• Title/Summary/Keyword: consumer area

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A Study on the Marketing Strategy of Environment-friendly Agricultural Products (친환경.유기농산물 생산.유통.소비시장 현황 분석 -가격경쟁력 제고 방안을 중심으로-)

  • Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.17 no.3
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    • pp.327-345
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    • 2009
  • Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

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Personal Value Determinants of Fashion Orientation: Materialism and Consumer Conformity (패션성향에 영향을 미치는 개인가치 결정요인: 물질주의와 소비자 동조성을 중심으로)

  • 박혜정;전경숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.910
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    • pp.1243-1252
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    • 2004
  • The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

The Effects of Consumer Characteristics on the Intention to Use U-healthcare Services (소비자 특성이 u-헬스케어 서비스 이용의도에 미치는 영향)

  • Noh, Mi-Jin;Park, Soon-Chang;Youn, Kyung-Il
    • Korea Journal of Hospital Management
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    • v.15 no.4
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    • pp.27-42
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    • 2010
  • The purpose of this study is to investigate the intention to utilize u-healthcare services in Korea. Specifically, this study attempted to identify the relationships among the intention to use u-healthcare, consumer's demographic characteristics, and personal information technology level. We conducted telephone interview and collected data from 406 householders 20 years old or older. The results showed significant differences in use intention of u-healthcare service by innovation, gender, and their interaction term. Residence area and average time of internet use had significant effect on the use intention of u-healthcare service. Also, the interaction term between innovation and education level had a significant effect on use intention. Based on the results we concluded that the consumer's characteristics and information technology level had a significant effect on the use intention of u-healthcare service.

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Development of a usability evaluation method (사용편의성 평가 기술 개발)

  • 홍상우;한성호;윤명환;곽지영
    • Proceedings of the ESK Conference
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    • 1997.10a
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    • pp.366-371
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    • 1997
  • Although the concept of usability has been well defined in the software usability engineering area, it is not appropriate to apply the same concept directly to the consumer electronic products. A new concept of usability appropriate for evaluating consumer electronic consumer electronic products was suggested in this study. It is characterized by integrating both the performance and the impression factors. Based on the concept developed, a systematic and integrated methodology for usability evaluation was proposed. The methodology contains four major steps; the development of the measurement methods for evaluating usability attributes, the development of the analysis techniques for the human interface elements, the development of the evaluation method for the usability of human interface elements, and the development of the usability model. The results of this study can be applied to evaluate the usability of various electonic products in a systematic and efficent manner.

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A study on the Ambiguity of IT Convergeneced High Tech Product and consumer satisfaction (IT 융합 하이테크 제품의 모호성과 고객만족에 관한 연구)

  • Ryu, Jung-min;Seo, Yong-mo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.740-742
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    • 2015
  • The purpose of this study is to investigate the perception of IT convergenced high tech product. A remakable progress and needs of consumer were a variable and complex. These innovative progressive product in IT convergence area has increased a need. We investigated the relationship between IT convergence high tech product and resistibility. We provide that a successful investigation of consumer behaviour research in IT convergence technology.

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Analysis of Consumer Behavior on Using Food Label (식품표시에 대한 소비자 행동연구)

  • 이경희
    • Journal of the Korean Home Economics Association
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    • v.34 no.5
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    • pp.235-248
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    • 1996
  • The purpose of this study was to search for new food labeling system that would support effective consumer decision-making, by examining consumer behavior of food labels and its' related factors. The survey was conducted on 410 housewives under 60-year-old who live in Seoul or Metropolitan area, using questionnaires and the illustrated material of labels. Respondents generally considered food labels very important as devices. Among 12 items of label which are required to disclose, they evaluated circulation period, and nutritional information. Among 12 items of label, housewives read manufacture date, circulation period, and price more often than business admission number and self standard number. The respondents preferred the format of marking both manufacture date and expiration date on the same side, the format of printing both price and weight on the same side of package, the diagramatic type, and the format represented by ration graph per daily value.

