• 제목/요약/키워드: community business

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일본 공동체복합지원시설의 복합화 유형과 공간에 관한 연구 (A Study on the Complex type & Space Character of Japanese Community Mixed-support Facility)

  • 김수미;김문덕;서수미
    • 한국주거학회논문집
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    • 제20권2호
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    • pp.11-18
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    • 2009
  • After 2004, as the community mixed-support facility in Japan was admitted as a private business of public facilities based on the Special Law for Urban Regeneration, the community mixed-support facilities in Japan are developed into various types with the view of the urban regeneration and urban renewal, more different point of view, and a tendency of establishment of the community facility has been considerably changed for the past twenty years. The reasons of the change are the social demand for the reformation of facility and the modification of subsidy constitution according to the establishment of equal facility. Some examples of that are the construction of lifelong education community and the change into a equivalent society between male and female and the adjusting to the aging and the welfare society and the social situation of more consumption recently, and in order to emerge from former building system, new facilities related to the contents are being expanded. The complex of the community mixed-support facility has an advantage in that it supplies the services for the complex of the community mixed-support facility, constitutes the communal character and the sense of solidarity among residents and can lead the development of region through the exchange of regional information. Through the Japanese community mixed-support facility which has many cases of it, this study would recognize the suggestion, the feature of it and examine the complex types.

중국 기업의 가상 브랜드 커뮤니티 분위기가 소비자 가치공동 창출 행위에 미치는 영향: 계획행동이론 관점에서 (The Impact of the Atmosphere in Virtual Brand Communities of Chinese Companies on Consumer Value Co-Creation Behavior: From the Perspective of Planned Behavior Theory)

  • 왕문흠;김문홍
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.129-150
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    • 2023
  • Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

기업윤리의 제고방안에 관한 연구 (A Study of Uplift Plan of Business Ethics)

  • 장익선
    • 경영과정보연구
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    • 제4권
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    • pp.375-394
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    • 2000
  • The results and suggestions for this study is as follows: First, as the education for business ethics is instructed, the level of recognition for business ethics is intensified. Second, the result after verifying the hypothesis shows a meaningful difference between utilitarianism and the principle of justice. Third, it is necessary for us to teach the business ethics using a systematic education program over a long period. Fourth, business ethics education should be taught in colleges as well as in the home and community. The limitations of this study and the directions of following studies is as follows: Frist, in spite of establishing a research model concerning business ethics, the researcher could not develop a systematic education program for business ethics. Second, it is necessary to develop a systematic education program for business ethics in order to utilize it for producing practical study. Finally, it is necessary to develop some evaluation tools for relativism.

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가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구 (Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention)

  • 문준연;최지훈
    • 경영정보학연구
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    • 제5권2호
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    • pp.71-90
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    • 2003
  • 가상공동체는 고객을 유치하고 고객 충성도를 구축하며 상거래를 활성화하는 데 중요한 역할을 수행한다고 한다. 가상공동체의 중요성이 업계 및 여러 개념연구에서 지적되어온 데 비하여 여기에 대한 마케팅 관점의 연구는 매우 부족하고, 특히 가상공동체 참여에 이르게 하는 선행변수와 그 결과에 대한 실증연구는 매우 부족한 상황에 있다. 이 연구는 이러한 배경을 인식하여 가상공동체 사용자의 참여동기가 공동체의식(Sense of Community)에 미치는 영향과 공동체의식이 당해 웹사이트에 대한 충성도 및 구매의도에 미치는 영향을 실증적으로 분석하였다. 가상공동체에 가입하여 활동하고 있는 개인을 대상으로 서베이를 실시하였고 196부의 설문지를 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 참여동기는 공동체의식에 유의적 영향을 미치며, 특히 지각된 사용 용이성과 재미가 중요한 역할을 한다. 둘째, 공동체의식은 충성도에 긍정적 영향을 미치고 특히 '소속 및 유대감'은 매우 큰 역할을 수행한다. 셋째, 공동체의식은 구매의도에 직접 영향을 미치지 않는다. 넷째, 충성도는 구매의도에 한계적이지만 긍정적인 영향을 미친다.

유휴농지 활용을 위한 정책사업 모델개발 (Development of Policies and Business Models of Utilizing Idle Farmlands)

  • 김경찬;박창원;조석호;전영미;구승모
    • 농촌계획
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    • 제20권1호
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    • pp.91-104
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    • 2014
  • Self-sufficiency rate of food in South Korea is almost at the lowest level among OECD countries, and the decrease tend of farmland is expected to be continued. In this situation, Korea experienced a rapid change in the international price of grain due to changes in amount of grain production and food weaponization. It also started to reinforce the appropriateness of maintenance of farmland above certain standard. As one of policy means for this situation, this study selected "the use of idle farmland" as a subject, and started to consider the way to suggest the policy projects using idle farmland. The result of this study is summarized as follows. Firstly, this study defined the meaning of idle farmland, and set up the scope of idle farmland needed to this study. Secondly, this study analyzed the domestic major policy projects with prevention function of idle farmland as well as the policy projects related to idle farmland. It also investigated "recycling measures of idle farmland" that is recently promoted in Japan, and deducted the direction for developing a new model. Lastly, It suggested 9 policy project models that are finally able to use idle farmland. Suggested models are designed to access from various directions. This study suggested contents, entity, target and characteristics of projects in order to set up proper directions in promoting policy projects using idle farmland.

