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A Study on the Political Campaign Strategy applying the effect of Media Engagement (미디어 인게이지먼트의 효과를 활용한 정치캠페인의 전략 연구)

  • Kim, Man-Ki;Kim, Su-Bean
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.13-24
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    • 2014
  • This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

Effects of the Role Conflict, Ambiguity, and Job Satisfaction of the Health Professionals to Their Customer Orientation (의료종사자의 역할갈등, 모호성, 직무만족이 고객지향성에 미치는 영향)

  • Kim, Chang Tae;Kang, Su Man;Park, Cheol Woo
    • Journal of the Korean Society of Radiology
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    • v.9 no.1
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    • pp.23-30
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    • 2015
  • Recently in the health service the globalization and opening their market to foreigners are realized in Korea. So, it becomes necessary for the health service institutes to execute their management to focus on service quality to satisfy their customers. We examined the customer orientation of the individual health professional rather than the market orientation concept based on the health institute. For the market orientation of the health institute should require the individual health professional worked there. The hypotheses for the effect of the role conflict, ambiguity, and job satisfaction of the health professionals to their customer orientation were established based on the literature review and previous researches and tested to the 250 health professionals such as health technician, nurse, radiologist, and management clerk in D hospital located in Busan, in summer 2008. First, the hypothesis 'The role conflict between the individual health professionals might effect to the customer orientation' was rejected. Second, the hypothesis 'The role ambiguity of the individual health professional might effect to the customer orientation' was accepted. Third, the hypothesis 'The satisfaction of the individual health professional might effect to the customer orientation' was rejected. and the multiple regression analysis was taken with the dependent variables as each construct of customer orientation-responsiveness, empathy, tangibility, and reliability, and independent variables as role conflict, role ambiguity, and job satisfaction. With these analysis, we found also the role ambiguity effected to the customer orientation.

A Basic Study of an Integrated Digital Map Generation to an Electronic Navigational Chart and a Digital Topographic Map for Coastal Development and Management (연안 개발 및 관리를 위한 육·해도 통합수치도 제작에 관한 기초연구)

  • Yi, Gi-Chul;Park, Chang-Ho;Kim, Jeong-Hee;Suh, Sang-Hyun;Jeong, Hui-Gyun;Choi, Joon-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.2 no.1
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    • pp.1-11
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    • 1999
  • The Korean government is developing a systematic plan of integrated coastal management for effective conservation, utilization, and development of coastal areas. For this plan, integrated maps of land maps and nautical charts are indispensable. However, these maps are not made, nor studied yet in terms of integration, although digital maps(DM) on land and electronic nautical charts(ENC) have been recently developed by Korean Geography Institute and National Marine Investigation Institute, respectively. In this study, as preliminary studies to make eventual integrated maps, the concept of coastal areas are defined, specifically, coastal lines from DM and ENC are matched against each other. Issues on map production procedures, coordinate systems, and map projections, are carefully considered. A test coastal area located in Seo-Gu, Pusan, over 14 km of coastal lines is selected for the edge matching of coastal lines. RMS differences are 13.83 m and 4.37 m over man-made coastal lines and natural coast lines, respectively, which are quite larger considering a scale difference and other factors. However, no systematic differences are found.

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Evaluation of Infiltration Characteristics of Rainfall in Gneiss Weathered Soil by a Field Monitoring (현장 강우계측을 통한 편마암 풍화토층의 침투특성 평가)

  • Kim, Man-Il;Chae, Byung-Gon;Han, Byung-Won
    • The Journal of Engineering Geology
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    • v.18 no.4
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    • pp.567-576
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    • 2008
  • It is possible to understand rainfall infiltration characteristics by identification of wetting front in the soil. The wetting front by rainfall infiltration has close relationships among soil density, grain size distribution, and permeability coefficient in the soil. The infiltration velocity is a similar concept of permeability coefficient in the soil. In this study, infiltration velocity of rainfall was calculated by a field monitoring of volumetric water contents at the depths of 50 cm and 80 cm below the surface in the gneiss weathered soil. The calculated field infiltration velocity was compared with a permeability coefficient by a laboratory soil test using undisturbed soil samples in the study area. The permeability coefficient of the soil sample is $3.15{\times}10^{-3}cm/sec$, while the field infiltration velocity is $1.87{\times}10^{-3}cm/sec$. It is interpreted that the lower infiltration velocity is induced by complicate condition of porosity and grain size distribution of soil in the field. The rainfall intensity which influences on the volumetric water content and infiltration velocity is more than 20 mm/day resulting in expansion of wetting front in the soil.