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The Impact Analysis of Product Liability Law with Policy Delphi Method from a consumers' perspective (제조물책임법 소비자보호 효과분석)

  • 강효진;이기춘
    • Journal of the Korean Home Economics Association
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    • v.38 no.4
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    • pp.85-98
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    • 2000
  • PL law seeks consumers'just compensation and effective deterrence through shirting liability principle from negligence to strict liability. Impact analysis of Product Liability(PL) Low requires consumers' perspectives. This paper performed a policy delphi to predict the impact of PL law on consumers. The study surveyed the opinions of 30 specialists in PL area, ranging from government, officials, professors, researchers, consumer activists, to business executives, for three times. The consumer are as follows: first of all, PL law can contribute to damage compensation significantly in that it stimulates consumer complaints through non- court procedures. It is very unlikely that suits will be increased rapidly due to PL because of the current law environment. The degree of influence of PL law on damage compensation will very according to the content of PL law. Secondly, PL law can contribute to deterrence in that it encourages companies' efforts for product safety while it doesn't undermine consumers' attentions to safety. The influence on companies' efforts will vary according to the content of PL law.

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Tightened-Normal-Tightened Group Acceptance Sampling Plan for Assuring Percentile Life

  • Aslam, Muhammad;Azam, Muhammad;Jun, Chi-Hyuck
    • Industrial Engineering and Management Systems
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    • v.11 no.4
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    • pp.390-396
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    • 2012
  • The present paper extends the idea of tightened-normal-tightened sampling scheme to group acceptance sampling plans under the time truncated life tests. We consider three famous distributions that are widely used in the area of reliability such as the generalized exponential distribution, the Weibull distribution, and the Birnbaum-Saunders distribution in the proposed sampling plan. The plan parameters are determined such that the producer's risk and the consumer's risk are satisfied at the specified median life. Extensive tables showing plan parameters are provided at various values of the experiment time and the consumer's risk for each of three distributions for the practical use. Some examples are given to illustrate the procedure of the proposed plan.

The Adoption of Traceability Systems by Farmers and Its Consumers' Recognition (농산물 생산이력제 도입 농가실태와 소비자 인지도)

  • Jeon, Myoung-Hee;Jung, Gu-Hyun;Kim, Hee-Dong
    • Journal of Agricultural Extension & Community Development
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    • v.14 no.1
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    • pp.117-147
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    • 2007
  • The main goal of this study is to survey the actual condition of farm household adopt traceability of agricultural products and the consumers' recognition of the traceability. Thirty six farm household adopted traceability of agricultural products and one hundred twenty three consumers were surveyed for this study. A total of the cultivated area of surveyed farm household was 39.6ha-owned land(21.2ha) and Rented land(18.4ha)-and the cultivated area of crops with the traceability of agricultural product was 15.7ha, consisting of 39.6% of the whole cultivated area. 22.2% of agricultural traceability products was cultivated bychemical method and 77.8% of the them by environment-friendly agricultural methods-organic cultivation accounts for 2.8%, no-chemicals cultivation 47.2% and low-chemicals cultivation 27.8%. As a result of the consumer survey, 75.6% of respondents recognized agricultural product traceability and only 29.0% of them had experience to purchase traceability products. But 61.0% of surveyed people had intention to purchase traceability products in the future. It was found that consumers wanted to know about production traceability information of farm products in order to identify quality certification including environment-friendly certification, product quality such as taste, weight, grade, and the use of insecticides and fertilizers regarding use frequency and kinds of chemicals.

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Housework Performance and Difference of Cohousing Need Depending on the Housewife's Employment Status in the Metropolitan area (수도권 주부의 취업유무에 따른 가사작업수행과 코하우징 요구의 차이)

  • Choi Jung-Shin;Hahn Joo-Hee
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.175-190
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    • 2004
  • The purposed of this research was to suggest a basic material of Korean-typed cohousing plan for a dual-income family by examining the difference of cohousing residing environment needs. Selecting Employed and unemployed housewives as this research's subject, the following results were drawn from the analysis between the two groups. 1) The housewives takes responsibility of the household works regardless of whether or not they are employed. Also, more than half of employed housewives stated that the time of nursery facilities was shorter than their needs and that they favored a nursery facility located inside the residential area. 2) The most meaningful difference of cohousing residing environment needs was the demand for sharing household work in terms of cohousing need of the subjects. The desirable cohousing area is the suburbs of the metropolitan areas and the preferable resident organization is need to be organized by people sharing the same goal through an announcement. 3) The need of cohousing and residence intention were generally low, but the employed housewives' need was higher than the unemployed ones.