• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• The Journal of Fisheries Business Administration
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• v.45 no.3
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Journal of Distribution Science
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• v.17 no.9
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• pp.25-33
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• 2019

Purpose - The purpose of the study was to seek to find out what factors having differences between paid membership customers (Costco membership) and general customers in retail industry. Since Costco operates differently from other conventional retailers, which is expected to have a substantial impact on consumers' preference of retail stores. Research design, data, and methodology - The survey conducted covered 1,000 adults in their 30s~50s living in Goyang and Gwangmyeong where Costco runs stores to determine the effects of Costco's local market-entry from consumer perspectives. 500 respondents were surveyed in each region and those working in the retail sector were excluded to ensure the objectivity of the answers. Results - Costco members in Goyang considered the price, bulk purchasing, and membership benefits as important criteria when choosing their retail store. On the other hand, as for Gwangmyeong, the non-member group's prominent characteristic was that they considered accessibility including travel distance and location and in-store amenities including food court services as important criteria for decision-making. Conclusion - Unique business model of Costco shows a statistically significant difference in terms of consumer awareness. the feature of Costco served as an critical criteria for consumers in their purchasing decision. Moreover, Bulk packaging purchases at Costco results in a strong supplementary relationship with neighborhood supermarkets.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.1006-1013
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• 2008

This study is basic material for development of a smart girdle. Through the intentionally sampling of 313 consumers from teenagers to the forties who have experienced wearing girdles, lifestyles on consumer's age, attitude to health, favor of warm functional girdle, and possibility to acceptance were surveyed and analyzed by questionnaire. The result of the study are summarized as followed. 1. Analysis about lifestyle with warmth and attitude to health showed that subjects in their thirties and forties have higher than teenagers and the twenties in frequency of distribution. This means people are tend to have more attention to warmth and health as they grow older. 2. In result about analysis of characteristic of wearing girdle, subjects were prefer girdle made of cotton which have superior permeability and hygroscopic property. The reason that wearing girdle is to complement of weak points of body somatotype in the thirties and forties and feel the stability during menstrual period in the twenties and teenagers. The time zone of putting on girdle is mainly winter while one is out wearing one-piece or skirt. 3. When surveyed about the preference to functional warmth girdle and possibility to acceptance, the results were that the subjects in their thirties were first, forty something was second, followed by subjects in their twenties, teenagers. It was shown that over 60% subjects were highly distributed. With regard to necessity of functional warmth girdle, every age groups were shown over 3.6 at average. This result was inferred that subjects had positive possibility to acceptance about functional warmth smart girdle.

• International Area Studies Review
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• v.13 no.2
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• pp.475-504
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• 2009

The purpose of this thesis is to analyze and investigate why and how these 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and Projective consumer's peculiarity) impact product preferences & purchasing intention of consumers who plan to buy "Imported Luxury Branded goods". For this study the research directions are: 1. To find each impact of Country of Origin and Brand image which influence "the preference of imported luxury brand items". 2. To analyze the difference of "the effects of Country or Origin" which impacts product preference when consumers buy imported luxury branded goods, which have different purchasing risks. 3. To verify the difference of products' characteristics that have different purchasing risks through comparing the image of country of origin and brand. 4. To analyze and compare "the purchasing behavior of Korean consumers" for achieving research universality. In order to verify that those 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and prospective consumer's peculiarity) impact on product preferences & purchasing intention of consumers, the linear structural equation model was developed. According to this research model, 9 hypotheses were designed.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.35-56
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• 2006

The objective of this research is to identify the factors affecting the quality perception of consumer about the private brand and to investigate how the monetary utility of the private brand affects the consumer's preference. The main finding can be summarized in three points. The consumer's usage experience with PB have a positive but store image has no significant effect on the quality perception of PB. The perceived quality and monetary utility of PB has a significant effect on the quality perception while the perceived quality has stronger effect. The competitiveness of the national brand in the same store, post-usage attitude, the perceived quality, and perceived value have significant effect on the preference toward PB but monetary utility does not. The perceived effect has the strongest effect. This result suggests that even the value-seeking consumers prefer PB only when the perceived quality exceeds a certain limits. This study provides the strategic implications for retail managers and theoretical implication for the researcher studying PB.

