• Title/Summary/Keyword: consumer's happiness

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A Qualitative Study on Multi-child Families' Investment in Human Capital (다자녀 가족의 인적자본 투자에 관한 질적연구)

  • Moon, Sook-Jae;Lee, Sung-Eun;Yang, Jung-Sun
    • Journal of Families and Better Life
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    • v.25 no.6
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    • pp.43-57
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    • 2007
  • The objective of this study is to identify the significance of haying many children, their motive of childbirth, patterns of investment in human capital, and their expectations of their children. For this purpose, thirteen mothers of multi-child families have been interviewed in depth. Key findings of the study are as follows. First, the significance of children in many-child families varied. The fundamental features were: symbol of strong ties between God and humans, proud existence displayable to others about their level of happiness, and a means of defining their identity. Second, the typical motives of the majority of interviewees to have many children were "unplanned" but "natural accommodation and adaptation." Third, striking aspects, in terms of many-child families' investment in human capital were to consider many-child families to be a community in itself as a great environment of teaming and to have to deal with issues of limits and impartiality when allocating resources of a limited income and parents' time. Fourth, expectations of parents for their children were "normal growth" and mediocrity, and they cited intangible human assets as the greatest gift to their children. This study will hopefully offer a new analytical perspective to the growing concerns of low birth rates and excessive zeal of parents for their children's education, and thereby lay the groundwork of methodological approaches for resolving such social problems.

Study on Relationship Between Consumption Values of Masstige and Consumer Happiness (매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구)

  • Kim, Yu-Kyung
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.105-118
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    • 2015
  • Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

The Apparel Purchasing Behavior of Adult Female Group Segmented by Their Materialism

  • Lee, Ok-Hee
    • The International Journal of Costume Culture
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    • v.3 no.3
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    • pp.246-261
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    • 2000
  • The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.

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The Development of a Life Coaching Educational Program at the Healthy Family Support Center (건강가정지원센터에서 활용할 수 있는 라이프코칭교육프로그램 개발에 관한 연구)

  • Kim, Hye-Yeon;Kwak, In-Suk;Hong, Sung-Hee;Kim, Sung-Hee
    • Journal of Families and Better Life
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    • v.27 no.4
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    • pp.19-30
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    • 2009
  • The essence of family health is to make the family stronger, which can be found in the philosophy of coaching that focuses on the individual's own change and development. In this context, this study aims to develop a coaching educational program at the Healthy Family Support Center. The educational program, 'The Happiness Balloon in My Mind' consists of 4 sessions, which are 'Perceiving the Balloon', 'Making the Balloon', 'Blowing up the Balloon', and 'Flying the Balloon'. Through the questionnaires that included open and closed questions, the effectiveness of the program was evaluated. The educators replied that their expectation to the program was met and they were highly satisfied with the program. They reported that the program brought the a change in life, elly, in their own consciousness. Even though the program would need to adjust its level of difficulty and scheduling, the results suggest that coaching educational program showsits own plausibility to the Healthy Family Support Center.

The Marital Conflicts and Coping Strategies in the Multicultural Families (다문화가족의 부부갈등과 갈등대처전략)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.1
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    • pp.149-175
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    • 2012
  • The purpose of this study is to find out marital conflicts and coping strategies among married female immigrants and Korean men in multicultural families. The data were collected by in.depth interviews with 12 female immigrants and 5 Korean men. The major findings of this study are as follows: Female participants suffered from marital conflicts with their spouses, conflicts with mothers.in.law, stereotyped gender roles as a wife and a daughter.in.law, economic conflicts, and cultural differences between Korea and their country. In addition, male participants reported conflicts from economic support for their wife's family, gender role differences, and cultural differences. Coping strategies used to deal with the conflicts, such as mutual dedication and understanding their spouse's stance, and developing a compromise for the family's happiness were mentioned. A personal positive nature and attitude helped them to meet the marital conflicts. Supports from their husband, parents.in.law, and society also helped female immigrants to adapt to cultural differences. However, some of them used negative coping strategies which did not reduce conflicts, and resulted in separation and divorce. The coping strategies to deal with the conflicts depended on the participants' personal ability. While female participants who had English language skills took advantage to adapt to Korean society, those who did not have any other natural abilities could develop a definite position in their family and society with their diligence and positive attitude. The results showed that female participants who were supported by their family and society tended to cope successfully with conflicts and also showed that multicultural families' marital adjustment was maintained with their efforts as well as by relationships with their relatives and society.

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A Study on Development of Fashion Goods using Gilsang Patterns - Focusing on Apparel - (길상문양을 응용한 자카드 직물 패션상품 개발 연구 - 어패럴 제품을 중심으로 -)

  • Kim, Mi-Young;Kim, Kyung-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.722-734
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    • 2008
  • This study focuses on the trend of modern society that places importance on health and happiness. By using gilsang (signs that brings good fortunes) patterns that wishes for fortune and health, the objective of this study is to design a distinct but universal fashion good that is unique to Korea and is used not only as a piece of artwork, but as part of development of new and assorted cultural products that is competitive in the international society. This study was conducted first by studying related documents for the theoretical background. In addition, in order to satisfy consumer demands, a jacquard that can procure international competitiveness was designed and fashion goods fitting to this was planned. Through this, the various possibilities of using the jacquard designs were suggested. The development process of fashion goods using jacquard was divided into 10 stages: theme setting, gilsang pattern setting, sketching, textile plan, design organization, input, simulation process, perforation and sewing, selection of design for the fashion good and goods production. Fashion materials are a very important element in creating variations and uniqueness in the fashion industry. Development of new materials has made the aesthetic and ornamental elements, together with the practical and functional aspects of textiles possible. A major issue today is rising out of the past mass production method of OEM (Original Equipment Manufacturing), and developing various artistic patterns that can be used in mass-produced products and assorted production in small quantities in order to develop specialized fashion goods.

