• Title/Summary/Keyword: consumer area

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Consumer Awareness Analysis of Residential Building Underground Structure Leakage Prevention Measurements (공동주택 지하공간 누수 예방 기술 정책 수립을 위한 소비자 인식 분석 연구)

  • Han, Yoon-Jung;Oh, Kyu-Hwan;Kim, Su-Ryon;Kim, Byoung-Il;Oh, Sang-Keun
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.4 no.4
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    • pp.379-387
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    • 2016
  • In this study, a survey was conducted on the required measurement and waterproofing performance for residential building underground structure leakage prevention system. According to the results of the survey, it has been determined that leakage problem is considered to be quite severe, and many respondents have agreed. The legal guidelines and regulation systems do not reflect properly on the environmental requirements or conditions, resulting in continued leakage problem. In regards to this, a standardized waterproofing technique that can be used in underground areas of residential structures is required as an obligation and the development of high performance waterproofing method that allows for wet concrete surface adhesion and a guideline, design and maintenance method that allows the control of overall situational control of leakage is required.

Estimation of the Minimum Cost of Living in Seoul (서울시 지역최저생계비 계측에 관한 연구)

  • Kim, Kyung-Hye
    • Korean Journal of Social Welfare
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    • v.38
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    • pp.7-32
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    • 1999
  • Providing the income support program for people under the poverty level has been regarded as the basic obligational role of modern government. The target population of this program should include all the poor who are unable to maintain the minimum health and decency level with their own income. The minimum living cost, however, varies within a country because there are regional differences in consumer price and the mode of living. The current program does not count for the regional differences, leaving a significant portion of Seoul's poor needy people being ineligible for this public care. Recognizing these regional differences, this paper attempts to estimate the minimum living cost in Seoul area, comparing it to the national one. It employs the data and method that the Korea Institute of Health and Social Affairs adopted in its 1994 study, since it has been served as a basis of the current public assistance program. The minimum cost of living in Seoul is estimated to be \887,611 per month for a 4-person household. It is 1.33 times greater than the national monthly minimum of \666,684. Based upon the '94 urban household expenditure survey data, some 5.9 percent of Seoul's population, 636,132 people, are found to be under the Seoul's minimum living level. This number is 5.2 times greater than those 123,304 people who are eligible for the current public assistance program in Seoul.

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The Ethical Clothing Consumption Behavior of Female Adolescents in Jeollanamdo Area by their Shopping Orientation (전남지역 청소년기 여학생의 쇼핑유형과 의류제품의 윤리적 소비행동 연구)

  • Wee, Eun Hah;Park, Woo mee
    • Journal of Korean Home Economics Education Association
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    • v.31 no.3
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    • pp.57-71
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    • 2019
  • This study intended to analyze the ethical clothing consumption behavior of female adolescents and use it as a basic data for education. Specifically, the female adolescents were classified according to their shopping orientation and then the differences among these groups were examined in terms of their ethical consumption behavior of clothing products, i.e., buying, using and disposing. As a result, three groups were identified: pleasure-seeking, intermediate, independence pursuing according to the shopping orientation sub-factors (loyal, enjoyment, impulsive, imitative and independent). The pleasure-seeking group were more likely to conduct ethical use behavior of clothing products, while the independence-pursuing group conducted more ethical buying and ethical disposing behavior. The lower their desire to enjoy shopping itself, the more cautious they are about their own decisions, and the more confident they about buying from the brand and store they liked, the more likely they were to conduct ethical buying behavior of clothing products. On the other hand, when the emotional and desire-seeking tendencies are combined with independent shopping tendencies, the more likely they conduct ethical use behaviors. In addition, the more they make independent purchasing decisions, the more likely they are to conduct ethical disposal behaivors. The results of this study suggest that providing detailed consumer education that considers individual differences in shopping orientation is needed.

