care consumers towards medical service and the attitude of health care consumers towards the physicians' duty to provide information. Among these independent variables it is significantly related with the attitude of health care consumers towards the physicians' duty to provide information in the multiple regression analysis.

• 한국식생활문화학회지
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• 제11권4호
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• pp.475-485
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• 1996

건강식품 및 원료의 유효성분 및 위해요소 조사분석에 관한 연구의 기초조사로 건강식품에 대한 소비자의 의식조사를 실시하였으며 1차적으로 건강과 식습관에 관한 소비자 의식구조에 대하여 분석하였다. 설문지를 이용하여 서울, 경기 지역에 거주하는 방문 및 협조가 가능한 20세 이상의 일반 소비자 1000명을 대상으로 1995년 10월부터 96년 2월에 걸쳐 직접 방문하고 설문지를 배부하여 설명한 후 조사 대상자가 직접 기입하게 하는 방법으로 조사하였다. 882부를 회수(회수율 88%)하였으나 이중 불완전한 응답 23부를 제외한 859부(유효회수율 86%)를 SAS프로그램을 이용하여 통계 처리하였다. 조사 대상자의 사회경제적 여건에 대하여는 단순빈도와 백분율을 구하였고 교차표를 이용하여 결혼 여부, 월수입, 교육정도 등의 사회경제적 여건과의 통계적 연관성을 파악하였다. 조사결과 건강유지를 위해 가장 중요하게 고려하는 사항으로는 식습관(39.8%)이라고 답하였으며 93.9%가 식습관에 의해 질병에 걸릴 수 있다고, 97.1%가 식습관에 의해 질병이 치료될 수 있다고 믿고 있어 건강과 식습관이 매우 밀접한 관계가 있음을 인식하고 있었다. 가장 염려되는 질병으로는 암(30.6%), 성인병(14.1%), 사고에 의한 질병(12.6%), 비만(10%) 순이였고 식습관에 의해 발병할 수 있다고 믿는 질병의 종류에는 당뇨병(35.6%), 비만증(22.4%), 고혈압(12.8%), 변비(12.7%), 암(7.9%) 순이였으며 식습관에 의해 치료할 수 있다고 믿는 질병의 종류에는 당뇨병(40.1%), 비만증(25.9%), 변비(16.5%), 고혈압(7.4%), 암(3.3%) 순으로 나타나 당뇨병과 비만증은 식습관과 매우 밀접하다고 인식하고 있는 반면 가장 염려되는 암에 대해서는 큰 기대를 하고 있지 않는 것으로 나타났다.