• 경영과학
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• 제31권4호
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• pp.117-134
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• 2014

Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

• 대한안전경영과학회지
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• 제14권1호
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• pp.33-42
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• 2012

This paper dealt with developing conceptual model for making public policy on consumer product safety. The matters of consumer safety, public health and environmental protection are essential parts of making policy for consumer products. Moreover, policy authority should consider all measures based on consumer safety. In the process making regulations, policy authority has to have some methods to prevent errors on treating eligible persons as persons disqualified under uncertainty decision making of public policy. To recognize and ensure fairness on public policy, policy authority needs to establish basic policy making and fundamental concepts. Therefore, we developed conceptual model for consumer products safety, CPSPcon in this paper. The conceptual model is one part of SSM(Soft System Methodology) and can support specific policy target. The CPSPcon model can assist in evaluation of responses to an adapting or considering model.

• Journal of Nutrition and Health
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• 제39권2호
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• pp.201-211
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• 2006

The purpose of this study was to analyze the determinants affecting the consumer-brand relationship quality (CBRQ) in the fast food restaurant. The questionnaires were distributed to 250 students in the K University located in Masan, who were sampled by convenience-sampling method from December, 6 to 14, 2004. The 246 questionnaires were responded, and 12 unusable questionnaires were excluded, then 234 were used for the final analysis (response rate: 93.7%). SPSS (12.0) was used for the statistical analysis. The result of this study showed that the CBRQ of low monthly income group was significantly lower than that of high monthly income group (p < .05), and the CBRQ of more frequent visiting group was significantly higher than that of less frequent visiting group (p < .001). The CBRQ of group who spend less than 30 minutes on their visiting the fast food restaurant was lower than that of group who spend more than 30 minutes (p < .01). As a conclusion, the operators in the fast food restaurant should focus on the concentrated marketing strategy for the frequent-visiting customers who had a strong quality of consumer-brand relationship in order to increase sales volume, and at the same time they should try to make marketing strategy to induce the less frequent-visiting customers who had less strong consumer-brand relationship quality to their restaurants in order to strengthen quality of consumer-brand relationship, which would be resulted to lead them to their restaurant more frequently.

• 한국안전학회지
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• 제34권5호
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• pp.119-131
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• 2019

Among the themes for CSR(Corporate Social Responsibility), consumer issues include protecting the health and safety of consumers who purchase and use the products. In particular, ensuring product safety is a major theme of consumer issues for corporate social responsibility. Currently, the government implements the Electrical Appliances and Consumer Products Safety Control Act for product safety management and selects products that may harmful to consumers as safety control items, and manages the products by designating them as 4 types of safety certification, safety confirmation, supplier conformity verification, and safety standard compliance. In this paper, we propose management plans for the establishment of a more reasonable classification type of safety management target for 48 items of consumer products to be controlled by the act, and confirm the validity of the plan. First, we perform cluster analysis using data for CISS (Consumer Injury Surveillance System) to derive a new classification type of the safety management target. Next, we compare the results of the cluster analysis with the classification type of the act and the existing scenario classification method RAS (Risk Assessment by Scenario) and the causal network method RAMP (Risk Assessment Method based on Probability). Based on these results, we propose two new plans of safety management target classification and verify its validity.

• 융합정보논문지
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• 제12권4호
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• pp.212-218
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• 2022

본 연구는 의료소비자의 만성질환 유무에 따른 정보탐색행태를 파악하고자 수행되었다. 이를 위해 2016년 2월 9일에서 2월 11일까지 서울 소재 대학병원에 방문한 환자들을 대상으로 설문조사를 실시하였으며, SPSS 26.0 통계 패키지를 활용하여, 총 240명의 자료를 분석하였다. 주요 분석 결과는 다음과 같다. 첫째, 만성질환자들은 만성질환이 없는 사람들보다, 전문가 정보원과 경험적 정보원을 많이 이용한 것으로 나타났다. 둘째, 질환과 관련해서는 영양관리, 운동 관리 및 동일 질환자들의 사례를 많이 탐색하는 것으로 나타났다. 마지막으로 병원과 관련해서 만성질환자들은 대기시간과 진료비를 많이 알아본 것으로 나타났다. 본 연구는 만성질환자들의 수요를 반영한 효율적인 정보제공과 마케팅전략 수립의 기초자료를 제공한 의의가 있다.

• Journal of Microbiology and Biotechnology
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• 제30권4호
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• pp.477-481
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• 2020

Viability plays an important role in the beneficial microbes (probiotics) to produce health benefits. However, this idea has been changed after the invention of the term "paraprobiotics," indicating that non-viable microbes could produce health benefits similar to those produced by live probiotics. Occasionally, it might be dangerous to administer live probiotics to people with weak immunity. In such cases, ingestion of paraprobiotics could be a potential alternative. The definition of paraprobiotics refers to the use of inactivated (non-viable) microbial cells or cell fractions to provide health benefits to the consumer. Paraprobiotics have attracted much attention because of their long shelf life, safety, and beneficial effects, such as modulation of immunity, modification of biological responses, reduction of cholesterol, anti-inflammatory, and antiproliferative properties. These features indicate that paraprobiotics may play a vital role in improving the health of the consumer by enhancing particular physiological functions, even though the exact underlying mechanisms have not yet been completely elucidated. In this mini-review, we briefly discuss the historical backgrounds of paraprobiotics and evidence of their health-promoting effects, prophylactic, and therapeutic properties.