Public and Experts Perception Analysis about Negative Effects in Nanotechnology Based on Conjoint Analysis (컨조인트 분석을 이용한 나노기술의 부정적 영향에 대한 일반인과 전문가의 인식분석)

  • Bae, Seoung Hun;Shin, Kwang Min;Yoon, Jin Seon;Kang, Sang Kyu;Kim, Jun Hyun;Sung, Gi Wan;Lee, Ki-Kwang
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.3
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    • pp.49-55
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    • 2015
  • Nanotechnology has been growing constantly and it is becoming the leading technology in scientific research and development. Although nanotechnology has important applications in broad variety of fields without boundary of any particular industrial area, the study of nanotechnology related to its commercialization has been conducted in a few ways. To put that figure in context, this study investigates public and expert perceptions about negative potentials of nanotechnology. Through a series of surveys with public (N = 541) and experts (N = 62), we analyzed about public willingness to pay for nano-applied products. Survey results showed that public and experts preferred nano-applied products in the order of electronics, cosmetics, and food and medicine. Experts express high payment intention to electronics rather than public intention. In addition, the survey results showed the purchasing intention of both public and expert group was affected by the attributes of nano-applied products in the order of risk fatality, risk chance, certification, and labeling. But experts put more importance in risk fatality than risk chance comparing to public. Through the case analysis of the effects of labeling and certification, we revealed either labeling or certification can induce both public and experts to buy the nano-applied products with high risk chance and low risk fatality. However, for the nano-applied product with high risk fatality and low risk chance, both labeling and certification are simultaneously required to make customers have positive purchasing intention. The result of this study could be utilized for the nanotechnology-based company to get the consumer behavior information about nano-based product and to establish their marketing strategy.

Factors Affecting Overall Satisfaction on Car Sharing Service: Satisfaction on Service Quality, Satisfaction on Service Product, Satisfaction on Service Experience (카쉐어링 서비스 종합만족도에 영향을 미치는 요인: 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도를 중심으로)

  • Kim, Minjeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.17-38
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    • 2019
  • With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

Consumer's Consciousness of the LOHAS Consumption and the Consumption Behavior of the LOHAS Products (소비자의 로하스 소비의식과 로하스 상품소비행동)

  • Jeong, Heon-Bae;Lee, Il-Han
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.177-201
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    • 2012
  • This paper explored consumers' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. Last, this study is to examine how the relationships among LoHAS values, LoHAS attitude and behavior are moderated by consumers' gender. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that interdependent self-construal affects LoHAS values. According to the analysis, both environmentalism and sustainability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. In addition, the results show that the relationships among LoHAS values, LoHAS attitude and behavior are not moderated by consumers' gender. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

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Study on the Methodology for Extracting Information from SNS Using a Sentiment Analysis (SNS 감성분석을 이용한 정보 추출 방법론에 관한 연구)

  • Hong, Doopyo;Jeong, Harim;Park, Sangmin;Han, Eum;Kim, Honghoi;Yun, Ilsoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.16 no.6
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    • pp.141-155
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    • 2017
  • As the use of SNS becomes more active, many people are posting their thoughts about specific events in their SNS in the form of text. As a result, SNS is used in various fields such as finance and distribution to conduct service satisfaction surveys and consumer monitoring. However, in the transportation area, there are not enough cases to utilize unstructured data analysis such as emotional analysis. In this study, we developed an emotional analysis methodology that can be used in transportation by using highway VOC data, which is atypical data collected by Korea Expressway Corporation. The developed methodology consists of morpheme analysis, emotional dictionary construction, and emotional discrimination of the collected unstructured data. The developed methodology was verified using highway related tweet data. As a result of the analysis, it can be guessed that many information and information about the construction and the accident were related to the highway during the analysis period. Also, it seems that users complain about the delay caused by construction and accident.

