• Title/Summary/Keyword: consumer area

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Integrated Education for Sustainable Character, Human Rights, Cultural Diversity Based on Family Life Education: Focusing on University Students (가정생활교육에 기반한 지속가능한 인성, 인권, 문화다양성 통합교육: 대학생을 중심으로)

  • Kim, WooJoung;Ju, YoungAe
    • Human Ecology Research
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    • v.58 no.1
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    • pp.31-41
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    • 2020
  • This study examined human rights perception, cultural diversity perception, level of character perception, and influencing factors for university students in order to prepare basic data on integrated education methods of character, human rights and cultural diversity and education program models. The research questions are as follows. 1. What are university students' perceptions of character, cultural diversity and human rights? 2. What is the status of the experience of family life education on character, cultural diversity, and human rights, and is it related to the level of perception? 3. What variables affect character perception, cultural diversity perception, and human rights perception? The survey targeted 407 students at two universities in Seoul and used IBM PASW Statistics as a tool to analyze data. The study results are as follows. First, university students' character, cultural diversity and human rights perception were above average; however, empirical education is still required because they had low scores in the area of action. Second, male university students have less experience in family life education on character, cultural diversity and human rights compared to female university students. Third, it is necessary to integrate education for character, cultural diversity and human rights because the most influential factors in character perception, cultural diversity perception and human rights perception were character education. The role of family life education should be considered important because personality education in the home showed a relatively high correlation.

Comparison of Pork Quality and Sensory Characteristics for Antibiotic Free Yorkshire Crossbreds Raised in Hoop Houses

  • Whitley, N.;Hanson, D.;Morrow, W.;See, M.T.;Oh, S.H.
    • Asian-Australasian Journal of Animal Sciences
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    • v.25 no.11
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    • pp.1634-1640
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    • 2012
  • The objective of this study was to compare pork characteristics and to determine consumer acceptability of pork chops from antibiotic free Yorkshire crossbreds sired by Berkshire (BY), Large Black (LBY), Tamworth (TY) or Yorkshire (YY) boars and reared in hoop houses. The experiments were conducted at the North Carolina Agricultural and Technical State University (NCA&TSU) Farm in Greensboro, NC and the Cherry Research Station Center for Environmental Farming Systems (CEFS) Alternative Swine Unit in Goldsboro, NC (source of antibiotic free Yorkshire sows used at both places). Twenty-four sows were artificially inseminated at each location in each of three trials. Litters were weaned at 4 wks old, and reared within deep-bedded outdoor hoop houses. To compare pork characteristics, 104 randomly selected animals were harvested at a USDA-inspected abattoir at approximately 200 d of age. Variables measured included pH, color score, $L^*$, $a^*$, $b^*$, marbling score, drip loss, hot carcass weight, backfat thickness (BF), loin muscle area (LMA), and slice shear force. Sensory panel tests were also conducted at two time periods. The data was analyzed with GLM in SAS 9.01 including location, trial, and sire breed as fixed effects. Backfat thickness, LMA, color score and $a^*$ were different among breeding groups (p<0.05). The LBY pigs had thicker backfat and smaller LMA than the other breed types. The TY and YY had less backfat than all other breed groups. Color score was lower for YY than BY and LBY but intermediate for TY. The $a^*$ was lower for TY than other breeds except LBY which was intermediate. For one sensory panel test, YY pork was more preferred overall as well as for juiciness and texture compared to BY and LBY (p<0.05), but no impact of breed type was noted for the other test, with values similar for BY, LBY, TY and YY pork. This information may help small farmers make decisions about breed types to use for outdoor production.

Brand Development for Rural Specialty Products - A Case Study of Bokbunja Drink in MuJu - (지역특산물 브랜드 개발 사례 연구 - 무주군 복분자 음료 생산 농가를 중심으로 -)

  • Jun, Young-Mi;Ahn, Yoon-Soo;An, Ok-Sun;Kim, Mi-Heui
    • The Korean Journal of Community Living Science
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    • v.18 no.4
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    • pp.655-670
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    • 2007
  • The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."

