• Management & Information Systems Review
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• v.21
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.1-12
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• 2023

Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

• Archives of design research
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• v.19 no.3 s.65
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• pp.131-142
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• 2006

The purpose of this study is to develop an online community construct, which proposes an inclusive illustration of the structure of online communities, for online community designers. This study reviewed researches from psychology, sociology, management engineering, and practical reports to understand the characteristics and dynamics of online communities. The proposed online community construct visualizes the cognitive, affective, and behavioral aspects of online community. As the notion of community originates from geographical groups, and with the assumption that geographical community shares identical characteristics with online community, this study reviewed researches about geographical communities as a starting-point. Then the study went through three main perspectives (1) online community attributes, (2) sense of online community and (3) challenges of online community. Then this study proposed an online community construct that encompasses the reviewed frameworks. The online community can be seen as a congregation of members from two sources. One is from the 'Shared Goal' that meets the personal needs. Given the shared goal, members gather into the community without personal relationship and have more chances to feel the sense of belonging to their needs fulfillment or benefit. This befitting tendency leads to strengthening of membership. Public online forums fall under this classification. The other source is from the emotional connections that are already initiated by personal and casual contacts in the real world. The network of emotional connection can evolve into an online congregation of people under faint boundaries. Although there is no (or weak) shared goal, members are strongly bound to other members. Personal homepage or web log (blog) can be classified as an example of relationship-oriented community.

• The Journal of Fisheries Business Administration
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• v.1 no.1
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• pp.1-18
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• 1970

The fishermen around fishing villages have organized the Eo Chon Gae, a co-operative organization based on the Fisheries Co-operative Law. The Eo chon Gae plays a vital role in the fishing village community, and the common economic, administrative and social profits are expected by members. The members of the Eo Chon Gae must work together in a common coastal fishing ground, this fishing ground is jointly owned by the community, and the members have to conduct the Eo chon Gae jointly for their common profit. This system, as mentioned above, is called the Eo Chon Gae, which is generally called a fishing village community, or a fishing administrative community. The purpose of these theses is to consider what kind of character and principles the Eo Chon Gae has. The contents of these theses are divided into six parts: 1. The various concepts of the fishing administrative community 2. The progress of the Eo Chon Gae. 3. The organization of the Eo chon Gae. 4. The purpose of the Eo chon Gae. 5. The work of the Eo Chon Gae. 6. Types of the Eo Chon Gae.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.47 no.1
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• pp.91-98
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• 2010

This paper proposes authority delegation for secure social community creation and mutual authentication scheme between the community members using proxy signature in community-based ubiquitous networks. In community-based ubiquitous network, User's context-awareness information is collected and used to provide context-awareness network service and application service for someone who need it. For the many reason, i.e. study, game, information sharing, business and conference, social community could be created by members of a social group. However, in community-based ubiquitous network, this kind of the context-awareness information could be abused and created by a malicious nodes for attack the community. Also, forgery community could be built up to attack the community members. The proposed scheme using the proxy signature provides a mutual authentication and secure secret key exchange between community members, and supports secure authority delegation that can creates social community. Also, when delegation of signing authority and mutual authentication, this scheme reduces total computation time compared to the RSA signature scheme.

• Journal of Preventive Medicine and Public Health
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• v.40 no.4
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• pp.291-296
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• 2007

Objectives : To explore the information sources and knowledge on infant vaccinations of pro-vaccination community members and anti-vaccination community members on the internet. Methods : An online survey of 245 parents from three pro-vaccination communities and 92 parents from one anti-vaccination community was conducted from June 7 to June 23, 2006. Results : Parents from pro-vaccination communities usually gained the information regarding vaccination efficacy and risk mainly from healthcare providers (49.8%) and mass media (47.7%). Pro-vaccination community members considered healthcare providers as the most credible sources of information on vaccination, whereas the anti-vaccination community members usually gained their information regarding vaccine efficiency and risk from Internet child-care cafes and online vaccination communities. Parents of the anti-vaccination community considered the internet as the most credible information source (77.6% for efficacy, 94.8% for risk). In addition, the major reason why anti-vaccination community members didn't vaccinate and, will not vaccinate, was concern about possible side effects of the vaccine. The knowledge level on infant vaccination, education and economic status was higher in the anti-vaccination community. Conclusions : On-line communities concerned with vaccination are getting popular. The influence of anti-vaccination parents on the Internet is expected to be high. The government and healthcare providers need to increase their efforts to improve the credibility of information about vaccination. Our findings suggest that online communication regarding vaccinations needs to be considered as a means to increase vaccination rates.

