• Proceedings of the Korean Operations and Management Science Society Conference
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.200-218
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.353-360
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• 2020

The main aim of study is to identify the factors that affect the purchasing intention of young adults. The reference group is an important factor in determining the underlying causes of young adults' purchasing intentions. However, the literature states that young adults prefer to buy brands they trust in order to eliminate the risks that may arise when buying products they may not know. Moving from this perspective, the study proposes a conceptual model that including structural relationships between brand trust, reference group, and purchasing intention. The study aims to contribute to the literature by discussing the moderator role of brand trust in this structure. A series of hypotheses are tested via a survey completed by 749 young people between the ages of 20 and 30 living in Istanbul, Turkey. The data were analyzed with IBM SPSS-23 and AMOS-18 program. In addition to descriptive, reliability, and factor (exploratory and confirmatory) analysis, hierarchical regression analysis was performed to test the research hypotheses. The results show that the reference group positively influences the purchasing intention, and brand trust plays a moderating role in this relationship. The findings are discussed and some practical suggestions are made for mobile phone manufacturers.

• Journal of Korean Academy of Nursing
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• 제49권5호
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• pp.613-630
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• 2019

Purpose: This study aimed to develop a scale measuring the Patient-Centered Nursing Culture (PCNC) and provide a basic tool to improve PCNC in Korea. Methods: A conceptual framework and construct factors were extracted through extensive literature review and in-depth interviews with nursing professionals. In total, 59 items were derived based on the pilot survey. Data were collected from 357 nurses working at general hospitals and analyzed for verifying the reliability and validity of the scale. Results: Nine factors containing 54 items were extracted from the exploratory factor analysis to verify the construct validity. The nine factors were top management leadership, policy and procedure, education and training, middle management leadership, supportive teamwork, nursing workplace environment, professional competence, patient-centered nursing activity, and nurses' values. These items were verified by convergent, discriminant, and concurrent validity testing. The internal consistency reliability was acceptable (Cronbach's ${\alpha}=.96$). Conclusion: The developed PCNC scale is expected to be used as the tool for the development of theory and improvement of PCNC, the empirical testing for cause and effect of PCNC, the development of interventions, education and training programs for improving PCNC, and indicators for evaluation or accreditation of hospital service quality.

• Knowledge Management Research
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• 제20권2호
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• pp.87-103
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• 2019

The purpose of this study was to explore the factors influencing acceptance (e.g., comprehension,) and diffusion of information recipients' by depending on the authenticity of news. Specifically, this study has examined the effects of the news contents(political vs. general), need for cognition(high vs. low) and authenticity of the News(real news vs. fake news) on both acceptance and diffusion of news. Based on previous work, this study has developed a conceptual model to present each research hypothesis and tested it by conducting experiments as the follows. As a result, according to the authenticity of the news and the contents of the news (political and general), the acceptance of political contents was high regardless of the authenticity of the news, and the acceptance of real news was higher than that of fake news. However, in the proliferation (comment), both the political contents and the general contents showed the characteristic of spreading (commenting) fake news rather than real news. contrary to this, the cognitive level did not show any significant difference in acceptance (understanding) and proliferation (comment, sharing, recommendation). This study provides academic implications in that it examines the influences of accepting (comprehension) and diffusion (comment, sharing, recommendation) of real news and fake news. It also provides practical implications for responding to fake news and new marketing strategies in an environment where contents are delivered through diverse social media.

• Women's Health Nursing
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• 제25권1호
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• pp.31-45
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• 2019

Purpose: This study was designed to develop a valid and reliable scale for the evaluation of preconception health behavior in women preparing for pregnancy. Methods: The initial strategy included a literature review, interviews, and construction of a conceptual framework. The preliminary items were evaluated twice for content validity by experts, and modified two preliminary investigations. Participants in the 2 main investigations and the confirmation investigation were tested for reliability and validity of the preliminary scale in women preparing for pregnancy. The data were analyzed for different items exploratory and confirmatory factors. Results: The 5-point Likert scale consisted of 6 factors and 27 items. The 6-factors included 'hazardous substance factor,' 'medical management factor,' 'rest and sleep factor,' 'stress management factor,' 'information acquisition factor,' and 'resource preparation factor.' Goodness of fit of the final research model was very appropriate and based on the following measures: Q=1.98, comparative fit index=.91, Tucker-lewis index=.89, standardized root mean square residual=.07, and root mean square error of approximation=.07. The criterion validity was .64. The reliability coefficient was .92 and the test-retest reliability was .61. Conclusion: The study findings indicate that the scale can be used for the development of nursing interventions to promote preconception health behavior in women preparing for pregnancy.