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The Moderating Effect of Bargain-proneness in Customer Evaluation of Retail Service (유통 서비스에 대한 고객 평가에 있어 소비자 흥정 선호의 조절효과)

  • Kim, Yong-Cheol
    • Journal of Distribution Science
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    • v.17 no.4
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    • pp.69-76
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    • 2019
  • Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

An Empirical Study on the Competition Factor Electronic Logistics Information and International Logistics Management (국제물류관리와 전자적물류정보의 경쟁요인에 관한 실증연구)

  • Kwak, Hyun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.257-283
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    • 2007
  • As Global industrial structure is diversified, multinational corporations accomplished fast internationalization to introduction of new management policy by development of an IT technology. Enterprise' business environment is changing transcending border. To overcome raging waves of change accident and to be secured enterprise's future, the logistics is recognized the third profit source joining in curtailment of sale enlargement, production cost. To seek cost saving or reform in logistics class that is last area of pursuit of profits within ancient city life in the fast lane from these viewpoint, importance of study that integrates and manages international logistics bases supply neck walk is emphasized. Specially, to meet on in terms of competitive power security regarding curtailment of logistics cost is available through link between logistics bases, various consumer's request, merchandise and service logistics management that supply fixed quantity as is reliable in right place at good season was embossed by point game plan of business management, and SCM efficiency anger of mortification international logistics activity importance of study that see at that dominate competitive advantage point bring. This study analyzes interrelation and presents model for integration of international logistics bases supply network with supply network habit at factor and supply chain, and supply network activity in integration of supply chain process and production. Also, it establishes following method of study to achieve study purpose for actual proof analysis for integration sequence of international logistics bases supply network. Specially, immersion of network and supply network, very high interrelation appeared by thing which is with international logistics base supply network integration. The integration of international logistics base supply network means that the enterprises which give trust and sincerity deal with market environment change positively and can decide proceeding of various cooperative work. Also, it means the possibility by necessity of cooperative relation and interdependence to continuous immersion and normative immersion, for the maintain of long business relations.

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A study on the Interrelationship between Internet Shopping Mall Familiarity, Attribute Evaluation, Inquiry and Purchase (인터넷 쇼핑몰 친숙도, 특성평가, 상품조회 및 구매의도의 상호관련성에 관한 연구)

  • Rhee, Mun-Sung
    • Korean Business Review
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    • v.16
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    • pp.99-121
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    • 2003
  • In consumer research area, familiarity has been frequently mentioned with relation to customers' product information processing and choice behavior. However, the familiarity has been utilized initially in this paper to examine if the relationship between consumers' evaluations of attributes of an internet shopping mall and their inquiry and purchase intentions on there is affected significantly by the degree of familiarity. The results have shown that the relationship between levels of the safety, the functional convenience, and the tangibility attribute of an internet shopping mall and consumers' willingness to inquire about/purchase products on there is affected significantly by the degree of familiarity. Interestingly, the relationship between the tangibility attribute of a mall and customers' inquiry willingness on there is not impacted significantly by the familiarity. Thus, we conclude that our model and hypotheses have been supported quite strongl.

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A Study on the Design Characteristics and the Cultural and Industrial Meanings of Retro-Fashion (레트로(Retro) 패션의 특징과 문화산업적 의미 연구)

  • 박혜원;이미숙
    • Journal of the Korean Society of Costume
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    • v.52 no.3
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    • pp.171-187
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    • 2002
  • The purpose of this study is to grasp the meanings of retro-fashion, to research the design characteristics and background on the birth of repro-fashion. It can help to confirm the importance of aesthetic marketing which is based on human feelings, the roles and cultural and industrial meanings. Reto-fashion Is one of the mediums between the expression of Post-modern fashion and emotional sympath of human beings as consumer and fashion creators. So this inspiration is the way of fashion creativities. The backgrounds of appearance repro-fashion are reflection about materialism and technique and 20th century, the sense of instability and finding new ideas from the past. The characteristics of retro-fashion designs are as follows : First, the styles have been come from 50's. 60's, 70's, and 80\`s. It means that the styles not just expressed to return to the past simply but an expression the emotional state for missing the past. Second, the colors and materials are various also as like styles. Third, the decorations of repro-fashion are more crafts by human. The roles of retro-fashion are for creation of high valued product in fashion design, expression of individuality with disharmonized coordination and application as a fusion style. The cultural and industrial meaning of repro-fashion are endowment of aesthetic marketing using human feeling in fashion marketing area and pursuing of the Renaissance of fashion culture and industry. Therefore it is needed that design critics and analysis going side by culture and industry condition for fashion study with human feelings in 21th century.