• Korean Journal of Social Welfare
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• v.64 no.1
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• pp.5-30
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• 2012

This study was carried out to understand the mean of neighbourhood and community organizing model on lived experiences of their organizing and members which had changed. The methods of collecting data was progressed in depth interview. According to study questions and analysis challenges based on theory, we analyzed texts. outcome of study we understood experiences of their organizing and members which had changed. In changing phases of organizational dimension, meaning of 'the discovery of the community problem' was extracted. In this time, organization's members set the goal and experience qualitative and quantitative changes of organization. On the other hand, changing phases of individual dimension were followed, which are 'escaping from locked life', 'reconstruction of self image', 'reconstructing the meaning of both family and self-concept' as well as 'reconstructing the meaning of both neighbourhood and self-concept'. Conclusively, we suggested practical implication, which might increase the effect of neighbourhood and community organizing model.

• Research in Community and Public Health Nursing
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• v.23 no.1
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• pp.102-115
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• 2012

Purpose: This study was conducted in commemoration of the 40th Anniversary of the Korean Academy of Community Health Nursing [KACHN]. Methods: Primary and secondary sources were collected and analyzed to show changes that KACHN has experienced. Results: In the 1970s it made the annual meeting regular and began research presentation. In the1980s regular symposiums were activated and as a result the academy could publish its own journal from 1989. In the 1990s the boards were selected from locals by turns and lots of papers and teaching materials were produced from collaborate researches of the members. In the 2000s, the journal was selected by the National Research Foundation in Korea and the academy began regular Korea-Japan Community Health Nursing Conference and hosted the 5th ICCHNR. Conclusion: In spite of great development, KACHN has new challenges. The number of members has increased so much that there are a few academies specialized in some fields of community health nursing. They have made the members' interest and loyalty weaker than during the pioneer days. KACHN should take the new role as a leader of international community health nursing research as well as the old role as a leader of Korean community health nursing research.

• Journal of Korean Academy of Nursing
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• v.33 no.6
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• pp.829-838
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• 2003

Purpose: In South Korea, as growing the need of psychological support in disaster situation psychological assessment on stress after disaster is important to find out the factors affecting coping, and to plan intervention in the community. Method: The volunteers of Korea Redcross who live around K city, and the research team visited all homes at Jirye town, one of the high-impact area, 4 month after the typhoon. One of the family members who is over 18 years old, answered the self-report questionnaire composed of disaster experience, damage, exposure to traumatic event, and posttraumatic stress with IES-K (Impact of Event Scale-korea) He also, described his family members symptom related to re-experiencing, hyper-arousal, and avoidance. Six hundreds households were surveyed. Result: The prevalence of moderate to severe PTSD symptom was 36% of the subjects. The severity of PTSD was affected by gender, economic status and affected by damaged property, physical injury, worsening existing disease, getting infectious disease, amount of experienced traumatic event before disaster, warning, taking shelter, and subjects revealed differences in somatization as severity of PTSD. According to the description, community members had re-experiencing, hyper-arousal and avoidance. Conclusion: At a rural area, South Korea, community members have suffered from psychological distress after disaster. So psychological interventions are required as affecting factors and also to plan for warning and shelter in disaster situation is needed for preventing PTSD.

• Asia Marketing Journal
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• v.16 no.1
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• pp.133-148
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• 2014

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one's enthusiasm towards the same celebrities can give thempositive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one's well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members' psychological well-being through schadenfreude and trash talk. Structural equation modeling analysis revealed that engaging highly in a fan community leads members to feel malicious pleasure at rivals' misfortunes and share negative opinions of rival human brands and fan communities. These negative consequences of fan community engagement ultimately lead to a lower level of psychological wellbeing, especially in the area of personal growth whereas fan community engagement has a direct positive effect on personal growth. By showing the negative influences of engaging in fan communities on members' well-being through schadenfreude and trash talk, the results of this study are expected to add depth to the existing literature.