• Journal of Preventive Medicine and Public Health
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• 제34권4호
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• pp.389-398
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• 2001

Objectives : To investigate the information searching behavior of health care consumers according to sociodemographic characteristics. Methods : A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling of the Republic of Korea, excluding the province of Jeiu-do. Personal were conducted through a door-to-door survey between 27 July and 10 August 1999. Results : 80.5% of respondents used more than one source of information and those $40\sim59$ years of age, female, a housewife or student and those who claimed a religion demonstrated more active information searching behavior. A personal informer was used significantly more in those $20\sim39$ years old, female, and those who claimed a religion. Clerical workers, those with post-secondary education and a monthly income greater than 2,000,000 won ($1500) were more actively used a public informer. Low socioeconomic status and older persons used an experimental informer when they chose a health care institution. Conclusion : Regardless of the sociodemographic characteristics, personal and experimental informers were the most useful source of information. Because appropriate information was not easy to obtain, the health care consumer was dependent upon word-of-mouth communication(personal informer) when using health care services.

• Journal of Preventive Medicine and Public Health
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• 제28권4호
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• pp.885-897
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• 1995

The objectives of this research are 1) to access different images held by three consumer groups (patients in university hospital, patients in corporation hospital, persons who are not currently visiting hospitals) on two types of hospitals(university hospitals and corporation hospitals), and 2) to investigate the personal factors affecting images of two types of hospitals. The data for this analysis were collected by questionnaire survey. A total of 403 interviews were conducted. Of these cases, 43 percent are male and 57 percent are female. The major statistical methods used for the analysis are paired t-test, factor analysis and multiple regression. The three consumer groups show a consensus that corporation hospitals are better than university hospitals in some aspects, such as kindness, facilities, and equipments. However, these groups disagree in certain images on two types of hospitals, such as popularity, credibility, and readiness for emergency. The images on two types of hospitals are varied by the respondents' sociodemographic characteristics such as age, sex, and by the type of hospital they are currently visiting.

• 한국안광학회지
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• 제20권1호
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• pp.15-23
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• 2015

목적: 본 연구는 안경테에 대한 부산 울산지역 소비자와 안경사의 인식에 대해 알아보고, 안경테의 의료기기 전환을 위한 올바른 추진방향을 모색하고자 하였다. 방법: 부산과 울산지역에서 설문에 응한 137명의 소비자와 '부산 안경사 보수교육'에서 설문에 응한 100명의 안경사를 대상으로 설문지를 작성하도록 한 후 설문내용을 비교분석하였다. 결과: 79%(108명)의 소비자와 94%(94명)의 안경사는 안경테의 의료기기 전환에 찬성하였으며, 그 이유로 소비자의 경우에는 안경사와의 신뢰도 향상을, 안경사의 경우에는 안경사의 전문성 향상을 기대하는 것으로 나타났다. 반면에 21%(29명)의 소비자와 6%(6명)의 안경사는 안경테의 의료기기 전환에 반대하였으며, 그 이유로 소비자의 경우에는 의료보험료의 인상을, 안경사의 경우에는 안경원이 아닌 의료기기 판매점에서의 판매를 우려하는 것으로 나타났다. 결론: 안경테의 의료기기 전환에 대한 부산 울산지역 소비자와 안경사의 인식 조사 결과, 대부분이 찬성하는 것으로 나타났다. 그러나 이를 위해서는 소비자와 안경사의 관심과 지지가 적극적으로 필요하고, 더불어 소비자와 안경사의 우려사항들을 반영한 순차적인 추진이 필요할 것으로 사료된다.

• 기술혁신학회지
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• 제14권3호
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• pp.488-515
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• 2011

본 연구의 목적은 u-health 서비스 수요자를 대상으로 u-health 서비스에 대한 기본적인 인식 이용 의향 및 법 제도 개선 방향을 조사함과 동시에 u-health 서비스 활성화 방안에 대한 공급자 및 다양한 관련 이해집단 전문가 의견을 조사하여, 이를 바탕으로 u-health 서비스 활용확산을 위한 정책방향을 도출하는 것이다. 조사 결과, 수요자와 공급자 양측 모두 장기적으로는 u-health 서비스 활용 범위가 크게 확대될 것으로 예상하였지만 현재 u-health 서비스 활용 확산에 여러 가지 걸림돌이 존재하여 개선이 필요한 것으로 나타났다. 소비자 대상 설문 조사에서는 u-health 서비스에 대한 인식 및 신뢰가 아직 충분하지 않은 점 때문에 단기간 내에 전면적인 활용 확산이 어려울 것으로 나타났으며, 전문가 조사에서는 법 제도적 문제가 가장 큰 걸림돌로 나타났다. 따라서 향후 u-health 서비스가 우리나라에서 빠르게 활성화되기 위해서는 u-health 서비스에 대한 인지도를 높여야 하며, 소비자들이 u-health 서비스를 보다 신뢰할 수 있도록 업계와 정부의 노력이 필요하다. 또한 u-health 서비스 관련 법 제도를 조속히 개선하여 공급자가 u-health 서비스를 통하여 안정적으로 수익을 창출할 수 있는 환경을 만들어야 한다.