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An Exploration according to Clothing Category for Increasing the Sustainability of Fashion and Textiles (섬유의류산업의 지속가능성 증진을 위한 의복종류별 방안 모색)

  • Na, Youngjoo;Lee, Hyunkyu
    • Fashion & Textile Research Journal
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    • v.15 no.2
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    • pp.294-301
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    • 2013
  • Sustainable fashion & textile is more than eco fashion & textile with the concepts for the next generation's happiness, prosumer value, and community responsibility. This study considers methods to enhance fashion and textile industry sustainability in accordance to clothing types (material, product life and washing properties) and to investigate company strategies. Company strategies are of redesign with stock, volunteering & measuring trash amount, participation by evaluation stores, clerk environment education, hiring QC specialist and reinforcing partnerships. For the case of daily innerwear, throwing away and recycling is more efficient for the environment than laundering in the consumer use stage; subsequently, we recommend the use of polypropylene fiber (a cheap and an eco-friendly material) for this item that can be recycled and reformed after use. For the case of single layer clothing (such as sportswear, blouse or pants) we recommend the use of thermoplastic materials with welding or fuse assembling technology instead of a sewing method of seams as well as the recycle design that is simply melted and reformed into new clothing without an after use dissembling process. Secondhand use or resale is suitable for denim/jean items if the clothing has a storytelling or private history tag. Lastly, module-type jacket or coat shows the variety of styles with one clothing worn w/o collar or sleeve details and changed into vest/coat; in addition, it is possible to add or partly tear off some jacket/coat fibers of the felt material to reform it into a new design.

A Study on the amusement Experience of Mobile Music Play in the MZ Generation (MZ세대의 모바일 음악재생에 대한 유희적 경험 연구)

  • Lee, Ji-Su;Choe, Jong-Hoon
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.177-183
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    • 2021
  • Unlike the value-oriented tendency of the older generation, the MZ generation, which is emerging as a new consumer, values individual happiness and satisfaction by recognizing consumption as a kind of play, and clearly reveals its playful characteristics compared to other generations. Therefore, this study identified users' needs for interaction elements that can give a playful stimulus to the music player UI, a key function of the music streaming app, one of the universal play activities of the MZ generation. Through previous studies, the concept and characteristics of microinteraction and gamification that can be used as play elements and the relationship between play and art as well as playful characteristics of the MZ generation were summarized. In addition, the current status was identified through case analysis of the existing music app's music player UI and user interviews were conducted through contextual inquiry methods. Afterwards, I was able to identify the positive need to apply playful elements to the music player UI through analysis of user behavior patterns, and based on this, I discovered the possibility of providing an immersive music listening experience through playful interaction.

Korean Society of 1980s and Minjoong Misool - Visual images of Mass Consumer Society and Re-thinking of the Critical Realism (1980년대 한국사회와 민중미술 - 대중소비사회의 시각이미지와 비판적 리얼리즘의 재고)

  • Choi, Tae-Man
    • The Journal of Art Theory & Practice
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    • no.7
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    • pp.7-36
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    • 2009
  • This paper intends to examine the significance of the "Minjoong Misool(People's art)" of the 1980s emerged in Korea in its social, cultural, and art historical context. This paper also aims to provide an analysis of the meaning and form of the individual artist's works, which have been overlooked under the dominant discourse that has emphasized their political role as a collective group. In particular, this paper scrutinizes the work of "Critical Realists" by examining the way in which they perceived Korean society in the early 1980s and visualized their experiences of the period. The figurative art newly emerged in the early 1980s challenged the formalist Modernism, which was adopted into Korea and translated into monochrome paintings and the work of the conversative academicism of the 1970s. The figurative art encouraged a social communication and moreover it intended to criticize the conflicts in the political, economical, and social domains in Korea. The targets of its critique include the unavoidable results of the unprecedented development of economy, various social phenomena of the post-industrial society, and the growth of the commercialized kitsch culture. Along with Shin, Hak-chul's work that incorporates collage technique since the 1980s, the work of some members of "Reality and Utterance" and "Im- sul-nyun" exemplify their critical interests in disclosing the false dream of wealth and happiness by both referring to and drawing on the utopian fantasy manipulated and distributed by mass media and commercial advertisements. This paper pays particular attention to Nouvelle Figuration emerged in France and Europe during the 1960s, which is comparable to the new figurative art emerged in Korea during the 1980s. Nouvelle Figuration criticized the autonomy in art isolated itself from political and social reality after WWII, in particular the indifference of Informel and abstract art as well as American abstract art. Moreover it became rather politicized around May of 1968. Given that French Nouvelle Figuration was introduced in Korea in 1982 and made a significant contribution to the formation of figurative art in Korea, it should be noted that the new figurative art emerged in the 1980s in Korea cannot be categorized merely in relation to People's Art. This paper intends to critically redress the notion that People's art was formed in the particular political, economical, and cultural context of Korea independent of the contemporary artistic practices outside Korea. It will provide a critical examination and analysis of the content and form of the new figurative art, from which People's Art was germinated, in the global context.

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