• Archives of design research
• /
• v.21
• /
• pp.67-74
• /
• 1997

Marketing communication is becoming a critical element in today's competive retail environment. Consumers are better educated and discriminating in their choices. Especially, now in the totally opened Korean market situation, establishing proper retail marketing strategy faces many challenge and require special attention. In this study, various promotion media application strategies are mentioned in order to help retailers who need to develop their own promotion plan. Among the media mix, xisual merchandising is becoming effective communication system for retail promotion. Because of its complex development process, retailers and professionals both need to understand the theoretical background of VMD and application method. As a guide in developing systems for each use, it might have some limitations due to the method of research and data related to researcher's choice. In spite of above mentioned limitations, this study will serve as a practical guide for the retailers who wishes to achieve marketing goals in order to survive in this competitive retail situation.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.9
• /
• pp.4375-4388
• /
• 2018

To solve the problem of transmission errors in stereoscopic images, this paper proposes a novel error concealment (EC) method using superpixel segmentation and adaptive disparity selection (SSADS). Our algorithm consists of two steps. The first step is disparity estimation for each pixel in a reference image. In this step, the numbers of superpixel segmentation labels of stereoscopic images are used as a new constraint for disparity matching to reduce the effect of mismatching. The second step is disparity selection for a lost block. In this step, a strategy based on boundary smoothness is proposed to adaptively select the optimal disparity which is used for error concealment. Experimental results demonstrate that compared with other methods, the proposed method has significant advantages in both objective and subjective quality assessment.

• Culinary science and hospitality research
• /
• v.7 no.2
• /
• pp.1-24
• /
• 2001

A Study on the strategic methods for internal marketing of Family Restaurant. We know that customer satisfaction in measuring the effect of marketing performance on employees in service industry. There are four strategies of internal marketing for service-employee, which are participation-promotion and manner-management of employee, classification to employee, communication strategy, motivation environment for employee. First, communication, sales and service technology of employee can be developed and improved through the education and training. Second, company can make better achievement by classifying life-style and individual desire. Third, communication strategy can improve service quality by development of team-work through the confidence and joint-responsibility. Fourth. the company make environment which employee can compete by offering incentive fairly and properly. In the conclusion, when employees serve customers in a depressed attitude, they neglect service process and bring about customer non-satisfaction. This have negative effect on external customer satisfaction in the short term. And so that customer-satisfaction can't exist without employee-satisfaction. that is job-satisfaction is the goal of company. therefore study about internal marketing action should be go on.

• Journal of information and communication convergence engineering
• /
• v.19 no.3
• /
• pp.155-160
• /
• 2021

Differential evolution is an efficient algorithm for solving continuous optimization problems. However, its performance deteriorates rapidly, and the runtime increases exponentially when differential evolution is applied for solving large-scale optimization problems. Hence, a novel cooperative coevolution differential evolution based on Spark (known as SparkDECC) is proposed. The divide-and-conquer strategy is used in SparkDECC. First, the large-scale problem is decomposed into several low-dimensional subproblems using the random grouping strategy. Subsequently, each subproblem can be addressed in a parallel manner by exploiting the parallel computation capability of the resilient distributed datasets model in Spark. Finally, the optimal solution of the entire problem is obtained using the cooperation mechanism. The experimental results on 13 high-benchmark functions show that the new algorithm performs well in terms of speedup and scalability. The effectiveness and applicability of the proposed algorithm are verified.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.3
• /
• pp.203-210
• /
• 2023

In this paper, we develope a stock trading system that automatically buy and sell stocks in Kiwoom Securities' HTS system. The system is made by using Kiwoom Open API+ with the Python programming language. A trading strategy is based on an enhanced system query method called a Condition-Search. The Condition-Search script is edited in Kiwoom Hero 4 HTS and the script is stored in the Kiwoom server. The Condition-Search script has the advantage of being easy to change the trading strategy because it can be modified and changed as needed. In the HTS system, up to ten Condition-Search scripts are supported, so it is possible to apply various trading methods. But there are some restrictions on transactions and Condition-Search in Kiwoom Open API+. To avoid one problem that has transaction number and frequency are restricted, a method of adjusting the time interval between transactions is applied and the other problem that do not support a threading technique is solved by an IPC(Inter-Process Communication) with multiple login IDs.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.2
• /
• pp.254-260
• /
• 2023

Recently, the cross-model strategy of using male models in advertisements for women's cosmetics has been increasingly utilized. Academics have begun to discuss and study cross-model advertisements, but most of the studies have focused on the effects of the presence of a cross model. We investigated the effects of a crossmodel's product demonstration as an advertising creative strategy on consumer's attitudes toward the ad. We examined the effects of a male model demonstrating the advertised products for women's cosmetics on female consumers' attitudes toward the ad. As a result, we found that when a male model demonstrated a product in a women's product advertisement, consumers' attitudes toward the ad were more positive the higher their product involvement. Therefore, product involvement was found to be a moderating variable in the effect of cross-model product demonstration on attitudes toward the ad. This study contributes to the line of research on the effect of cross-model and product demonstration advertising, providing practical implications for advertising practitioners.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.45-51
• /
• 2016

The purpose of this paper is to plan deployment strategy of public key infrastructure for Malawi by considering the information and communication technology status on it. For this, we will review the information communication technology status on developing and least developed countries focused on Malawi and plan deployment strategy of mobile based public key infrastructure. First of all, we extract out security considerations for public key infrastructure, which is efficient for wireless communication, and design a new lightweight public key infrastructure apt to mobile device by considering Malawi's information communication technology status. Especially, the proposed mobile based public key infrastructure uses smartcards for all the processes of certificate. It could guarantee the same security as the wired counter part based on lightweight mobile device.

• International journal of advanced smart convergence
• /
• v.9 no.3
• /
• pp.105-117
• /
• 2020

The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

• Journal of the Korea Society of Computer and Information
• /
• v.20 no.9
• /
• pp.61-66
• /
• 2015

We investigate rate scheduling and power allocation problem for a delay constrained CDMA systems. Specifically, we determine an energy efficient scheduling policy, while each user maintains the short term (n time slots) average throughput. More importantly, it is shown that the optimal transmission strategy for the uplink is same as that of the downlink, called uplink and downlink duality. We then examine the performance of the optimum transmission strategy for the uplink and the downlink for various system environments.

• 제어로봇시스템학회:학술대회논문집
• /
• 1997.10a
• /
• pp.124-127
• /
• 1997

In this paper, we propose a method of cooperative control based on immune system in distributed autonomous robotic system(DARS). Immune system is living body's self-protection and self-maintenance system. Thus these features can be applied to decision making of optimal swarm behavior in dynamically changing environment. For the purpose of applying immune system to DARS, a robot is regarded as a B lymphocyte(B cell), each environmental condition as an antigen, and a behavior strategy as an antibody respectively. The executing process of proposed method is as follows. When the environmental condition changes, a robot selects an appropriate behavior strategy. And its behavior strategy is simulated and suppressed by other robot using communication. Finally much simulated strategy is adopted as a swarm behavior strategy. This control scheme is based on clonal selection and idiotopic network hypothesis. And it is used for decision making of optimal swarm strategy.