유휴농지 농업적 활용 평가지표 설정 및 현장적용 (Establishing Evaluation Indicator for Agricultural Utilization of Idle Farmlands and Field Application)

  • 김경찬;박창원;조석호;최진규;윤성수;손용훈
    • 농촌계획
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    • 제20권2호
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    • pp.127-137
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    • 2014
  • Self-sufficiency rate of food in South Korea is almost at the lowest level among OECD countries, and the decrease tend of farmland is expected to be continued. In this situation, the government has been revised the target self-sufficiency rate of food, and carried forward various policies in order to achieve it. One of those policies is the restoration business of idle farmland which is planned to carry forward after 2015. This study set up indicators evaluating effective use of idle farmland, and tried to apply in the field before carrying forward restoration business. The result of this study may be summarized as follows. First of all, it reset an evaluation indicator that was based on the evaluation indicator developed in order to set application directions of idle farmland. Next, it selected 30 idle farmlands with reset evaluation indicator among 11,635 which were inspected nationwide in 2012. Before applying indicator, it measured the condition of recycling such as accessibility of farmland, condition of irrigation and drainage system, land state, and surroundings by field investigation. Then, it calculated composite score in each target area through applying indicators, and verified the indicator by comparing calculated result with the one which was decided from field investigation. Finally, it carried out field investigation, correct and upgrade some problems of the standard of score calculation that was found during applying previously set evaluation indicator to target area, and established the final standard of calculation for evaluation indicator.

The Role Effect Loyalty of Internet: A Causal Model

  • Kim, Gye-Soo
    • International Journal of Quality Innovation
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    • 제6권2호
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    • pp.17-30
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    • 2005
  • The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.

향토자원의 산업성에 영향을 미치는 요인 분석 (Factors Influencing Successful Businesses Using Local Resources)

  • 김미희;이상영;박덕병
    • 농촌지도와개발
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    • 제18권3호
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    • pp.485-509
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    • 2011
  • This study aims to identify the factors influencing successful businesses using local resources. Completed questionnaires were obtained from 156 specialists for rural development. Results indicated that the utilities for use affected successful businesses for local resources. The Recognition of local resources was important factor for market size, profits, local revitalization on successful businesses. Finally, this study will be helpful for policy markers and business operators to understand local business while theoretical and managerial implications were discussed.

가족기업(Family Business) 경영에 관한 이론적 논의 (Theoretical Approach to the Family Business Management)

  • 문숙재
    • 대한가정학회지
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    • 제35권6호
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    • pp.317-334
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    • 1997
  • The purpose of this Study is to theoretically discuss the Family Business. Family Business means a business that is owned and managed by one or more family members. Family Businesses are seen as an avenue to achieve economic security, as motivations for a productive society, and as a method for individuals to receive a monetary return for their talents and initiative. The presence of family business as a predominant business structure in the all of country's economy and their association economic contributions have been documented elsewhere. The overall objectives of this study are to introduce in the Home economics and Home Management field what the Family Business is, concretely to identify the definition of Family Business and related concepts-Home Based Business & Home Based work-, to study the interface of family and business functions within a single family. This study is to examine a clear understanding of the relationship between family functioning and business viability in families who own and operate businesses. Such understanding will be helpful in enhancing the stability and security of families who own and operate business and in developing policies and programs that foster Family Business and assist in their contributions to community and economic development. Also to understand the family and business environments and their interaction can enhance the opportunities and satisfactions for family members who are involved in business together. Results from this study will allow researchers a unique view of the Family business management and will contribute to individual and group well-being in both family and work settings.

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국내의 e-Business 모델 분류 및 실태 분석 (An Analysis on the Classification and the Real Status of e-Business Model in Korea)

  • 허영호;주희엽;권혁인
    • Journal of Information Technology Applications and Management
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    • 제10권1호
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    • pp.1-17
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    • 2003
  • As the increase of internal users, there are many enterprises and organizations that regard the internal as the great ■marketing superhighway■. But the entrance of too many e-Business enterprises and shopping sites makes them to compete each other Consequently many sites are created and disappeared in the cyberspace. Although fascination and speculation surrounds the impact of the e-Business on business models via benefit-based concept, there is little evidence underlying all this speculation. This article provides on such data set. It reports on critical Issues that e-Business enterprises found salient as they browsed through e-Business model infrastructure on the world wide web, internet-based. We gathered domestic e-Business enterprise's kinds of business model during 2000∼2002 via KMAC's (Korea Management Association Consultants) K-WPI and K-WPC. We classified e-Business models as shopping mall, auction, community. value-chain, collaboration, information brokerage, advertising, Internet service, marketing that we had identified from the existing literature on business models. This study translated these models to the e-Business model context and explored their relative salience. The results suggest that e-Business manager need to think more about how they perform on the issues known to affect decision making for designing e-Business models. We offer advice for enhancing the effectiveness of business models.

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