The effect of visual factors on the reader's preference in the book cover design -Focused on the literary books (책표지 디자인에서 시각적 요소가 독자 선호도에 미치는 영향 -문학도서를 중심으로)

  • 남미현;백진경
    • Archives of design research
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    • v.17 no.1
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    • pp.329-338
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    • 2004
  • This study did derive a characteristic of a cover design through considering a concept, a function and components of a cover design based on a literature study and through analyzing cases of the best-seller cover designs for the literature section from 1999 to 2002. In terms of a reader's preference for a cover design according to an age and sex of a reader, it tried to suggest a condition and a method of a book-cover design through a questionnaire survey and the image evaluation. In a survey of the preference for a cover design, there was the difference of interest degree in a kind of a book, a place to buy a book and a cover design according to an age and sex. In addition, it was shown that a woman prefers the stylish typography, and both a man and a woman prefer the cool color. However, except these two, the reason why there is no difference in preference for visual elements are that a cover design is an integrative image comprising several elements. Accordingly, through the Semantic Differential Method, it carried out the evaluation as to a cover design as an integrative image. As a result of that, an abstract image was shown to be difficult to convey a meaning because of its fall in clarity. Further, a cover design mainly comprising the stylish typography gained the high evaluation in unique and clarity. It is thought to be attributable to the easiness to achieve a goal of seeing and reading in a cover design in which an image and the typography are balanced, rather than the excessive visual. Even though the visual is excellent, there was difference from what having been excellent in conveying a meaning, which is a functional aspect. This study tried to examine, limiting it only to a visual element. It will be hereafter required to proceed with a study on the influence on a reader's preference according to material, bookbinding and a form of book which are elements comprising a cover design.

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An Interpretation of the Folktale 'the Servant Who Ruined the Master's House' from the Perspective of Analytical Psychology: Centering on the Trickster Archetype (민담 '주인집을 망하게 한 하인'의 분석심리학적 이해: 트릭스터 원형을 중심으로)

