• The Journal of Fisheries Business Administration
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• v.26 no.1
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• pp.55-77
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• 1995

This study analyzed the structure of imported fisheries, focusing especially on the following factors of live fisheries import : First of all, it is confirmed that the import of live fisheries expands when domestic production decreases. To put it concretely, the structure of domestic live fish supply is based upon the production of aquaculture, the shift from export to domestic use, and imported live fisheries. These all coexist, expand, and grow together. Secondly, the structure of the consumer's market - the background of expanding and growing live fisheries-is currently diversifying with quality and quantity from a local area consumer system based upon regional markets, to a wider ranged system based upon the food industry and retailing market. The existence of the consumer markets is premised upon a stable supply structure, in terms of material and price. Thirdly, in terms of trade policy, control of imports instantly reduces import goods. But it is reasonable to say that there is not any logical effectiveness of denying the stable growth of low market capital under the background of strong consummer expansion. Fourthly, the attitude of the import related managener organization is directly related to the degree to which it is connected to live fish import. It is demanded that such a managing organization possess suitable facilities, specializaed knowledge, and management skill of live fisheries. So it is predicted that newly introducing the importing of live fisheries is not simple. It indirectly shows that the capital which relates to live fisheries are connected with the importing og live fish fisheries.

• Journal of Arbitration Studies
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• v.22 no.2
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• pp.79-101
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• 2012

In 2010, the United Nations Commission on International Trade Law (UNCITRAL) initiated work on the settlement of disputes in international e-commerce through online dispute resolution (ODR). The basic goal is to use ODR to resolve disputes with low value but high volume in international e-commerce. The background is that consumers have no way to solve their legal problems in this area. An ODR system is intended to create a new way to enforce their rights. However, the legal situations of the countries in the e-commerce sector, particularly in consumer protection, are very diverse. Thus, no reasonable model for conflict resolution is available. Some countries consider this as public policy and want absolute protection of their consumers. Other countries want to encourage freer e-commerce trading. This diversity of consumer protection policy is an obstacle to ODR. However, sooner or later, reaching an agreement is feasible because each representative is making a reasonable effort to reach the goal.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.222-234
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• 2016

This study measures the impact of restaurant franchise brand equity and brand value on consumer loyalty and customer satisfaction. The purpose of this study was to investigate the relationship between variables based on previous studies. The survey for this present study was conducted from consumers who visited in a franchise restaurant within three months. in Seoul and the metropolitan area. Research revealed that brand equity and value of the franchise restaurant appeared to have a positive impact on customer loyalty, and then consumer loyalty exhibiting a positive impact on consumer satisfaction. In addition, brand equity and value of the franchise restaurant showed a positive impact on customer loyalty.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.93-106
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• 2006

This study investigated the determinants of Tap Water consumption patterns. Socio-demographic variables(gender, family income, education level, residual area) and consumer attitude knowledge(confidence, knowledge, problem experience, risk perception and aesthetic satisfaction)were included in the analysis. Three hundred fifty-nine teachers were participated in this study. ANOVA(Scheffe test), t-test, regression and logistic regression were conducted. The results of this study are as follows: 1. Tap water was consumed by only 1.7%, boiled water prior to drinking by 37.9%, water filtered by 39.8% and bottled water by 19.0%. 2. Consumer attitude knowledge was affected by socio-demographic variables. That is, aesthetic satisfaction was affected by age, risk perception by gender and educational level, confidence by educational level, knowledge by gender and age, and problem experience by age. 3. Logistic regression analysis indicated that age, confidence and aesthetic satisfaction were the determinants of bottled water or filtered water choice. However, risk perception was not a significant determinant. This suggests alternatives to tap water is related to non-risk, or non-safety factors.

• Journal of Family Resource Management and Policy Review
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• v.8 no.3
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• pp.127-142
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• 2004

The major purpose of this study is to investigate the actual condition of elementary school, nursery school, social welfare facilities providing after-school child care programs and to suggest new after-school program which is focused on social and emotional development for children of dual-earner couples. The cases of current after-school programs in Seoul and Gyeonggi area were analyzed. The results are as follows. First, it was showed Hat elementary school' child care programs after school were designed for speciality-aptitude education during 3-4 hours. Second, nursery school's programs were showed to instruct children in homework and make up learning and were operating until late evening. But the nursery school fee is more expensive than the other facilities. Third, social welfare facilities have a variety of program than elementary school and nursery school. But the program still consist of homework, supplementary lessons, speciality education etc. These facilities have too much students, compared to the teachers

• Journal of Distribution Science
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• v.11 no.11
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.165-172
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• 2015

This research has been conducted to know the effect of advertisement according to consumer's need for cognition in the advertisement which is realized technique of the Internet of Things(IoT). The researchers distributed questionnaires and video advertisement, which is realized by using IoT technologies, to university students in the capital area after simple orientation about IoT advertisement. The result was that people who has high consumer's need for cognition showed more positive attitude to advertisement and it was statistically meaningful. As a result, the research could draw a conclusion that people have different attitude to advertisement that is realized using IoT technologies based on the consumer's need for cognition.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.900-916
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• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.123-138
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• 2013

This paper studied the apparel product attributes that women in the new elderly generation require in formal wears and in casual wears. The purpose of this study was to provide the design guideline when considering the changing and diverse buying patterns of the new elderly female consumers as opposed to the traditional elderly generation. We employed a qualitative study methodology of one-on-one in-depth interview with open coding. Between August 10 and October 3 of 2012, we interviewed sixteen female consumers of age 60 or above residing in the metropolitan area who considered themselves as young-minded. Our findings were as follows: The consumer-required attributes that the new elderly women wanted to present have five dimensions of symbolism, aesthetic, fitness, usefulness, and maintenance. The main focus of the apparel product attributes that the new elderly women wanted was the dimension of symbolism in formal wears and the dimensions of usefulness and maintenance in casual wears. The new elderly females were the emerging group of consumers of diversified clothing products who emphasized overall balance and wore appropriately for occasions. Apparel products for the new elderly females should incorporate the design attributes that they want as well as the overall balance among individual wears.