• Journal of the Korean Society of Food Culture
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• v.29 no.4
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• pp.342-347
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• 2014

This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows. Consumers of branded pork showed a moderate preference "moderate" (54%). There was no significant difference in consumer preference for branded pork according to educational level or living area. However, there was a significant difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown "3.65" out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was "2.08" out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.

• Journal of the Korean Society of Food Science and Nutrition
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• v.27 no.3
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• pp.543-552
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• 1998

A sruvey was conducted to investigate the consumer perception of farm products and processed foods, and to figure out the future direction of food supply system to satisfy the consumer need. From the citizens in Taegu area, 532 housewives were selected as sample subjects by stratified random sam-pling procedure. The main criteria of consumers for purchasing farm products was quality and the main reason for purchasing imported products was cheap price(48.9%). Most of consumers(87%) thought that food safety of farm products was not belong to safe level. Consumers(79.7%) perceived that the labeling system for the place of origin and for the quality are necessary, but they did not have confidence in the current label. Nearly all the subjects(93.6%) were concerned about the hazardness of residual chemicals of imported products, desired the rigorous inspection system for imported products. Consumers in Taegu area had confidence in processed foods in the following order; farmerbrand-product(0.9%), government-authorized farm product(30.0%) and agricultural cooperative association product(26.4%). However, only 73.6% of the consumers had the experience to purchase farmers' processed foods. As a conclusion, it appeared that nutrition education for consumers on food-decision making is strongly required for the substantial segment of population who are still ignorant of safety of imported product and food distribution system.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.231-241
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• 2005

The purpose of this study was to identify the buying intentions for luxury fashion brands. The data used in this study were gathered through surveying university students living in Seoul metropolitan area. The variables included in this study were demographics, which are gender, age, academic major, area of residence, expenditure for apparel, pocket money, and family income, and fashion orientation and consumer needs for uniqueness were included as personal value variables. All demographic variables except academic major and area of residence were significantly related to the buying intentions. Among the fashion orientation factors, fashion intered was significantly related to the buying intentions while fashion leadership and importance of being well-dressed were not. Consumer needs for uniqueness was indirectly related to the buying intentions for luxury brands through fashion interest. The creative choice counterconformity was positively related to fashion interest, whereas the unpopular choice counterconformity was negatively related to it.

• Journal of the Korean Society of Food Culture
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• v.29 no.1
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• pp.1-8
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• 2014

This study was carried out to investigate the consumption behaviors of environmentally-friendly agricultural products, including satisfaction of purchases. Questionnaires completed consumers were statistically analyzed. Regarding purchase frequencies of environmentally-friendly agricultural and animal products, consumers consumed them 1 time per month. No significant differences in consumption by age, living area, family type, or BMI were found. Exactly 38.2% of consumers preferred to purchase items in the packing amount of 0.2-0.5 kg, whereas 39.7% of consumers preferred amounts from 0.5-1.0 kg. Significant differences in packing amount were found according to age (p<0.05) and family type (p<0.01). However, there were no significant differences according to living area or BMI group. Many consumers made decisions based on the outer packing label (69.6%). Significant differences by age and living area were not found, whereas there was significant difference according to family type (p<0.05). Consumers answered that they purchased products in a general supermarket (24.7%) and cooperative (24.2%). Significant differences were found by age and living area (p<0.01) but not by family type. Consumer satisfaction of purchases scored 3.39 out of 5 points. In conclusion, significant differences in consumer satisfaction were not found according to age, living area, family type, or BMI.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.49-62
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• 1991