  • Myoungsun Roh
    • Sim-seong Yeon-gu
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    • v.37 no.2
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    • pp.184-254
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    • 2022
  • Through this thesis, the psychological meaning of the Korean folktale 'the servant who ruined the master's house' was examined. The opposition between the master and the servant is a universal matter of the human psychology. It can be seen as a conflict between the hardened existing collective consciousness and the new consciousness to compensate for and renew it. From different angles, it has become the opposition between man's spiritual and instinctive aspects, between the conscious and the unconscious, or between the ego and the shadow. In the folktale, the master tries several times to get rid of the youngest servant, but the servant uses tricks and wits to steal food, a horse, the youngest sister, and all money from the master, and finally, take his life. It ends with the marriage of the youngest sister and the servant. Enantiodromia, in which the master dies, and the servant becomes the new master, can be seen that the old collective consciousness is destroyed, and the new consciousness that has risen from the collective unconscious takes the dominant position. In an individual's psychological situation, it can be seen that the existing attitude of the ego is dissolved and transformed into a new attitude. In the middle of the story, the servant marries the youngest sister by exploiting naive people to rewrite the back letter written by the master to kill him. This aspect can be understood negatively in the moral concept of collective consciousness, but it can also be seen as a process of integrating mental elements that have been ignored in the collective consciousness of the Joseon Dynasty, symbolized by a woman, a honey seller, and a hungry Buddhist monk. The new consciousness, represented by the servant, has the characteristics of a trickster that is not bound by the existing frame, so it can encompass the psychological elements that have been ignored in the collective consciousness. Such element may represent compensation or an alternative to the collective consciousness in the late Joseon Dynasty. The master puts the servant in a leather bag and hangs it on a tree to kill the servant. However, the servant deceives a blind man; he opened his eyes while hanged. Instead of the servant, the blind man dies, and the servant is freed. As the problem of the conflict between master and servant is finally entrusted to the whole spirit (Self) symbolized by a tree, the blind man gets removed. It can be understood as an intention of the Self to distinguish and purify the elements of recklessness, stupidity, and greed included in the trickster. Through these processes, the servant, which symbolizes a new change in collective consciousness or a new attitude of ego, solves the existing problems and takes the place of the master. While listening to the cunning servant's performance, the audience feels a sense of joy and liberation. At the same time, in the part where the blind man and the master's family die instead and the servant becomes the master, they experience feelings of fear and concern about the danger and uncontrollability of the servant. The tricksters appearing in foreign analogies are also thoroughly selfish and make innocent beings deceive or die in order to satisfy their desires and escape from danger. Efforts to punish or reform these tricksters are futile and they run away. Therefore, this folktale can also be seen as having a purpose and meaning to let us know that this archetypal shadow is very dangerous and that consciousness cannot control or assimilate it, but only awe and contemplate it. Trickster is an irrational manifestation of revivifying natural energy that rises from the unconscious as a compensation for hardened existing structure and order. The phenomenon may be destructive and immoral from the standpoint of the existing collective mind, but it should be seen as a function of the collective unconscious, a more fundamental psychic function that cannot be morally defined. The servant, a figure of the trickster archetype, is a being that brings transformation and has the duality and contradiction of destructiveness and creativity. The endings of this folktale's analogies are diverse, reflecting the diversified response of the audience's mind due to the ambivalence of the trickster, and also suggesting various responses toward the problem of the trickster from the unconscious. It also shows that the trickster is a problem of inconclusive and controversial contradictions that cannot be controlled with a conscious rational attitude, and that we can only seriously contemplate the trickster archetype within us.

Survey on Consumer Perceptions of the Sensory Quality Attributes of Apple (사과의 품질결정을 위한 소비자 인식 조사)

  • Cho, Sun-Duk;Kim, Dong-Man;Kim, Gun-Hee
    • Food Science and Preservation
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    • v.15 no.6
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    • pp.810-815
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    • 2008
  • Improving quality is a very important component of maintaining competitiveness of agricultural products. However, evaluation of 'high quality' indicates it is a very abstract concept and independent of some quality attributes, leading to differences in the perception of quality. Thus, there is a pressing need to objectively define 'high quality' and to develop basic technologies for its measurement, for application in the production, storage and distribution of competitive agricultural products. To objectively quantify apple quality, a survey was conducted on consumer preferences and awareness of quality attributes including color, taste, flavor and shape. The survey questionnaire targeted male and female adults (463 persons) ranging in age from 20 to 59 years. The questionnaire was based on purchases made at a wholesale market (50.1%) or a traditional market (18.8%). The majority of purchases were as small packets (62.0%) or as individual pieces (20.5%). Apples of moderate size (fist size, 60.5%) were preferred over small (4.3%) or large (32.6%) apples. The questionnaire provided consumer data on external quality attributes including color, shape and variety. Taste attributes were evaluated in relation to the balance between sour and sweet taste, and flavors peculiar to apples.

