• Title/Summary/Keyword: competitive strategies

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The Effect of Cognitive Gap on the Hotel Restaurant Performance (호텔.레스토랑의 서비스품질 인식 차이(Gap)와 경영성과 간의 상관성)

  • 나영선;박기안;이훈영
    • Culinary science and hospitality research
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    • v.8 no.2
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    • pp.37-58
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    • 2002
  • Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel restaurants have begun to face an intensive competition. Hotel food at Beverage have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary fur hotel restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the following findings. Firstly, the competitiveness of hotel restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.

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A Comparative Survey on Quality Management Activities of Each Industry to Strengthen Competitive Power of Small-medium Companies -Centering Pusan Area- (중소기업의 경쟁력 제고를 위한 산업별 품질경영실태 비교 연구 -부산지역을 중심으로-)

  • 권영일
    • Journal of Korean Society for Quality Management
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    • v.25 no.4
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    • pp.154-167
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    • 1997
  • This survey research investigates how the small and medium industries in Pusan area have considered quality management activities in an effort to strengthen their competitive power. It first develops a set of significant questionnaires anddistributes them to a select group of small and medium regional industries. The survey results are analyzed based on both Cronbach's Alpha value and $x^2$ test. This study shows that the awareness level of quality management varies according to the type of industrial field. This study also proposes that a, pp.opriate quality management strategies are necessary for the regional industries in pusan.

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Productivity of Small Pelagics in Korean Waters

  • Zhang, Chang-Ik;Lee, Jae-Bong;Seo, Young-Il;Lee, Sung-Il;Lee, Man-Woo;Lee, Sun-Kil;Yoon, Sang-Chul;Park, Kyum-Jun;Yeong Gong
    • Proceedings of the Korean Society of Fisheries Technology Conference
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    • 2002.10a
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    • pp.270-272
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    • 2002
  • Competitive species have the same spatial distribution (habitat) and foraging behavior (niche), while non-competitive species have either different feeding behavior or spatial distribution. Therefore, ecological segregation among species of fish results rfom differences in foraging behavior and spatial distribution (Allen, 1984; Zhang 1988). To explore these ecological strategies among major small fish pelagics in Korean waters, distribution of CPUE in the Korean large purse seine fishery were examined. (omitted)

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A Study on the Relationship between Market Orientation and Marketing Performance, and Mediators in Food Service Company (외식기업의 시장 지향성과 마케팅 성과 및 매개 변수에 관한 연구)

  • Kim, Ki-Young;Kim, Yi-Su
    • Culinary science and hospitality research
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    • v.11 no.3 s.26
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    • pp.56-69
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    • 2005
  • The world is changing so rapidly and being globalized and competitive. Also, food service companies in Korea have been making a speedy growth. In order that food service companies ran take long-term viability, they should introduce the market-orientation concept. Because market-orientation requires to investigate the factors of ever-diversified market environment on a regular basis, they can build up more detailed, practical and differentiated strategies than before. Thus, this study aimed to establish that the strategy of competitive edges based on the concepts could yield excellent marketing performance.

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Analysis on Power Transactions of Generation and Operating Reserve Based on Marginal Profits (한계이득 측면에서 분석한 발전 예비력 포함 전력거래)

  • Shin, Jae-Hong;Lee, Kwang-Ho
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.55 no.10
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    • pp.440-445
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    • 2006
  • As an electricity industry transforms into a competitive system, an electricity market revolves into a combined market consisting of generation and operating reserve. This paper presents a market model combined by an energy market and an operating reserve market. In a competitive structure, Gencos strive to choose strategic bidding parameters that maximize total profit resulting from an energy market and a reserve market. The primary goal of the paper is to analyze power transactions of generation and operation reserve based on marginal profits and capacity limits at NE(Nash Equilibrium). In case studies, the reserve market and the energy market are compared at the n from the viewpoints of marginal profits, prices and transaction quantities. It is shown that the marginal profit in an energy market is equal to that in a reserve market, and Gencos strategic bidding is greatly influenced by capacity limit.

Efficiency Assessment of Bank Branches: An Analysis Process Using DEA Model and Case Analysis (은행 지점의 효율성 평가: DEA 모형을 이용한 분석 절차 및 사례 분석)

  • 윤석진;서우종;정재우
    • Journal of the Korean Operations Research and Management Science Society
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    • v.26 no.3
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    • pp.39-52
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    • 2001
  • Recently, the assessment of a bank efficiency focusing on its branches has been conceived as important in developing a competitive strategy. DEA (Data Envelopment Analysis) model can be employed as an effective analysis model for such an assessment. Therefore, this paper proposes an analysis process using DEA model to conduct an efficiency assessment of bank branches. The proposed process includes a segmentation of branches considering their competitive environment and strategy for target market : this approach can help to develop effective strategies for each group of branches. The proposed DEA model can analyze efficiency in terms of not only cost but also marketing. Finally, a real case is analyzed, demonstrating the effectiveness of the proposed model and process.

