• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.6-13
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• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• Fashion & Textile Research Journal
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• v.11 no.6
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• pp.867-877
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• 2009

These days, the fantastic in opposition to classic beauty becomes a genre of creative body expression. The purpose of this study was to analyze the expressive characteristics of body types and meanings in recent fantastic fashion illustration. The method of this study was to analyze recent documentaries, fashion books, internet web site and so forth. The results were as follows: In literatures, pictures and movies, the category of the fantastic body's expressive types were classified as dominant mutant based on SF, multi body or fragment body by disruption, heterogeneous compound based on myth, personified humanoid and non substance in supernatural boundary. The dominant mutant based on SF was expressed image morphing, composition of machine image with body and modern metamorphosis of classic SF body. It means propensity to post-feminism and reservation of meaning analysis based on human unconsciousness. The multi body or fragment body by disruption in fashion illustration was expressed distorted composition of same body pictures, replacement of different bodies, deconstruction and partial omission of body and composition of meaning or non meaning images. It means permanence of self and basic narcissism. The heterogeneous compound based on myth was expressed general composition or optical illusion of various and aggressive animal motive. It means reinterpretation of original myth, metaphor of basic femme fatale, pursuit of permanence and sign of primitive mind in unconsciousness. The personified humanoid was expressed real human body description of mannequin or ball joint doll and anthropomorphism of robot image. It means representative satisfaction and nostalgia of childhood. The non substance in supernatural boundary was expressed grotesque description of ghost, zombie, vampire, angel, fairy, using of symbolic red, black color and non body. It means human's basic desire about immortality and taboo. Through the result of these study, the expression of fantastic body in fashion illustration will expend expressive method and we will understand human and cultural codes of today.

• Journal of Fashion Business
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• v.13 no.1
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• pp.51-66
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• 2009

The purpose of this study is to fashion-design the image of Cleopatra on the basis of Cleopatra's characteristic, clothing and its symbolic meaning shown in movie . In movie , Cleopatra(69B.C-30B.C) is described as passionate, intelligent, dignified person and even as enchantress. Costume that Cleopatra wears compound the type of ancient Egyptian costume in New Kingdom, the change of it, and the trend in the 1960's. Their color and pattern also symbolizes religion by adding ancient Egyptian myths to show the absolute royal authority. Therefore, design concepts, determined on the base of Cleopatra's characteristic and symbol meaning, are applied to make creative costume with Cleopatra's image of God Isis. In order to show Cleopatra's dignity, confidence, territorial ambition, black is used as a general base color. To represend Cleopatra's passion and the image of Isis, red is used. And the word 'Kemeto' represents all these symbols. As a whole, dress named 'Kemeto of Cleopatra' is designed and created.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.721-730
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• 2008

The purpose of this study is to analyze the tech fatale fashion image in female models of mobile advertisements and to find the fashion characteristics. The tech fatale emerging as new culture code is a compound word of the femme fatale and technology. It is characteristics of the femme fatale, the post digital culture and the female leadership. The findings of the study were as follows : The tech fatale types were the independence, the transformation and the tradition. The independence was a self expression, appealed to visual image, was showed the coating fabric, denim, space look and street fashion and reflected the creativeness and digital generation. The transformation appealed to sexuality and was showed luster fabric, exposure, body-conscious, glam look. The voluptuous beauty represented the pride of the post digital generation. The tradition appealed to emotion and was showed pale color, simple line, soft texture fabric and a feminine Image. The meanings of tech fatale were the imagination, the public, the duality, the game, the purity and the recurrence. The formative characteristics reflect the mind of post digital generation who is against authority and pursues the human being worth such as the identity establishment and the pure emotion.

• Journal of Fashion Business
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• v.9 no.3
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• pp.8-21
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• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• The Research Journal of the Costume Culture
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• v.6 no.2
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• pp.55-65
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• 1998

Actually, Cyberpunk is a compound word joined by cybernetics, which was used in control theory, and punk, was symbolized as anti-culture. Today, however, the definition of the term has been extended by various fields, used in many meanings. Therefore, the purpose of this study was to apply the Cyberpunk concepts to understand today　s fashion because understanding of the present fashion is a means to interpret our culture. For this purpose, the phenomenon of Cyberpunk in fashion was subdivided into three factors material, color, and style. The results of the study were as follows : First, the materials used were techno material, special print by computer for future feeling and geometrical pattern, optical pattern to improve visual effects. Second, the colors mainly used were silver, black and white, bright color, and off-color of computer animation to present future-oriented feeling. Third, the general styles used were fit and slim, simple and liner, dualistic style to express future　s image. In conclusion, the phenomena of Cyberpunk in fashion were expressed in material, color and style of fashion. Cyberpunk fashion was evident in T-shirts, sweaters, jackets, or as items of ornamentation such as pins, pendants, belts, and earrings, etc.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.91-109
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• 2013

The main objective of this research was to understand the latest trends of natural print design through the quantitative & qualitative analysis of fashion appeared in contemporary female collections. The research criteria was defined as 3 seasons from 2011 S/S to 2012 S/S. Data collection of 726 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of three major fashion cities; Paris, Milan and NY. Statistical analysis of frequency with chi-square test was conducted. Also qualitative interpretation of natural print design' characteristics was completed. The main findings were as follows.; The average occurrence rate of natural print design from 2011SS to 2012 SS in three collections were 6.4% in Milan 6.4%, 5.5% in Paris and 6.8% in N.Y. The five source types of natural prints in contemporary women's fashion collections were identified and the order of their appearance were as follows: flowers, plants, animals, insects & marine organisms and compound one. The plant prints were expressed by stylized or realistic touch. Flower patterns showed more variables than plants, however, there were no big difference in their image and major characteristics. The animal prints demonstrated two aspects. First one used typical animal print of fur or skin, but the other one draw the animal figure like paintings. The compound source type presented the most interesting and fresh pattern design ideas. In the insects & marine organisms, mainly butterfly and seashell & starfish, etc. appeared as real shapes or sometimes were stylized.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.119-128
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• 2008

The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.132-148
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• 2009

The objective of this article is to examine the possibility of 'story-telling' as united concept of causality and subjectivity through sequence combination, and the 'similarity' between object and image in fashion photographs making diversity of meanings. To analyze and investigate the research, as evidential data this paper used the photos of Steven Meisel from 2002 till 2007 Vogue published in Korea, U.S, and Italy, as well as other visual data like graphic collections, catalogs, art-related data and internet data. This research runs both theoretical and positive investigations to suggest the function of story-telling in the Process of opened-communicative roles of fashion photos. Thus this paper investigated Steven Meisel's storytelling in his fashion photos; short moment of event, continuity of time, compound of sequence, and complexity of viewpoint. This paper also studied the aesthetic characteristics of Steven Meisel's fashion photos as categories of overlapped meaning, arbitrariness of interpretation, exclusivity of message, and decoding. The research result suggests that clothing not only includes current age's value but also among social constitutions it includes multilateral characteristics. Ultimately this paper is also making meaning alive by cutting off the chain of 'firm' meanings of fashion photo. That seems like opening the opportunity for correctly understanding fashion's meaning which has the aspects of ambivalence of changing meanings and values by the motivation of context and text.