Implant treatment on anterior cross-bite of a patient who had orthognathic surgery 20 years ago (20년전 악교정수술을 받았던 환자의 심한 전치부 반대교합의 해결을 위한 임플란트 치료 증례)

  • Park, Kwang Man;Leesungbok, Richard;Lee, Suk Won
    • The Journal of Korean Academy of Prosthodontics
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    • v.57 no.3
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    • pp.245-253
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    • 2019
  • Orthognathic surgery of skeletal Class III malocclusion improves oral function and facial appearance. The greater amount of skeletal discrepancy, the greater amount of teeth movement required for decompensation, and this often causes pathological changes in periodontal tissue especially in lower anterior dentition. We made a Top-Down treatment plan with personalized analysis using Face Hunter, Plane System and ARCUS Digma II, in order to resolve severe mobility and cross-bite of lower anterior teeth for 49-year-old female patient who had undergone orthognathic surgery 20 years ago due to skeletal Class III malocclusion and mandibular prognathism. Lower anterior teeth were extracted and alveoloplasty was done. After healing of the wound, immediate loading was conducted immediately after implant placement. Final restorations were fabricated Zirconia using CAD/CAM, and inserted intraorally screw-retained type. During 6-month follow-up, no abnormal episodes of restorations were observed, and obtained satisfactorily both of functional and esthetic outcomes.

Training Performance Analysis of Semantic Segmentation Deep Learning Model by Progressive Combining Multi-modal Spatial Information Datasets (다중 공간정보 데이터의 점진적 조합에 의한 의미적 분류 딥러닝 모델 학습 성능 분석)

  • Lee, Dae-Geon;Shin, Young-Ha;Lee, Dong-Cheon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.40 no.2
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    • pp.91-108
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    • 2022
  • In most cases, optical images have been used as training data of DL (Deep Learning) models for object detection, recognition, identification, classification, semantic segmentation, and instance segmentation. However, properties of 3D objects in the real-world could not be fully explored with 2D images. One of the major sources of the 3D geospatial information is DSM (Digital Surface Model). In this matter, characteristic information derived from DSM would be effective to analyze 3D terrain features. Especially, man-made objects such as buildings having geometrically unique shape could be described by geometric elements that are obtained from 3D geospatial data. The background and motivation of this paper were drawn from concept of the intrinsic image that is involved in high-level visual information processing. This paper aims to extract buildings after classifying terrain features by training DL model with DSM-derived information including slope, aspect, and SRI (Shaded Relief Image). The experiments were carried out using DSM and label dataset provided by ISPRS (International Society for Photogrammetry and Remote Sensing) for CNN-based SegNet model. In particular, experiments focus on combining multi-source information to improve training performance and synergistic effect of the DL model. The results demonstrate that buildings were effectively classified and extracted by the proposed approach.

The Development Trend of a VTOL MAV with a Ducted Propellant (덕티드 추진체를 사용한 수직 이·착륙 초소형 무인 항공기 개발 동향)

  • Kim, JinWan
    • Journal of Aerospace System Engineering
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    • v.14 no.1
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    • pp.68-73
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    • 2020
  • This purpose of this paper was to review the development trend of the VTOL MAVs with a ducted propellant that can fly like the VTOL at intermediate and high speeds, hovering, landing, and lifting off vertically over urban areas, warships, bridges, and mountainous terrains. The MAV differs in flight characteristics from helicopters and fixed wings in many respects. In addition to enhancing thrust, the duct protects personnel from accidental contact with the spinning rotor. The purpose of the U.S. Army FCS and DARPA's OAV program is spurring development of a the VTOL ducted MAV. Today's MAVs are equipped with video/infrared cameras to hover-and-stare at enemies hidden behind forests and hills for approximately one hour surveillance and reconnaissance. Class-I is a VTOL ducted MAV developed in size and weight that individual soldiers can store in their backpacks. Class-II is the development of an organic VTOL ducted fan MAV with twice the operating time and a wider range of flight than Class-I. MAVs will need to develop to perch-and-stare technology for lengthy operation on the current hover-and-stare. The near future OAV's concept is to expand its mission capability and efficiency with a joint operation that automatically lifts-off, lands, refuels, and recharges on the vehicle's landing pad while the manned-unmanned ground vehicle is in operation. A ducted MAV needs the development of highly accurate relative position technology using low cost and small GPS for automatic lift-off and landing on the landing pad. There is also a need to develop a common command and control architecture that enables the cooperative operation of organisms between a VTOL ducted MAV and a manned-unmanned ground vehicle.