• Title/Summary/Keyword: competitive strategies

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The Port Marketing Strategies of the Container Terminal (컨테이너 항만의 마케팅 전략에 관한 연구)

  • 정태원;곽규석
    • Journal of Korean Port Research
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    • v.13 no.1
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    • pp.41-50
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    • 1999
  • The main purpose of this study is to design the port marketing strategies for strengthening the competitive power of container terminal. So far many attempts have been made to analyze the international competitiveness of the terminal. Six factors hypothesized by this study come from previous research analyses about customers preference for port selection. Those are Cost Centrality and Intermediacy Free trade port Inland transportation connections Political and Economic institution and Port facilities. this study analyzes the most important factors about hob port and transhipment port separately through questionnaire analysis about users(shipper shipping company and freight forwarder) influencing on port selection. The results of this study were found as follows:

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Market Entry Strategy of LINE in Japan

  • Jung, Woo-Bum;Jung, Chang-Moon;Choi, Hyun-Young;Kim, Byoung-Goo
    • East Asian Journal of Business Economics (EAJBE)
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    • v.4 no.1
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    • pp.16-21
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    • 2016
  • This study analyzed the successful case of Naver LINE's entry into the Japanese market. LINE pursued a strategy of establishing its dominance early on and implemented localization for Japan and thereby achieved success in the Japanese market. The various strategies adopted by LINE allowed it to win over 80% of the market share in Japan and function as a nationally ubiquitous mobile messenger. The conclusions to be drawn from our LINE analysis is that LINE must implement localization strategies suited to the characteristics of each country, as it had done successfully in Japan. In the Asian region, it should retain the platform that provides various contents while pursuing a localization strategy to secure competitive edge, by offering emoticons suitable for each country, such as Ramadan emoticons in Islamic regions.

Defeat Your Giant: Strategies for Merchants (거인을 이기는 방법: 소상공인의 경쟁 전략)

  • Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.99-104
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    • 2014
  • The purpose of this study is to explore the success factors of successful merchants. To do this, we review the successful story of merchants in Korea and Japan. We found that various success factors such as product differentiation, competitive price, flexible operation, and entrepreneurialism. As a result, it is important to find that large companies can not to do because of managerial systems. Thus, merchants have to analyze and benchmark the management strategies of competitors and development specialized managerial techniques for business operation.

A Study on the franchisee satisfaction in the foodservice franchise industry (외식프랜차이즈 시스템하의 동인별 고객만족도에 관한 연구)

  • 홍기운;김형준
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.119-147
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    • 2000
  • This Study is performed to research a customer satisfaction to a Franchisee on the food franchise industry. In future, the food industry will be complicated and various. So customer needs also will be complicated. Consequently. a study of customer satisfaction will be researched continuously for corresponding an industrial transfiguration and a customer variety. The result of this study, a Franchisee satisfaction on the food franchise industry is evaluated below the average. This result can be happened by the scale of food franchise industry. However actually it has caused by the lack of Franchisee management mind, the capability of head office, and the lack of competitive power. The mind of service for customer, hygiene and cleanness mind, and the lack of marketing strategies and strategic management can not be satisfied of customer. Also customer value creation can not be made. So the education training and marketing strategies for Franchisee on the food franchise industry have to be requested. And a continuous study for customer satisfaction that correspond with the characteristics of industrial classification be raised.

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Proposing Collaboration Classification Model considering Collaboration Purpose Recognition (목적인지를 반영한 협업 분류 모델 제안)

  • Ju, Jung Eun;Koo, Sang Hoe
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.203-211
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    • 2014
  • In recent highly competitive business environment, collaboration has become one of the important business strategies for companies to survive and/or prosper. There are many different types of collaboration strategies, and it is crucial for companies to select the right ones according to the types of collaboration they require. To select the right type of collaboration options for business, in the past research, there have been two important criteria to classify collaboration types, namely governance (who makes key decisions - one kingpin participant or all players?) and membership (can anyone participate, or just select players?). In this research, we add a new classification criterion, recognition of collaboration purpose, which means whether collaborators know or do not know the purpose of collaboration in advance. Recently, we see many cases in which social media data are used in many unknown purposes a priori. In this research, we add such cases to develop new classification model.

A Study on the Strategic Competition Model of Pumped Storage Plant (양수발전기의 전략적 시장참여에 대한 해석 모형 연구)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.10
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    • pp.1738-1743
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    • 2007
  • This paper addresses the bidding strategies of a pumped-storage hydro plant in an electricity market. Competitive bidding of pumping and generating of a pumped-storage plant is formulated in a game theoretic problem in accordance with the three different ownership of scheduling; Market Operator(MO), generating company(Genco), and combined type of MO and Genco. Optimal conditions for Nash Equilibrium are derived in the form of market prices during the scheduling periods. Simulation results show the different ownership models produce different schedules of pumping and generating, which correspond to the objective of the scheduling owner of a pumped-storage hydro plant.

Causal Relationship between Organizational Performances and Influential Factors on Information System Ages (정보시스템 연령별 조직성과와 영향요인간 관계 연구)

  • Park, Ki-Ho
    • Journal of Information Technology Services
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    • v.5 no.2
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    • pp.39-58
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    • 2006
  • The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

A Strengthening Strategies of Pear's Pooling System in Cheon-an Pear and Horticultural Primary Cooperatives (천안 배 원예농협 공동계산제 활성화 방안)

  • Zhao, Lan-Hua;Kim, Chul-Ho
    • Korean Journal of Agricultural Science
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    • v.29 no.2
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    • pp.98-108
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    • 2002
  • Pooling system of jointly shipping farm products aims to realize economies of scale for it's farm products and strengthen bargaining power for the farmers. As adapting to pooling system, price received by farmers and competitive power of our farm products can be enhanced. Pooling system especially in Cheon-an pear and horticultural primary cooperatives is found to be required, because the pooling system is not introduced yet although the area is main region for domestic pear production. This study aims at establishing the appropriate pooling system and it's strengthening strategies in this cooperatives through survey of local producers' group in this cooperatives and case studies of successful pear primary cooperatives.

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Case study on Management Strategies of Korean Satellite- DMB Companies: Treasure Island Strategy of Entertainment and Movie Contents:

  • Kim, Seung-Wook;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.1 no.1
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    • pp.57-66
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    • 2008
  • The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

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The Port Maketing Strategies of the Container Terminal (컨테이너 항만의 마케팅 전략에 관한 연구)

  • 정태원;곽규석
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1998.10a
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    • pp.331-351
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    • 1998
  • The main purpose of this study is to design the port maketing strategies for strengthening the competitive power of container terminal. So far many attempts have been to analyze the international competitiveness of the terminal. As a results, Six factors hypothesized by this study come from previous research analysis about customers preference for port selection. Those are Cost, Centrality, and Intermediacy, Free trade port, Inland transportation connections, Political and Economic institution, and Port facilities. This study analyze the most important factor about hub port, and transhipment port separately, though questionnaire analysis about users(shipper, shipping company, and freight forwarder) influenced on port selection. The results of this study were found as follows : Equations See Full-text

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