• 융합정보논문지
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• 제11권10호
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• pp.250-257
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• 2021

저자는 AMOS 구조방정식 모델링을 통해서, 독립변수인 화장품 관련 변수, 소비자 선호 변수, 조언 및 권유 변수와 종속변수인 구매행동 간의 영향관계에서 지각된 행동통제라는 변수의 매개효과를 검증 하고자 하였다. 잠재변수들 간의 영향관계에서 매개효과를 분석한 결과, 화장품품질 관련요인(CQ)들과 구매행동(PB) 간의 영향관계에서 지각된 행동통제(PBC)는 매개변수로서의 역할을 하는 것으로 나타났다. 저자는 화장품 품질이 좋고, 지각된 행정통제가 클수록 구매행동으로 이어질 수 있음을 알 수 있었다. 이러한 맥락에서, 화장품 품질 개선에 힘쓰는 한편, 구매행동의 자율성이라고 할 수 있는 지각된 행동통제를 늘릴 수 있도록 하는 방안이 모색되어야 한다.

• 가정과삶의질연구
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• 제25권2호
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• pp.23-36
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• 2007

Or this research, it was investigated the differences in the pro-environmental behaviors in purchase, use and management, and disposal of clothing by socio-demographic characteristics and other variables. In addition, it was classified Korean consumers into several comsumer groups based on the different purchase behavior style, and then investigated the difference among these consumer groups in purchase, use and management, and disposal of clothing in light of the pro-environmental behavior. The following is the summary of the main results. First, consumers with high income and ha41g a lot of clothing were less likely to purchase used-clothing while consumers who were non-married and in low-income status were more likely to rent clothing. In additions, female, married consumers, and consumers with less-educated were more likely to manage their clothing frequently. Second, it was classified consumers into several groups based on the different purchase behavior style, these were "rational purchasing", "saving-money purchasing", "regretting for their purchasing", and "over-purchasing". Third, "saving-money purchasing" group showed a high expenditure rate in the purchase of used-clothing but a low rate in "over-purchasing" group. The frequency of management of clothing was the highest in the group of "over-purchasing" and the next in the group of "saving-money purchasing". The group of "over-purchasing" were more likely to show irrational decision-making style, manage and disposal their clothing frequently, "saving-money purchasing" purchased used-clothing frequently, and the level of management of clothing were less in the group of "regretting for their purchasing".

• 복식
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• 제52권5호
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• pp.1-13
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• 2002

The purposes of this study are to examine the relation between twenties women consumer's fashion-color reception and clothing purchase behaviors, and to propose the most effective plans of color-marketing. A questionnaire survey examined 384 persons' opinions in total. First, consumers are classified into 3 groups. according to their preferring colors and the degrees of their concerning : 'type of leading fashion-color', 'type of following fashion-color', and 'type of being indifferent to fashion-color'. Second, this study analyzed the factors of consumers' clothes-purchasing motives. : all consumer groups showed their purchasing motives in the order of 'aesthetic sense'-pursuit factor. 'sensitivity'-pursuit factor, and 'actual profit and sociality'-pursuit factor. Third, the types of consumers' purchasing clothes were divided into 2 groups: type of planned buying. And type of unplanned buying. And the relations between the above 2 groups and purchasing motives were investigated, as a result. it was proved that the consumers who have the purchasing motives of 'sensitivity'-pursuit and 'actual profit and sociality'-pursuit conducted 'planned buying'. Fourth. the relations between motive of clothing purchase and the type of purchase behavior were examined by consumer group : in the consumer group of leading fashion-color, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct' planned buying'. In the fashion-color following group, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct 'unplanned buying'.

