A Comparative Study on Consumer Groups based on Consumers' Attitude and Purchase Intention of Luxury and Masstige Brands, and Counterfeits (명품과 매스티지 브랜드, 복제품에 대한 태도 및 구매의도에 따른 소비자집단 비교연구)
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- Journal of the Korea Academia-Industrial cooperation Society
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- v.22 no.3
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- pp.303-309
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- 2021