Minimization of Pump Running Cost in the Large-scale Water Supply System (광역상수도 계통의 Pump 운전비용 최소화)

  • Lee, Gwang-Man;Kang, Shin-Uk;Kim, Soo-Myung
    • Journal of Korea Water Resources Association
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    • v.42 no.9
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    • pp.759-771
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    • 2009
  • The electricity cost of pumping system accounts for a large part of the total operating cost for long distance water supply networks. This study presents a method based on dynamic programming for establishing an joint optimal operation of pumps and storages system on a hourly basis. Analysis is taken of the relative efficiencies of the available pumps, the structure of the electricity tariff, the consumer-demand pattern, and the storage characteristics and operational constraints of the pipe. The possible system objectives and constraints are described. An application of the method to the existing Yangju Water Supply System consisted of two pump station and 5 storage pools under the condition of expanding pumping facility in the part of the Capital Area Water Supply System is presented, showing that considerable electricity cost savings are remarkable. The approach was found to be implementable in real system operation and large-scale water supply system design in respect of minimizing life-cycle total cost.

An Exploratory Study on Development Plan of Consumer-centered Cluster Complex in 6th Industry (수요자 중심의 6차산업 특화단지 조성을 위한 탐색적 연구)

  • Lee, Yun-Sang;Ahn, Hyeon
    • Land and Housing Review
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    • v.9 no.2
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    • pp.33-40
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    • 2018
  • Korea seems to have introduced the legal basis for supporting and revitalizing the 6th industry since about 2010. Problems such as lack of systematic support system, inadequacy of cooperation and cooperation between ministries, and poor efficiency have been raised. Also, there is a lack of information on the designation, development method, participant, and management plan of the 6th industrial complex. In this study, we review prior researches and cases related to the 6th industry and examine how to efficiently create the 6th industry-specific complex by analyzing the requirements of customers for the enterprises, residents, professionals and officials of the metropolitan area and non-metropolitan areas. As a result of the questionnaire survey, some suggestions for the establishment of the 6th industry specialization complex were drawn. First, 77.5% of the total requires a combination of public and mixed use, which can be expected to have positive effects such as sharing development gains with local residents and improving resettlement of local residents. Second, the 6th industrial complex should be harmonized with the 1st, 2nd and 3rd industries. However, unlike the standardized land use plan of existing industrial complex, it is necessary to expand the distribution and sales space to reflect the demand for tertiary industry. It is also necessary to consider measures for securing primary industrial sites or securing primary industrial sites through external procurement. Third, it is necessary to establish and operate a plan reflecting rent and rental demand after leasing for a certain period.

An Analysis of Preferences for Korean-Style Fried Chicken and Purchase behaviors: A Comparison between Chinese and Korean Students at a University in Daejeon, Korea (한국식 후라이드 치킨 선호도와 구매행동에 관한 연구 - 대전지역 중국인 유학생과 한국인 대학생의 비교분석 -)

  • Choi, Jinkyung
    • The Korean Journal of Community Living Science
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    • v.25 no.1
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    • pp.65-74
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    • 2014
  • The globalization of Korean food has long been an important agenda for both the Korean government and food-related firms, and there have been many trials and errors because of cultural differences in food consumption habits. This study explores Chinese consumers' purchase behaviors toward chicken menus, and for a better understanding of these behaviors, the study considers differences in consumer behavior in between Chinese and Korean consumers around Daejeon, South Korea. The sample included a total of 232 respondents who provided information on their purchase behaviors toward chicken menus. A total of 13 purchasing attributes were compared through a t-test, and according to the results, there were significant differences in 6 attributes: "like the taste" (p<0.001), "as a side dish for drinks" (p<0.001), "to feel good" (p<0.01), "like all chicken dishes" (p<0.05), "for health" (p<0.05), and "low prices" (p<0.05). The results for chicken consumption indicate significant differences in frequency (p<0.05), goals (p<0.01), and expected fair prices (p<0.05). These results suggest that, to make Korean chicken dishes a global Korean menu, future research should focus on consumers' motives for purchasing chicken menus, satisfaction, and characteristics. The generalizability of the results may be limited because the survey was conducted by considering only those students in the Daejeon area. Future research should include a wider range of consumers in both Korea and China for better strategic plans for food-related firms.