The purpose of this study is to measure the overall level of consumer consciousness and behavior environmental problems of college women students and to analyze influencial factors. Five hundred and sixteen college women students were selected randomly, in Kwangju area. The methods of data analysis were Frequency Distribution, Mean , Percentile, one-Way ANOVA , Scheffe-test . Pearson's Correlation, and Stepwise Multiple Regression Analysis. Major finding are as follows; 1) The consumer consciousness and behavior an environmental problems of college women student showed significant differences according to the grade, age, major, socio-economic status, consumer education experience environmental problems, and frequencies of contacting mass media. 2) The consumer behavior on environmental problems of college women students had a positive relationship with consumer consciousness on environmental problems. Based on the above findings , this study suggests the followings; first the consumer education as a formal program is needed for the improvement of the consumer consciousness and behavior of college women student. Second. The content of the consumer education must emphasize more clearly the consumer rights in order to improve consumer's consciousness and behavior of environmental problems. Third. mass media of TV, radio, newspaper, magazine must be more active publicity and instruction in order to improve consumer's consciousness and behavior on environmental problems.

• Journal of Distribution Science
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• v.21 no.7
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• pp.91-104
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• 2023

Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

• Journal of Distribution Science
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• v.16 no.9
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.29-44
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• 1999

The objectives of this study are (1) to identify sub-areas of the pro-environmental behavior, (2) to examine the level of the pro-environmental attitude and behavior, (3) to examine the degree of inconsistency between attitude and behavior, and (4) to investigate the reasons of the inconsistency. Data was collected from the questionnares with 299 married men and 378 married women and the deep interviews with 10 married women. The major findings are follows : (1) The pro-environmental behavior can be classified into 2 sub-areas : social-oriented area and individual-oriented area. (2) The level of pro-environmental attitude and behavior in the social-oriented area is lower than those in individual-oriented area. (3) The attitude-behavior inconsistency in the social-oriented sub-area is stronger than that in the individual-oriented sub-area. (4) The reasons of the pro-environmental attitude-behavior inconsistency are the lack of the sincere environmental consciousness and the existence of the pro-environmental behavior restriction factors.

• Korean Journal of Agricultural Science
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• v.37 no.2
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• pp.331-339
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• 2010

The purposes of this study were to analyze the effect relationship between local agricultural products brand and consumer purchasing intention and then to find some influencing factors for them. This study tested three hypotheses as follows: brand personality, consumer personality, and brand equity for Andong agricultural products would be influenced by socio-demographic characteristics; brand power of Andong agricultural products would have a positive effect on consumer purchasing intention; consumer personality would have a effect on consumer purchasing intention. According to the survey of the metropolitan area residents on Andong agricultural product brand, brand image had the biggest influence on consumer purchasing intention. Raising consumer's trust and ability-orientation on Andong agricultural products would have a positive effect on consumer purchasing intention. Also brand acknowledgement was positively related to consumer purchasing intention.

• Journal of the Korean Home Economics Association
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• v.36 no.3
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• pp.1-14
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• 1998

This research focuses the safety problems for consumers with the viewpoint of behaviorism. Specially three issues are addressed: 1) Variables influencing the consumer's safety consciousness 2) The comparision of consumer's safety seeking behavior according to the product type 3) The relation of variables influencing the consumer's safety-seeking behaviors. In this paper, I deal with mainly the gas products and agricultural products and then observe the consumers' reaction for those two products concerning to the consumer's safety problem. For this purpose, I distributed the questionnaire to the residents I Seoul and suburban area of age between 20 and 60 years old. As a result, consumers put high values and concerns on general safety, but have quite negative concepts on society's safety problems generally. It was found that the consciousness on this problem was higher among those people who were reading journals for consumers, who have high education or high incomes, or who were unemployed house wives. In gas products, the level of consumer's safety seeking behavior and subareas were higher than in agricultural products. In the matter of the variables which affect the consumer's safety seeking behavior directly, those were safety consciousness variables and experience of reading journal for consumer in gas products, and safety consciousness vatiabls, consumer education experience, experience of injury, being employed and being married in agricultural products. Also as the result of path analysis, experience of reading journal for consumer, being employed, education and income level influenced indirectly the consumer safety seeking behavior.