• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.229-239
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• 2011

This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.

• The Korean Journal of Community Living Science
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• v.22 no.4
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• pp.579-590
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• 2011

This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

• Journal of Families and Better Life
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• v.28 no.1
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• pp.69-86
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• 2010

The present study examined the cultural sensitivity of community members to migrant wives in Korea. A total of 12 community members: 4 neighbors, 4 practitioners, and 4 public officials from both urban and rural area were interviewed about their prior experiences with migrant wives. The participants provided their personal feelings and thoughts on a variety of issues involving migrant wives, such as cultural integration, cultural knowledge, opportunity equality, cultural originality, language usage, openness, and the movement toward a more multicultural society. Interview results indicated that the participants had perceived others' prejudice toward migrant wives in Korean society; the results also indicated that they wanted to participate in cultural festivals and gain knowledge of other cultures. The majority of the participants endorsed a uni-directional perspective on cultural adaption, and they thought of migrant wives as community members. The participants' attitudes toward a multicultural society were both positive and negative, and they suggested that Korean society is moving toward a broader perspective. Implications of the study and directions for future research were discussed.

• Korean Journal of Organic Agriculture
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• v.16 no.1
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• pp.91-113
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• 2008

This study ultimately aims at suggesting the improvements for community development policy in Korea. In order to do so, this carried out field surveys for two rural villages and tried to find out the current institutional situation of rural villages. Reviewing conceptual debates on rural, village, community and organisation theory, it sets up a typology of four groups as follows: voluntary expressive group, involuntary expressive group, voluntary instrumental group, and involuntary instrumental group. Based on this typology, this study conducted field surveys for two rural villages; Pyeongchon-Ri in Chungnam and Noolmi-Ri in Kyoungbuk. From the analysis on the field surveys, it finds some features on Korean rural groups. First, the residents in rural villages have very strong identity for their living areas. Second, the number of rural groups are tend to decrease recently. Third, the actions of instrumental groups are determined by the organisations operating nearby. Fourth, the function of groups within rural villages only carry out some village festivals, but other friendly relationship among rural residents are expanded out to wider areas called Myeon. As a result, this study suggests that we should recognize the diversity in rural communities in Korea and deals with them in different ways of public policies.

• Journal of Agricultural Extension & Community Development
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• v.24 no.3
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• pp.185-197
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• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.431-440
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• 2006

In many countries of the world, cultural activities are introduced as a popular means of promoting local economies and identities. In many places of Japan, a traditional cultural activity, "Machtskuri" (meaning "Vilige Making," literally) has been practiced in the past several decades. A small town, Nagahama of Shiga Prefecture, with 50,000 people, started restoring an old castle and historical build, art exibition, traditional fashion festivals, etc. Based on the successful experience from the cultural activities, community leaders of Nagahama made success in creating other projects, such as construction of a baseball stadium, a hotel and a community college. It can be concluded that Nagahama has been successful in creating making the place famious and the people confident.

• Journal of Sport and Applied Science
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• v.5 no.1
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• pp.1-9
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• 2021

Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3815-3823
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• 2009

As a critical element for success of community based tourism, festivals and special events play a significant role in enticing visitors from outside of the host community. More importantly, festivals and events contribute to improve the life quality for both hosts and guests. The purpose of this study is to develop a market segmentation strategy based on the perceived festival impacts among visitors to Poonggi Ginseng Festival so that each segment can be treated and communicated with separatedly for utmost visiting satisfaction. In this study, two market segments based on visitors' socio-cultural and environmental evaluation of the festival were identified, namely high appraisal group and low appraisal group. Two groups contrast sharply in terms of their behavioral patterns and perceived value and overall satisfaction. Practical marketing strategies are suggested accordingly.

• Journal of The Korean Digital Architecture Interior Association
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• v.13 no.4
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• pp.51-60
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• 2013

With regard to urban culture this study aims to essential understanding and systematic approach to the culture. The "2012 Seoul Survey" report has been used to find out causality among the related variables. In the first place 'satisfaction of cultural condition' was operationally selected as a dependent variable for regression. For the purpose of controlling the third factors for ceteris paribus effect correlation analysis was previously done between the dependent variable and all other variables respectively, which resulted in two groups of variables: group (1) - 2 variables of very significant correlations(p-value<0.01) and (2) - the other 6 variables of significant correlations(p-value<0.05). Then hierarchical regression was adopted to these 2 groups to analyse statistical significance of independent variables, and multicollinearity(VIF; variance inflation factor). Additionally to OLS robust and bootstrapping regressions were done to confirm the validity of this model specification. At last a regression model specified by group (1) as independent variables(they are 'community spirit caring for women, the disabled, the poor and the old,' 'satisfaction of bicycle riding condition' shows that the variables have statistically significant and substantially strong effect on 'satisfaction of cultural condition.' This finding implies the following understanding; (1) urban festivals are regarded as the main of the urban culture as of now and this results from the low level of today's culture, (2) culture is telling and hearing stories but the influential relationship between urban culture and community spirit on the weak is negative, which says that the cultural perception among citizen is somewhat selfish and far from the essential understanding of the urban culture. In spite of restrictive external validity this finding can be used as a direction for promoting culture and a basis for related policy choice in cities.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.129-138
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• 2013

The aim of the research was to analyze programs, outcomes, promotion process, and operation methods of neighbourhood making to provide basic information for progressive improvement directions in the future. Buk-gu in Gwanju city, samdeok-dong in Daegu city and dongpirang in Tongyeong city were selected for a comparative analysis. The main bodies of neighbourhood making for promoting a local amenity were analysed for this research. The results indicated that a voluntary and continuous participation of residents was expected in the case of neighbourhood making led by the residents. However, a steady budget support from the outside was necessary for the continuous management and improvement of neighbourhood organization. For this, a voluntary agreement was required through the consultative group and committee formation. The member of civil organization has a limitation in the ability to develop and maintain continuos activities in the case of neighbourhood making led by a civil organization. This research found that operation methods including the constant checking, the search for new ideas through assessment of the resident's participation, local festivals for a community formation and real satisfactions of residents' desires were needed in the neighbourhood making led by a civil organization. A participation rate in neighbourhood making was low in the case of neighbourhood making led by administrative bodies. This result indicated that the long-term strategics for space renewal and community revitalization were important. Various easy ways of residents' participation to reflect their interests and operation systems were also needed. Finally, current local issues, active residents' participation and residents' opinions would be included in the process of neighbour making in the future.