The changes of Students through Technological problem solving Hands-on Activity in Technology Education of Middle School (중학교 기술교육에서 기술적 문제해결 체험활동을 통해 나타나는 학생들의 변화)

  • Kim, Ji-Sook;Yi, Sang-Bong
    • 대한공업교육학회지
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    • v.40 no.2
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    • pp.175-195
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    • 2015
  • This study is aimed at exploring the educational meaning of cooperative hands-on activity in the technology subject from the perspective of a student who is an education consumer. For this purpose, this study selected 12 first year student of a middle school located at G City of Gyeonggi-do Province as research participants through purposeful sampling, and conducted an in-depth interview and group discussion based on stimulated recall questionary techniques. This study utilized area analysis, classification analysis and component analysis as a data analysis method, and secured the verity of the research through the examination between research participants and triangulation. As a result of this research work, it was found that the cooperative hands-on class in the technology subject had the meaning of 'Space between a burden and excitement about the technical making', 'Clue and ignition point of technological problem solving', and 'Self-discovery through Technical capability'. To be more concrete, 'Space between a burden and excitement about the technical making' means that students, whose usual school record is excellent, felt great psychological burdens of performance assessment, but their pre-experience and interest in 'Making' induced them to feel exhilaration of hands-on activity. 'Clue and ignition point of technological problem solving' means that students get to make much of the understanding & formation of the relationship with teammates in the process of resolving an unfamiliar hands-on activity task and to have the continuous problem-solving ability. 'Self-discovery through Technical capability' means that students get to realize the importance of learning experience of one's own making through hands-on activity learning, which could be the opportunity to meet the operant demands of the inner side. This study hopes that such results could be utilized as the basic data needed for designing the hands-on activity education in the technology subject more meaningfully and systematically for the time to come.

A Quantitative Risk Analysis of LPG Leaked During Cylinder Delivery (가스용기 운반 중 누출된 LPG의 정량적 위험 분석)

  • Kim B-J,;Park Ki-Chang;Lee Kuen-Won
    • Journal of the Korean Institute of Gas
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    • v.7 no.2 s.19
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    • pp.33-41
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    • 2003
  • There exists high hazard when transporting LPG as well as using, storing, and producing. For small scale LPG consumer, retailers deliver LPG to customers via a truck loading many LPG cylinders. Suppose there occurred a accident during LPG cylinder transfer, this could result in serious damages to the life and properties in the near or neighbor of the accident spot. In this regard, we made a quantitative risk analysis to estimate the possible damages and the probability through the identification of accidents causes and the simulation of the possible scenario. In this study, we made the Excel & Visual Basic computer program to perform quantitative LPG accident analysis. The simulation showed the following results. In case of UVCE(Unconfined Vapor Cloud Explosion), the effect within l0m of the accident spot showed very severe structural damages and even the accident can break the window glasses of the area of 150 m apart from accident spot. In case of TNT corresponding probit analysis, after 10 minutes LPG leaking, $75\%$ window glasses of 40 m distance was expected to be broken. And $16\%$ frames of 20m distance, $10\%$ frames of 40m distance was expected to be collapsed.

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Development of the Korean Film Industry and Its Spatial Characteristics: Gangnam Region of Seoul as A New Cluster in A New Renaissance? (한국 영화산업의 발전과 공간적 집적 특성: 새로운 부흥의 중심지로서 서울 강남지역의 등장 ?)

  • Choo Sung-Jae
    • Journal of the Korean Geographical Society
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    • v.41 no.3 s.114
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    • pp.245-266
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    • 2006
  • This study aims to explain the emergence of Gangnam Region of Seoul as a new cluster of the Korean film industry in the context of its history of growth, recent development characteristics, and its production system. Statistical analyses of Korean industries and in-depth interview surveys to film producers were conducted. The results of the analyses show that there has been obvious tendency of film makers' move from Chungmuro, a traditional cluster of the Korean film industry, to Gangnam and many births of new film makers in Gangnam. This new cluster, however, is operating on informal networking between film makers and related personnel, not on formalized production system composed of specialized functions and labor market. Therefore, it can be called as loosely-articulated cluster. This form of cluster has much to do with production milieu of Gangnam, such as advantages of obtaining information and consumer trend, diverse atmosphere which makes it easier to meet diverse people, favorable environment to embed creativity and fresh idea, etc. This trend of the film industry to orient a specific area can be explained in conjunction with the uniqueness of the film industry, such as uncertainty, project-based work, generation gap between film makers, participation of large companies or increasing size of investment.