• Journal of the Korean Society of Costume
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• v.45
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• pp.71-84
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• 1999

This study was to identify the dimensions of consumer's purchasing motives and purchasing delay reasons toward casual hanbok. Other objective was to examine relationship between these variables and future purchasing intention. Th 22 purchasing motive questions and 19 purchasing delay reasons were selected through the result of self-questionnaire analysis. 302 purchaser and 297 consumers who delay for particular reasons in Pusan responsed to the second questionnaire of purchasing motives and purchasing delay reasons toward casual Hanbok. The results as follows: 1. For factor analysis 22 purchasing motive questions were subjected to the principle component analysis with orthogonal rotation after extraction of 6 major factors. Six dimensions are consciousness of nation goodness of design conformity with fashion charming apperance relaxation fo body and mind nation goodness of design conformity with fashion charming appearance relaxation of body and mind and pursuit of individuality. These factors explained 62.0% of total variables. 2. Consumer's purchasing motives such as consciousness of nation goodness of design charming appearance and relaxation of body and mind has predicting power to the re-purchasing intention of casual hanbok 3. For factor analysis 19 delay reason question were subjected to the principle component analysis with orthogonal rotation after extraction of 5 major factors. Five dimensions are non-fitness for occasion and body shape unsatisfaction with design unsatisfaction with price need of information search for better product and preference for traditional hangok. These factors explained 60.4% of total variables. 4. Delay reasons of unsatisfaction with design and price were positively related to the future purchasing intention. This delay reason is caused by forces external to the consumer and the consumer has engaged in information search. This result explained this type of consumer has the strong future purchasing intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.537-544
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• 2020

Beef consumption trends are changing according to consumer needs and preferences. This study was conducted to collect the fundamental information by investigating the consumer's preference and purchase propensity of beef(Hanwoo beef) for improvement of Korean beef grading system. Consumers were recruited from Seoul, Gyeonggi-do, and 5 metropolitan cities, and surveyed from July 24 ~ August 14, 2017. The data obtained from 362 consumers were finally selected for the verification process. Results from the Hierarchical Regression Analysis reveal that the increased purchasing frequency is positively correlated with the following factors, in the consumer group showing preference in the Quality Grade (QG) of beef: marbling type 1QG, fat color 1⁺QG, and income, grade opinion, marbling contents and type 1⁺⁺QG. Conversely, no factor affected the increased purchasing frequency in the consumer group having no preferred QG for beef (p>0.05). Our study determined significant differences in the factors affecting increased purchase frequency of beef among the different groups, classified depending on their preferred QG. The grading system is important since it directly correlates with profit for livestock farmers and the industry. We therefore propose that the grading criteria need to be revised reasonably but scientifically, considering various opinions of the producers and consumers.

• Korean Journal of Human Ecology
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• v.15 no.3
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• pp.385-395
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• 2006

This study categorized consumer groups by their life styles and examined the differences in preferences for and satisfaction with retailing stores. The results of this study are summarized as below: First, consumers' satisfaction level was most high in department stores, and discounting stores, internet shopping malls, and home shopping channels took the next in order. Traditional Korean stores, on the other hand, were the last. Overall, preference level was high in discounting stores, department stores, and internet shopping malls in order. Second, the singles and the elderly tended not to be interested in societal issues and concentrate on consumption only. Third, the more interested they get in consumption, the more consumers prefer department stores, and consumers who are neutral in societal issues and consumption were more likely to prefer traditional Korean stores. In addition, those who participate in societal issues and concentrate on consumption preferred discounting stores, convenient stores, and home shopping channels in order. On the other hand, consumers who are more interested in societal issues and less concentrate on consumption were less satisfied with discounting stores and department stores, but more satisfied with internet shopping malls. Consumers less participating in societal issues and concentrating on consumption were more likely to be satisfied with department stores, but less with traditional Korean stores.

• Food Quality and Culture
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• v.2 no.1
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• pp.6-12
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• 2008

This study examined the actual consumption status and consumer preference for juk via questionnaire survey to provide useful basic data for the development of diversified commercial juk products. The survey data were collected from a target number of 450 participants living in the Seoul area. The subjects represented different age groups (over 20 years old) and both genders. Through a market survey based on five different retailers, which included juk-specialty stores, supermarkets, and local shopping marts, 17 kinds of commercial juk were chosen for the survey. Consumption frequency and purchasing factors were examined, along with preferences toward commercial juk products and areas for quality improvement. The results revealed that 54.0% of the respondents consumed commercial juk, and male consumers exceeded female consumers in number. It was also shown that those in their $20^{\circ}{\O}s$ consumed commercial juk products the least as compared to other age groups. With regard to commercial juk preferences by type of production mode, females especially preferred specialty store juk while males preferred retort juk sold in supermarkets or local shopping marts. In addition, 85.7% of the total respondents indicated that commercial juk should be further improved in quality, and they specifically noted possible improvements in the areas of 'choice diversification' and 'healthy juk' products. Therefore, one can conclude that by making such improvements, increase in consumption and further diversification of commercial juk products could be realized.