• Journal of Korean Academy of Nursing
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• 제50권6호
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• pp.848-862
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• 2020

Purpose: The purpose of this study was to develop an instrument to evaluate the needs satisfaction of nurses and examine its validity and reliability. Methods: The initial items for the instrument were developed through a literature review and interviews, using the conceptual framework of Maslow's hierarchy of needs theory. The initial items were evaluated for content validity by 14 experts. Four hundred and eighty-six clinical nurses participated in this study through offline and online surveys to test the reliability and validity of the instrument. The first evaluation (n = 256) was used for item analysis and exploratory factor analysis, and the second evaluation (n = 230) was used to conduct a confirmatory factor analysis and to assess the criterion-related validity and internal consistency of the instrument. Test-retest reliability was analyzed using data from 30 nurses. Results: The final instrument consisted of 30 items with two sub-factors for five needs that were identified through the confirmatory factor analysis. The criterion-related validity was established using the five need satisfaction measures (r = .56). Cronbach's α for total items was .90, and test-retest reliability was .89. Conclusion: The findings from this study indicate that this instrument has sufficient validity and reliability. This instrument can be used for the development of nursing interventions to improve the needs satisfaction of clinical nurses.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.619-628
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• 2021

Enterprise system (ES) reflects a significant IT commitment to achieve corporate goals and satisfy its thrust toward a sustainable competitive advantage. This research investigates the required ES architecture, the value of a well-planned ES, and the human factor capabilities that drive the effective implementation of ES from a management perception. This paper examined the critical factors shaping the business systems' performance, architecture readiness, experts' readiness, and enterprise systems planning. Based on an extensive literature review, the attributes of factors mentioned earlier were identified, classified and then statistically examined using the author's' proposed conceptual structural model. This study employs a quantitative research methodology, with a random sampling technique. This paper has used the data collected from 510 respondents working in service, engineering and health sectors in OMAN. The study model analysis utilized both exploratory and confirmatory factor analysis, followed by a structural equation modeling using SPSS 25 and EQS6.3 statistical tools. The results unveil a piece of remarkable and robust evidence suggesting that ES planning is the most significant aspect of influencing performance, followed by IT personnel, staff and consumers expertise, and architecture readiness.

• Asia-Pacific Journal of Business
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• 제10권3호
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• pp.17-35
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• 2019

This paper analyzes the reality of Myanmar workers' consciousness and reports the results of exploratory empirical studies that examined the influence of workers' consciousness on organizational commitment. To accomplish the purpose of the study, we performed conceptual and empirical research and mainly focused on empirical research through questionnaires on 262 workers in the manufacturing industry in Myanmar. Results of this empirical study are summarized as follow. First, the consciousness of the labor union of Myanmar labors such as 'Necessity of Union', 'Necessity of Strong Union', 'Militant Ideology' and 'Democracy' was high. The wage fair consciousness, which is a core consciousness related to the working conditions, is high, and class consciousness and collectivism, which are corporate and social consciousness, are also high but the 'growth ideology' and 'competitiveness ideology' are low. Second, the younger generation, less than high school graduates, and Yangon's workers have highly consciousness increasing the instability of industrial relations. Third, consciousness factors which have significant influence on organizational commitment were labor-management cooperation consciousness (+), democracy (-), competitiveness ideology (+), class consciousness (-) and authoritarianism (+). Lastly, implications and limitations of this empirical study, and suggestions for future research are suggested.

• Journal of the Korea Institute of Building Construction
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• 제23권3호
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• pp.327-336
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• 2023

The focus of this research was to devise a conceptual methodology for drone usage and to assess the viability of safety checklist items specific to drone application in safety oversight. The appraisal was grounded in a focus group interview involving professionals from construction management and safety fields. The proposed process was segmented into four stages: 1) pre-flight phase for flight plan development, 2) drone flight phase for safety condition inspection utilizing checklist items, 3) post-flight phase for visual asset analysis, and 4) documentation and management phase. Furthermore, the research scrutinized the applicability of 32 distinct safety checklist items for drone operations. The primary aim of this investigation was to probe the possible deployment of drones as part of construction safety inspections at work sites. However, it bears mentioning that subsequent research should strive to gather a more extensive sample size through questionnaire surveys, thereby facilitating quantitative analysis. Administering such surveys would yield more comprehensive data compared to a focus group interview, which was constrained by a limited participant count. In summation, this study lays a foundational groundwork for understanding the potential advantages and challenges associated with integrating drones into construction safety management.

• Asian Journal of Business Environment
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• 제13권1호
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• pp.21-30
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• 2023

Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward food influencers. Research design, data and methodology: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach's Alpha reliability test and exploratory factor analysis (EFA). Results: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Conclusions: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in the food industry and its effectiveness in generating purchase intention. The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors' knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.