• 한국의류학회지
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• 제30권5호
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• pp.674-683
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• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• 한국생활과학회지
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• 제13권4호
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• pp.569-579
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• 2004

This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

• 한국가정과교육학회지
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• 제9권1호
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• pp.161-177
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• 1997

The purpose of this study is to understand middle school students’behavior of purchasing school things at rural area and to provide basic data which is necessary for consumer education to help them with more reasonable purchasing behavior. The results of this study were as follows； 1) The level of purchasing behavior for the school things of middle school students at rural area is 3.15 out of perfect Score 5, and shows medium level. Middle school students’behavior of purchasing school things at rural area showed significant difference in social demographic variables such as sex, grade and keeping a record money spending. 2) 75.5% of middle school student’s consuming experiences was show to be on a midium. According to the results of this study, it was showed the more consuming experience they had, the more reasonable purchasing behavior they did. There was significant positive correlation between consuming experiences and behavior of purchasing school things. 3) Middle school students at rural area were highly realizing the necessity for consuming education both at home(91%) and at school(93.9%). Also, there was a significant positive correlation between the necessity for consumer education and behavior of purchasing school things.

• 한국의류학회지
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• 제26권3_4호
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• pp.379-389
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• 2002

The purposes of this study were 1) to examine the conceptual structure of purchasing situations and affective states, 2) and to fine out the relationships among impulsive buying behavior, purchasing situations, and affective states in boutiques. The questionnaire was completed by 345 boutiques customers in Busan. Demographics showed that the customers were higher educated and had higher incomes than the average consumer in Busan. Data were analysed by factor analysis, and t-test. First, the purchasing situation perceived by boutiques customers consisted of five factors; Crowding, Atmosphere/service, Exhausting/salesman's attire, Display, and Price. The affective states related to the impulsive buying behavior in boutiques composed of three factors; Pleasant, Unpleasant, and Insecure. Second, the impulsive buyer perceived Exhausting/salesman's attire and the pleasant affection in stores higher than the unimpulsive buyer, and the unimpulsive buyer made higher scores than the impulsive buyer in the situation of C개wding, Atmophere/service, and the Unpleasant affection at boutiques. The results showed that impulsive buyer was influenced by purchasing situations and affective states in stores. They provided informations about impulsive buying useful to consumer behavior researchers and retailers related to boutiques.

• 한국의류산업학회지
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• 제11권1호
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• 한국의류산업학회지
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• 제4권6호
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• pp.517-523
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• 2002

This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.

• 복식
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• 제23권
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• pp.169-181
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• 1994

The Purpose of this study is to help the neck-tie business enterprise establish the reasonable marketing strategy meeting consumer' needs by grasping their characteristic of purchasing neck-ties and their attitudes toward trademarks. The findings of this study are as follows : 1. It was shown that the neck-tie enterprise tended to appeal to megazines, catalogues , etc as promotional politics, while the tips obtained by consumers would come from the showcase at the purchasing place. and the consumer showed a positive response to the salesperson's advice. For this result, it is required to place further emphasis on the marketing policy such as the display of products at the store or the education of sales persons. 2. It was shown that the consumer tended to use the department store as the purchasing place remarkably, and so it could be found that the use of the department store is becoming generalized to the consumer. But is was shown that the consumer sensitive to prices tended to make use of the marketplace as the purchasing place, so the practical marketing strategy should be established in relation to this trend. 3. The important elements excreting an influence on the consumer's purchasing the neck-tie were shown to be in orders of design > color> harmony > with suit > price > quality, and the product differentiation policy used by the business enterprise to appeal to the consumer was shown to be in orders of design >color > quality > material > price. Accordingly , it was consistent with the consumer's criterion for choice to an extent. 4. It was shown that the selling price for the neck-tie brand actually was higher for imported or technically cooperated brands than for the home-made brand. Thus, the consumer's perception of the price for the neck-tie was consistent with in this regard, consumers did not feel some difference in quality between the home -made neck-tie brand and the imported or technically cooperated neck-tie brand . Therefore, it is important to produce the product capable of satisfying the consumer's need by manufacturing the own brand on basis of impored technology.