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How to Deal with the Asian Crisis and the World Market Trend (세계 시장 동향과 아시아 위기 대처 방안에 관한 연구)

  • 조석환
    • The Journal of Information Technology
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    • v.2 no.1
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    • pp.79-90
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    • 1999
  • The traditional firms are independent entities each working for themselves. It was the competitive strategy that the efficiencies are best achieved by free competition with independent businesses competing head on with each other. However, by an analysis of world market trend and Asian crisis in recent years, this paper suggests that cooperative rather than competitive strategies are considered a more effective way of achieving efficiencies and how to deal its crisis.

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A Study on the Plans to Expand the SI Industries of Korea in the Global Competitive Markets (SI 산업의 해외진출을 위한 국제 경쟁력 강화 방안에 대한 연구)

  • Kim, Jin-Cheal;Jung, Hyung-Ma
    • Journal of Information Technology Services
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    • v.2 no.1
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    • pp.17-24
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    • 2003
  • The rapid growth of Korean SI(System Integration) Industries have established the largest marketplace in Korean software markets. It is the high value added industry, which is knowledge-centered and technology-intensive. Korean SI industries are going on participating the global market as well as the foreign high technical services are introduced to Korea by WTO's contracts. In this thesis, we analysis Korean SI industries present state and characteristics, futhermore suggest the plan to expand the SI industries of Korea in the global competitive market.

Characterizing Business Strategy in a New Ecosystem of Big Data (빅데이터 산업 활성화 전략 연구)

  • Yoo, Soonduck;Choi, Kwangdon;Shin, Sungyoung
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.1-9
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    • 2014
  • This research describes strategies to promote the growth of the Big Data industry and the companies within the ecosystem. In doing so, we identify the roles and responsibilities of various objects of this ecosystem and Big Data concepts. We describe the five components of the Big Data ecosystem: governance, data holders, service users, service providers and infrastructure providers. Related to the Big Data industry, the paper discusses 13 business strategies between the five components in the ecosystem. These strategies directly respond to areas of research by the Big Data industry leading experts on its early development. These strategies focus on how companies can gain competitive advantages in a growing new business environment of Big Data. The strategy topics are as follows: 1) the government's long term policy, 2) building Big Data support centers, 3) policy support and improving the legal system, 4) improving the Privacy Act, 5) increasing the understanding of Big Data, 6) Big Data support excavation projects, 7) professional manpower education, 8) infrastructure system support, 9) data distribution and leverage support, 10) data quality management, 11) business support services development, 12) technology research and excavation, 13) strengthening the foundation of Big Data technology. Of the proposed strategies, establishing supportive government policies is essential to the successful growth of thee Big Data industry. This study fosters a better understanding of the Big Data ecosystem and its potential to increases the competitive advantage of companies.

A study on strategies to attract container cargoes in Incheon - with the case of container O/D analysis - (인천항 컨테이너 화물 유치방안에 대한 연구 -컨테이너 OD분석을 중심으로-)

  • Chung Tae-Won;Choi Sae-Kyung
    • Journal of Navigation and Port Research
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    • v.30 no.6 s.112
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    • pp.471-481
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    • 2006
  • This paper aims to provide strategies to attract container cargoes for the Incheon port by analysing O/D of the container cargoes with the year-2004 export and import data from. The Korean customs service. O/D analysis was carried out with establishing optimal zones, which are defined as City, Gun, Gu(Korean administrative districts) to which the export-import service can be provided from a certain port with minimized freight(or transport) cost and stevedoring fee. For the Incheon port, 35 administrative districts including Seoul and Incheon in Kyunggi-Do and Kangwon-Do are recognized as the optimal zones, and approximately 25.50% of around 2.02-million-TEU per year of the cargoes from the zones are exported and imported through the port. The strategies to attract container cargoes was suggested by comparing the Incheon port to supposed-competitive ports. The Busan port(64.89%), Guangyang port(4.46%) and Pyeongtaeck port(3.35%) are supposed as the competitive ports which have a large proportion of handling the cargoes from the optimal zones. When comparing the Incheon port to these ports. The Incheon port requires a distinctive cost strategy, providing incentives to attract shipping companies and cargoes, improving efficiency related to loading-unloading at the port, and reinforcing Feeder-Network and advertisements about cost-saving to the shippers(the owners of goods) in the national capital region Consequently, the mentioned requirements are suggested as the strategies to attract cargoes for the Incheon port.